The document contains research on infographics and the client Irn-Bru. It includes notes on different infographics the author found online, including their likes and dislikes of each one. It also contains research on Irn-Bru, including what the company makes, how they advertise, their competitors in the energy drink market, and the target audience of teenagers and adults.
This document provides information about digital marketing manager roles and the digital marketing industry. It includes responsibilities for a digital marketing manager position such as managing digital marketing strategies across regions, leading growth through digital channels, and overseeing various digital marketing tactics. Statistics presented include the percentage of female marketing executives in the UK, typical work hours and salaries for marketing roles, and global internet access rates. Resources used in compiling the information are also cited.
This document provides information on screenwriting, including lessons for screenplay writing, conventions, software, and keys to success. It discusses looking at the big picture, choosing a genre, using mythical and Blake Snyder's structures, Pixar's process, scene structure, honoring genre tropes, script styles, length, formatting, and evoking an emotional response. The document also lists several pieces of screenwriting software.
This document provides information about the job role of a games artist. It outlines the key responsibilities such as creating visual elements for games like characters, environments, and textures. It also lists the necessary skills like drawing ability, knowledge of anatomy and architecture, and flair for color, composition, and modeling techniques. Different types of games artists are described, including concept artists who design worlds and levels, 3D modelers who build characters and objects, and texture artists who apply surfaces and visual effects. Finally, typical qualifications are mentioned, such as a degree in art or game-related qualifications.
The document provides information about careers in the video game industry, focusing on animators and game designers. It discusses the job responsibilities and skills needed for these roles, including knowledge of animation techniques and strong communication and creative skills. Statistics are given on the size and growth of the gaming market, with the UK identified as the fifth largest market in 2017. The gaming industry is a major employer in the UK.
Here are the key points from the survey response:
- The respondent is male, which is Irn-Bru's main demographic
- Their favorite soft drink is Coke, showing Irn-Bru is not their top choice
- They have never drank Irn-Bru before
- Whether an Irn-Bru advert would make them want to try it depends on the quality of the advert
- They think TV is the best advertising medium for Irn-Bru due to the success of previous comedy TV ads
So in summary, this respondent is within Irn-Bru's target demographic but has not tried it before. Their preferences currently lie with Coke. Comedy TV ads, which Irn-
Irn-Bru is a carbonated soft drink produced by AG Barr in Scotland since 1901. It accounts for two-thirds of AG Barr's sales and is most popular in Scotland, where it outsells Coca-Cola. Irn-Bru uses a secret recipe of 32 flavors that has been passed down through the Barr family. Advertisements for Irn-Bru emphasize humor and portray the drink as calming and stress-relieving. While Pepsi and Coca-Cola are the top two selling soft drinks in the UK overall, Irn-Bru is the third best selling.
Irn-Bru is a Scottish carbonated soft drink made by A.G. Barr since 1901. It uses humor in its advertising to stand out from competitors and make its ads memorable. Notable ads include a boy flying with a snowman set to a humorous version of "Walking in the Air" and an ad where drinking Irn-Bru transforms sad goths into happy, active individuals pursuing unusual hobbies. The ads aim to attract customers by portraying Irn-Bru as mood-changing and leaving viewers with catchy jingles or images stuck in their heads.
Irn-Bru is a carbonated soft drink originated in Scotland and made by A.G. Barr. It uses humor in its advertisements to attract attention and make the brand memorable. Some of its most famous ads include a boy flying with a snowman and goths changing moods after drinking Irn-Bru. While Coca-Cola is its main competition, Irn-Bru stands out with its comedic approach to advertising.
This document provides information about digital marketing manager roles and the digital marketing industry. It includes responsibilities for a digital marketing manager position such as managing digital marketing strategies across regions, leading growth through digital channels, and overseeing various digital marketing tactics. Statistics presented include the percentage of female marketing executives in the UK, typical work hours and salaries for marketing roles, and global internet access rates. Resources used in compiling the information are also cited.
This document provides information on screenwriting, including lessons for screenplay writing, conventions, software, and keys to success. It discusses looking at the big picture, choosing a genre, using mythical and Blake Snyder's structures, Pixar's process, scene structure, honoring genre tropes, script styles, length, formatting, and evoking an emotional response. The document also lists several pieces of screenwriting software.
This document provides information about the job role of a games artist. It outlines the key responsibilities such as creating visual elements for games like characters, environments, and textures. It also lists the necessary skills like drawing ability, knowledge of anatomy and architecture, and flair for color, composition, and modeling techniques. Different types of games artists are described, including concept artists who design worlds and levels, 3D modelers who build characters and objects, and texture artists who apply surfaces and visual effects. Finally, typical qualifications are mentioned, such as a degree in art or game-related qualifications.
The document provides information about careers in the video game industry, focusing on animators and game designers. It discusses the job responsibilities and skills needed for these roles, including knowledge of animation techniques and strong communication and creative skills. Statistics are given on the size and growth of the gaming market, with the UK identified as the fifth largest market in 2017. The gaming industry is a major employer in the UK.
Here are the key points from the survey response:
- The respondent is male, which is Irn-Bru's main demographic
- Their favorite soft drink is Coke, showing Irn-Bru is not their top choice
- They have never drank Irn-Bru before
- Whether an Irn-Bru advert would make them want to try it depends on the quality of the advert
- They think TV is the best advertising medium for Irn-Bru due to the success of previous comedy TV ads
So in summary, this respondent is within Irn-Bru's target demographic but has not tried it before. Their preferences currently lie with Coke. Comedy TV ads, which Irn-
Irn-Bru is a carbonated soft drink produced by AG Barr in Scotland since 1901. It accounts for two-thirds of AG Barr's sales and is most popular in Scotland, where it outsells Coca-Cola. Irn-Bru uses a secret recipe of 32 flavors that has been passed down through the Barr family. Advertisements for Irn-Bru emphasize humor and portray the drink as calming and stress-relieving. While Pepsi and Coca-Cola are the top two selling soft drinks in the UK overall, Irn-Bru is the third best selling.
