Irn-Bru is a carbonated soft drink originated in Scotland and made by A.G. Barr. It uses humor in its advertisements to attract attention and make the brand memorable. Some of its most famous ads include a boy flying with a snowman and goths changing moods after drinking Irn-Bru. While Coca-Cola is its main competition, Irn-Bru stands out with its comedic approach to advertising.
The document provides information about the role and responsibilities of a film director, including making creative decisions during pre-production and directing performances during filming which can involve long hours. It notes that directors typically work their way up from entry-level positions and that income can be inconsistent, so directors may supplement their work with other jobs. The summary also highlights that directing often requires working unsocial hours and traveling for projects.
The advergame involves a girl throwing Irn Bru cans at boys running towards her. As play time increases, more boys come at the girl in waves, making the game more competitive. The girl only has a limited number of cans and must reload before running out. This adds strategy and tests the player's skills. The game uses vibrant colors to keep the viewer engaged.
The document provides information about the role of a film director, including:
- Directors are responsible for the creative vision and overall production of a film.
- Experience in television or film is required, along with an understanding of the production process.
- Director salaries vary depending on the size of the project and the director's experience, with the median salary in the UK being £58k.
- Early career roles include working as a runner or in assistant positions to gain experience in different aspects of filmmaking.
- The development process can take a long time and is often unpaid. Directors must also be willing to work long hours and travel for filming locations and meetings.
The document discusses the crucial role that film directors play in overseeing all aspects of the creative process, from managing budgets and communicating their vision during planning, execution, and post-production to selecting actors, locations, and the final version of the film. It also lists the key responsibilities of a film director, such as reading scripts, directing actors during filming, and maintaining technical skills.
Two teenagers are joking around when one bets the other that they can't hit the crossbar from a long distance. The other accepts the challenge and takes a shot, but skies it completely. The ball zooms through the air, passing famous landmarks and monuments, before returning and hitting the first teenager in the stomach.
Here are some key points to consider including in your market research:
- Who are Irn Bru's main competitors in the soft drink market? What products do they offer that are similar?
- How do Irn Bru's competitors advertise and market their products? What audiences do they target?
- What marketing strategies or partnerships have competitors used that have helped them achieve greater success/awareness than Irn Bru?
- What are some key differences between how Irn Bru markets itself versus larger competitors? Why may this impact Irn Bru's ability to expand nationally/internationally?
- What segments of the soft drink market does Irn Bru primarily target in terms of demographics? How does this compare to
The document provides information about a digital marketing manager position. The role will involve managing digital marketing strategy across Europe and leading growth from a digital perspective. Responsibilities include delivering marketing campaigns through digital channels like email, websites, paid search, display ads, SEO, and marketing automation. The position requires knowledge and experience using various digital marketing channels in a business-to-business environment. Most digital marketing executives in the UK are female and the role may require some travel to meet with clients.
The document contains research on infographics and the client Irn-Bru. It includes notes on different infographics the author found online, including their likes and dislikes of each one. It also contains research on Irn-Bru, including what the company makes, how they advertise, their competitors in the energy drink market, and the target audience of teenagers and adults.
The document provides information about the role and responsibilities of a film director, including making creative decisions during pre-production and directing performances during filming which can involve long hours. It notes that directors typically work their way up from entry-level positions and that income can be inconsistent, so directors may supplement their work with other jobs. The summary also highlights that directing often requires working unsocial hours and traveling for projects.
The advergame involves a girl throwing Irn Bru cans at boys running towards her. As play time increases, more boys come at the girl in waves, making the game more competitive. The girl only has a limited number of cans and must reload before running out. This adds strategy and tests the player's skills. The game uses vibrant colors to keep the viewer engaged.
The document provides information about the role of a film director, including:
- Directors are responsible for the creative vision and overall production of a film.
- Experience in television or film is required, along with an understanding of the production process.
- Director salaries vary depending on the size of the project and the director's experience, with the median salary in the UK being £58k.
- Early career roles include working as a runner or in assistant positions to gain experience in different aspects of filmmaking.
- The development process can take a long time and is often unpaid. Directors must also be willing to work long hours and travel for filming locations and meetings.
The document discusses the crucial role that film directors play in overseeing all aspects of the creative process, from managing budgets and communicating their vision during planning, execution, and post-production to selecting actors, locations, and the final version of the film. It also lists the key responsibilities of a film director, such as reading scripts, directing actors during filming, and maintaining technical skills.
Two teenagers are joking around when one bets the other that they can't hit the crossbar from a long distance. The other accepts the challenge and takes a shot, but skies it completely. The ball zooms through the air, passing famous landmarks and monuments, before returning and hitting the first teenager in the stomach.
Here are some key points to consider including in your market research:
- Who are Irn Bru's main competitors in the soft drink market? What products do they offer that are similar?
- How do Irn Bru's competitors advertise and market their products? What audiences do they target?
- What marketing strategies or partnerships have competitors used that have helped them achieve greater success/awareness than Irn Bru?
- What are some key differences between how Irn Bru markets itself versus larger competitors? Why may this impact Irn Bru's ability to expand nationally/internationally?
- What segments of the soft drink market does Irn Bru primarily target in terms of demographics? How does this compare to
The document provides information about a digital marketing manager position. The role will involve managing digital marketing strategy across Europe and leading growth from a digital perspective. Responsibilities include delivering marketing campaigns through digital channels like email, websites, paid search, display ads, SEO, and marketing automation. The position requires knowledge and experience using various digital marketing channels in a business-to-business environment. Most digital marketing executives in the UK are female and the role may require some travel to meet with clients.
The document contains research on infographics and the client Irn-Bru. It includes notes on different infographics the author found online, including their likes and dislikes of each one. It also contains research on Irn-Bru, including what the company makes, how they advertise, their competitors in the energy drink market, and the target audience of teenagers and adults.
This document provides information about digital marketing manager roles and the digital marketing industry. It includes responsibilities for a digital marketing manager position such as managing digital marketing strategies across regions, leading growth through digital channels, and overseeing various digital marketing tactics. Statistics presented include the percentage of female marketing executives in the UK, typical work hours and salaries for marketing roles, and global internet access rates. Resources used in compiling the information are also cited.
