This presentation was given to a sold out crowd at Salesforce UX Lecture Series in San Francisco.
This is the second presentation of this and it changed a bit. The focus is how to take the next we must take to improve our social software we are using, particularly for organization within their own walls. The shift of from the social patterns of early adopters to mainstream is really a large shift and things are really difficult to do as we have only just begun the trek again (groupware and KM were the two prior attempts).
Understanding how to look at things through different social lenses so to see what is going on is essential. This presentation is 6 or 7 of my 40+ (now just over 50) social lenses to help do this. This presentation is a high level view, but enough to see gaps and where things could and should change as we move forward.
What Urban Planning Can Teach Us About Social Business DesignThomas Vander Wal
A co-presentation with Gordon Ross and Thomas Vander Wal focussing on what the corpus of urban planning can help to better understanding of not only how humans interact at scale, but how to best set the bar for where our social platforms must head in the near future and provide better enablement for embracing how humans are social.
Social Media + Community Planning is a presentation originally given to the Midwest Section of the American Planning Association meeting on June 11, 2010
As social media tools reach greater levels of ubiquity, technology and conversations are meshing in new and interesting ways.
Planning professionals can leverage the tools of the social web to better engage communities in meaningful conversations, strategically listen, and help make informed decisions for programs and procedures.
From social networking, photo and video sharing, blogging, and more, planners have new tools to understand.
Designing For CX (The UX of Social Media)John Sheridan
Short presentation of key concepts: the User Experience community focuses on design for the individual. Community Experience (CX) focuses on design for the group.
This is a short presentation that was quickly put together for UX Barcamp DC. There are a few items that I hadn't put into slides before, but have been background in many other presentations.
This presentation was given to a sold out crowd at Salesforce UX Lecture Series in San Francisco.
This is the second presentation of this and it changed a bit. The focus is how to take the next we must take to improve our social software we are using, particularly for organization within their own walls. The shift of from the social patterns of early adopters to mainstream is really a large shift and things are really difficult to do as we have only just begun the trek again (groupware and KM were the two prior attempts).
Understanding how to look at things through different social lenses so to see what is going on is essential. This presentation is 6 or 7 of my 40+ (now just over 50) social lenses to help do this. This presentation is a high level view, but enough to see gaps and where things could and should change as we move forward.
What Urban Planning Can Teach Us About Social Business DesignThomas Vander Wal
A co-presentation with Gordon Ross and Thomas Vander Wal focussing on what the corpus of urban planning can help to better understanding of not only how humans interact at scale, but how to best set the bar for where our social platforms must head in the near future and provide better enablement for embracing how humans are social.
Social Media + Community Planning is a presentation originally given to the Midwest Section of the American Planning Association meeting on June 11, 2010
As social media tools reach greater levels of ubiquity, technology and conversations are meshing in new and interesting ways.
Planning professionals can leverage the tools of the social web to better engage communities in meaningful conversations, strategically listen, and help make informed decisions for programs and procedures.
From social networking, photo and video sharing, blogging, and more, planners have new tools to understand.
Designing For CX (The UX of Social Media)John Sheridan
Short presentation of key concepts: the User Experience community focuses on design for the individual. Community Experience (CX) focuses on design for the group.
This is a short presentation that was quickly put together for UX Barcamp DC. There are a few items that I hadn't put into slides before, but have been background in many other presentations.
Melbourne social media forum - The Oaktree FoundationConnecting Up
Presentation at the Melbourne social media forum by Daniel Lewis-Toakley from The Oaktree Foundation, titled 'Social media: The Live Below the Line campaign'
This deck is an intro to RAAK, a 'creative communications plug-in' that puts organisations in touch with their crowds.
To see more, we have a few case studies at http://www.wewillraakyou.com/clientarea/RAAK-CaseStudies.pdf or on http://www.slideshare.net/raak/raak-case-studies
Presentation to the Web 3.0 conference Sydney 21 June 2011. How to create a sustained customer insight program that can become an ongoing asset to your brand.
Social Media & The Feedback Economy: Risks, Rewards & OpportunitiesDarren Sharp
Presentation to the Social Media Risk & Governance Forum 1-2 November 2012 Melbourne. This presentation explores how Big Data can be used to improve Social Listening & Customer Experience programs.