Irn-Bru is a Scottish carbonated soft drink made by A.G. Barr since 1901. It uses humor in its advertising to stand out from competitors and make its ads memorable. Notable ads include a boy flying with a snowman set to a humorous version of "Walking in the Air" and an ad where drinking Irn-Bru transforms sad goths into happy, active individuals pursuing unusual hobbies. The ads aim to attract customers by portraying Irn-Bru as mood-changing and leaving viewers with catchy jingles or images stuck in their heads.
Irn-Bru is a carbonated soft drink originated in Scotland and made by A.G. Barr. It uses humor in its advertisements to attract attention and make the brand memorable. Some of its most famous ads include a boy flying with a snowman and goths changing moods after drinking Irn-Bru. While Coca-Cola is its main competition, Irn-Bru stands out with its comedic approach to advertising.
Here are the key planning documents required for a TV advert:
Shot list:
1. Establishing shot of Oliver walking into classroom from front angle
2. Medium shot of Oliver sitting at desk from front angle
3. Close up of Oliver drinking Coke from front angle
4. Close up of Oliver throwing Coke away from front angle
5. Close up of Oliver drinking Fanta from front angle
6. Close up of Oliver throwing Fanta in air from front angle
7. Establishing shot of Oliver drinking Irn Bru from front angle
8. Close up of Oliver smiling from front angle
9. Close up of Irn Bru can from front angle
10. Close up of Oliver walking out of classroom
The document provides information on various roles in film production such as producer, director, production manager, art director, casting director, edit producer, and graphic artist. It describes the key responsibilities of each role and how they contribute to completing a film production. The roles work together under tight budgets and deadlines to turn the creative vision into a finished film.
Irn-Bru is a popular soft drink brand in the UK that competes with larger brands like Coke and Pepsi. It mainly targets younger audiences and sells more products than competitors in Scotland due to its connection to Scottish heritage. While Coke and Pepsi use celebrity endorsements and feel-good advertising, Irn-Bru creates controversial ads that attract attention and make the brand more memorable. It continues to challenge larger brands with new product launches and mimicking marketing campaigns to stand out.
Irn-Bru is a popular soft drink brand in Scotland. It competes with larger brands like Coca-Cola and Pepsi. While those brands use celebrities and feel-good advertising, Irn-Bru creates controversial ads that stand out. This helps the brand gain attention and awareness. In Scotland, Irn-Bru outsells its competitors due to its ads connecting to local heritage. The brand targets younger audiences through humorous ads featuring realistic scenarios.
The document provides information about Irn-Bru, a soft drink produced in Scotland. It discusses Irn-Bru's marketing strategies, target audiences, and competitors. Research was conducted on corporate photography as a potential idea for an Irn-Bru advertisement. Various ideas were proposed and developed, including a TV commercial featuring the Loch Ness Monster, an advergame set in the Scottish Highlands, and a print advertisement. Planning documents cover the various concepts in further detail.
The advergame involves a girl throwing Irn Bru cans at boys running towards her. As play time increases, more boys come at the girl in waves, making the game more competitive. The girl only has a limited number of cans and must reload before running out. This adds strategy and tests the player's skills. The game uses vibrant colors to keep the viewer engaged.
The document provides information about the role and responsibilities of a film director, including making creative decisions during pre-production and directing performances during filming which can involve long hours. It notes that directors typically work their way up from entry-level positions and that income can be inconsistent, so directors may supplement their work with other jobs. The summary also highlights that directing often requires working unsocial hours and traveling for projects.
The document provides information about the role of a film editor and Irn Bru. It discusses the skills needed to be a film editor, including technical aptitude, storytelling skills, and the ability to lead a team. It also provides statistics on editor salaries and gender representation. Additionally, it shares facts about Irn Bru, such as it being Scotland's other national drink and its humorous advertising campaigns that feature exaggerated effects from drinking the soda. The document concludes with a bibliography of sources used to research the topics.
This document contains a portfolio website created by Aadi Siva, a graphic designer based in Melbourne, Australia. The website includes sections about Aadi's background and qualifications, as well as a portfolio of his photography, illustrations, posters, package designs, and branding work. It provides examples of each type of work, including descriptions. For instance, the photography section shows several of Aadi's photos taken with a Nikon camera in different styles. The illustrations section displays book covers and characters he created. Overall, the website allows Aadi to showcase his graphic design skills and experience to potential clients or employers.
The document provides information on the role and responsibilities of a film director. It details that directors are responsible for the overall creative vision and production of a film. Directors typically work long hours and it can take years to work up to directing features from entry-level positions. Directors must have an in-depth understanding of all aspects of film production.
Irn-Bru is a popular soft drink in Scotland. Job requirements are listed for careers in the video game and animation industries, including facial animator and game designer. Skills and qualifications needed include experience with animation software like Maya, good communication skills, creativity, and a degree or relevant qualifications. Graphic designer roles involve creating visual designs, interpreting client briefs, meeting deadlines, and having a strong portfolio. Research is provided on A.G. Barr, the company that produces Irn-Bru, and their advertising approaches, which commonly use humor and portray luxurious lifestyles. Analysis is given of some Irn-Bru advertisements and how they appeal to audiences. Coca-Cola is identified
This document contains research and notes for an infographic about Irn-Bru, a popular soft drink in Scotland. It includes background information on Irn-Bru noting that it is Scotland's second national drink after whiskey. The document also contains research on Irn-Bru's advertising techniques, targeting Scottish culture and using humor. Research on competitors like Coca-Cola and their persuasive advertising is presented. Primary audience research findings show the target is teenagers aged 13-20, mostly male. Secondary research found Irn-Bru is not usually a first choice but is regularly purchased.
