Consumers are spending a growing majority of their time engaging and consuming content on their mobile connected devices. Brands are struggling in this attention economy to achieve cut-through, build brand awareness and affinity and deliver relevant, engaging advertising messages to their target audiences. Gavin Stirrat, Managing Director EMEA, at Millennial Media, will outline the reasons why having an integrated mobile strategy is now an absolute imperative to reach consumers. Using relevant case studies, he will outline the key facets that any mobile campaign should include to ensure success. Further insight will also be provided that explains how the unique characteristics of the mobile device can be used to reach the right consumer, in the right place, at the right time.
Consumer are pervasively connected to everyone and everything through the mobile device. It is brain draining, and a constant distraction; it is also enlightening and empowering. Here I present some Ogilvy research on how consumers use the mobile device while shopping to help decision making.
The Future Is Now - Presentation for Screen media expoStephen Randall
The future is now.
Digital out of home networks not architected for the future won't have a future. Advertisers not prepared for the future will be marginalized. The audience is already living in the future. The web is disrupting TV and everything passive in its wake is going the same way. The word digital used to mean "not analog". Today it means frictionless. Tomorrow it means free and if your network isn't truly digital, it means it's f***ed.
To understand the future of digital signage, we can learn much from the US, where web technologies and social media platforms are not only shaping our industry, but our lives. Nimble, innovative technology and media companies are leveraging location based services and user generated content to catalyze opportunities at the expense of traditional media and broadcast models.
This keynote will help form strategies for a connected web-enabled future and reduce dependancies on siloed networks, proprietary systems, walled gardens and passive media.
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
Consumer are pervasively connected to everyone and everything through the mobile device. It is brain draining, and a constant distraction; it is also enlightening and empowering. Here I present some Ogilvy research on how consumers use the mobile device while shopping to help decision making.
The Future Is Now - Presentation for Screen media expoStephen Randall
The future is now.
Digital out of home networks not architected for the future won't have a future. Advertisers not prepared for the future will be marginalized. The audience is already living in the future. The web is disrupting TV and everything passive in its wake is going the same way. The word digital used to mean "not analog". Today it means frictionless. Tomorrow it means free and if your network isn't truly digital, it means it's f***ed.
To understand the future of digital signage, we can learn much from the US, where web technologies and social media platforms are not only shaping our industry, but our lives. Nimble, innovative technology and media companies are leveraging location based services and user generated content to catalyze opportunities at the expense of traditional media and broadcast models.
This keynote will help form strategies for a connected web-enabled future and reduce dependancies on siloed networks, proprietary systems, walled gardens and passive media.
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
With the Apple iPad at the core of its growth, the tablet industry is estimated to reach US$20 billion by 2014. Businesses that ignore this platform risk missing out on a critical mass of users.
From hotels and cafés to car dealers and customer service reps, the iPad has proved adept at fitting into many lines of business.
Join Ogilvy’s Brian Giesen and SmartCompany’s James Thomson as they dicuss the iPad.
Pocket Power: Directions in Mobile Device TechnologiesConnected-Blog
Annette Zimmermann, Pocket Power: Directions in Mobile Device Technologies, Gartner
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Sanoma Planet of the apps (Kienhuis) @ NUV (UVW) round tableHerman Kienhuis
Presentation (by Herman Kienhuis) on tablet developments, Sanoma Media's app development program results and key learnings on tablet publishing @ NUV-UVW Round Table (June 21 2011, Amsterdam ZO, Netherlands)
The Mobile Ecosystem - APIs & OpportunitiesJean-Luc David
Should larger companies integrate themselves in the mobile ecosystem? What are the new channels that are available? What risks & rewards are available for opening up your data? This presentation for Montreal Mobile Mondays seeks to answer them.
SEO in the Age of Apps | Search Engine Strategies NYC 2013Rachel Pasqua
SEO in the Age of Apps
How has the evolution of the mobile apps changed search? Niche mobile search apps are supplying consumers with options to find what they're looking for faster and more efficiently than ever before and to make the most of this opportunity, marketers needs to rethink their approach and expand their efforts beyond the mobile browser.
Special thanks to Singapore Economic Development Board for quoting us in one of the featured articles.
ASEAN millennials are fortunate in having been born in the best of times for the SE Asia region. Businesses are adapting their marketing messages and hiring processes to attract their loyalty.