An editor works closely with the film director to lead a team in editing films and videos, requiring creativity in pacing, storytelling, and handling pressure. Editors need experience with editing software, a bachelor's degree, and the ability to organize complex projects while following guidelines. The average salary for an editor ranges from £18,000 for entry-level to £45,000 for highly experienced editors.
The document provides information about careers in the video game industry, focusing on animators and game designers. It discusses the job responsibilities and skills needed for these roles, including knowledge of animation techniques and strong communication and creative skills. Statistics are given on the size and growth of the gaming market, with the UK identified as the fifth largest market in 2017. The gaming industry is a major employer in the UK.
This document discusses brand stories and how they are important for connecting customers to products. It provides an example of adapting the children's story "Green Eggs and Ham" to create a brand story for Epygi's Quadro product line. Feedback from resellers is presented showing they find the Quadro name confusing and suggesting Epygi be used consistently. Descriptors for Quadro like "sleek, reliable, and customizable" are outlined. Finally, examples of brand stories from Cisco, Fonality, and Allworx are briefly described.
The document summarizes the branding strategy recommendations developed by a consulting team for Epygi, a telecommunications company. They analyzed Epygi's products and competitors to develop a brand story and consistent naming approach. The team adapted Dr. Seuss's "Green Eggs and Ham" to humanize Epygi's products. They also recommended renaming the Quadro line to "The Quadro Line from Epygi" to clearly connect the products to the brand. Feedback from resellers showed the need for a coherent story to increase familiarity and willingness to try new products. The consulting team provided resources and contact information, expressing their privilege in working with Epygi on this challenge.
Kareena Kapoor is a highly successful Bollywood actress who has achieved many accolades for her film roles. She is one of the highest paid actresses in India and is in high demand from major brands as a spokesperson. Kareena has numerous endorsement deals with large companies in various industries and is known as the "Endorsement Queen". She is considered a fashion icon and role model in India.
Irn-Bru's target audience is mainly men aged 13 and older, as well as some women. Their advertising style is unique, humorous, and sometimes controversial. They use consistent colors (orange and blue) and logos across all marketing materials. Their marketing includes sponsorships, taxis wrapped in their colors, billboards, sometimes provocative images and slogans. Competitors also use bright colors, informal language, images of tiredness/energy, and competitions to promote their energy drinks. Consistent branding and targeting sports/video game audiences are effective strategies.
The document discusses various job roles within the media industry, including camera operatives, lighting department workers, directors, and other roles. It provides details on the skills, responsibilities, progression paths, and average salaries for each role. Camera operatives have technical and collaborative skills and work long hours to capture the director's vision. Lighting department workers use artificial lights on sets and locations and average £31,000 per year in salary. Directors have the important role of overseeing production according to their vision for the script and can earn $30-41 per hour on large films. There are many other jobs in areas like development, production, post-production, distribution, and exhibition.
This document contains an evaluation of an Irn-Bru advertisement created by the author, along with comparisons to official Irn-Bru advertisements and ads from Coca-Cola. The author maintained Irn-Bru's color scheme of orange and blue in their ad and included a can of Irn-Bru. Official Irn-Bru ads typically use black and white imagery, orange backgrounds, pun-based text, and include a can at the bottom. Coca-Cola ads use brighter colors and focus on their "Share a Coke" campaign. The author also created an Irn-Bru-themed video game and compares it to an official online Irn-Bru game, noting similarities
Irn-Bru's target audience is mainly men aged 13 and older. They use a unique style in their advertisements that features humor and suggestive quotes. Their logo and color scheme of orange and blue are consistently used. Irn-Bru advertises through sponsorships, taxis wrapped in their colors, and billboards sometimes featuring controversial images. Their website and competitions are also parts of their marketing strategy.
Being part of the herefordshire brand - creative workshop 26-10-11Rachel Jones
The document outlines branding guidelines for Herefordshire, including the core values of ownership, control and creativity. It describes the logo and different ways it can be used, such as countywide, endorsing, and campaign logos. Examples are provided of how partners can incorporate the branding into their own materials like advertisements, products, and signage to promote Herefordshire.
The document provides information about music video directors including their typical salaries, job requirements, and notable directors in the hip-hop genre. Salaries for music video directors range from $128,790 to $38,680 annually but most work is paid per project. Experience with video editing software and cameras is required as well as a creative mindset. Some big names in music video directing include Cole Bennett, Nicholas Jandora, and Kaylum Dennis.
TMP are innovators in Recruitment Communications, expert in recruitment process outsourcing, candidate assessment and executive recruitment. Find out more at www.tmpw.co.uk
This document discusses how brands use animals in their logos and advertising to associate their brand values. It provides several examples of brands that use animals iconically in their logo, such as Jaguar depicting agility through a leaping jaguar, and Fevicol showing strength through elephants. The document explores how brands map animal characteristics like appearance, behavior, and personality onto their own brand values to create quick associations for consumers. While some brand-animal connections are logical, others arose more unexpectedly but still created international recognition. The document suggests animals can be effectively used in both logos and advertising to position brands and achieve competitive advantages.
Cara Cosmetics is a start-up company selling a portable makeup-fixing spray called FACEFIXX. The 35ml spray helps makeup last longer while repairing skin. Cara conducted a survey that found 70% of women aged 19-25 would purchase FACEFIXX for £2-5. The product differs from competitors by being affordable, compact, and having a subtle fresh scent with skin benefits. Cara plans to trademark "FaceFixx" and copyright "Cara Cosmetics" to protect its brand.
IWP is a small but dedicated creative marketing team that aims to develop more profits for clients' products and services through dynamic marketing strategies. They have experience in branding, photography, copywriting, and graphic design to help clients stand out. IWP tailors its services to each client, taking on roles like stylists, strategists, or advisors. Their portfolio includes work for brands like Reebok, Adidas, Thorntons, Jaeger Eyewear, and Driza-Bone, creating brochures, ads, displays, and promotions across various industries.
The document discusses 5 different methods for naming a business: eponymous names (named after a person), descriptive names (state what the business does), associative names (associate a concept with the brand), suggestive names (hint at the business activity), and acronymic names (reduce the name to initials). Each method is examined in terms of pros and cons, with examples given for each category. Key aspects that make an effective name are clarity about the business, reflecting core values, being catchy and memorable.