The document provides information about the role of a film editor through several infographics. It discusses the key responsibilities of an editor such as ensuring the story flows coherently, selecting the best takes to create scenes, and supervising subsequent post-production work. It also outlines the skills needed for the job like technical aptitude, understanding storytelling techniques, and having excellent communication skills. Statistics are presented on starting salaries and senior-level earnings for editors. Key facts about the history and current state of the film editing profession are also shared.
This document discusses brand stories and how they are important for connecting customers to products. It provides an example of adapting the children's story "Green Eggs and Ham" to create a brand story for Epygi's Quadro product line. Feedback from resellers is presented showing they find the Quadro name confusing and suggesting Epygi be used consistently. Descriptors for Quadro like "sleek, reliable, and customizable" are outlined. Finally, examples of brand stories from Cisco, Fonality, and Allworx are briefly described.
The document summarizes the branding strategy recommendations developed by a consulting team for Epygi, a telecommunications company. They analyzed Epygi's products and competitors to develop a brand story and consistent naming approach. The team adapted Dr. Seuss's "Green Eggs and Ham" to humanize Epygi's products. They also recommended renaming the Quadro line to "The Quadro Line from Epygi" to clearly connect the products to the brand. Feedback from resellers showed the need for a coherent story to increase familiarity and willingness to try new products. The consulting team provided resources and contact information, expressing their privilege in working with Epygi on this challenge.
This document contains summaries of several Irn-Bru advertisements across different media:
1) A print advertisement utilizes a black and white photo with witty pun text to appeal to teenagers. It contrasts serious imagery with upbeat text.
2) A billboard advertisement uses humor by depicting an Eskimo holding a stuffed animal on a spear, playing on the launch of Irn-Bru 32.
3) A TV advertisement from 2010 received complaints for showing animated animals having fun until being trapped in a butcher shop, satirizing the reality of the meat industry. It aligns with Irn-Bru's style of unconventional humor.
This document provides information on the role and responsibilities of a Digital Marketing Manager position. The role will be responsible for managing and executing the digital marketing strategy across Europe, Middle East and Africa (EMEA). Key responsibilities include leading digital growth, delivering marketing campaigns through digital channels, managing websites and digital assets. Successful candidates will have extensive experience in digital marketing channels like search engine optimization, paid search, display advertising and email marketing. The role requires a strategic thinker who is results-driven and passionate about digital marketing and analytics.
The document provides information about the role of a camera operator, including their responsibilities in setting up equipment, following camera scripts, solving problems, and specializing in areas like studio, outside broadcasts, and on location filming. Camera operators work under the direction of the director and director of photography to decide camera placement and equipment. Technical skills and experience are more important than qualifications for becoming a camera operator.
The document provides information about a digital marketing manager position. The role will involve managing digital marketing strategy across Europe and leading growth from a digital perspective. Responsibilities include delivering marketing campaigns through digital channels like email, websites, paid search, display ads, SEO, and marketing automation. The position requires knowledge and experience using various digital marketing channels in a business-to-business environment. Most digital marketing executives in the UK are female and the role may require some travel to meet with clients.
The document provides background research on info-graphics and Iron-Bru ads. It discusses how Iron-Bru uses controversial humor and crude ads to generate publicity. Research found their ads promise the drink will help cope with stress. Focus groups found most people dislike or are indifferent to Iron-Bru. Ideas were generated for a meta ad acknowledging when the ad ends. Plans included a script for a TV ad where an actor is confronted in a room covered in Iron-Bru ads.
The document provides information about film directors, including:
1) Half of most film directors earn less than $68,440 per year, while the other half earns more.
2) Directors typically need good organizational, motivational, leadership, and planning skills.
3) Directors are usually paid per project, with rates varying based on experience and production type.
The document provides information about graphic design as a career path. It outlines that graphic designers work in advertising and marketing communications, creating visual designs that communicate ideas and promote brands. It lists important skills for graphic designers like artistic ability, proficiency with design software, and the ability to meet deadlines. The document also discusses pathways into graphic design like obtaining a degree and developing a portfolio of work, and notes that the graphic design industry is competitive.
Here are the key planning documents required for a TV advert:
Shot list:
1. Establishing shot of Oliver walking into classroom from front angle
2. Medium shot of Oliver sitting at desk from front angle
3. Close up of Oliver drinking Coke from front angle
4. Close up of Oliver throwing Coke away from front angle
5. Close up of Oliver drinking Fanta from front angle
6. Close up of Oliver throwing Fanta in air from front angle
7. Establishing shot of Oliver drinking Irn Bru from front angle
8. Close up of Oliver smiling from front angle
9. Close up of Irn Bru can from front angle
10. Close up of Oliver walking out of classroom
The document provides information on various roles in film production such as producer, director, production manager, art director, casting director, edit producer, and graphic artist. It describes the key responsibilities of each role and how they contribute to completing a film production. The roles work together under tight budgets and deadlines to turn the creative vision into a finished film.
Irn-Bru is a popular soft drink brand in the UK that competes with larger brands like Coke and Pepsi. It mainly targets younger audiences and sells more products than competitors in Scotland due to its connection to Scottish heritage. While Coke and Pepsi use celebrity endorsements and feel-good advertising, Irn-Bru creates controversial ads that attract attention and make the brand more memorable. It continues to challenge larger brands with new product launches and mimicking marketing campaigns to stand out.