Drawing Parallels Between Web 2.0 and Games For HealthBiray Alsac
How do certain Web 2.0 technologies impact people’s health and fitness decisions? Are the audiences who spend hours of screen time in online destinations like Facebook, Twitter, YouTube and Second Life similar to the audiences who are drawn to exergaming and other games for health? Which outcomes from playing video games parallel those who micro-blog, engage in online social networks and nurture their avatars in virtual worlds? As programmers and researchers, what can we learn from making these observations?
Since the advent of broadband technology and the increased prevalence of wireless networks, the web has evolved into a powerful, interactive and ‘real-time’ environment – allowing content to be much more user-centric and user-generated. And because of this shift in digital culture, more fitness professionals are embracing online tools to create everything from fitness podcasts to cyber coaching sessions.
The objective of this brief, informal session is to bring these ideas to the forefront of our conversations, as they relate to games for health. More research is needed in this area and potential collaborative efforts could benefit from having gaming/web-based hybrids.
Workshop presentation by Darren Sharp Resonate Solutions to SOCAP Australia FMCG group. Presented at SOCAP 2012 annual conference in Melbourne Australia 29 August 2012.
iStrategy AMS 2011 - Paul Berney, Mobile Marketing AssociationiStrategy
iStrategy Amsterdam 2011 : Paul Berney, CMO, Mobile Marketing Association - Building a Strategy for Mobile (Day Two - Split Stream Interactive Workshops)
iStrategy Amsterdam, 2011 - Penny Power, Founder, Ecademy, Understanding ‘social’ and it’s impact on business leadership and branding (Split Stream Keynote Session, Day 1)
Melbourne social media forum - The Oaktree FoundationConnecting Up
Presentation at the Melbourne social media forum by Daniel Lewis-Toakley from The Oaktree Foundation, titled 'Social media: The Live Below the Line campaign'
This deck is an intro to RAAK, a 'creative communications plug-in' that puts organisations in touch with their crowds.
To see more, we have a few case studies at http://www.wewillraakyou.com/clientarea/RAAK-CaseStudies.pdf or on http://www.slideshare.net/raak/raak-case-studies
Presentation to the Web 3.0 conference Sydney 21 June 2011. How to create a sustained customer insight program that can become an ongoing asset to your brand.
Social Media & The Feedback Economy: Risks, Rewards & OpportunitiesDarren Sharp
Presentation to the Social Media Risk & Governance Forum 1-2 November 2012 Melbourne. This presentation explores how Big Data can be used to improve Social Listening & Customer Experience programs.
Drawing Parallels Between Web 2.0 and Games For HealthBiray Alsac
How do certain Web 2.0 technologies impact people’s health and fitness decisions? Are the audiences who spend hours of screen time in online destinations like Facebook, Twitter, YouTube and Second Life similar to the audiences who are drawn to exergaming and other games for health? Which outcomes from playing video games parallel those who micro-blog, engage in online social networks and nurture their avatars in virtual worlds? As programmers and researchers, what can we learn from making these observations?
Since the advent of broadband technology and the increased prevalence of wireless networks, the web has evolved into a powerful, interactive and ‘real-time’ environment – allowing content to be much more user-centric and user-generated. And because of this shift in digital culture, more fitness professionals are embracing online tools to create everything from fitness podcasts to cyber coaching sessions.
The objective of this brief, informal session is to bring these ideas to the forefront of our conversations, as they relate to games for health. More research is needed in this area and potential collaborative efforts could benefit from having gaming/web-based hybrids.
Workshop presentation by Darren Sharp Resonate Solutions to SOCAP Australia FMCG group. Presented at SOCAP 2012 annual conference in Melbourne Australia 29 August 2012.
