Irn Bru Pro Forma

Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
An info-graphic example from the Creative
Skill Set website talks about animation and
how that is represented in animation with
the use of info-graphics.
It mentions the skills
employers look for and what
gaps they have in skill for
anyone who might be
interested in a job would have
to be aware of.
The use of facts in a simple style with a
brief explanation means that it’s easy to
understand the concept of what is being
said more quickly than reading a large
paragraph.
The different info-graphics use
variations in colour, size and forms
of pictures. For example the
section on average income was
shown with a large pound coin
sign.
An info-graphic is a way of presenting
information. It usually involves a co-
ordination of colour, shapes, pictures, facts
and statistics. These are becoming more
popular in websites and on posters because
they display the information in a more
visually appealing way than in a large
block of text.
In animation, info-graphics can be used to
portray how different forms of animation
work in regards to popularity etc.
Types of animation:
• Traditional Animation
• Stop Motion Animation
• Computer Animation
• Mechanical Animation
When “The Lion King”
was being produced, only
the male lions had
whiskers because each
one had to be drawn
individually.
40% of workforce are female
60% of workforce are male
California has the highest
average salary for animators in
2011, $83,730 per year, which
is £63,124.05.
The average at the moment in
the UK is £24,729 - £35, 207
Most common examples of
animation use is
• Movies and TV shows
• TV advertisements
• Gaming
• Educational
software/videos
1. Frozen - $1,287,000,000 world gross
2. Minions - $1,159,398,397 – world gross
3. Toy Story 3 - $1,066,969,703 – world gross
Animated films have
become the UK’s most
popular film genre for
the first time.
Youngsters aged seven to 24 are
the UK’s biggest cinema fans,
making up 47 per cent of total
admission in 2013.
The first animated cartoon
was “Snow White and the
Seven Dwarves” in 1939 and
the first 3D animated film was
“Toy Story” in 1995

Info-graphic Bibliography:
Put your info-graphic bibliography here.
Anon. (). About the Animation Industry. Available:
https://creativeskillset.org/creative_industries/animation/abou
t_the_industry. Last accessed 13th September 2017.
Anon. (). Infographic. Available:
https://en.wikipedia.org/wiki/Infographic. Last accessed 13th
September 2017.
Anon. (). Animation. Available:
https://en.wikipedia.org/wiki/Animation. Last accessed 13th
September 2017.
Anon. (). List of highest-grossing animated films. Available:
https://en.wikipedia.org/wiki/List_of_highest-
grossing_animated_films. Last accessed 13th September 2017.
Forest Time. (). How Much Money Can You Make for Animation.
Available: http://work.chron.com/much-money-can-make-
animation-9425.html. Last accessed 13th September 2017.
Hernando, H. (2014). Animated films become UK's
favourite movie genre for the first time. Available:
http://www.dailymail.co.uk/news/article-
2705389/Ridiculous-number-movies-released-year-
says-British-Film-Institute-warns-choice-
unsustainable.html. Last accessed 13th September
2017.
Anon. (). Animated Cartoon. Available:
https://en.wikipedia.org/wiki/Animated_cartoon. Last
accessed 13th September 2017.
MacNeil, J. (). 1st computer-animated feature film
released. Available: http://www.edn.com/electronics-
blogs/edn-moments/4424761/1st-computer-animated-
feature-film-released--November-22--1995. Last
accessed 13th September 2017.

Info-graphic:
Put your info-graphic design work here.

Research:
Describe how you located, retrieved and stored information:
Located
The information was located by internet searches over a variety of different types of website and information.
Retrieved
The information was retrieved by reading through the sources and picking out the required information.
Stored Information
The information is presented on Powerpoint, referenced in Harvard style in a bibliography.

Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
Irn Bru is produced by the company “Barr” and is described as a carbonated soft drink, produced in
Scotland. The ingredients show it’s high in sugar and carbohydrates to make it fizzy. It was produced for
the first time in 1901, having two production sites, one on Cumbernauld and the other in Mansfield.
It has been named Scotland’s “other national drink” alongside whisky.
Their most common use of advertising are short videos that are show in ad breaks on TV, before a movie
in a cinema starts etc. One of their most popular is a parody of “Walking on the air” from the animated
film “The Snowman”.

Client research:
Things to consider:
One advert used to promote Irn Bru was the parody of “The Snowman”, released in 2006. Its linear sequencing
of events mean that there isn’t any confusion in timeline with flashbacks or flash-forwards. It’s narrative comes
in the form of a parody song to go with the same art style used in the film it comes from. The lyrics and video
together appeals to comedy and humour. The idea is to entertain viewers so that they’re more likely to
remember it and potentially buy the soft drink. It’s also anti-realistic since during the clip, the child falls from a
great height into a small heap of snow and appears unharmed which would not be the case in real life.
This is one of Irn Bru’s recent adverts for Irn Bru Xtra, released in June 2017. Even eleven years later,
humour is still used to catch the attention of viewers. The advert is overall unrealistic, claiming it can
allow people to: talk to animals, become invisible, learn languages and come back from the dead,
though this is used for humour than actually being serious. It has a linear sequence of events and
uses a styles that seemingly interviews people on the “unbelievable” effects the drink has had on
them to promote Irn Bru’s slogan: “unbelievable stuff”.

