The document provides information about the role and responsibilities of a film director, including making creative decisions during pre-production and directing performances during filming which can involve long hours. It notes that directors typically work their way up from entry-level positions and that income can be inconsistent, so directors may supplement their work with other jobs. The summary also highlights that directing often requires working unsocial hours and traveling for projects.
The document provides information on the role and responsibilities of a film director. It details that directors are responsible for the overall creative vision and production of a film. Directors typically work long hours and it can take years to work up to directing features from entry-level positions. Directors must have an in-depth understanding of all aspects of film production.
Irn-Bru is a popular soft drink brand in the UK that competes with larger brands like Coke and Pepsi. It mainly targets younger audiences and sells more products than competitors in Scotland due to its connection to Scottish heritage. While Coke and Pepsi use celebrity endorsements and feel-good advertising, Irn-Bru creates controversial ads that attract attention and make the brand more memorable. It continues to challenge larger brands with new product launches and mimicking marketing campaigns to stand out.
Irn-Bru is a popular soft drink brand in Scotland. It competes with larger brands like Coca-Cola and Pepsi. While those brands use celebrities and feel-good advertising, Irn-Bru creates controversial ads that stand out. This helps the brand gain attention and awareness. In Scotland, Irn-Bru outsells its competitors due to its ads connecting to local heritage. The brand targets younger audiences through humorous ads featuring realistic scenarios.
The document provides information about the role of a film director, including:
- Directors are responsible for the creative vision and overall production of a film.
- Experience in television or film is required, along with an understanding of the production process.
- Director salaries vary depending on the size of the project and the director's experience, with the median salary in the UK being £58k.
- Early career roles include working as a runner or in assistant positions to gain experience in different aspects of filmmaking.
- The development process can take a long time and is often unpaid. Directors must also be willing to work long hours and travel for filming locations and meetings.
The document discusses the crucial role that film directors play in overseeing all aspects of the creative process, from managing budgets and communicating their vision during planning, execution, and post-production to selecting actors, locations, and the final version of the film. It also lists the key responsibilities of a film director, such as reading scripts, directing actors during filming, and maintaining technical skills.
Here are some key points to consider including in your market research:
- Who are Irn Bru's main competitors in the soft drink market? What products do they offer that are similar?
- How do Irn Bru's competitors advertise and market their products? What audiences do they target?
- What marketing strategies or partnerships have competitors used that have helped them achieve greater success/awareness than Irn Bru?
- What are some key differences between how Irn Bru markets itself versus larger competitors? Why may this impact Irn Bru's ability to expand nationally/internationally?
- What segments of the soft drink market does Irn Bru primarily target in terms of demographics? How does this compare to
Two teenagers are joking around when one bets the other that they can't hit the crossbar from a long distance. The other accepts the challenge and takes a shot, but skies it completely. The ball zooms through the air, passing famous landmarks and monuments, before returning and hitting the first teenager in the stomach.
An editor works closely with the film director to lead a team in editing films and videos, requiring creativity in pacing, storytelling, and handling pressure. Editors need experience with editing software, a bachelor's degree, and the ability to organize complex projects while following guidelines. The average salary for an editor ranges from £18,000 for entry-level to £45,000 for highly experienced editors.
The document provides information on the role and responsibilities of a film director. It details that directors are responsible for the overall creative vision and production of a film. Directors typically work long hours and it can take years to work up to directing features from entry-level positions. Directors must have an in-depth understanding of all aspects of film production.
Irn-Bru is a popular soft drink brand in the UK that competes with larger brands like Coke and Pepsi. It mainly targets younger audiences and sells more products than competitors in Scotland due to its connection to Scottish heritage. While Coke and Pepsi use celebrity endorsements and feel-good advertising, Irn-Bru creates controversial ads that attract attention and make the brand more memorable. It continues to challenge larger brands with new product launches and mimicking marketing campaigns to stand out.
Irn-Bru is a popular soft drink brand in Scotland. It competes with larger brands like Coca-Cola and Pepsi. While those brands use celebrities and feel-good advertising, Irn-Bru creates controversial ads that stand out. This helps the brand gain attention and awareness. In Scotland, Irn-Bru outsells its competitors due to its ads connecting to local heritage. The brand targets younger audiences through humorous ads featuring realistic scenarios.
The document provides information about the role of a film director, including:
- Directors are responsible for the creative vision and overall production of a film.
- Experience in television or film is required, along with an understanding of the production process.
- Director salaries vary depending on the size of the project and the director's experience, with the median salary in the UK being £58k.
- Early career roles include working as a runner or in assistant positions to gain experience in different aspects of filmmaking.
- The development process can take a long time and is often unpaid. Directors must also be willing to work long hours and travel for filming locations and meetings.