Irn-Bru is a popular soft drink brand in the UK that competes with larger brands like Coke and Pepsi. It mainly targets younger audiences and sells more products than competitors in Scotland due to its connection to Scottish heritage. While Coke and Pepsi use celebrity endorsements and feel-good advertising, Irn-Bru creates controversial ads that attract attention and make the brand more memorable. It continues to challenge larger brands with new product launches and mimicking marketing campaigns to stand out.
Irn-Bru is a popular soft drink brand in Scotland. It competes with larger brands like Coca-Cola and Pepsi. While those brands use celebrities and feel-good advertising, Irn-Bru creates controversial ads that stand out. This helps the brand gain attention and awareness. In Scotland, Irn-Bru outsells its competitors due to its ads connecting to local heritage. The brand targets younger audiences through humorous ads featuring realistic scenarios.
The document provides information on the role and responsibilities of a film director. It details that directors are responsible for the overall creative vision and production of a film. Directors typically work long hours and it can take years to work up to directing features from entry-level positions. Directors must have an in-depth understanding of all aspects of film production.
The document provides information on various roles in film production such as producer, director, production manager, art director, casting director, edit producer, and graphic artist. It describes the key responsibilities of each role and how they contribute to completing a film production. The roles work together under tight budgets and deadlines to turn the creative vision into a finished film.
1. The document discusses the role of a film editor, outlining their responsibilities in crafting the finished film by working closely with the director and running editing teams.
2. Film editors take footage shot on camera and combine or alter the images to entertain or inform audiences, often using editing software, and work collaboratively with directors.
3. The document also provides statistics on the film editing industry, noting that in 2014, 48% of film and video editors in the US were employed by the motion picture and video industries.
This document provides information about digital marketing manager roles and the digital marketing industry. It includes responsibilities for a digital marketing manager position such as managing digital marketing strategies across regions, leading growth through digital channels, and overseeing various digital marketing tactics. Statistics presented include the percentage of female marketing executives in the UK, typical work hours and salaries for marketing roles, and global internet access rates. Resources used in compiling the information are also cited.
An editor works closely with the film director to lead a team in editing films and videos, requiring creativity in pacing, storytelling, and handling pressure. Editors need experience with editing software, a bachelor's degree, and the ability to organize complex projects while following guidelines. The average salary for an editor ranges from £18,000 for entry-level to £45,000 for highly experienced editors.
The document provides information about careers in the video game industry, focusing on animators and game designers. It discusses the job responsibilities and skills needed for these roles, including knowledge of animation techniques and strong communication and creative skills. Statistics are given on the size and growth of the gaming market, with the UK identified as the fifth largest market in 2017. The gaming industry is a major employer in the UK.
This document discusses brand stories and how they are important for connecting customers to products. It provides an example of adapting the children's story "Green Eggs and Ham" to create a brand story for Epygi's Quadro product line. Feedback from resellers is presented showing they find the Quadro name confusing and suggesting Epygi be used consistently. Descriptors for Quadro like "sleek, reliable, and customizable" are outlined. Finally, examples of brand stories from Cisco, Fonality, and Allworx are briefly described.
The document summarizes the branding strategy recommendations developed by a consulting team for Epygi, a telecommunications company. They analyzed Epygi's products and competitors to develop a brand story and consistent naming approach. The team adapted Dr. Seuss's "Green Eggs and Ham" to humanize Epygi's products. They also recommended renaming the Quadro line to "The Quadro Line from Epygi" to clearly connect the products to the brand. Feedback from resellers showed the need for a coherent story to increase familiarity and willingness to try new products. The consulting team provided resources and contact information, expressing their privilege in working with Epygi on this challenge.
Kareena Kapoor is a highly successful Bollywood actress who has achieved many accolades for her film roles. She is one of the highest paid actresses in India and is in high demand from major brands as a spokesperson. Kareena has numerous endorsement deals with large companies in various industries and is known as the "Endorsement Queen". She is considered a fashion icon and role model in India.
Irn-Bru's target audience is mainly men aged 13 and older, as well as some women. Their advertising style is unique, humorous, and sometimes controversial. They use consistent colors (orange and blue) and logos across all marketing materials. Their marketing includes sponsorships, taxis wrapped in their colors, billboards, sometimes provocative images and slogans. Competitors also use bright colors, informal language, images of tiredness/energy, and competitions to promote their energy drinks. Consistent branding and targeting sports/video game audiences are effective strategies.
The document discusses various job roles within the media industry, including camera operatives, lighting department workers, directors, and other roles. It provides details on the skills, responsibilities, progression paths, and average salaries for each role. Camera operatives have technical and collaborative skills and work long hours to capture the director's vision. Lighting department workers use artificial lights on sets and locations and average £31,000 per year in salary. Directors have the important role of overseeing production according to their vision for the script and can earn $30-41 per hour on large films. There are many other jobs in areas like development, production, post-production, distribution, and exhibition.
This document contains an evaluation of an Irn-Bru advertisement created by the author, along with comparisons to official Irn-Bru advertisements and ads from Coca-Cola. The author maintained Irn-Bru's color scheme of orange and blue in their ad and included a can of Irn-Bru. Official Irn-Bru ads typically use black and white imagery, orange backgrounds, pun-based text, and include a can at the bottom. Coca-Cola ads use brighter colors and focus on their "Share a Coke" campaign. The author also created an Irn-Bru-themed video game and compares it to an official online Irn-Bru game, noting similarities
Irn-Bru's target audience is mainly men aged 13 and older. They use a unique style in their advertisements that features humor and suggestive quotes. Their logo and color scheme of orange and blue are consistently used. Irn-Bru advertises through sponsorships, taxis wrapped in their colors, and billboards sometimes featuring controversial images. Their website and competitions are also parts of their marketing strategy.
Being part of the herefordshire brand - creative workshop 26-10-11Rachel Jones
The document outlines branding guidelines for Herefordshire, including the core values of ownership, control and creativity. It describes the logo and different ways it can be used, such as countywide, endorsing, and campaign logos. Examples are provided of how partners can incorporate the branding into their own materials like advertisements, products, and signage to promote Herefordshire.