Client research:
Things to consider:
Barr’s website talks about their three types of Irn Bru: the
original, sugar free and Xtra. While some people might
claim that the sugar free version is better for you, the
sugar is replaced by sweeteners that some claim affects
the taste.
However, according to the annual report of 2015 for Barr
(http://www.agbarr.co.uk/media/227993/Annual-Report-and-
Accounts-January-2015.pdf ), it states that the “Total IRN-BRU
invoiced sales grew by 1.6% (including frozen) with Sugar Free
contributing strongly to this growth.”

Client research:
Things to consider:
The map shown (
https://www.thesun.co.uk/news
/4279261/coca-cola-coke-irn-
bru-map-barr/ ) shows the
popularity of Coca-Cola
compared to other brands. The
red shows where it is the most
popular drink. The only place
where the most popular drink
isn’t Coca-Cola is Scotland;
where the most popular drink is
Irn Bru.

Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Irn Bru is made by the drinks company “Barr”, who also make drinks such as Cream Soda and Limeade. The drink’s biggest
competition comes from Coca Cola and Pepsi.
Coca-Cola is the most popular soft drink in the world except in Scotland, where the most popular soft drink is Irn Bru.
Using the YouGov website, the information for Coca-Cola. The age range seems
to be similar to Irn Bru and Pepsi, but the gender is more even as is the political
status. It still leans to being more left wing than right, but less than the Irn Bru
drinkers suggest and more than Pepsi.
This advert for Coca-Cola uses similar methods to Irn Bru’s methods of TV
advertising. It also has a linear sequence of events and uses humour to get
the point across. It does seem to try to appeal to a romantic storyline but
has the comedic effect of it not going how it was expected.

Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Pepsi also seems to be most popular with the younger age ranges of the
popular. They too also lent slightly towards the male gender drinking it more,
but only a fraction more ( and not as much as Irn Bru ). Pepsi, compared with
Irn Bru and Coca-Cola, is the most evenly spread out, though still is ever so
slightly left wing.
The most recent advert for Pepsi, released in 2017, is different from the comedy
and humour that both the Irn Bru and Coca-Cola advert have in common. It also has
a linear sequence and uses a female celebrity, Kendall Jenner, to help promote it. It
tries to give a serious situation a more light-hearted feel. But the advert is a lot less
popular than the Coca-Cola or the Irn Bru advert. This could be either due to the
different atmospheres they were trying to create or the people they had in the
advert.

Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
https://yougov.co.uk/ presented some estimated figures on the
people who drink Irn Bru. For example, it states that those who
drink it are in the younger age range, more men drink it than
women and are more likely to be left wing politically. Of course
this doesn’t apply to everyone, but just generally.
The site also shows a general rating system for the drink. Most of
the opinions are positive, though showing the negative opinions
too allows to show the contrast between people who like Irn Bru
and who don’t more easily.

Audience research:
The YouGov website also shows the
most likely interests of people who
drink Irn Bru. Going to the cinema
seems to be a popular hobby for Irn
Bru drinkers so having something
related to that and/or music, another
popular hobby, could be used in the
adverts to potentially appeal to more
people.
The site also shows that drinkers
of Irn Bru are likely to play a lot
of video games. So again,
incorporating a video game sort
of theme could help sell or bring
more popularity to Irn Bru.
YouGov stated that a common hobby was music,
and that therefore their most popular music artist
was R.E.M. So using that sort of music could be
more likely to enjoy the advert and then want to
buy the drink.

Survey Results: https://www.surveymonkey.co.uk/r/YPYCWKB
The
majority of
the results
were male
All but one
of the
results
were in the
16-20
years age
range
50% of the
responders do drink
Irn Bru, 30% do not
drink it and the
remaining 20% do
not know.
Most people
preferred the
original or
don’t drink it at
all.

Survey Results: The results for the
opinion of Irn Bru
was more even,
most liking it.
Question 6 asked
why they thought
this and almost all
answers
commented about
the taste.
This question
showed that the
most off-putting
thing about Irn Bru
were friends/family
saying it’s bad or that
it didn’t look
appealing.
Most people
prefer Coca-
Cola to Irn Bru,
followed by
Pepsi, then
Vimto, then Irn
Bru tied with
Fanta and
Sprite.
Most people
thought that
the adverts
were funny,
some
thought
they weren’t
as good
however.