Irn-Bru is a popular soft drink brand in Scotland. It competes with larger brands like Coca-Cola and Pepsi. While those brands use celebrities and feel-good advertising, Irn-Bru creates controversial ads that stand out. This helps the brand gain attention and awareness. In Scotland, Irn-Bru outsells its competitors due to its ads connecting to local heritage. The brand targets younger audiences through humorous ads featuring realistic scenarios.
The document provides information about Irn-Bru, a soft drink produced in Scotland. It discusses Irn-Bru's marketing strategies, target audiences, and competitors. Research was conducted on corporate photography as a potential idea for an Irn-Bru advertisement. Various ideas were proposed and developed, including a TV commercial featuring the Loch Ness Monster, an advergame set in the Scottish Highlands, and a print advertisement. Planning documents cover the various concepts in further detail.
The advergame involves a girl throwing Irn Bru cans at boys running towards her. As play time increases, more boys come at the girl in waves, making the game more competitive. The girl only has a limited number of cans and must reload before running out. This adds strategy and tests the player's skills. The game uses vibrant colors to keep the viewer engaged.
The document provides information about the role and responsibilities of a film director, including making creative decisions during pre-production and directing performances during filming which can involve long hours. It notes that directors typically work their way up from entry-level positions and that income can be inconsistent, so directors may supplement their work with other jobs. The summary also highlights that directing often requires working unsocial hours and traveling for projects.
The document provides information about the role of a film editor and Irn Bru. It discusses the skills needed to be a film editor, including technical aptitude, storytelling skills, and the ability to lead a team. It also provides statistics on editor salaries and gender representation. Additionally, it shares facts about Irn Bru, such as it being Scotland's other national drink and its humorous advertising campaigns that feature exaggerated effects from drinking the soda. The document concludes with a bibliography of sources used to research the topics.
This document contains a portfolio website created by Aadi Siva, a graphic designer based in Melbourne, Australia. The website includes sections about Aadi's background and qualifications, as well as a portfolio of his photography, illustrations, posters, package designs, and branding work. It provides examples of each type of work, including descriptions. For instance, the photography section shows several of Aadi's photos taken with a Nikon camera in different styles. The illustrations section displays book covers and characters he created. Overall, the website allows Aadi to showcase his graphic design skills and experience to potential clients or employers.
The document provides information on the role and responsibilities of a film director. It details that directors are responsible for the overall creative vision and production of a film. Directors typically work long hours and it can take years to work up to directing features from entry-level positions. Directors must have an in-depth understanding of all aspects of film production.
Irn-Bru is a popular soft drink in Scotland. Job requirements are listed for careers in the video game and animation industries, including facial animator and game designer. Skills and qualifications needed include experience with animation software like Maya, good communication skills, creativity, and a degree or relevant qualifications. Graphic designer roles involve creating visual designs, interpreting client briefs, meeting deadlines, and having a strong portfolio. Research is provided on A.G. Barr, the company that produces Irn-Bru, and their advertising approaches, which commonly use humor and portray luxurious lifestyles. Analysis is given of some Irn-Bru advertisements and how they appeal to audiences. Coca-Cola is identified
This document contains research and notes for an infographic about Irn-Bru, a popular soft drink in Scotland. It includes background information on Irn-Bru noting that it is Scotland's second national drink after whiskey. The document also contains research on Irn-Bru's advertising techniques, targeting Scottish culture and using humor. Research on competitors like Coca-Cola and their persuasive advertising is presented. Primary audience research findings show the target is teenagers aged 13-20, mostly male. Secondary research found Irn-Bru is not usually a first choice but is regularly purchased.
The document provides information about the role of a film editor through several infographics. It discusses the key responsibilities of an editor such as ensuring the story flows coherently, selecting the best takes to create scenes, and supervising subsequent post-production work. It also outlines the skills needed for the job like technical aptitude, understanding storytelling techniques, and having excellent communication skills. Statistics are presented on starting salaries and senior-level earnings for editors. Key facts about the history and current state of the film editing profession are also shared.
This document discusses brand stories and how they are important for connecting customers to products. It provides an example of adapting the children's story "Green Eggs and Ham" to create a brand story for Epygi's Quadro product line. Feedback from resellers is presented showing they find the Quadro name confusing and suggesting Epygi be used consistently. Descriptors for Quadro like "sleek, reliable, and customizable" are outlined. Finally, examples of brand stories from Cisco, Fonality, and Allworx are briefly described.
The document summarizes the branding strategy recommendations developed by a consulting team for Epygi, a telecommunications company. They analyzed Epygi's products and competitors to develop a brand story and consistent naming approach. The team adapted Dr. Seuss's "Green Eggs and Ham" to humanize Epygi's products. They also recommended renaming the Quadro line to "The Quadro Line from Epygi" to clearly connect the products to the brand. Feedback from resellers showed the need for a coherent story to increase familiarity and willingness to try new products. The consulting team provided resources and contact information, expressing their privilege in working with Epygi on this challenge.
This document contains summaries of several Irn-Bru advertisements across different media:
1) A print advertisement utilizes a black and white photo with witty pun text to appeal to teenagers. It contrasts serious imagery with upbeat text.
2) A billboard advertisement uses humor by depicting an Eskimo holding a stuffed animal on a spear, playing on the launch of Irn-Bru 32.
3) A TV advertisement from 2010 received complaints for showing animated animals having fun until being trapped in a butcher shop, satirizing the reality of the meat industry. It aligns with Irn-Bru's style of unconventional humor.
This document provides information on the role and responsibilities of a Digital Marketing Manager position. The role will be responsible for managing and executing the digital marketing strategy across Europe, Middle East and Africa (EMEA). Key responsibilities include leading digital growth, delivering marketing campaigns through digital channels, managing websites and digital assets. Successful candidates will have extensive experience in digital marketing channels like search engine optimization, paid search, display advertising and email marketing. The role requires a strategic thinker who is results-driven and passionate about digital marketing and analytics.