The document discusses the crucial role that film directors play in overseeing all aspects of the creative process, from managing budgets and communicating their vision during planning, execution, and post-production to selecting actors, locations, and the final version of the film. It also lists the key responsibilities of a film director, such as reading scripts, directing actors during filming, and maintaining technical skills.
Here are some key points to consider including in your market research:
- Who are Irn Bru's main competitors in the soft drink market? What products do they offer that are similar?
- How do Irn Bru's competitors advertise and market their products? What audiences do they target?
- What marketing strategies or partnerships have competitors used that have helped them achieve greater success/awareness than Irn Bru?
- What are some key differences between how Irn Bru markets itself versus larger competitors? Why may this impact Irn Bru's ability to expand nationally/internationally?
- What segments of the soft drink market does Irn Bru primarily target in terms of demographics? How does this compare to
Two teenagers are joking around when one bets the other that they can't hit the crossbar from a long distance. The other accepts the challenge and takes a shot, but skies it completely. The ball zooms through the air, passing famous landmarks and monuments, before returning and hitting the first teenager in the stomach.
An editor works closely with the film director to lead a team in editing films and videos, requiring creativity in pacing, storytelling, and handling pressure. Editors need experience with editing software, a bachelor's degree, and the ability to organize complex projects while following guidelines. The average salary for an editor ranges from £18,000 for entry-level to £45,000 for highly experienced editors.
Irn-Bru is a Scottish carbonated soft drink made by A.G. Barr since 1901. It uses humor in its advertising to stand out from competitors and make its ads memorable. Notable ads include a boy flying with a snowman set to a humorous version of "Walking in the Air" and an ad where drinking Irn-Bru transforms sad goths into happy, active individuals pursuing unusual hobbies. The ads aim to attract customers by portraying Irn-Bru as mood-changing and leaving viewers with catchy jingles or images stuck in their heads.
Irn-Bru is a carbonated soft drink originated in Scotland and made by A.G. Barr. It uses humor in its advertisements to attract attention and make the brand memorable. Some of its most famous ads include a boy flying with a snowman and goths changing moods after drinking Irn-Bru. While Coca-Cola is its main competition, Irn-Bru stands out with its comedic approach to advertising.
Here are the key planning documents required for a TV advert:
Shot list:
1. Establishing shot of Oliver walking into classroom from front angle
2. Medium shot of Oliver sitting at desk from front angle
3. Close up of Oliver drinking Coke from front angle
4. Close up of Oliver throwing Coke away from front angle
5. Close up of Oliver drinking Fanta from front angle
6. Close up of Oliver throwing Fanta in air from front angle
7. Establishing shot of Oliver drinking Irn Bru from front angle
8. Close up of Oliver smiling from front angle
9. Close up of Irn Bru can from front angle
10. Close up of Oliver walking out of classroom
Irn bru pro forma oliver keppie updatedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England who earn an average salary of £35,207 per year, though some earn up to £63,970. About 46% of animators go directly into the field after their education. The animation industry in London employs around 56% of UK animators. Some key skills needed for animators include artistic ability, patience, communication skills, and attention to detail. Getting a bachelor's degree in fields like computer animation or graphic design can help one get a job as an animator. The animation workforce in the UK grew by 53% between 2004 and 2012.
Irn bru pro forma oliver keppie finishedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England earning an average yearly salary of £35,207, though some earn up to £63,970. Around 46% of animators go directly into the field after their education. Some key skills needed for the job include artistic ability, animation expertise, patience, communication skills, teamwork, attention to detail, and the ability to take direction. Getting a junior position or apprenticeship is a good way to break into the industry. There is currently a 26% skill shortage in animators.
The document discusses ideas for creating advertisements for Irn Bru, a popular Scottish soft drink brand. Some ideas proposed include creating a TV advertisement with a comedic narrative relating to Irn Bru, as well as developing an addictive advergame for younger audiences to promote the drink. Planning documents discuss filming a TV ad outdoors with props like a kilt to make it seem more realistic, as well as designing an original advergame without copying existing games. A print ad may showcase the drink's iconic colors and puns for humor.
This document summarizes research about the role of series director in 2D animation. It discusses the responsibilities of a series director, typical qualifications like a degree in animation or art, and factors like talent and experience being more important than formal qualifications. It also provides information on the employment outlook and typical salary for series directors. Breaking into the field typically involves apprenticeships, degrees, or persistence and passion. Qualifications alone are not enough - directors must also understand the animation process and types to succeed.
The document provides information on various roles in film production such as producer, director, production manager, art director, casting director, edit producer, and graphic artist. It describes the key responsibilities of each role and how they contribute to completing a film production. The roles work together under tight budgets and deadlines to turn the creative vision into a finished film.
The document provides information about graphic design as a career path. It outlines that graphic designers work in advertising and marketing communications, creating visual designs that communicate ideas and promote brands. It lists important skills for graphic designers like artistic ability, proficiency with design software, and the ability to meet deadlines. The document also discusses pathways into graphic design like obtaining a degree and developing a portfolio of work, and notes that the graphic design industry is competitive.