The document provides information about music video directors including their typical salaries, job requirements, and notable directors in the hip-hop genre. Salaries for music video directors range from $128,790 to $38,680 annually but most work is paid per project. Experience with video editing software and cameras is required as well as a creative mindset. Some big names in music video directing include Cole Bennett, Nicholas Jandora, and Kaylum Dennis.
TMP are innovators in Recruitment Communications, expert in recruitment process outsourcing, candidate assessment and executive recruitment. Find out more at www.tmpw.co.uk
This document discusses how brands use animals in their logos and advertising to associate their brand values. It provides several examples of brands that use animals iconically in their logo, such as Jaguar depicting agility through a leaping jaguar, and Fevicol showing strength through elephants. The document explores how brands map animal characteristics like appearance, behavior, and personality onto their own brand values to create quick associations for consumers. While some brand-animal connections are logical, others arose more unexpectedly but still created international recognition. The document suggests animals can be effectively used in both logos and advertising to position brands and achieve competitive advantages.
Cara Cosmetics is a start-up company selling a portable makeup-fixing spray called FACEFIXX. The 35ml spray helps makeup last longer while repairing skin. Cara conducted a survey that found 70% of women aged 19-25 would purchase FACEFIXX for £2-5. The product differs from competitors by being affordable, compact, and having a subtle fresh scent with skin benefits. Cara plans to trademark "FaceFixx" and copyright "Cara Cosmetics" to protect its brand.
IWP is a small but dedicated creative marketing team that aims to develop more profits for clients' products and services through dynamic marketing strategies. They have experience in branding, photography, copywriting, and graphic design to help clients stand out. IWP tailors its services to each client, taking on roles like stylists, strategists, or advisors. Their portfolio includes work for brands like Reebok, Adidas, Thorntons, Jaeger Eyewear, and Driza-Bone, creating brochures, ads, displays, and promotions across various industries.
The document discusses 5 different methods for naming a business: eponymous names (named after a person), descriptive names (state what the business does), associative names (associate a concept with the brand), suggestive names (hint at the business activity), and acronymic names (reduce the name to initials). Each method is examined in terms of pros and cons, with examples given for each category. Key aspects that make an effective name are clarity about the business, reflecting core values, being catchy and memorable.
Irn-Bru is a popular soft drink brand in the UK that competes with larger brands like Coke and Pepsi. It mainly targets younger audiences and sells more products than competitors in Scotland due to its connection to Scottish heritage. While Coke and Pepsi use celebrity endorsements and feel-good advertising, Irn-Bru creates controversial ads that attract attention and make the brand more memorable. It continues to challenge larger brands with new product launches and mimicking marketing campaigns to stand out.
Irn-Bru is a popular soft drink brand in Scotland. It competes with larger brands like Coca-Cola and Pepsi. While those brands use celebrities and feel-good advertising, Irn-Bru creates controversial ads that stand out. This helps the brand gain attention and awareness. In Scotland, Irn-Bru outsells its competitors due to its ads connecting to local heritage. The brand targets younger audiences through humorous ads featuring realistic scenarios.
The document provides information on the role and responsibilities of a film director. It details that directors are responsible for the overall creative vision and production of a film. Directors typically work long hours and it can take years to work up to directing features from entry-level positions. Directors must have an in-depth understanding of all aspects of film production.
The document provides information on various roles in film production such as producer, director, production manager, art director, casting director, edit producer, and graphic artist. It describes the key responsibilities of each role and how they contribute to completing a film production. The roles work together under tight budgets and deadlines to turn the creative vision into a finished film.
1. The document discusses the role of a film editor, outlining their responsibilities in crafting the finished film by working closely with the director and running editing teams.
2. Film editors take footage shot on camera and combine or alter the images to entertain or inform audiences, often using editing software, and work collaboratively with directors.
3. The document also provides statistics on the film editing industry, noting that in 2014, 48% of film and video editors in the US were employed by the motion picture and video industries.
1. IRN-BRU is a traditional Scottish soft drink brand known for its comedic and unconventional advertising campaigns that portray awkward scenarios resolved by drinking IRN-BRU.
2. Film editors take video footage and combine or alter the images to entertain or inform audiences, often using editing software. They work closely with directors and run editing teams.
3. Entry-level film editors in the UK earn an average of £25,000, increasing to £38,000 for those with over 20 years of experience. Editing is a female-dominated profession paying on average £23,850 annually.
A film editor takes raw footage and combines or alters it to entertain or inform audiences. They work closely with directors and use editing software. Most editors work for film/TV industries. Entry-level editors earn around £25,000 annually, increasing to over £38,000 with more experience. IRN-BRU's ads feature awkward scenarios resolved by drinking their product.
The document provides information about the role of a camera operator, including their responsibilities in setting up equipment, following camera scripts, solving problems, and specializing in areas like studio, outside broadcasts, and on location filming. Camera operators work under the direction of the director and director of photography to decide camera placement and equipment. Technical skills and experience are more important than qualifications for becoming a camera operator.
Irn-Bru is a soft drink produced by A.G. Barr in Scotland. A.G. Barr uses humorous and unconventional advertising campaigns to promote Irn-Bru, though some ads have been controversial. Their ads aim to appeal to younger audiences and depict everyday Scottish situations in a comedic way. While controversial at times, the ads are intended to portray Irn-Bru as a drink that can help people cope with stressful situations and add levity to life. The retro animation style and mixing of cartoon and real elements have been effective techniques in Irn-Bru's memorable ads.
Irn-Bru is a unique Scottish soft drink known for its secret blend of 32 flavors. The company uses humorous advertisements featuring wordplay and misunderstandings to promote the drink in a memorable way. Their ads often depict Scottish men in awkward social situations that are resolved after drinking Irn-Bru.
Irn-Bru is a unique Scottish soft drink known for its secret blend of 32 flavors. The company uses humorous advertisements featuring wordplay and misunderstandings to promote the drink in a memorable way. Their ads often depict Scottish men in awkward social situations that are resolved after drinking Irn-Bru.
The document provides information on several media production roles and careers in the UK entertainment industry, including average salaries. It details the roles of editor, stunt performer, and camera operator. Editors in the UK typically earn £28,039 per year and require writing skills. Stunt performers earn an average of £53,629.80 annually but starting salaries can be £3,830.70. Camera operators average £24,679 per year and may become directors after 20 years of experience. The document also provides brief descriptions of the responsibilities for each role.