iStrategy AMS 2011 - Paul Berney, Mobile Marketing AssociationiStrategy
iStrategy Amsterdam 2011 : Paul Berney, CMO, Mobile Marketing Association - Building a Strategy for Mobile (Day Two - Split Stream Interactive Workshops)
iStrategy Amsterdam, 2011 - Penny Power, Founder, Ecademy, Understanding ‘social’ and it’s impact on business leadership and branding (Split Stream Keynote Session, Day 1)
iStrategy Amsterdam 2011 : Emeric Ernoult, Co-Founder, Agorapulse - Why brands are still wasting money on Facebook while they could be making profit? (Day One - Workshop One)
iStrategy AMS 2011 | Raymond Clarjis, Luuk de Jager, Thomas Marzano | PhilipsiStrategy
iStrategy Amsterdam 2011 : Raymond Clarjis, Luuk de Jager, Thomas Marzano, Philips - Customer Centricity in a Multichannel World (Day One - Opening Keynote)
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Digital Challenges - Communicating in the Era of the Social WebThe Glover Park Group
Opening keynote presentation by Jonathan Kopp, Partner & Global Director of Ketchum Digital, to kickoff the Ketchum Pleon "Inspiration Day" conference in Berlin, Germany, 28 June 2012.
What outcomes are you hoping to achieve with social media?
Are your social media practices engaging online communities to their greatest potential?
How do you know if you are achieving your goals?
How can you take your social media initiatives to the next level?
These four key questions were explored during the “Engaging Visitors with Social Media” workshop I presented at the IMLS WebWise Conference (March 6, 2013).
Participants saw and heard about:
Inspirational case studies from inside and outside the museum and library sectors
Pursuing marketing, education, crowdsourcing, and advocacy goals through social media
Organizational models for social media management
Optimizing social content through data analysis
Taking your efforts to the next level with a paid-earned-owned mix of activities
We discussed and brainstormed about:
Defining the value and goals of social media for your organization
Identifying desired outcomes
Setting the right tone and voice for your organization
Overcoming fear and risk-aversion
Hands-on activities helped us explore:
How content goes viral
Connecting social tools to organizational strategy and capabilities
Determining which social media platforms are right for your target audiences and goals
Platforms covered included:
Facebook
Twitter
Instagram
Pinterest
Wikipedia
Vine
Whitepaper: Social Media Influence - Applications, Metrics and TheoryTravis Stephens
TL;DR Social Media influence is largely based upon a peer-presence, as people are the new medium. As a business, utilizing the knowledge that people develop certain control over your brand can be harnessed, as opposed to letting it overpower. Knowing and utilizing your metrics, a business can strategically develop touchpoints to facilitate in steering their audience.
This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
Co-creating the User Experience - Kshitiz Anand STC India UX SIG
Talk by Kshitiz Anand, Kuliza Technologies, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Kshitiz
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
The Future of Social in the Enterprise - by Alan Lepofsky and Dion HinchcliffeAlan Lepofsky
This presentation talks about the past, present and future of social software within the enterprise. DIon Hinchcliffe and I presented this at Salesforce Dreamforce 2012.
You don't get social media? Here is everything you need to know about what social media really is, why you should care about it and how you can get started using it. This information is designed to fit on a one sheet cheat sheet for anyone learning about what social media is or how to use it.
Vous êtes spécialisé-e dans le global mobility management? Gagnez du temps dans la gestion de vos projets en utilisant les réseaux sociaux !
Prenez la route des réseaux sociaux !
Nous vous proposons un “roadbook” sous forme de livre blanc pour prendre la route des réseaux sociaux et avancer vers une réelle stratégie.
Un guide jalonné d’astuces, basé sur des exemples concrets et des statistiques récentes… Un outil facilement utilisable, clairement structuré et illustré !
Une solution “clé en main”, un premier pas vers du community management interne…
Similar to iStrategy AMS 2011 - Joshua-Michéle Ross (20)
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy
Social Unleashed: Unlocking the Transformative Power of Social Marketing
Jessica Gilmartin, Wildfire
Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.
iStrategy London 12 - Products Up - How data boosts your Google revenueiStrategy
Google will merge the Google Product Search and the Google PLA to the new Google Shopping by 2013. This will not only impact you as merchant, but also the search and buying behaviour will shift significantly and shake-up the e-commerce industry. How do you get prepared? How is the new system working and what is the strategy behind the changes?
