Lead generation in the new media game. How to turn friends into fans and customers. In this energizing, interactive session, discover how to drive traffic, leads, and sales in the new media game. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Lead Generation Declan Dunn, CEO, Dunn Direct Media (Twitter @declandunn)

1. Affiliate Summit East 2010 The New World of Lead Generation: Social – Mobile - Viral Declan Dunn CEO, DunnDirectMedia

2. “For the next 60 minutes, let me share a view, of the New Media Game you are all playing, even if you don’t know it. Lead generation also means building your audience by referral.” Declan Dunn

3. The New Sales Process How to Turn Friends into Fans and Customers Social.Customers are in control. Mobile.Move beyond hypeand reach quality audiences wherever they are. Viral.People aren't eyeballs or prospects, they are friends.

4. Where do you fit in?

5. Beyond Marketing Speak Everyone is famous For 7.5 minutes. Case Studies

6. Case Studies

7. Audience drives Acquisitions… Case Studies For more… The Email Mafia (PayPal’s Got Nothing on Email) http://thestartupdigest.com/2010/07/28/email-mafia-paypal-mafia-email/

8. Incentives and Rewardshttp://www.insidesocialgames.com/2009/11/02/the-future-of-offer-monetization-in-social-games/

9. Business Model. Who bought them?

12. The Key Word Is DOWNLOAD!

13. The Ads and Actions Text & Banners

14. Challenge:Many Phones, Many Carriers (US)

15. DOES Your App fit Here? To App or Not to App?You can simplyincrease pageviews to mobile phonesby optimizing it all for mobile.

16. The Capabilities “Click-to-Mobile Web: click launches the web browser. • Click-to-call • Click-to-video • Click-to-SMS • Click-to-locate • Click-to-buy • Click-to-storyboard click transitions to a second interstitial ad (which itself may provide additional actions).” Source: Mobile Marketing Report http://www.mmaglobal.com Mobile Marketing Association

18. Financial Services

19. Automobile Info/Services

20. Coupons for Food

22. It’s not about you…

23. It’s not about YOUR Name…It’s about the specific action you want them to take.

24. Next Step here is a Social Network.

25. “Does your business really serve your customers, or simply count them up?”

26. This concept is central to moving from marketing which focused on conversion at the ad, into a new system that allows people to pass it on to friends who buy on that recommendation.

27. Connectingbeyond viral

29. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Q&A for New Lead Generation Models: S...