The document provides information about the role of a camera operator, including their responsibilities in setting up equipment, following camera scripts, solving problems, and specializing in areas like studio, outside broadcasts, and on location filming. Camera operators work under the direction of the director and director of photography to decide camera placement and equipment. Technical skills and experience are more important than qualifications for becoming a camera operator.
The document provides information about a digital marketing manager position. The role will involve managing digital marketing strategy across Europe and leading growth from a digital perspective. Responsibilities include delivering marketing campaigns through digital channels like email, websites, paid search, display ads, SEO, and marketing automation. The position requires knowledge and experience using various digital marketing channels in a business-to-business environment. Most digital marketing executives in the UK are female and the role may require some travel to meet with clients.
The document provides background research on info-graphics and Iron-Bru ads. It discusses how Iron-Bru uses controversial humor and crude ads to generate publicity. Research found their ads promise the drink will help cope with stress. Focus groups found most people dislike or are indifferent to Iron-Bru. Ideas were generated for a meta ad acknowledging when the ad ends. Plans included a script for a TV ad where an actor is confronted in a room covered in Iron-Bru ads.
The document provides information about film directors, including:
1) Half of most film directors earn less than $68,440 per year, while the other half earns more.
2) Directors typically need good organizational, motivational, leadership, and planning skills.
3) Directors are usually paid per project, with rates varying based on experience and production type.
The document provides information about graphic design as a career path. It outlines that graphic designers work in advertising and marketing communications, creating visual designs that communicate ideas and promote brands. It lists important skills for graphic designers like artistic ability, proficiency with design software, and the ability to meet deadlines. The document also discusses pathways into graphic design like obtaining a degree and developing a portfolio of work, and notes that the graphic design industry is competitive.
- Irn-Bru is Scotland's other national drink and has been produced since 1901
- It was originally marketed as a healthy drink to boost energy due to poor sanitation, but is now known for its high sugar content
- The recipe is a closely guarded secret known by only 3 people, and Irn-Bru has had success with funny and memorable advertising campaigns centered around humor
This document outlines the planning and research process for creating a marketing campaign for a fictional client. It includes sections for researching the client, market, and target audience, as well as generating and selecting ideas. Planning documents are included for a TV advertisement, advergame, and print ad. The document serves as a workspace to bring together all relevant information and materials to develop an integrated marketing campaign.
This document outlines the planning and research process for developing a marketing campaign for the client Irn-Bru. It includes sections for conducting research on Irn-Bru, their target market and audience. There are also sections for generating ideas, planning different elements of the campaign including a TV advertisement, advergame, and print ad, and including the finished pieces. The document provides guidance on the information and documents needed for each stage of planning a multimedia marketing campaign.
This document outlines the planning and research process for developing a marketing campaign for the client Irn-Bru. It includes sections for conducting research on Irn-Bru, their target market and audience. There are also sections for generating ideas, planning different elements of the campaign including a TV advertisement, advergame, and print ad, and including the finished works in the document. The goal is to create three interconnected marketing pieces that align with Irn-Bru's existing messaging and appeal to their target demographic.
The document provides information about the role of a film director, including:
- Directors are responsible for the creative vision and overall production of a film.
- Experience in television or film is required, along with an understanding of the production process.
- Director salaries vary depending on the size of the project and the director's experience, with the median salary in the UK being £58k.
- Early career roles include working as a runner or in assistant positions to gain experience in different aspects of filmmaking.
- The development process can take a long time and is often unpaid. Directors must also be willing to work long hours and travel for filming locations and meetings.
The document provides information about camera operators, including:
1) The key responsibilities of camera operators such as setting up equipment, choosing camera angles and lenses, following scripts, and working closely with other departments.
2) Camera operators carry out instructions from the director of photography and director regarding camera positioning and equipment usage.
3) Experience is more important than qualifications, and most camera operators start as assistants before working their way up.
This document provides information about creating an advertising campaign for Irn-Bru, a carbonated soft drink produced in Scotland. It discusses conducting research on Irn-Bru, its target audience, competitors, and existing advertising approaches. Market research is presented on Coca-Cola, Pepsi, and Irn-Bru drinkers. Ideas are generated for a new advertising campaign featuring a thirsty squirrel mascot. The campaign would include a TV ad, print poster, and advergame promoting Irn-Bru. Storyboards are included for the TV commercial.
The document provides statistics and facts about the video game industry in the UK, including:
- 5,473 people are employed in the games sector.
- The average income is £30,755.
- 14% of the workforce are freelancers and 48% were recruited directly from education.
- There is a 14% female and 86% male workforce.
- The highest held qualifications are undergraduate degrees, certificates or diplomas at 42%.
- The main industry is based in the West Midlands at 39%.
Directors are responsible for the creative vision of a film and must understand all aspects of production from concept to editing. They oversee casting, directing camera crews, choosing equipment and locations while adhering to budgets and schedules. Directors earn an average salary of £100,000 in the UK and require strong creative skills, vision, leadership, and the ability to work under pressure.
The document provides information about careers in animation in the UK. It states that there are around 4,642 animators in England who earn an average of £35,207 per year, but can earn up to £63,970. About 46% of animators go directly into the field after their education. The animation industry in London employs 56% of UK animators. Skills needed for a career in 2D animation include artistic ability, patience, communication skills, and attention to detail. Breaking into the industry often involves starting as a junior animator or apprentice. There is currently a skills shortage in the UK animation industry.
The document provides research on Irn Bru, including facts about its history and composition. It was first made in 1901 and is Scotland's second best-selling soft drink. Only 3 people know the secret recipe for Irn Bru, which has been handed down through generations. Research is also included on the target demographics, competition, and styles of advertising typically used by Irn Bru.