The document provides information about camera operators, including:
1) The key responsibilities of camera operators such as setting up equipment, choosing camera angles and lenses, following scripts, and working closely with other departments.
2) Camera operators carry out instructions from the director of photography and director regarding camera positioning and equipment usage.
3) Experience is more important than qualifications, and most camera operators start as assistants before working their way up.
The document provides information about the career of a film/video editor, including:
- Salaries for early career editors range from £19,000 to £26,000 per year depending on skills and ability to find regular work.
- Flexible hours are typical. Common employer types include film companies, broadcast companies, and post-production facilities.
- Recommended qualifications include degrees in communication/media, fine art, graphic design, or IT/multimedia. Important skills are attention to detail, creativity, ability to work as part of a team, and strong time management.
- Popular editing software includes Adobe After Effects, Premiere, and Final Cut Pro. Salaries can depend on the
This document summarizes research about the role of series director in 2D animation. It discusses the responsibilities of a series director, typical qualifications like a degree in animation or art, and factors like talent and experience being more important than formal qualifications. It also provides information on the employment outlook and typical salary for series directors. Breaking into the field typically involves apprenticeships, degrees, or persistence and passion. Qualifications alone are not enough - directors must also understand the animation process and types to succeed.
Irn bru pro forma oliver keppie updatedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England who earn an average salary of £35,207 per year, though some earn up to £63,970. About 46% of animators go directly into the field after their education. The animation industry in London employs around 56% of UK animators. Some key skills needed for animators include artistic ability, patience, communication skills, and attention to detail. Getting a bachelor's degree in fields like computer animation or graphic design can help one get a job as an animator. The animation workforce in the UK grew by 53% between 2004 and 2012.
Irn-Bru is a popular Scottish soft drink created in 1901. It is known for its controversial advertising campaigns featuring risqué humor and wordplay. While the ads attract attention, they often receive complaints for being inappropriate. However, the company continues this advertising strategy to appeal to young audiences and promote an escape from seriousness. As the brand's most successful product, Irn-Bru receives the majority of the company's marketing efforts through provocative ads that aim to increase sales through humor and association with positivity.
Irn-Bru is a popular Scottish soft drink created in 1901. It is known for its controversial advertising campaigns featuring risqué humor and wordplay. While the ads attract attention, they often receive complaints for being inappropriate. However, the company continues this advertising strategy to appeal to young audiences and convey the brand's fun personality. The client, A.G. Barr, produces various drinks but Irn-Bru is their most well-known and advertised product due to its success in Scotland.
The document provides information about the role of a film editor and Irn Bru. It discusses the skills needed to be a film editor, including technical aptitude, storytelling skills, and the ability to lead a team. It also provides statistics on editor salaries and gender representation. Additionally, it shares facts about Irn Bru, such as it being Scotland's other national drink and its humorous advertising campaigns that feature exaggerated effects from drinking the soda. The document concludes with a bibliography of sources used to research the topics.
The document provides information about various roles in film production including producer, director, production manager, art director, casting director, edit producer, graphic artist, and specialist researcher. It also discusses film schools in the UK, noting there are 21 film schools, many located in London to provide access to equipment and opportunities for work experience. The schools offer various film-related courses and are near entertainment companies that can help students and potentially employ graduates.
- The document discusses potential technical, practical, and theoretical problems that could arise during a ski trip intended to capture footage for a video project.
- Technical problems include software crashing, difficulty achieving visual effects, risk of losing saved work due to storage issues, and equipment damage or loss.
- Practical problems involve risks of injury while skiing/snowboarding, challenges of learning to ski, unpredictable weather, and potential for shaky camera footage.
- Theoretical problems cover transport delays, limited filming/editing time, hazards of the mountain location, and interference from other skiers.
Week 1 focused on researching 3 key people or companies in snowboarding and skiing to gain knowledge for his filmmaking project trailer (FMP). He identified worries about filming skiing/snowboarding since he has less experience in those sports than surfing. Week 2 involved analyzing 4 existing snowboarding/skiing trailers to gather inspiration and understand common elements. Secondary and primary audience research in Week 3 provided insight into the typical age, gender, and opinions of viewers. Week 4 addressed potential problems that could arise during filming and editing. Week 5 consisted of experiments with duplication, glitch, and music editing techniques to apply creative effects and properly sync music to the trailer footage.
The document discusses research on existing snowboarding film trailers to inform the creation of a trailer for an upcoming film project (FMP). Key points:
- The Art of Flight trailer uses suspenseful music, dangerous locations, and varied shots to build intrigue. Curt Morgan's directional style emphasizes wide landscape shots.
- Dark Matter stands out with its fast, disorienting editing and "sinister" music. It incorporates unexpected images and creative transitions.
- Full Moon has a relaxed, "chilled" vibe through its music and footage of the snowboarders having fun together off the slopes.
- The Collective mixes different types of skiing with smooth musical transitions. It
Jack Scott is seeking work experience to gain new skills and knowledge. He is a motivated, hardworking team player with strong communication skills. His education includes GCSEs in math, English, geography, science, and religious studies, as well as a creative media diploma from York College. His skills include communication, teamwork, working under pressure, organization, and creativity. For experience, he has participated in beach cleanups with Surfers Against Sewage and spent three weeks in Thailand conducting marine research, taking and analyzing data. He is available on Wednesdays and weekends and enjoys martial arts, surfing, skateboarding, art, and basketball.
This reflective journal entry discusses the student's first week working on their Final Major Project (FMP) trailer about skiing and snowboarding. In the first week, the student focused on researching three key people or companies in the sport. They note that gaining background knowledge will help focus their further research and help them understand what elements to include. The student worries about their lack of skiing experience making it hard to film other skiers. However, they have skills like editing videos to match lighting and styles from prior projects. Areas to develop include improving skiing ability to focus on filming and analyzing successful ski/snowboard videos and trailers to create an engaging product.
Jack Scott proposes creating a skiing and snowboarding trailer filmed in Norway. His previous project was a surfing trailer in Thailand that lacked waves, so he had to use backup footage from England. For this project, he will apply lessons from his past mistakes to create an entertaining sports trailer. Primary research interviewing skiers and snowboarders will inform the trailer's content and shots, while secondary research on film techniques will influence its structure and use of emotion. Jack will evaluate his work based on achieving planned shots and do in-depth reflections to improve for future projects.