Read more here http://bit.ly/ASEANmillennials
According to the Census Bureau, Millennials are expected to surpass Boomers as the largest living population. But aside from the sheer size of our generation, our behaviors, attitudes and expectations are different than those of any previous generation, sometimes drastically so. Millennials will fundamentally change the landscape of the business world, and no industry is safe from disruption.
The following presentation is a narrative on our generation, backed by research and data, with implications for every sector and industry. Millennials are rethinking and reshaping the world. Here's what you need to know.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
With the Apple iPad at the core of its growth, the tablet industry is estimated to reach US$20 billion by 2014. Businesses that ignore this platform risk missing out on a critical mass of users.
From hotels and cafés to car dealers and customer service reps, the iPad has proved adept at fitting into many lines of business.
Join Ogilvy’s Brian Giesen and SmartCompany’s James Thomson as they dicuss the iPad.
Pocket Power: Directions in Mobile Device TechnologiesConnected-Blog
Annette Zimmermann, Pocket Power: Directions in Mobile Device Technologies, Gartner
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Sanoma Planet of the apps (Kienhuis) @ NUV (UVW) round tableHerman Kienhuis
Presentation (by Herman Kienhuis) on tablet developments, Sanoma Media's app development program results and key learnings on tablet publishing @ NUV-UVW Round Table (June 21 2011, Amsterdam ZO, Netherlands)
The Mobile Ecosystem - APIs & OpportunitiesJean-Luc David
Should larger companies integrate themselves in the mobile ecosystem? What are the new channels that are available? What risks & rewards are available for opening up your data? This presentation for Montreal Mobile Mondays seeks to answer them.
SEO in the Age of Apps | Search Engine Strategies NYC 2013Rachel Pasqua
SEO in the Age of Apps
How has the evolution of the mobile apps changed search? Niche mobile search apps are supplying consumers with options to find what they're looking for faster and more efficiently than ever before and to make the most of this opportunity, marketers needs to rethink their approach and expand their efforts beyond the mobile browser.
Special thanks to Singapore Economic Development Board for quoting us in one of the featured articles.
ASEAN millennials are fortunate in having been born in the best of times for the SE Asia region. Businesses are adapting their marketing messages and hiring processes to attract their loyalty.
Read more here http://bit.ly/ASEANmillennials
According to the Census Bureau, Millennials are expected to surpass Boomers as the largest living population. But aside from the sheer size of our generation, our behaviors, attitudes and expectations are different than those of any previous generation, sometimes drastically so. Millennials will fundamentally change the landscape of the business world, and no industry is safe from disruption.
The following presentation is a narrative on our generation, backed by research and data, with implications for every sector and industry. Millennials are rethinking and reshaping the world. Here's what you need to know.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
Creating Content for Millennials: Why It Matters + Strategies for SuccssNewsCred
Millennials are the most sought-after — and difficult to understand — demographic for marketers today. With purchasing power expected to hit $1.4 trillion by 2020, it’s imperative that brands connect and engage with this audience through content marketing.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
How to Use Mobile Apps to Grow Your BusinessOfficeArrow
The world is going mobile, giving
small business new opportunities. This power point deck covers statistics of mobile users, their buying behaviors and insights into how small businesses can leverage apps to grow business and reach new buyers.
The MAD Program : Creating an Ecosystem for Mobile Application DevelopersGerard K M Lim
Creating an Ecosystem For Mobile Application Developers.
MAD Program consist of:
1. MAD Championship
2. MAD Camps
3. MAD Lab
4. MAD Fund
5. Commercialization
I am looking for partners & investors interested to do this MAD Program with me!
Email gerard@genme.com. TQ.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
AppsBuilder – www.apps-builder.com – is an innovative online platform to create, in three simple steps, custom applications for iPhone, iPad and Android smartphones, tablets and web apps. The service, intuitive and immediate, allows to turn any website into a mobile application
Il 12 Aprile 2012 Enigen, assieme al partner Salesforce.com, ha organizzato un evento dedicato al Manufacturing, in particolare a come massimizzare le performance della forza vendita.
Presente anche Diego Gianetti di Bticino, che ha riportato la sua testimonianza.