The document provides information on infographics and their purpose and benefits, including simplifying complex topics, integrating words and graphics to reveal trends, and being easier to understand than words alone. It also lists some key characteristics of effective infographics, such as being visually engaging, appealing to the target audience, and being supported by other engaging content. Finally, it includes sample bibliographic references and templates for creating an infographic project.
The document discusses ideas for an Irn Bru advertising campaign including a print ad, TV commercial, and advergame. The print ad concept involves people opening doors with Irn Bru cans visible. The TV commercial would feature people shooting Irn Bru cans off a wall. The advergame would be a retro-style platformer where the player collects Irn Bru cans for power-ups. Planning documents include storyboards, locations, roles, and assets needed for each part of the campaign.
The document contains research on various careers related to photography and videography, including average salaries and gender comparisons for photographers and camera operators in both the UK and US; it also includes sample bibliographies and potential color schemes and resources needed for creating an infographic comparing the two careers.
TV Studio Production Critical Evaluation.docxHarryBorwell
This document discusses the evolution of global TV quiz show formats. It provides background on how formats become global through adaptation and gives examples like Strictly Come Dancing. Game shows originated in the 1930s and grew popular on radio and TV in the 1950s as prizes increased. Formats now earn over $200 billion annually. The document also evaluates a student TV pilot for "Are You Smarter Than An AI?" and the roles of production coordinator and vision mixer played by the author.
Are You Smarter Than An AI Planning Document (1).pptxHarryBorwell
The document outlines the planning for a TV show called "Are You Smarter Than An AI?". It details the pre-production tasks and schedule, production schedule, job roles and equipment needed. Contingency plans are provided to address potential issues during pre-production, production and post-production such as contestants pulling out or equipment failure. The resource list details the filming equipment and software that will be used such as cameras, microphones, lighting and editing software.
Analysis - Jim Parson's Performance In The Big Bang Theory.pptxHarryBorwell
The document analyzes Jim Parsons' performances as Sheldon Cooper in the pilot episode and final episode of The Big Bang Theory. In the pilot episode, Sheldon is portrayed as arrogant and nervous when meeting his new neighbor Penny. In the final episode, Sheldon gives a heartfelt Nobel Prize acceptance speech that shows his character development into someone more caring and inclusive. Parsons immerses himself in both performances, but seems more confident in the final episode after playing the character for 12 years.
The document summarizes characters from the 1997 Disney film "Tower of Terror". It describes Buzzy Crocker, a journalist investigating mysterious disappearances at an abandoned hotel, as ambitious but exploitative. His boss Jill Perry is described as no-nonsense and wanting to avoid distractions from Buzzy. Buzzy's sister Patricia is depicted as wanting commitments to be followed through and easily let down.
The document outlines a shooting script with 13 shots describing the camera angles, movements, framing, and interactions between characters Ellie and Johnathon. The shots include Ellie opening the door for Johnathon, them talking in the hallway and living room, the phone ringing twice with Ellie telling Johnathon not to answer, and their reactions to realizing who is calling.
This document summarizes the student's reflections on various directing assignments they completed. For their first assignment analyzing Jim Parsons' performance in The Big Bang Theory, they compared the pilot and final episodes but found it challenging to analyze without full scripts. They then applied Konstantin Stanislavski's acting method to understand Parsons' performances. For their next assignment visualizing a film scene, they chose the opening of Tower of Terror and created a shot list to explain their vision. In working with actors, they choreographed a scene from Happy Valley. They applied Stanislavski's techniques to create believable objectives. Overall, they felt directing went well but they lacked confidence and used too many adjectives with actors. They
The document describes 6 shots for a film scene. Shot 001 shows Johnathon entering Ellie's house and looking around as Ellie lets him in. Shot 002 shows them sitting on the sofa chatting as the camera stays still. Shot 003 shows the ringing phone from a high angle. Shot 004 shows them turning to look at the ringing phone. Shot 005 again shows the ringing phone from a high angle. Shot 006 shows them turning back to the phone ringing and Johnathon acting strangely as Ellie explains her job.
The TV or Film producer oversees the financial, creative, and practical sides of a production. They require strong planning skills like budgets and schedules, leadership to manage crews, and flexibility. Duties include pitching ideas, securing locations and resources, and hiring crew members.
For a music video, the group pitched song ideas and chose "Absolutely Smitten." They filmed establishing shots along a riverbank in autumn colors to set a warm, calming tone. Interior shots used yellow lighting for coziness, while exterior used natural light. Costumes were neutral autumn tones to look subtle. Pre-production included schedules, budgets, storyboards, and casting actors. Strong planning gave a clear vision.
This document outlines the planning and scheduling for a short film challenge. It includes:
- A filming schedule across three days in December for rehearsals, practice shoots, and scenes to be filmed both inside and outside the studio.
- A props list including a watch and kitchen knife.
- Contingency plans for potential filming issues like actor availability, delays, or COVID-19, and solutions like scheduling backups or rearranging.
- Contingency plans for technology problems during editing like corrupted files, computer crashes, or failed storage devices, and solutions like taking extra shots or saving work in multiple locations.
The document outlines the nine key stages of the pre-production process: 1) finalizing the script, 2) creating storyboards and shot lists, 3) recruiting the crew, 4) scouting locations, 5) creating a budget, 6) selecting equipment, 7) clearing red tape, 8) recruiting cast, and 9) rehearsals. It also discusses four common headings used to organize pre-production tasks (scripting/pitching, legal/budgets, creative planning, and logistics) and provides details on various pre-production sub-processes like script writing components, budgeting sections, and the five steps of the logistics process.
