Irn-Bru is a popular soft drink brand in Scotland. It competes with larger brands like Coca-Cola and Pepsi. While those brands use celebrities and feel-good advertising, Irn-Bru creates controversial ads that stand out. This helps the brand gain attention and awareness. In Scotland, Irn-Bru outsells its competitors due to its ads connecting to local heritage. The brand targets younger audiences through humorous ads featuring realistic scenarios.

1. Irn-Bru
LOUIS BIDDLES

2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Director-Being the driving creative force in a film's production- visualizing and defining the style and structure of the
film, then bringing It to life.
• You'll need experience of working in TV or film, and an in-depth understanding of the production process.
• Film directors salary's vary as it depends on the size and scale of the project and the level of experience the director
has. In the United Kingdom, the median salary of a director is £58k.
• During pre-production, Directors make crucial decisions, such as selecting the right cast, crew and locations for the
film. They then direct rehearsals and the performances of the actors once the film is in production. In some cases,
Directors will even edit and work on the script.
• You can expect to start your career by getting work experience as a Runner on a film set or in a production office
before working your way up through entry-level positions over many years. A director needs to understand all the
different aspects of how a film is made, so working in a generalist assistant position is a great way to immerse
yourself in the industry and pick up different ideas and skills. Some directors even start off as actors
• Income from directing work is often erratic so it may be necessary for you to work other full or part-time jobs. If this
is the case, you may be able to find work which is related to your directing, such as teaching and lecturing or other
industry roles such as editing, assistant directing or production management.

3. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Director-
• Directing often involves working unsocial hours in the evenings and at weekends. During the production phase, a
typical filming day is between 10-12 hours. However as a director you should expect to supplement this work with
extra time spent in meetings discussing other aspects of the production.
• It can take a long time to develop and plan a project. The development phase is often unpaid.
• A lot of work is in London and in the large cities but location filming can take place anywhere in the country and
even abroad. For this reason, mobility is important and you should be prepared to be flexible and willing to travel for
interviews, meetings and filming.
• Generally, the sole superiors of the director are the producer and the studio that is financing the film(evidenced in
Spiderman 3 and amazing spider man 2)
• When the filming is done, the director sends it off to the film editor who then creates what is known as the ‘editors
cut”. In post-production, the director works with the editor to edit the material into the “directors cut”. The director
has the last say on which version is sent off to be released a the film. This is known as the “final cut privilege”.
• Some directors also take on additional roles, such as producing, writing or editing.
• only 18% of directors are female in the Uk

4. Info-graphic Bibliography:
Put your info-graphic bibliography here.
anon. (2009). Reports& surveys. Available: http://www.televisual.com/read-reports-
surveys/39/Salary-Survey-2015.html. Last accessed 13th septmber 2018.
http://creativeskillset.org/job_roles/758_director. Last accessed 13th september 2018.
Steve Bowden. (unknown ). Film Director Job profile . Available: https://www.prospects.ac.uk/job-
profiles/film-director. Last accessed 13th september 2018.
Unknown . (2001). Film Director . Available: https://en.wikipedia.org/wiki/Film_director. Last
accessed 13th september 2018.

5. Info-graphic:
Put your info-graphic design work here.

6. Research:
Describe how you located, retrieved and stored information:

7. Client research:
Put your client research here.
Irn Bru is a very popular soft drink in the UK. Its market attracts a wide age range however, it mainly consists of the
younger generation. Irn Bru are in high competition with big soft drink brands like Coke and Pepsi. To try and
compete with these brands they have to advertise well and create good memorable TV commercials. Brands like
coke and Irn Bru Similarly use a sense of realism and in a linear sequence in their adverts. However, Coke don’t
really use the humour element like Irn Bru. The humour idea is good as it gives the audience a sense of happiness
and makes them enjoy the advert a little bit more. This enjoyment will make the audience remember the advert
which is a very good marketing technique. Many Pepsi adverts use a celebrity endorsement for example, Michael
Jackson, Britney Spears and in a recent advert they use Kendall Jenner. This is good because if the audience are a
fan of that specific celebrity it will persuade them to drink that drink rather than a drink that isn’t supported by a
celebrity that they admire. However, Irn Bru is not afraid to take on its competitors in a unique and edgy way. While
Coca-Cola and Pepsi have used high-profile celebrities and feel good advertising to promote their brands, Irn-Bru
has continued to pump out advertising that has attracted controversy. This again makes the brand memorable as it
is different to any other soft drink, whether good or bad, the brands awareness has been achieved.