Maggiori informazioni a servizioclienti@enigen.eu
Case Study: Building a Long Term Strategy for Mobile
Presented by: Xavier Petit, Integrated Marketing - Multi-Channel Strategy Services, Shire
Xavier will share lessons learned and quick wins that demonstrate how pharmas may embrace mobile as part of their integrated marketing and communications platform. He will also discuss why it is very important to build a long term mobile strategy.
www.bdionline.com
Similar to Earning Attention Where it Matters Most: The Power & Imperative to Build Brands on Mobile Gavin Stirrat, Millennial Media (20)
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy
Social Unleashed: Unlocking the Transformative Power of Social Marketing
Jessica Gilmartin, Wildfire
Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.
iStrategy London 12 - Products Up - How data boosts your Google revenueiStrategy
Google will merge the Google Product Search and the Google PLA to the new Google Shopping by 2013. This will not only impact you as merchant, but also the search and buying behaviour will shift significantly and shake-up the e-commerce industry. How do you get prepared? How is the new system working and what is the strategy behind the changes?
In this workshop session, Volker Schmidt, CEO at Products Up – the market leader for Google Shopping optimisation – will answer those questions and more, giving you hands-on material and advice to help shape your future e-commerce success.
iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...iStrategy
This session will examine how today's hyper-aware consumer will continue to change the engagement approach of today's organisations. It will focus on the importance of meeting the needs of today's consumer and look at the key imperatives required by marketers to succeed in this ever changing environment by knowing your customer as an individual, creating value at every touch point and being an authentic brand and culture.
iStrategy Melbourne - How the Smartest Brands in the World Use Social Media -...iStrategy
Today’s marketplace is being transformed by social technologies that are reinventing business models, profit centres, and consumer behaviour. This challenge represents an incredible opportunity. Simon Mainwaring, Fortune 50 consultant and New York Times bestselling author of We First (voted Best Marketing Book of 2012 by strategy+business) explains how the most successful brands in the world are using social media to accelerate their brand awareness, profits and positive social impact. Central to Simon’s message is the requirement that brands clearly define their purpose and story in a community-facing way that will resonate on an emotional level with their customers, inspiring them to promote the brand using their own social media. He explains exactly what tools, tactics, and strategies companies like Nike, Coca-Cola and Starbucks use to architect customer communities that then build their business with them.
iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...iStrategy
As Australian brands face increased pressure from international competitors, the growth opportunities in emerging Asian markets become significantly more appealing, and more accessible than ever before. Asia accounts for half of the global population and has the second-largest nominal GDP of all continents after Europe. With increasing digital connectivity and a maturing online market comparatively untouched by international brands, the world's eyes turn on Asia as the next big thing.
In this session, we’ll together explore a market with multiple languages, currencies and audience behavioural nuances to demystify the opportunity of, and approach to expanding operations in Asian markets. Aligned with Australian strategic expertise, we’ll spark conversation on the common challenges and brand opportunities Asia presents to your brand.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy
B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy
In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.
iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...iStrategy
A major challenge in social is deciding the right approach to globalising or localising content and conversations. Should brands control social media globally for easier management and brand consistency? Or work on a local level that can be more costly but allows responses to be tailored to local needs and therefore lead to better engagement?
Hosted by Gemma Trippas, Oracle’s Social Partnerships Manager and Jeremie Moritz, Social Media Manager at Pernod Ricard, this session will look at what brands can do to adopt the right balance for their social media efforts internationally, drawing on Pernod Ricard’s vast experience in managing many sub-brands across multiple territories.
iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...iStrategy
As the search landscape continues to develop brands need a view of the value SEO can deliver beyond a search ranking. Methods and tactics have moved. How well integrated are you PPC and SEO efforts? Do your social teams talk? Has your brand kept up? Join iCrossing’s Mark Iremonger and Adam Skalak as they paint a picture of the future of SEO – and it's implications for brands and agencies.
From Engagement to Intelligence: Striking the Balance in Social Media at the ...iStrategy
Alex Coley, former Head of Digital Services at the Metropolitan Police, talks about how the police use of social media has been transformed in the wake of the riots of last summer. As private and public organisations move towards service models in digital, Alex talks about the difficult balancing act the police face in engaging through social media while also monitoring the same channels for intelligence. From Scotland Yard to the Met Special Operations Room, the Home Office and the Foreign Office, social media has been on a journey in the corridors of power over the last year. This is that story.
How to avoid being a data zombie by Brandwatch iStrategy
Big data can leave you feeling brain dead. What's relevant? What's not? What do to about it? Sometimes it feels like you're mindlessly ploughing through numbers just for the sake of it.
