Folio_Aadi

I am Aadi Siva, a Melbourne-based graphic designer. I worked over
six years as a graphic designer. Currently, I’m doing Bachelor of
Communication Design at Swinburne University of Technology. I am looking
for new opportunities to achieve more experience.
About me
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Photography
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Narrow Aperture
Nikon D3100
18.0-55.0 mm f/3.5-5.6
Wide Aperture
Nikon D3100
18.0-55.0 mm f/3.5-5.6
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Spining Giant Wheel
Slow Shutter Speed
Nikon D3100
18.0-55.0 mm f/3.5-5.6
Moving Tram
Panning
Nikon D3100
18.0-55.0 mm f/3.5-5.6
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Donkey
Wildlife Portrait
Nikon D3100
70.0-300.0 mm f/4.0-5.6
Orange
Monochromatic Composition
Nikon D3100
18.0-55.0 mm f/3.5-5.6
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Moving Fun Car
Slow Shutter Speed
Nikon D3100
18.0-55.0 mm f/3.5-5.6
Moving Vehicles
Slow Shutter Speed
Nikon D3100
18.0-55.0 mm f/3.5-5.6
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Portrait
Nikon D3100
70.0-300.0 mm f/4.0-5.6
Composition Mark
Aesthetic
Nikon D3100
18.0-55.0 mm f/3.5-5.6
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Illustrations
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The War Wounds
Description: ‘The war wounds’ is a story
of a boy who lived in the northern part of
TamilEelam. I did the illustrations for the
book with pen and water colour.
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Kutty’s Memories
Description: ‘Kutty’s memories’ is based
on the true story ‘KUTTY’ in Tamil by JK.
This illustrations are made for the new
adaptation by me.
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Posters
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Modern Times
Description: Modern Times is a Charlie
Chaplin’s movie which was released in
1936. The poster and an invitation is
designed with typographic elements.
W W W. M O D E R N T I M E S . C O M
M I S E R A B L E L I F E O F M A C H I N E A G E C O A T E D W I T H C O M E D Y
COPYRIGHT © MCMXXXVI CHARLES CHAPLIN cOPYRIGHT RENEWED MCMLXI THE ROY EXPORT COMPANY ESTABLISHMENT ALL RIGHTS RESERVED.
ROY
ROY
WRITTEN AND DIRECTED BY CHARLIE CHAPLIN ASSISTANT DIRECTOR CARTER DE HAVEN
MUSIC COMPOSED BY CHARLIE CHAPLIN MUSIC CONDUCTED BY ALFRED NEWMAN MUSIC ARRANGED BY EDWARD POWELL and DAVID RAKSIN MUSIC RCORDED BY EDWARD POWELL and
AVID RAKSIN MUSIC RCORDED BY PAUL NEAL and FRANK MAHER PHOTOGRAPHY BY ROLLIE TOTHEROH a.s.c. and IRA MORGAN SETTINGS BY CHARLES D. HALLand RUSSELL SPENCER Principal
characters - A FACTORY WORKER CHARLIE CHAPLIN A GAMIN PAULETTE GODDARDSUPPORTED BY HENRY BERGMAN, STANLEY SANDFORD, CHESTER CONKLIN,
HANK MANN, STAnEY BLSTONE, ALLAN GARCIA, DICK ALEXANDER, CECIL REYNOLDS, MYRA MCKINNEY, MURDOCH MCQUARRIE, WILFRED LUCAS, ED LE SAINTE, FRED MALAESTA,
SAM STEIN, JUANA SUTTON and TED OLIVER.
IN THEATRES OCTOBER 15
CHARLIE
CHAPLIN
PAULETTE
GODDARD
CHARLIE
CHAPLIN
PAULETTE
GODDARD
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Typography
Description: Robert Bringhurst is a
famous typographer. His quotes are very
popular. This a poster designed for his
quote.
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Computer technology has paved the way
for revolution in type setting, which led
the phototypesetting to move on to digital
technology.Withtheintroductionofelectronic
page design, the type setting responsibly was
shifted from the compositor to designer. The
multi master typefaces were introduced by
Adobe in 1991, which enabled the designer to
construct, change fonts, change weight, width,
opticalsize,strokeshapeandserifconfiguration.
Before printing the output onto paper,films or
printing plates, advanced personal computers
and softwares enabled the users to design the
entire page electronically and view them.Raygun magazine - It explored experimental magazine typography.
John Warnock(left) and Charles Geschke(right) founded Adobe in 1982.
Adobe World Headquarters - construsted in 1993.
Adobe PageMaker - An electonic page design software.
