Shannon Chezick is a highly accomplished Director of Marketing and Business Development with over 15 years of experience in strategic marketing, sales, business development, and customer service management. She has a proven track record of leading high-performing teams, developing growth strategies, increasing revenue and market share, and building strong client relationships. Currently, she is a Sales Executive for The Red Cross in Central California responsible for attaining sales goals and developing strategic partnerships.

1. SHANNON CHEZICK
1181 Morgan Drive | Kingsburg, CA 93631
Phone: 559-906-0298 | Email: Shannon_chezick@yahoo.com
DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT
PROJECT MANAGEMENT | CUSTOMER SERVICE MANAGEMENT | PROGRAM MANAGEMENT
Highly accomplished and results driven Executive of Marketing & Business Development with a broad range of solid
experience and expertise across multiple facets of strategic national business, working franchisees’ and increasing
revenue and market share. Acknowledged for well-defined understanding of the business-technology interface and
capacity to identify and align clients’ emerging technology needs with products and services. Exceptional ability in
developing short- and long-term growth strategies to expand financial positions of new and profitable organizations
in the industries. Focused on values, corporate objectives, and strategic planning to directly impact the success,
growth, and profits of a business. Recognized by peers, subordinates and stakeholders for the ability to handle the
dynamics of a rapidly changing environment.
Core Competencies
 Marketing Director  Sales Planning & Forecasting
 Promotion Management  Cost Avoidance,Reduction & Control
 National Client Base  Relationship Building
 Franchisee Knowledge
 Client Management
 Revenue & Profit Growth
 Dedication, Integrity
SELECTED CAREER HIGHLIGHTS
 Lead top-performing district within the system while continually cultivating sales in a struggling economy,
started in 2009 area was down 3.04%, 2010 + 1.12 %, 2011 + 1.74%, 2012 + 5.12%, 2013 +3.24, 2014 +5.29.
 Directed and oversaw marketing operations on behalf of Pepsi and Camel product campaigns
 Provided management of customer service and marketing initiatives on behalf of more than 100 accounts
throughout four western states, including California, Nevada, Utah, and Hawaii.
 Recipient of numerous “Outstanding” customer satisfaction survey ratings, ultimately resulting in increased
compensation and bonuses
 Top 20 sales performance, 106% of goal
PROFESSIONAL EXPERIENCE
Sales Executive IV -PHSS/ The Red Cross/ Central CA/ August 2015- Present
 Sells PHSS products and services to corporate, government and/or not for profit customers. Seeks and acts
upon
leads and builds relationships with potential customers to bring them to close.
 Identifies business and growth opportunities using an existing network of industry contacts to generate new
business. Increase client and revenue base by contacting, qualifying, proposing and closing new business with
high value prospects.
 Ensures productive and professional relationships with prospective customers.
 Develops trusted advisor relationships while operating as a key point of contact with Top Tier accounts,
customer stakeholders and executive decision makers.
 Explores and builds partner relationships with OneRedCross partners to develop and/or enhance
businessalliances (i.e. Chapter staff, Blood Services).
 Responsible for attaining assigned sales volume and revenue objectives.
 Responsible for operating within prescribed budget.
 Territory size: annual revenue target greater than $600,000.

2. 2 | P a g e
SHANNON CHEZICK
Field Marketing Consultant | Port of Subs | California / Oregon | 2009 – June 2015
 Oversee business operations, Co-op budgets, and strategic planning
 Management of 38 separate franchisees within a territory that encompasses multiple states
 Facilitate ongoing marketing support, including the coordination of promotions and events, advertisement
strategy, media buys, market trend analysis and new product launches
 Promote brand awareness initiatives via community involvement and efficient use of allocated Co-op marketing
funds
 Manage point-of-purchase materials
 Facilitate training workshops aimed at improving team efficiency and streamlining business operations
Customer Service Field Representative | Dippin’ Dots | Paducah, KY (Western Regional) | 2002 - 2008
 Oversaw product line consisting of frozen beaded ice cream products for direct sale through amusement parks,
theatres, arenas, and franchisee locations
 Offered thorough and direct marketing solutions and strategies; attended tradeshows and conventions
 Spearheaded numerous new store grand openings
 Involved in employee hiring, trainings, and conflict resolution
Marketing Director | Warnors Center for the Performing Arts | Fresno, CA
 Upheld responsibility for all marketing initiatives as well as the booking schedule for two separate performance
theatre / concert venues
 Provided management of both venues as Event Coordinator
 Managed all staff members, including wait staff, janitors, bartenders, ticket / seat attendants, security, snack bar
staff, and technical team members
Marketing Consultant / Field Marketing Manager | Market Source Corp. / U.S.M. & P. | Fresno, CA
 Oversaw campaign consisting of one full-time employee and 15 part-time spokes-persons
 Managed operations for a nightclub promotion on behalf of Camel
 Launched numerous Pepsi products, including Code Red Mountain Dew, Pepsi Lime, and Diet Sierra Mist
 Supported promotional efforts and provided customer samples at various retail stores and events
Hospitality Sales, Catering, Tour / Travel Director | Center Plaza Holiday Inn & Hilton – Fresno, CA
 Served as tour group facilitator and VIP coordinator for sports teams, bands, musical acts, actors, and artists
 Facilitated group logistics: rooms, meals, meetings, events, special accommodations, and transportation
logistics
EDUCATION
Master of Arts Organizational Leadership | Honors Graduate
Ashford University
Bachelor of Arts Marketing | Honors Graduate
Ashford University
VOLUNTEER |COMMUNITY
March of Dimes
Central California Blood Center
United Way
Leukemia and Lymphoma Society
Fund Fresno
Children’s Hospital of Central California
The Well Kingsburg