Interview:
1. Do you drink Irn Bru, and why or why not?
I rarely drink Irn Bru because I prefer other soft drinks like Sprite. If there is nothing else to buy I will buy Irn Bru. I prefer
the taste of other fizzy drinks.
2. What do you think of the Irn Bru adverts and why?
I think they are funny and memorable which makes me want to buy the drink more.
3. Do you prefer other drinks over Irn Bru and why?
Yes, I prefer Sprite because it tastes nicer than Irn Bru.

Interview:
1. Do you drink Irn Bru, and why or why not?
No because it doesn’t taste that nice also there is other drinks I would much rather get, I also don’t really like the way
they advertise using dated and controversial topics.
2. What do you think of the Irn Bru adverts and why?
I think the Scottish gimmick they use is funny but most of the adverts have a stupid comment about topics which aren't
that funny or are just dated.
3. Do you prefer other drinks over Irn Bru and why?
Yes I prefer Fanta because it tastes nice also the way they advertise is a lot more brighter and involves a lot of graphic
imagery.

Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Using Photoshop, I created a basic concept from my idea
generation to help explain to my group in case this idea
is chosen. I thought it was the most reasonable out of
my other ideas on the mind map. Getting inspiration
from the squirrel in the “Irn Bru Xtra: Unbelievable Stuff”
advert, I thought it would add some continuity and could
be applied to all three production types.
Since my group chose to use this concept, this was useful
in presenting the idea, and can be used as inspiration for
the advergame or the print poster.

Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
The overall concept for my idea is to use the squirrel for Irn Bru’s promotion. One was featured in
the Irn-Bru Xtra advert and a basic concept of a Irn Bru thirsty squirrel could be applied to a TV
advert, print poster and advergame quite easily. Inspiration from characters such as “Scrat” from
“Ice Age” and “Hammy” from “Over the Hedge” show that squirrels can be used for a comedic
effect with the obsession of nuts, except in this case it would be Irn Bru. And since comedy is
usually the type of advert that Irn Bru goes for, it could fit the general Irn Bru advert pattern.

Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
A general storyboard made on an online storyboard website to help show the main stages of the TV
advert that can then lead on to the advergame and have multiple opportunities for the print poster
advertising.

Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Shot 1
Smaller squirrel is jealous of bigger squirrel. A group of
friends having a picnic, leaving a can of Irn Bru behind accidentally.
( ten seconds )
Shot 2
Once the friends have left, the smaller squirrel heads
down from the tree and drinks some on the Irn Bru from the can
that was left. ( ten seconds )
Shot 3
After drinking the Irn Bru, the squirrel grows and
becomes more popular – [ enter slogan ] ( ten seconds )

To get some ideas of
where to film part of the
TV advert, our group
walked around college to
find a good location for a
picnic that would work
with the other place
outside of college to film
the squirrels.

After thinking about
where the best places
to film might be, our
group went back and
took some more
photos with us in to
try. We also booked
the studio with the
green screen to try as
a back up if it is
required.

Planning Docs (Advergame):
Some small sketches of some simple designs and
concepts that can be used to help decide on the
right style of game to use.
One is already quite similar to a current game and
the other is quite common now and difficult to put
online. The arcade style one will best fit the 8 bit
music style and will appeal to all audiences.

https://www.youtube.com/watch?v=kmAMnQXIVnI
^Example of 8 Bit music- fits in with the old arcade
style game. It could also be used for the TV advert.
Colour schemes would
be generally realistic,
but with blue and
orange to enhance Irn
Bru colours.
Two different options for Irn Bru arcade style
game squirrel. Right side squirrel is more
red/orange in colour so possibly there could
be a transition from one to another in the
game ( after a certain amount of consumption
of Irn Bru? )

A mock up of the drawing
for the arcade style
advergame. Two versions
could show squirrel
before and after finding
one of the Irn Bru power-
ups.

Planning Docs (Print Advert):
Some simple drawing sketches for potential styles or
designs for the print advert type. They can both be
incorporated with the TV advert and the advergame. To
help make my decision, both will be designed on Photoshop
for a better visual representation.

Planning Docs (Print Advert):
The picture used to help
explain my idea could be
used for the Print Advert.
Though after deciding to
use the arcade style
game it might not fit as
well as the other.
Two different versions of this print were
made to help decide which was more
appropriate. With the slogan being “You
can take my nuts but you can’t take away
my Irn Bru” the options are either the
squirrel protecting two full cans of Irn Bru
or the squirrel after drinking it- having
crushed the cans and turned an Irn Bru
colour. Either one could be used for
A third Irn Bru print advert using
photoshop to add an Irn Bru can
in and put the slogan on using
the Irn Bru font that was
retrieved from the internet. This
idea can be used for the parallax
images.

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