Adobe’s Timeline (90 - 00)
1990 - 22 Digital fonts
1991 – Type Library with 1400 fonts
1992 – Multiple Master Fonts technology
1994 – Pagemaker 5, Type Manager 4
1995 – 2000 Type 1 font, Pagemaker 6
1996 – Type Manager 4
1997 – Converted Type 1 as .ttf formats.
1999 – Pagemaker 6.5
Adobe Inc.’s Contribution
Grunge Typeface Family Digital Typesetting Techonology
Harriet Goren, a graphic
designer, developed the
Grunge Typeface. It was
popular in 90s. The type
design in that period was
different. The words were
splayed and chaotic. Letters
were blurred. It was the peak
period of Grunge typeface.
Idealssuchaskerning,leading,
and spacing were ignored.
Archaic principles such as
ascenders and descenders, the
consistency of x-heights and
baselines were not followed.
Letters were treated as art.
The font was first used,for the
cover design, of a magazine
called ‘ray gun’. People had never seen such
a font before and they liked it. It became
popular. Then, It was used in products,
such as ‘Alternative’ music CDs, video
games and zines, of wayward generation.
Graphic designers David Carson used
Grunge type for his bold and disorienting
designs. Gradually after year 2000, usage
of Grunge type started to decline due
to people preferring clean lettering and
uniform spacing as before Grunge era.
AdobeInc.isoneofthelargesttypedevelopers
intheindustry.Sinceitsinception,Adobewas
a pioneer and made a huge contribution to
the digital type world including developing
tools to create and manage digital content.
Adobe’s contribution was significant in
developing expertise in layout and design
of typefaces, which were admired for
precision,eleganceandmultilingualsupport.
Even though Adobe is recognized for its
software developments nowadays, it has
developed several typography products
from its incorporation. Post Script was
the Adobe’s first production, which was
followedbydigitalfonts.Anothersignificant
production of Adobe was “Adobe Type
Manager’ which enabled the users to view
the scaling of the type 1 fonts on the screen
before printing. Adobe accomplished its
digital font development by its own team of
developers, which included award winning
designers Richard Lipton, Jovica Veljovic
and Michael Harvey.
Type Face during 1990-2000
Description: This poster has been
designed for State Library of Victoria.
The design displays the development
and changed happen in Typeface and
related technologies during the decade
of 1990-2000.
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FOOD FROM AROUND THE WORLD
All Food Is Prepared & Served By Volunteers
2-12 Chesterville Road Cheltenham Phone: 9583 0095
aug 10aug 10aug 10
THAI
FRIED CHICKEN, PINAPPLE FRIED RICE &
STIR-FRI SWEET SOUR VEG
jul 20jul 20
JAPANESE
SEASONED STEAMED RICE
sep 14sep 14sep 14
INNER MONGOLIAN
PANCAKE AND SOUP
aug 31aug 31aug 31
BECHAMEL PASTA & VEG PUFF PASTRY
EGYPTIAN
WEDNESDAYS
food will bE
served from
12pm
Suggested
Donation $5
per lunch
Soul Cafe
Description: This cafe menu/poster is
designed for a Cheltenham community
kitchen. The target audience are elderly
and common people.
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Package Designs
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Lingan’s Tea
Description: Lingan’s tea is a premium
organic tea. The packages are made of
biodegradable materials. The print on the
package uses only two colours.
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450Grames34Shorbeads
Gluten
Free
Pure Butter
Gluten
Free
G
lutenFree
450Grames
34Shorbeads
450Grames34Shorbeads
Australian Made
Butterfingers shortbread
Description: Butterfingers shortbread is a Victorian
based cookie company. Their old packages lacked few
design features. The new package was designed to use
biodegradable material and single ink for printing.
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DON’T DUMP ON
AUSTRALIA
DON’T DUMP ON
AUSTRALIA
Stop illegal dumping.
Want a tip? contact your council.
DARWIN
BRISBANE
SYDNEY
CAIRNS
CANBERRA
MELBOURNE
HOBART
PERTH
ADELAIDE
Don’t dump in Australia
Description: Illegal dumping is one of the
problem for Local Governments in Vic-
toria. They allocate huge amount money
for clearing the illegal dumping every
year. The poster was designed create
awareness among residents.
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Branding
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Kopi is Coffee is not another cafe. It is café with a mission to provide a premium
quality of coffee without a premium price tag. Kopi and Coffee would provide
quality coffee at reasonable price by reducing the overhead cost. Café will use
eco-friendly products such as recycled furniture, biodegradable coffee cups.
It also appreciates the use of keepcups. Kopi is coffee will also recognize the
hard work of Farmers and laborers working in Indonesian coffee farms. Buying
fair trade coffee benefits them indirectly.
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Logo is designed with Indonesian Borobudur temple in mind. The structure and Buddhist cosmology
behind the temple inspired to design the logo.