In this workshop session, Volker Schmidt, CEO at Products Up – the market leader for Google Shopping optimisation – will answer those questions and more, giving you hands-on material and advice to help shape your future e-commerce success.
iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...iStrategy
This session will examine how today's hyper-aware consumer will continue to change the engagement approach of today's organisations. It will focus on the importance of meeting the needs of today's consumer and look at the key imperatives required by marketers to succeed in this ever changing environment by knowing your customer as an individual, creating value at every touch point and being an authentic brand and culture.
iStrategy Melbourne - How the Smartest Brands in the World Use Social Media -...iStrategy
Today’s marketplace is being transformed by social technologies that are reinventing business models, profit centres, and consumer behaviour. This challenge represents an incredible opportunity. Simon Mainwaring, Fortune 50 consultant and New York Times bestselling author of We First (voted Best Marketing Book of 2012 by strategy+business) explains how the most successful brands in the world are using social media to accelerate their brand awareness, profits and positive social impact. Central to Simon’s message is the requirement that brands clearly define their purpose and story in a community-facing way that will resonate on an emotional level with their customers, inspiring them to promote the brand using their own social media. He explains exactly what tools, tactics, and strategies companies like Nike, Coca-Cola and Starbucks use to architect customer communities that then build their business with them.
iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...iStrategy
As Australian brands face increased pressure from international competitors, the growth opportunities in emerging Asian markets become significantly more appealing, and more accessible than ever before. Asia accounts for half of the global population and has the second-largest nominal GDP of all continents after Europe. With increasing digital connectivity and a maturing online market comparatively untouched by international brands, the world's eyes turn on Asia as the next big thing.
In this session, we’ll together explore a market with multiple languages, currencies and audience behavioural nuances to demystify the opportunity of, and approach to expanding operations in Asian markets. Aligned with Australian strategic expertise, we’ll spark conversation on the common challenges and brand opportunities Asia presents to your brand.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy
B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy
In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.
iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...iStrategy
A major challenge in social is deciding the right approach to globalising or localising content and conversations. Should brands control social media globally for easier management and brand consistency? Or work on a local level that can be more costly but allows responses to be tailored to local needs and therefore lead to better engagement?
Hosted by Gemma Trippas, Oracle’s Social Partnerships Manager and Jeremie Moritz, Social Media Manager at Pernod Ricard, this session will look at what brands can do to adopt the right balance for their social media efforts internationally, drawing on Pernod Ricard’s vast experience in managing many sub-brands across multiple territories.
iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...iStrategy
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Earning Attention Where it Matters Most: The Power & Imperative to Build Bran...iStrategy
Consumers are spending a growing majority of their time engaging and consuming content on their mobile connected devices. Brands are struggling in this attention economy to achieve cut-through, build brand awareness and affinity and deliver relevant, engaging advertising messages to their target audiences. Gavin Stirrat, Managing Director EMEA, at Millennial Media, will outline the reasons why having an integrated mobile strategy is now an absolute imperative to reach consumers. Using relevant case studies, he will outline the key facets that any mobile campaign should include to ensure success. Further insight will also be provided that explains how the unique characteristics of the mobile device can be used to reach the right consumer, in the right place, at the right time.
From Engagement to Intelligence: Striking the Balance in Social Media at the ...iStrategy
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How to avoid being a data zombie by Brandwatch iStrategy
Big data can leave you feeling brain dead. What's relevant? What's not? What do to about it? Sometimes it feels like you're mindlessly ploughing through numbers just for the sake of it.
This workshop, led by Brandwatch COO Bryan Tookey, will take you through some examples of big datasets, specifically looking at social media. It will give you the tools to bring your mindless reports and reporting processes back to life.
Key takeaways:
• Spotting reports for reports sake and other big data zombie traps
• How to ensure you are getting value from your big data brains
• Bring your big data back from the dead
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
20. Astructure that brings harmony, utility
and durability to the diverse elements of
an organization’s social media presence
21. What is my current blueprint?
What communities will I serve?
What needs will I focus on?
What is our “Link and Like” structure
How do I design for durability?
25. Your social site map
Describes how customers navigate
(link) across social media properties and
find the communities where they belong
(like)
26. Provide a single, simple checklist
Objective
Unique community
Needs focus
Content commitment
Service level agreements
Empower those closest to the community
31. Cross-Disciplinary Executives make decisions,
Social Business Council foster cross-functional collaboration, fund
initiatives
Oversees the brand
Center of Excellence Editorial Board as a conversation
Standards and practices
(people, process, tech),
recommendations to SBC Social Media Content Community
Outreach Planning Management
Brand-Specific
What official reps
Official Guidelines Certification should know
What everyone should
General Guidelines Digital IQ Training know about social
media
Vision/Purpose Identity and
Code of Conduct Core Values