Chris and his son Jack are bored on a rainy summer day. While sitting on the sofa in their living room, Jack looks up activities on his iPad and notices a new nearby water adventure park they would both enjoy. He shows Chris, and they excitedly decide to go.
Max, Harry, and Rob are students living together in London. They are sitting on their balcony discussing their coursework when Harry receives a notification about an upcoming Lego Festival. Rob and Harry want to attend, but Max is unsure due to worries about large crowds. Harry and Rob reassure Max that they will go with him and he decides to attend with his friends.
Sheldon and Amy receive their Nobel Prizes for discovering Super A-Symmetry as their friends travel to Stockholm to see them. The scene uses classical filmmaking techniques and comedy in a light-hearted way, such as when Sheldon accidentally reveals Penny's pregnancy to the audience. It also uses psychoanalytic theory, with Amy encouraging others to pursue their dreams. The scene symbolizes Sheldon's gratitude for the people in his life.
The document discusses the role of a production manager in the television industry. A production manager oversees the business, financial, and recruitment aspects of a production. They draw up budgets, schedules, and risk assessments. They are also responsible for hiring crew and sourcing equipment and props. The document then outlines the skills needed for the role, such as communication, organization, problem-solving, and computer literacy. It discusses the current skills gap in the television industry and efforts being made to attract new talent, such as training programs. Finally, it provides a case study of one production manager's career progression over 10 years from graduation to obtaining her current role.
Transmedia storytelling allows consumers to experience a story through various entry points to attract attention and expand the market. The Big Bang Theory offers products like a Monopoly board game that let fans experience the story differently. A proposed transmedia project is a trivia game where players answer science questions as Leonard to view more of the apartment where he first met Sheldon. The game aims to educate and entertain fans by exploring this point in the story through interactivity and immersion.
Three Minute Wonder Filming Schedule.pptxHarryBorwell
Harry Borwell created a filming and editing schedule for his three minute wonder project about his Lego collection. The filming schedule spanned four days in December 2020 and included filming an introduction, showing parts of his Lego collection, building a Lego town, and interviewing Matthew. The editing schedule occurred in January 2021, with tasks including putting together introduction, collection, interview, and town building footage, and adding music and voiceovers to complete the project.
This document outlines a filming plan that includes 7 shots of a Lego model display in a dining room. Shot 001 will introduce the host sitting by the display for 10 seconds. Shot 002 will do a pull focus on the Lego models for 5-10 seconds. Shots 003 and 004 will each pan upwards to reveal different rows of the Lego model display over 10 seconds each.
This document outlines the filming schedule, equipment and props list, and contingency planning for a music video production. It includes:
- A filming schedule from November 4th to 21st with locations and tasks completed.
- An equipment list including camera, lighting kit, and tripod. A props list of a water bottle, coffee cup, and board games.
- Contingency plans for potential problems like actors being unavailable, weather issues, and COVID-19 isolation. Backup solutions involve scheduling extra filming days or finding replacement crew members.
- Contingency plans for technology problems like corrupted files, computer crashes, and hard drive failures. Solutions center around creating multiple copies and backups of footage and project files
I have accepted offers from Futureworks and York St John universities, with Futureworks being my first choice and York St John my second. Both universities want me to achieve at least a Merit grade in my final exams.
This document contains pre-production plans and details for a film project, including locations, floorplans, set designs, crew roles, equipment needs, and deadlines. Locations include a newsroom, prison cell, and areas around York. Floorplans show lighting and camera placements for filming in a newsroom set. Crew roles include actors and those operating camera and lighting. A Gantt chart lists tasks and deadlines, with production scheduled from late April to mid May.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
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Custom modules offer the flexibility to extend Odoo's capabilities, address unique requirements, and optimize workflows to align seamlessly with your organization's processes. By leveraging custom modules, businesses can unlock greater efficiency, productivity, and innovation, empowering them to stay competitive in today's dynamic market landscape. In this tutorial, we'll guide you step by step on how to easily download and install modules from the Odoo App Store.
2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
What an infographic is
An infographic is information that’s presented in a
chart or diagram.
3. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
The YouTube Channel ‘The
Infographics Show
4. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
This is an infographic about Medical
Research. I like this infographic
because it’s colourful, it has images
and it shows lots of information
about different treatments. The only
thing that isn’t good about it is the
writing is too small making it difficult
to read.
5. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
This is an infographic about Goals
scored at Liverpool football club
between 2012-2013. I like this
infographic because the text stands
out and it is easy to read. But it
needs more colours to make it stand
out more.
6. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
This is an infographic about… I like this
infographic because there are lots of
different features on it like bar charts and
pie charts. It’s very colourful and the text
is big and bold, making it easy to read.
Also, it’s easy to understand – you can see
what the different diagrams show
information of.
8. Info-graphic Bibliography:
Put your info-graphic bibliography here.
The Infographics Show. (2018). The Scary Mystery Behind The
Denver Airport. Available:
https://www.youtube.com/watch?v=qJlrK9ao8zE. Last
accessed 14th September 2018.
Sanya83. (). Medical Research flat web infographic. Clinic
Interior Doctor Therapy First Aid Hospital vector icons. Medicine
options. Available: https://www.dreamstime.com/stock-
illustration-medical-research-flat-web-infographic-clinic-
interior-doctor-therapy-first-aid-hospital-vector-icons-
medicine-options-design-image72353218. Last accessed
05/11/2018.
Liverpool FC: #YNWA. (2013). #LFC #Infographic Liverpool FC
Goals Scored 2012/13 . Available:
https://www.pinterest.co.uk/pin/482448178803319067. Last
accessed 05/11/2018.
Gerald. (). What Happens One Hour After An Englishman
Drinks A Can Of Irn-Bru?. Available:
https://www.favrify.com/englishman-irn-bru-infographic/.
Last accessed 05/11/2018.