The Borobudur Temple Compounds is one of the greatest Buddhist monuments in the world, and was
built in the 8th and 9th centuries AD during the reign of the Syailendra Dynasty. The monument is
located in the Kedu Valley, in the southern part of Central Java, at the center of the island of Java,
Indonesia.
72 Small stupasMain stupa
17
The main temple is a stupa built in three tiers around a hill which was a natural center: a pyramidal base
with five concentric square terraces, the trunk of a cone with three circular platforms and, at the top, a
monumental stupa. The walls and balustrades are decorated with fine low reliefs, covering a total
surface area of 2,520 m2. Around the circular platforms are 72 openwork stupas, each containing a
statue of the Buddha. (UNESCO, 2014).
Borobudur temple
Main stupa
72 Small stupas
Three circular platforms
Main stupa and small stupas
Small stupas
Cross View
Inspiration for the logo design
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SketchCoffee cup as
Main stupa
Coffee beans as
72 Small stupas
Final Design
Part of world as Late art
Coffee cup from top view
Logo idea
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Final logo
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19
Logo looks on white background and brown background
R=65 G=29 B=3
PANTONE = #411D036
C=0.0000 M=0.5538
Y=0.9538 K= 0.7451
R=190 G=126 B=54
PANTONE = #BE7E36
C=0.0000 M=0.3368
Y=0.7158 K= 0.2549
R=154 G=55 B=10
PANTONE = #411D036
C=0.0000 M=0.6429
Y= 0.9351 K= 0.3961
The logo is made out of dark roasted coffee bean colour, golden yellow, dark orange and black. Combination of this
colour makes them urge them to drink coffee. Dark brown represents the coffee. The golden yellow represents the
luxury or posh.
Colour options
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Takeaway cups
Our takeaway coffee cups are environmentally friendly. The lid made out of recycled plastic
and the cup with recycled paper. Half of the space will be used for advertisements.
Advertising space
Café cup
Business Card Loyalty card
Logo on objects
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‘Visit Victoria’ is unified entity which manages the marketing
functions of tourism Victoria, Victorian State Government statutory
authority. It does not have a separate or independent brand,
Instead it incorporates state Victoria’s brand mark. Victorian state
government’s logo is more official. It is not suitable for promoting
Victoria to the locals and international tourists as a tourist
destination. Therefore I designed a logo to re-brand ‘Visit Victoria.’
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The Winner
The ‘V’ shape or ‘tick’ shape
logo was chosen to represent
Victoria and invite tourists. It can
harmonize with Melbourne logo
which is the capital of Victoria
state. The ‘V’ also designed in a
way to resembles the limestone
stacks(The Twelve Apostles) off
the shore of the Port Campbell
National Park which is one of the
main attraction of Victoria.
Logo ideas Best three designs
Option 1 Option 2 Option 3
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BuiltTitling
Caviar Dreams
‘Built Titling’ typeface and ‘Caviar
Dreams’ typeface were chosen to
use for the logotype. ‘Built Titling’
is a handsome male typeface. It is
thin and condescend shape. It can
contrast with bold ‘V’ shape logo.
The ‘Caviar Dreams’ is a feminine
typeface. The letter ‘S’ is elegant and
attractive. Both these typefaces can
marry together to enhance the visit
Victoria logo.
Chosen Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Built Titling Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Caviar Dreams Regular
Aa
Aa
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The dark shade of the blue
represents the ocean And the light
shades represent the bright sky.
The letter ‘v’ and the wave
represent limestone stacks(The
Twelve Apostles) off the shore
of the Port Campbell National
Park which is main attraction of
Victoria
The triangle/facets
represent the
diversity with in the
Victorian state.
The green represnts the greenery
of the state Victoria.
Chosen Typeface Seasonal and festival colours
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Mark Integrity
Always maintain decent space around
the brandmark. If using with other logos
please make sure, they are not too close
V
V
V
V
V
Minimum size
25 mm
16 mm
There are two basic
arrangements available. One is
horizontal and the other one is
vertical. Horizontal arrangement
is most preferred.
Victoria
Victoria
V I S I T
V I S I T
and maintain our exclusion guide. Minimum
space (exclusion area) around the logo is
measured by height of ‘V’.