This workshop, led by Brandwatch COO Bryan Tookey, will take you through some examples of big datasets, specifically looking at social media. It will give you the tools to bring your mindless reports and reporting processes back to life.
Key takeaways:
• Spotting reports for reports sake and other big data zombie traps
• How to ensure you are getting value from your big data brains
• Bring your big data back from the dead
Earning Attention Where it Matters Most: The Power & Imperative to Build Brands on Mobile Gavin Stirrat, Millennial Media
1. BUILDING
BRANDS
ON
MOBILE
gs1rrat@millennialmedia.com
Gavin
S1rrat,
Managing
Director,
EMEA
@gavjs
/
@millennialmedia
2. Trusted,
Independent
Industry
Leader
-‐
NYSE:
MM
Independent
2011
MOBILE
ADVERTISING
SHARE
§ Founded
in
2006
by
mobile,
adverDsing,
and
media
innovators
§ No
operaDng
system
bias
§ PlaJorm
and
device
agnosDc
Mobile
Focus
All
Others
<10%
§ Not
part
of
a
major
PC
internet
portal
or
each
Google
24%
search
engine
§ We
don’t
sell
handsets
or
own
an
app
store
§ Mobile
adverDsing
is
all
we
do
Apple
15%
Millennial
Media
17%
Industry
Insight
§ Monthly
SMART
and
Mobile
Mix
reports
are
widely
sourced,
with
more
than
3000
agency,
press
and
analyst
references
@gavjs
/
@millennialmedia
7. Mobile
is
Different
to
All
Other
Media
Mul1ple
Uses:
Browse
&
Consume
Media,
Search
the
Internet,
Download
Apps,
Play
Games,
Text,
Call,
Email,
Camera,
Videos,
Calendar
Available
On
The
Move
Mul1ple
Applica1ons
3G
&
Wi-‐Fi
Capabili1es
Interac1ng
Together
The
Most
In1mate
Loca1on
&
Context
Personal
Device
Aware
Mul1ple
OS
Systems
User
Ini1ated
Adverts
to
Choose
From
Always
With
You,
Immersive
Always
On
@gavjs
/
@millennialmedia
8. Puang
Mobile
in
Context
Source: Chetan Sharma Consulting, April 2012
@gavjs
/
@millennialmedia
9. Mobile
Mass
Media
THE
RIGHT
CUSTOMER
IN
THE
RIGHT
PLACE
AT
THE
RIGHT
TIME
@gavjs
/
@millennialmedia
13. Tac1cal
Targe1ng
When
Your
Business
Goal
Needs
a
Specific
User/Device
@gavjs
/
@millennialmedia
14. Content
Targe1ng
Made
More
Powerful
by
Scale
@gavjs
/
@millennialmedia
15. Contextual
Targe1ng
Make
Your
Message
More
Meaningful
@gavjs
/
@millennialmedia
16. Demographic
Targe1ng
AFFLUENT:
DATA
SNAPSHOT
Using
apps/sites
that
index
high
for
HHI
Publisher/Developer
registra1on
data
MEN
18-‐34:
DATA
SNAPSHOT
Using
apps/sites
that
index
high
for
M18-‐34
Publisher/Developer
registra1on
data
Reaching
the
Right
Consumer
@gavjs
/
@millennialmedia
17. Retarge1ng
Consumer
demonstrates
interest
in
1
your
brand
2
Consumer
is
enrolled
in
your
custom
audience
3
Execute
follow
up
campaign
to
your
custom
audience
Engage
with
consumers
who
have
expressed
an
interest
in
your
products
@gavjs
/
@millennialmedia
18. Understanding
Behaviours
MUMS
At
a
playground
or
park
Interac1ng
with
paren1ng
content
&
related
products
Browsing
informa1on
about
kids;
including
educa1on,
development,
behavior,
health,
&
ac1vi1es
ENTERS
LEAVES
AUDIENCE
AUDIENCE
ACTIVITY
LocaDon
AcDons
Views
Standard
A[ributes
TIME
@gavjs
/
@millennialmedia
19. Understanding
Purchase
Intent
IN-‐MARKET
AUTO
BUYER
On
a
car
dealership
forecourt
Interac1ng
with
auto
content
Browsing
car
buying
content,
auto
news
&
reviews
ENTERS
LEAVES
AUDIENCE
AUDIENCE
ACTIVITY
LocaDon
AcDons
Views
Standard
A[ributes
TIME
@gavjs
/
@millennialmedia
21. Bring
Your
Brand
to
Life
IMAGINATION
+
SIMPLICITY
=
@gavjs
/
@millennialmedia
22. High
Impact
Ad-‐Units…
Full-‐screen
Inters11al
HTML
5
Interac1ve
Video
@gavjs
/
@millennialmedia
23. …Without
the
Hard
Work
Wireframes:
Design
your
own
mobile
experience
Retain
creaDve
control
.