9. Research:
Describe how you located, retrieved and stored information:
I did my research using the web. I picked the infographics
I liked best on things I like. I copied and pasted them from
the web and wrote about what they are, what features it
has and what I like and don’t like about them.
Then I made my own Infographic using Photoshop. I used
different colours, fonts and some images to make it all
stand out. Again I used the web to find the information
and images I needed, which I re-wrote in my own words.
10. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
• Irn Bru is a Scottish company that makes soft drinks, but it’s made in other countries as well as Scotland. It was founded in 1901 in Cumbernauld, North
Lanarkshire.
• They have a TV advertising campaign which try's to persuade people to buy there products.
• One of the adverts is a Christmas They have adverts for different seasons like Halloween and Christmas. The Christmas advert from the animation ‘The
Snowman’.
• 20 cans of Irn Bru are sold every second.
• It contains extremely low amounts of alcohol.
• Irn bru is actually a owned by a company called Barr’s
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
It uses humour in there adverts to appeal to the audience and persuade them to buy there products. They also use trademark colours and font. They are
competitors with other energy drink companies like Coca-Cola and Lucozade.
Use screen shots, images and links to help show your research.
11. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
Irn-Bru have made a spoof out of the Christmas animation ‘The Snowman’. They changed some of the words in the song
‘Walking in the air’ (the song they used in the film) and is sung by the original singer to link it with Irn-Bru, but it’s to link
it with the product. They’ve adapted some of the scenes using an orange colour to tie in on some of the Irn-Bru brand
on some of the buildings and other objects, but keeping somethings the same.
A line of appeal in the advert is humor – the purpose of this is to make the audience enjoy watching it. This links to uses
and gratifications theory where audiences view products to make them laugh. This recognisable and iconic animation
with a twist may hold the audience’s attention throughout the advert to see what is being advertised.
12. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
Irn-Bru created another themed advert which is for Halloween. They chenged the name from Irn-Bru to Irn-Boo to link
it with Halloween. It’s an anti-realist advert to entertain the audience and link it to the time of year it was realised.
The line of appeal being used is dreams and fantasy which also links in to the time of year it was realised. The advert
uses coercive power because it was set in a gory/trapped situation which some people might not like. This will draw in
the attention of people who like gory horror. Also, it uses uses reward power because when the characters see the
bottles of Irn-Bru, it softens them up from being so fierce looking to looking very ‘daydreamy’.
13. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
14. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
15. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
16. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Irn-Bru is made by AG Barr which is a company based in Glasgow. The company is part of the energy drink market. Irn-Bru
competes against lots of other companies in the energy drink market (e.g. Coca-Cola and Lucozade). Irn-Bru recently
started to make a ‘sugar free’ drink because of the government bringing in a sugar tax which increased the price of sugary
drinks. Other reasons for making the sugar free drink is because it is healthier than the sugary drink.
Irn-Bru is manufactured in five different factories in Scotland and Russia and is exported to Spain, the Netherlands,
Gibraltar, Greece and Cyprus.
17. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Irn-Bru V Lucozade
Irn-Bru is competing with lots of companies in the energy drink market. One company they are
competing with is Lucozade.
Lucozade is company that makes two different brands of drink. One is Lucozade energy and the other
is Lucozade sport. The Lucozade energy is a drink that has lots of sugar in, whereas the Lucozade sport
brand has lots of different drinks in which help to keep you fit and healthy.
The difference between Irn-Bru and Lucozade is Irn-Bru only has one flavour which doesn’t let people
have a lot of choice – they only get the choice between the sugary drink and the sugar free drink.
Lucozade have a lot more choice. You get the choice of what flavour you want in both the energy and
sport brand.
18. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
The Audience of Irn-Bru is teenagers and adults. It’s a drink drunk by young
people – slightly more males than females. It seems to be popular with more
Scottish people possibly because it is a Scottish product.
https://yougov.co.uk/opi/browse/Irn_Bru
https://www.agbarr.co.uk/responsibility/our-consumers/
Irn-Bru have been responding to consumers by reducing the sugar
content in there drink and have been introducing new, reduced sugar
products. They also offer a wide range of pack sizes to help with portion
control.
19. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
On the YouGov website, it says 41% of people have a positive opinion
about Irn-Bru, while 27% have a negative opinion of it.
20. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
21. Idea Generation: Advergame
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
22. Idea Generation: TV Advert
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
23. Idea Generation: Radio Ad
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
24. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
25. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
The concept of my game if I was doing it on my own was an air hockey game. This would be been a
single player and multiplayer game. The idea of it is similar to a traditional air hockey game, but Irn-Bru
themed. Players would use Irn-Bru cans to whack a blue ball into the goal. They would need to get to a
certain score to win the game.
26. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
The older brother is watching TV. The younger brother comes in and snatches the remote and changes
channel. Older brother kicks younger brother out of the room. Younger sibling comes back with
ridiculous gifts – first a sign saying ‘sorry’. Then maybe flowers and money, then a lip sing song. At the
end, the younger brother comes back with two cans of Irn-Bru. They both smile at each other and
chink cans.
27. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Storyboard
Beginning: Older brother is watching TV. Younger brother comes in and snatches
remote and changes channel. Older brother becomes annoyed and kicks
younger brother out of the room.
Middle: Younger brother comes back with a sign saying ‘sorry’. The older brother
shuts the door on him. Younger brother comes back second time with money
and flowers. Younger brother comes back with two cans of Irn-Bru.
End: Brothers smile at each other and drink Irn-Bru and chink cans.
28. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Two player game, simple design of characters (maybe TV advert character lookalikes).
Characters will try to get as many Irn-Bru as they can.
Game Design:
Characters will wear orange and blue clothes to make it look Irn-Bru style.
29. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.