This document provides guidance for an FMP (Final Major Project) on researching influential practitioners in one's chosen medium or style. It instructs the reader to research at least 3 influential people by collecting their work, beliefs, approaches, and what they have said about the medium. Images should be included to illustrate topics. Books and Google Books should be used for research, and references should be in Harvard style. The reader is advised to branch out into representation theory if their product will represent a social group. Research should build on prior theory work and help define the direction of one's work.
This document provides guidance for an FMP (Final Major Project) on researching influences and practitioners in one's chosen medium or style. It instructs the reader to research at least 3 influential people in their field through books, images, and their works, beliefs, and approaches. Details like biographies, philosophies, and what they've said about the medium should be collected. Images should also be included to illustrate topics. Proper referencing using the Harvard style is emphasized. The goal is to contextualize one's own work and direction within the relevant practitioners and contemporaries in their chosen field.
The student received passing grades in all areas of their first major project (FMP) including planning, research, production, and evaluation. They need to develop their skills in planning, research, and production for future FMP work. Specifically, they aim to conduct deeper audience and market research, develop more thorough plans addressing topics like health and safety, and have backup plans for acquiring footage or assets to achieve full project visions.
The document outlines a student's idea for their film and media production (FMP) project where they will create a video documenting their skiing and snowboarding experience while traveling to Norway. Some key points:
- The student's first time traveling abroad alone and they want to remember the experience.
- They cite professional snow sport videos as influences but want to create their own documentary without a professional film crew.
- The goal is to inspire viewers to try new outdoor activities like skiing/snowboarding.
- The video style will be relaxed like skiing itself, using multiple camera angles or following someone on the slopes.
- Natural scenery and people enjoying the sport are prioritized over heavy
The document provides information about the city of York and potential project ideas focusing on York. It discusses York's population, things to do for free in the city, how York became the first Human Rights City in the UK, average age groups, tourism, potential project topics, and activities for young people. Specific project ideas mentioned include flooding, skating, homelessness, history, and tourism. The document also discusses the small population of young people in York and activities they engage in, such as gaming and using parks.
The document provides details about a skateboarding video project. It discusses several key points:
- Filming locations will include Rowntrees skate park, Zoo skate park, and street spots due to rain preventing outdoor skating. Car parks will also be used.
- Editing experiments include removing backgrounds using ultra keys to replace them and attempting to remove multiple colors at once.
- Inspiration is taken from Youtuber Luis Mora's editing style of overlaying video clips over footage to add visual interest.
- Rowntrees skate park, where most filming will occur, is described as the perfect location due to its variety and accessibility.
- Health and safety precautions
The document provides an evaluation of a factual video project about the history of York. It discusses the research process, including gathering sufficient facts from different sources to make the video informative. It assessed strengths like the amount of research conducted, and weaknesses like a lack of audience research. Planning strengths included font and location choices, while experiments could have improved presentation. Time management was good considering the short timeframe. Technical qualities like editing style were inspired by other videos. While some footage could have been better, overall the aesthetic qualities successfully presented the landmarks. Factors like text timing and pacing were considered for the intended older audience.
This document summarizes the producer's work over two weeks creating an educational video about landmarks in York, England. In the first week, the producer organized the video content and worked on timing for on-screen text facts about each landmark. The second week involved finding appropriate music and footage to accompany sections on the Minster fire, as the producer could not film it themselves. Stock photos of the fire did not work well so footage from a documentary was used instead. Non-copyright music with a relaxed beat was also added that coordinated well with text popping on screen.
The document proposes a factual video project on the history of buildings in York, England. Specifically, it will provide brief histories of York Minster and Clifford's Tower in videos of around 45 seconds each. The proposal outlines the applicant's relevant editing experience with color correction, text overlays, and compiling video clips. It also describes the intended audience as older people or children visiting the sites, and the goal of providing clear yet relaxed information that can be consumed without full concentration. The work will be evaluated based on achieving the original vision and ensuring readability of on-screen text for varying reading speeds.
The document provides historical information about York Minster Cathedral and the city of York, England. Some key details include:
- York Minster Cathedral is 525 feet long and took over 250 years to build between 1220-1472. It suffered a serious fire in 1984 that destroyed its south transept roof.
- The city of York was founded by the Romans in 71 CE and grew as an important settlement. It was later conquered by Vikings in 866 and renamed Jorvik, serving as the capital of the Viking kingdom.
- York has experienced many wars and battles over the centuries that have shaped its history, such as a 1190 massacre that killed 150 Jews and the 1
The document discusses ideas for a factual video project focusing on the history of York, England. It outlines several techniques for presenting facts visually, such as overlaying text with facts on objects or using graphics to represent facts. It also discusses using narration to discuss facts over footage and quick transitions to present a lot of information. Background research on the battles and wars in York's history will be important, as will obtaining images to showcase visual facts. An existing video that visits landmarks in York in 48 hours will be drawn from for techniques like descriptive text and narration to provide context.
Underwater photography has developed significantly since its beginnings in 1899. Early photographers like Emil Racovizta faced challenges like lack of reliable underwater lighting. By 1926, Charles Martin and Dr. William Longley took the first color underwater photo using explosive magnesium flashes. Advances continued with the first commercial underwater camera housing in 1950 and the first amphibious camera in 1957. Today, cameras like GoPros have made underwater videography affordable and accessible to amateurs and professionals alike through affordable housings and cameras. Lenses, filters, and lighting equipment allow photographers to capture true color at various depths and environments underwater. Editing software also helps replicate the effects of traditional filters.
The document discusses the history and evolution of movie trailers from their origin in 1913 to modern times. It notes that early trailers were short and aimed to keep audiences in their seats between movies. In the 1950s, trailers became condensed versions of films' plots with voiceovers. Nowadays, trailers include more extensive footage and spoilers to generate hype. The influence of trailers has grown significantly over time.