8. Client research:
Put your client research here.
In the UK, Coke and Pepsi sell more products than Irn Bru however, in Scotland Irn Bru actually sells more than
coke or Pepsi. This may be due to the advertising as the Irn Bru adverts are highly related to the drinks Scottish
heritage meaning that the Scottish audience feel a sort of loyalty and connection to the drink therefore, making
them buy it when in a shop.
The owner of Irn Bru is AG Barr. He and his family are all from Scotland which again shows why the drink out
sells any other soft drink in Scotland. The audience feel a connection and loyalty to the drink as it has been
made in their home. AG Barr also owns many soft drinks which are quite popular in the UK like shandy and Cola.
However, his version of these drinks aren’t very popular outside of the UK. This shows that Ag Barr’s target
audience is the UK as this is where he puts the most effort and time in to sell his products.
Recently, Ag Barr released Irn-Bru Xtra as part of its new marketing strategy following the sugar tax law. This
shows how he is still willing to challenge big brands like Coke and Pepsi. He says the drink is “a total knockout”.
In response to the Coka Cola 'Share a Coke' campaign, Barr decided to produce thousands of limited edition 750
ml bottles of Irn-Bru with the names 'Fanny', 'Senga', 'Rab' and 'Tam' on the label, mimicking that by Coca Cola.
The use of the name 'Fanny' ties in with one of Irn Bru’s controversial marketing advertisements.

9. Client research:

10. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.

11. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.

12. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.

13. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Irn Bru is in the soft drinks market. This market attracts a wide age range however, it mainly consists of the younger
generation. Irn Bru are in high competition with big soft drink brands like Coke and Pepsi. To try and compete with these
brands they have to advertise well and create good memorable TV commercials which they do seem to excel in. In the UK,
Coke and Pepsi sell more products than Irn Bru however, in Scotland Irn Bru actually sells more products than coke or
Pepsi. This may be due to the advertising as the Irn Bru adverts are highly related to the drinks Scottish heritage meaning
that the Scottish audience feel a sort of loyalty and connection to the drink therefore, making them buy the product when
in a shop. Irn Bru and Diet Irn Bru have been formulated since 2002 by A.G. Barr plc to meet the regulations for food
colouring of the US Food and Drug Administration. This means that not only are the sales of the drink lower the coke and
Pepsi in the UK, thy don't even get sold in USA. This shows that worldwide, coke and Pepsi are a bigger brand. However,
Irn Bru is not afraid to take on its competitors in a unique and edgy way. While Coca-Cola and Pepsi have used high-profile
celebrities and feel good advertising to promote their brands, Irn-Bru has continued to pump out advertising that has
attracted controversy. This again makes the brand memorable as it is different to any other soft drink, whether good or
bad, the brand awareness was achieved.

14. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?

15. Audience research:
The main audience that Irn bru attracts are young males. This may be because the adverts are
very funny and comical therefore this will attract men as they are usually more immature. The
adverts also can relate to many men as they may have experienced similar situations. Irn Bru
has a high correlation with dominos. This again shows how Irn Bru attracts the youth as
dominos is very popular with the younger generation.
The adverts are presented in a linear sequence to make the audience feel engaged in the
advert, make the advert simple and easy to remember. All the scenes in the advert are
realistic meaning that the events could happen. This is good for the audience as they can
relate and believe in the advert meaning they feel more engaged. As well as that, the drink
has a high correlation with many Scottish things. This will be because of the drinks heritage
and how it is portrayed in the adverts as every advert is very Scottish based.

16. Audience research:

17. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.

18. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

19. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

20. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

21. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

22. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.

23. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.

24. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

25. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

26. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

27. Finished Stuff:
Finished pieces to be displayed on your blog.