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Logo on products
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Mobile and Web
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Insert your name. Student number. Group. Class day and time.Aathipan Sivagnanasundaram | 4910990 | Group 4 | Friday 8.30 am
0 5000
No of Persons
SuburbsofBoroondara
10000 15000 20000 25000
ASHBURTON
BALWYN
BALWYN NORTH
CAMBERWELL
CANTERBURY
DEEPDENE
GLEN IRIS
HAWTHORN
HAWTHORN EAST
KEW
KEW EAST
SURREY HILLS +
+
+
+
+
+
+
+
+
+
+
+
0 40,000
Aboriginal and Torres Strait Islander population
Australian born
Speaks a language other than English at home
80,000 120,000
Females
82,681
51.9%
Males
76,500
48.1%
English
29.9%
Australian
28.2%
Irish
12.5%
Chinese
11.2%
Scottish
9.8%
Others
18.2%
Australian
citizens
134,893
Non
citizens
24,288
Eligible voters
103,855
Ineligible
voters
31,038
The number of females in
Boroondara is slightly higher
than the number of males.
Total population in Boroondara
is 159,181. In that, 134,893 of
them are Australian citizens.
In the total population, 103,855
of them are eligible voters and
31,038 of them are not eligible
to vote.
In the total population, 28% of
them are Australians and 30% of
them are English.
Population and Ethinicity
In the total population of
Boroondara, 37,450 of them
speaks a language other than
English at home and 107,747 of
them Australian born. Aboriginal
and Torres Strait Islander
population is just 225 in the total
population.
Population in each suburb of Boroondara
Hawthorn
21,498*
10,573
10,924
Population
Males
Females
Australian
citizens
Australian citizens
Others
* excluding O/S visitors
76.1%
23.9%
Age groups
0 1000 2000 3000 4000 5000 6000
0 - 4
5 - 11
12 - 17
18 - 24
25 - 34
35 - 49
50 - 59
60 - 69
70 - 84
85 - 99
No of Persons
City of Boroondara
Population | Ethnicity | Education | Disability | Employment | Household Population | Ethnicity | Education | Disability | Employment | Household
City of Boroondara
0 5000
No of Persons
SuburbsofBoroondara
10000 15000 20000 25000
ASHBURTON
BALWYN
BALWYN NORTH
CAMBERWELL
CANTERBURY
DEEPDENE
GLEN IRIS
HAWTHORN
HAWTHORN EAST
KEW
KEW EAST
SURREY HILLS +
+
+
+
+
+
+
+
+
+
+
+
0 40,000
Aboriginal and Torres Strait Islander population
Australian born
Speaks a language other than English at home
80,000 120,000
Females
82,681
51.9%
Males
76,500
48.1%
English
29.9%
Australian
28.2%
Irish
12.5%
Chinese
11.2%
Scottish
9.8%
Others
18.2%
Australian
citizens
134,893
Non
citizens
24,288
Eligible voters
103,855
Ineligible
voters
31,038
The number of females in
Boroondara is slightly higher
than the number of males.
Total population in Boroondara
is 159,181. In that, 134,893 of
them are Australian citizens.
In the total population, 103,855
of them are eligible voters and
31,038 of them are not eligible
to vote.
In the total population, 28% of
them are Australians and 30% of
them are English.
Population and Ethinicity
In the total population of
Boroondara, 37,450 of them
speaks a language other than
English at home and 107,747 of
them Australian born. Aboriginal
and Torres Strait Islander
population is just 225 in the total
population.
Population in each suburb of Boroondara
Insert your name. Student number. Group. Class day and time.Aathipan Sivagnanasundaram | 4910990 | Group 4 | Friday 8.30 am
Population | Ethnicity | Education | Disability | Employment | Household
City of BoroondaraCity of Boroondara
Population | Ethnicity | Education | Disability | Employment | Household
BALWYN NORTH
BALWYN
CAMBERWELL
CANTERBURY
DEEPDENE
HAWTHORN
EAST
HAWTHORN
KEW EAST
KEW
GLEN IRIS
ASHBURTON
SURREY
HILLS
N
1 CENTIMETER = 1 KILOMETER
Rail Line
Freeway
Major Roads
Other Roads
Council Boundary
River
Community House
Parks/Reserve
Community houses in Boroondara
Eastern Fwy
W
illsm
ere
Rd
W
illsmere Rd
Derbyst
Boroondara
General Cemetery
Victoria Park
Parkhill Rd
Killby Rd
Asquith St
Valerie St
Duke St
Earl St
Kew
Kew
Neighbourhood
Learning
Centre
Jack O’ Toole
Reserve
Eglinton
Reserve
34
36
High St
Cotham Rd
City of Boroondara
Description: This is a snap project has
been created as a university project for
City of Boroondara and their residents.
This app specifically focuses on the eth-
nicity of the Boroondara residents
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Boroondara Social Hub
Description: This is a snap shot of Boroondara Social Hub
mobile application. Social isolation of elderly is one of the
major problem in Boroondara. The elderly and carers find
it difficult to know about activities conducted. Boroondara
social hub is created as one central hub to find all activities in
Boroondara.
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Folio_Aadi

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