The client evaluated their project of creating a skateboarding video mixed with scenes from the cartoon Adventure Time. Their research helped them learn editing techniques but focused too narrowly on one app. Their planning went well but was limited by poor weather restricting additional filming. While time management was good, the final product lacked substance due to a lack of footage. The client aimed to appeal to their target age group through themes of skateboarding and Adventure Time but felt the video could have been improved with more varied source material.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
Media Production Roles include a producer, director, screenwriter, production designer, art director, costume designer,
cinematographer, editor, actor, music supervisor, camera operator, choreographer, dressing props, graphic artist, sound
recordist, stunt performer
Editor: It is common to work your way up to becoming a web editor by starting as an online or web editorial assistant. To
do a degree, you usually need five GCSEs including maths, English and science, plus three A levels or an equivalent level 3
qualification. The average pay for an Editor is £28,039 per year. A skill in writing is associated with high pay for this job.
The median salary for social media editors is £44,039.54, which is higher than we saw for reporters, copy editors,
producers, and even a touch higher than editors.
Stunt Performer: Stunt performers need to be dedicated to stay in shape and have a lot of skills and abilities to make it
look good for the movie. You need to have a wide set of skills such as fighting or high diving. This would be a good skillset
for an action movie as they can be able to co-ordinate fights to make them look realistic and smooth. You also need to join
the British Stunt Register. No qualifications needed. Stuntmen average £53,629.80 per year. If you're newer to the
industry, you may only make £3,830.70 per year. It all depends on how much work you manage to find. The highest end
stuntmen can make up to £191,535 per year.
3. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
Camera Operator: The camera operator is responsible for physically operating the camera and maintaining
composition and camera angles throughout a given scene or shot. In narrative filmmaking, the camera operator will
collaborate with the director, Directors of photography, actors and crew to make technical and creative decisions.
To be a camera operator you don’t need any special qualifications but, a bachelors degree in journalism, television or
film is a good thing to have but not required as it could get you a job easier with this qualification rather then without
it and would make you look more qualified for the job. You need skills including creativity, knowledge of lenses and
lighting this will help with the outcome of your work. A Camera Operator earns an average salary of £24,679 per year.
Experience strongly influences pay for this job. Most people with this job move on to other positions after 20 years in
this career. The average wage for a Camera Operator is £12.61 per hour. Sports camera operators can earn up to
£55.18 per hour but this can depend on the popularity of the sport. Film and Television camera operators usually
work 10 hour Days, and may need to work evenings and weekends and be on Call. Camera operators also need to
work in television and film studios, or outdoors on some locations and this is where they would work in most weather
conditions. For example rain, snow or very warm climates. Camera Operators could be made to travel for the tv
programme or film they are recording so they would need to be ready for that. Some camera operators become
Directors or producers in the Industry as they becoming more knowledgeable about how Things work. Things you will
need to do include, preparing and operating your camera Equipment, manage other camera Department staff and
communicate with actors and work with the Directors and photography Directors to visualise the style of film.
4. Info-graphic Bibliography:
Put your info-graphic bibliography here.
Jaclyn Bell. (2018). The Roles of the Film Production Team. Available: http://www.govtech.com/education/news/The-
Roles-of-the-Production-Team.html. Last accessed 12th sep 2018.
anonymous. (2018). camera operator salary. Available:
https://www.payscale.com/research/UK/Job=Camera_Operator/Salary. Last accessed 13th sep 2018.
anonymous. (2018). television camera operator. Available: https://www.prospects.ac.uk/job-profiles/television-camera-
operator. Last accessed 13th sep 2018.
anonymous. (2018). camera operator. Available: http://creativeskillset.org/job_roles/3073_camera_operator. Last
accessed 13th sep 2018.
6. Research:
anonymous. (2018). Irn-bru. Available: https://en.wikipedia.org/wiki/Irn-Bru. Last accessed 18th sep 2018.
anonymous. (2018). The most memorable TV adverts of the past 40 years . Available:
https://www.telegraph.co.uk/business/2016/06/07/the-most-memorable-tv-adverts-of-all-time/a-screenshot-of-the-irn-
bru-snowman-advert/. Last accessed 18th sep 2018.
anonymous. (2018). about a.g. barr. Available: https://www.agbarr.co.uk/about-us/about-ag-barr/. Last accessed 19th sep
2018.
7. Client research:
Who is your client?
Irn-Bru is a Scottish carbonated soft drink, often described as "Scotland's other national drink" (after whisky). Irn-Bru was
originated in Scotland. Made by the manufacturer A.G. Barr. It was introduced in 1901 but the company was made in
1875. Irn-Bru has 32 flavours and only 3 people in the world know the secret recipe of Irn-Bru. It is produced in Westfield,
Cumbernauld, North Lanarkshire.
Irn-Bru takes their commercials and adverts less seriously then other companies. They go for more humorous adverts and
they rely on the comical parts to stick out to the people to get there product out there.
8. Client research:
What do they make?
As well as Irn-Bru, Barr has a range of popular soft drinks brands includes Tizer, D'N'B, KA, Barr
flavour range, Barr's Originals, Strathmore spring water, St Clements juice drinks, Simply juice
drinks, Sun exotic and Rubicon exotic juice drinks. In addition to their own brands, they have
partnerships with third party brand owners. Such as an exclusive license from the US company
Rockstar Inc to promote and distribute Rockstar Energy in the UK, Ireland and extending into
Scandinavia. In 2018 they also introduced new partnership deals with Italian soft drinks
producer San Benedetto, and Australian soft drinks company Bundaberg Brewed Drinks.
9. Client research:
History of Irn-Bru:
It was their former Chairman Robin Barr's great grandfather Robert Barr who first established
a soft drinks business at the first factory at Burnfoot Lane in Falkirk.
A second Barr soft drinks business was established in Glasgow in 1887 by Robert Barr's son,
Robert Fulton Barr.
His business was taken over by his brother Andrew Greig Barr. Five years later in 1892, when
Robert decided to move to Ireland.
In 1901 both Barr soft drinks businesses, Robert Barr Falkirk and A.G.Barr and Co. Glasgow,
jointly launched their original recipe IRON BREW.
The spelling IRN-BRU was introduced in 1947 following concern over proposed changes to
food labelling regulations.
10. Client research:
how do they advertise their products?
Irn-Bru uses humour in their adverts to attract peoples attention and make it memorable for the people who watched it.