Leverage
exisDng
creaDve
.
Drive
efficiency
&
results
@gavjs
/
@millennialmedia
24. Design
Your
Own
Mobile
Video
Experience
RETAIN
CREATIVE
CONTROL
•
LEVERAGE
EXISTING
CREATIVE
•
DRIVE
EFFICIENCY
&
RESULTS
CHOOSE
2
INTERACTIVE
BUTTONS
TO
SUPPORT
YOUR
SPECIFIC
OBJECTIVES
@gavjs
/
@millennialmedia
31. Campaign
Summary:
Call
of
Duty
Black
Ops
II
GOAL:
Drive
awareness
&
consumer
engagement
ahead
of
the
game
release
date
and
generate
social
media
buzz
STRATEGY:
Targe1ng
–
male
environments,
inc
Games,
Social
&
Entertainment
channels
Brand
Crea1ve
–
Rich
Media
Photo
Shoot
&
Z
video
trailer
Social
–
Consumers
can
share
their
photos
on
Facebook
and
a
second
unit
enabled
Tweets
to
Call
of
Duty
profile,
directly
from
within
the
creaDve
To
download
the
full
campaign
summary,
visit
www.millennialmedia.com/adver1se/campaign-‐successes
"Mobile
is
increasingly
becoming
a
key
touchpoint
for
our
core
and
growth
audiences,
and
the
flexibility
that
the
campaign
offered
really
drove
the
success
of
the
campaign.
We
were
able
to
provide
a
variety
of
rich
content
to
our
audience
in
a
personalised
way
that
other
touchpoints
couldn’t
offer.”
Eric
Folliot
–
Senior
Brand
Manager
–
Call
of
Duty
@gavjs
/
@millennialmedia
34. Building
Brand
Affinity
-‐
Ac1on
Items
1.
Target
Your
Audience
Intelligently
–
the
right
3.
Encourage
the
Innate
Desire
customer,
in
the
right
place,
at
to
Share
the
right
Dme
Campaign
2.
Delight
Your
Audience
by
op1mised
based
on
Targeted
4.
Bridge
the
Digital/Physical
mobile
ad
Building
BeauDful
Content
voucher
performance
Divide
-‐
Close
the
Loop
Redemp1on,
Consumer
purchase
&
downloads
CRM
details
unique
passed
back
voucher
to
to
retailer
their
mobile
Voucher
redeemed
instore
at
POS
@gavjs
/
@millennialmedia
35. The
Global
Leader
in
Mobile
Intelligence
Providing
a
comprehensive
view
of
the
market…we
enable
adverDsers
and
developers
to
make
smart
decisions
about
their
mobile
adverDsing
and
moneDzaDon
strategies.
■ More
than
20,000
subscribers
a
month
■ Our
data
is
used
by
thousands
of
adver1sers
and
agencies
■ Referenced
by
The
Guardian,
Paid
Content,
NMA,
Mobile
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37. The
Brief
Brand:
‘The
Coffee
House’
a
ficDonal,
arDsan
coffee
shop
Target
Audience:
16
–
34
YO
urbanites,
ABC1
Budget:
£30,000
The
Brief:
Launch
a
new,
local
coffee
shop
in
a
busy
UK
city.
CompeDDon
is
fierce,
so
consider
intelligent
audience
targeDng,
with
appropriate
environments
&
Dmes,
innovaDve
creaDve
&
viral
opportuniDes
to
deliver
earned
media
from
the
ad
buy.
Rate
Card:
Standard
Banners
£0.15
CPC
(Performance)
Rich
Media
£6.50
CPM
(Brand)
CreaDve
formats
built
Free
of
Charge,
as
part
of
media
buy
38. THANK
YOU.
TO
LEARN
MORE
VISIT
WWW.MILLENNIALMEDIA.COM/BRANDS
Gavin
S1rrat
Managing
Director,
EMEA
gavin@millennialmedia.com
@gavjs