This makes people want to try the drink as the advert is stuck in their head about the product. One of the most
memorable adverts is the boy and the snow man flying around the city. This ends up with the snowman dropping the boy
into the snow and taking his Irn-Bru for himself. This also includes a remake of the song ”I'm walking in the air”. This song
is changed to a humorous version which sticks in the back of your brain. This advert was on the list of the most
memorable adverts in 40 years. This could be because of the creativity in the advert and the humour being able to attract
all ages.
11. Client research:
how do they advertise their products?
In this advert it shows a guy pointing out everything that is obvious like a sound or a persons hair colour. He goes on into a
shop which he is still pointing everything out. When he goes into the shop and finds the Irn-Bru, he points out that the
reason Irn-Bru sugar free is called Irn-Bru sugar free because it is sugar free. This makes it very obvious that Irn-Bru has a
more healthy alternative and this pointed it out as much as you possibly can. This also tricks the mind as you are noticing
everything he is pointing out more clearly then if he wasn’t. This makes people more aware of what they are looking at
and seeing the product in its fullest. When he holds the Irn-Bru at the end your attention is fully on the product and not
the holder, this is good because then people can see the product with no distractions.
12. Client research:
how do they advertise their products?
In this commercial there is a group of goths all sad in circle, but when they drink Irn-Bru the suddenly become active and
happy. This would attract people to their product as it makes the drink look like it can change someone's mood so people
who are feeling sad could go out and buy a Irn-Bru because they expect it to change their feelings. But as Irn-Bru uses
comedy for their adverts there are still some parts of the advert which is funny for the viewer. Such as when the goth goes
surfing but doesn’t use a normal surfboard. He has a coffin shaped board as it represents his goth side still. Also at the
start the goths makeup is made as a frown until he drinks the Irn-Bru which then turns into a smile. This is a physical
change so people can tell that you have had a change in feeling after drinking the drink. This is a part of the comedic side
of the advert and the influence because it is a physical change people can spot that it changes how you feel.
13. Client research:
how do they advertise their products?
In this Irn-Bru advert grandpas say that their grandsons tell them to drink fiery Irn-Bru. They then proceed to drink it but
then after start swear. The camera quickly changes before they finish the word and has the other grandpa say something
that sounds like the ending to the word. Such as when the second grandpa says “C-” it switches to the third grandpa with
headphones who then says “rap, I it’s rap”. This is a comedic way to get a reaction for the grandpas as they don’t expect it
to be so strong. This also will be funny to a more mature audience as they will get the jokes more then a younger audience.
This doesn’t really influence you to buy the drink but it stays with you and makes you remember the product a lot more.
“C-” “rap” “Boll-” “ox”
14. Market research:
What market is your client part of?
Irn-Bru is apart of the Soft drink market. This is because their products consist of energy drinks. This is one of the hardest
markets to get into and thrive in because of big brands such as coca cola dominating the market and having such a known
company around the world. Irn-Bru stands out of the market as they take their adverts less seriously compared to their
competitors which gives them a edge over them. The soft drinks market can be daunting but if you have a committed
nation such as Irn-Bru does then even big companies such as coca cola can’t win. Irn-Bru has a unique taste compared to
other soft drinks with generic tastes such as fruity tastes or an energy drink taste. Irn-Bru doesn’t look or taste like any
normal drink.
15. Market research:
Who is their competition?
The Irn-Bru 32 energy drink variant was launched in 2006. It has long been the most popular soft drink in Scotland, with
Coca-Cola second, but competition between the two brands has brought their sales to roughly equal levels. Coca cola
dominates the world for favourite drink but in Scotland Irn-Bru is the leading drink instead of coca cola. Coca cola’s
adverts are sometimes heart warming or a serious topic like bullying. This is a completely different advertisement strategy
compared to Irn-Bru. This is because Irn-Bru takes their adverts less seriously and goes for the comedic route which works
and makes them stand out in the market. Irn-Bru as well as coca cola, also branch out to different companies and joins
them so that their company can grow and develop as well as helping other companies. Coca cola usually buys the
companies they want but as Irn-Bru can’t do that as easy they join and distribute other drinks to popularize their product.
16. Audience research:
Irn-Bru would be seeing statistics on who buys their product. This would mean that when Irn-Bru does a advertisement
they would try and capture the most common persons eye. For example youths, Irn-Bru would try to use trends or young
comedy or celebrities to encourage them to buy the product. They would adapt to their target audience so that the sales
carry on. Such as Scotland, Irn-Bru knows that Scotland is their main source of income and sales so they would make
advertisements suited for people who live in Scotland so that they carry on seeing the product and wanting to buy the
product.
17. Audience research:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
18. Audience research:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
19. Idea Generation:
Ideas
Comedy
advertisement so it
makes the product
memorable and that
people can remember
the advert
Irn-Bru lets you speak
to animals
Pet dog or cat wants to
be fed or let outside
Use trends to showcase that the
product fits in with the younger people
so that they are attracted to the
product
Celebrities could be
showcasing the product
Shows a certain lifestyle
you could have with
having this product
Over-exaggerated such as if you go
to the gym and no one pays
attention to you, you drink Irn-Bru
then everyone likes you
Then once the Irn-Bru
finishes, everyone leaves and
it is back to everyone ignoring
the person
Shows someone with a
boring life, then it changes
into an exciting one
because they have the
product
This could show that when you drink
Irn-Bru you can become a wealthy
celebrity and have a life and friendships
with other celebrities because you have
the product
But then loses the ability to speak to
the animal after the Irn-Bru is gone,
so he needs more to be able to speak
to the animal again
20. Idea Generation:
Ideas
A comedic advert could
be with when people
finish off the word. This
was used with the
grandmas trying fiery
Irn-Bru. This is an easy
thing to do and a
amusing way to
showcase a product.
A parody of a coca cola advert
could be used to show the
difference in the types of advert
Irn-Bru is going for.
As coca cola is a serious advert,
adapting it to a more comedic view
would be an interesting advert to
make. Such as making everything go
wrong.
This would be easy to create and also is
very effective because people will want to
watch and see what words will be said. Also
a lot of age groups will find this funny and it
isn’t just one age group advert.
21. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
22. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
23. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
24. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
25. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
26. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
27. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.