Irn-Bru is a popular soft drink in Scotland. Job requirements are listed for careers in the video game and animation industries, including facial animator and game designer. Skills and qualifications needed include experience with animation software like Maya, good communication skills, creativity, and a degree or relevant qualifications. Graphic designer roles involve creating visual designs, interpreting client briefs, meeting deadlines, and having a strong portfolio. Research is provided on A.G. Barr, the company that produces Irn-Bru, and their advertising approaches, which commonly use humor and portray luxurious lifestyles. Analysis is given of some Irn-Bru advertisements and how they appeal to audiences. Coca-Cola is identified
The document provides information about Irn-Bru, a soft drink produced in Scotland. It discusses Irn-Bru's marketing strategies, target audiences, and competitors. Research was conducted on corporate photography as a potential idea for an Irn-Bru advertisement. Various ideas were proposed and developed, including a TV commercial featuring the Loch Ness Monster, an advergame set in the Scottish Highlands, and a print advertisement. Planning documents cover the various concepts in further detail.
The document contains summaries of print, video, and game advertisements created by the student for Irn-Bru and comparisons to actual Coca-Cola advertisements. For the print ads, the student notes similarities in simple design focused on logo and slogan, and differences in professional quality. Technical weaknesses in the student's work are identified. Video comparisons note differences in equipment, staffing, and story focus. Game comparisons find differences in style but similarities in targeting children. The student evaluates strengths, weaknesses, and desired changes to improve their promotional work.
Branded entertainment involves integrating brands into various forms of entertainment content like films, television shows, novels, songs, and games. It serves the dual purpose of entertaining audiences while promoting brand awareness and image. Branded entertainment has evolved from early practices of freely using branded products in films to now negotiating paid placements. Successful branded content perfectly aligns with the brand personality and creates positive associations between the brand and entertainment property.
SOBO provides customized promotional products and branding services. They have over 15 years of experience designing products that align with clients' unique personalities and appeal to target audiences. SOBO adds value by designing, manufacturing, and delivering goods to maximize return on investment. Their in-house creative team can design innovative products, like those with augmented reality features. SOBO ensures projects are completed on time and within budget.
The document provides information about the role of a film editor and Irn Bru. It discusses the skills needed to be a film editor, including technical aptitude, storytelling skills, and the ability to lead a team. It also provides statistics on editor salaries and gender representation. Additionally, it shares facts about Irn Bru, such as it being Scotland's other national drink and its humorous advertising campaigns that feature exaggerated effects from drinking the soda. The document concludes with a bibliography of sources used to research the topics.
The document provides information about the role of an art director in film production. It discusses the responsibilities of an art director in acquiring props and decorating film sets to provide the physical context for characters. It notes that art directors need to be able to visualize ideas and work irregular hours. The document gives examples of related jobs and the typical qualifications and salaries for an art director. It also provides examples of famous art directors and notes that studying in a large city gives more opportunities to gain experience.
Irn-Bru is a popular Scottish soft drink created in 1901. It is known for its controversial advertising campaigns featuring risqué humor and wordplay. While the ads attract attention, they often receive complaints for being inappropriate. However, the company continues this advertising strategy to appeal to young audiences and convey the brand's fun personality. The client, A.G. Barr, produces various drinks but Irn-Bru is their most well-known and advertised product due to its success in Scotland.
Irn-Bru is a popular Scottish soft drink created in 1901. It is known for its controversial advertising campaigns featuring risqué humor and wordplay. While the ads attract attention, they often receive complaints for being inappropriate. However, the company continues this advertising strategy to appeal to young audiences and promote an escape from seriousness. As the brand's most successful product, Irn-Bru receives the majority of the company's marketing efforts through provocative ads that aim to increase sales through humor and association with positivity.
The document contains research on infographics and the client Irn-Bru. It includes notes on different infographics the author found online, including their likes and dislikes of each one. It also contains research on Irn-Bru, including what the company makes, how they advertise, their competitors in the energy drink market, and the target audience of teenagers and adults.
Diamonds in the Rough will be a baseball facility located outside of Fort Worth, Texas consisting of multiple baseball fields for various age and skill levels as well as an indoor training facility. The complex aims to host youth, high school, college, and professional tournaments and games year-round. It will have concessions, training rooms, and a hotel to accommodate visiting teams. The target market includes local and regional youth leagues as well as high school and college teams. Strengths include experienced staff and a central Texas location. Weaknesses include being a new facility and competition from established complexes. Opportunities exist to promote baseball participation and generate local economic activity. Product extensions enhance the baseball experience for players, families, and sponsors.
The document provides information about the career of a film/video editor, including:
- Salaries for early career editors range from £19,000 to £26,000 per year depending on skills and ability to find regular work.
- Flexible hours are typical. Common employer types include film companies, broadcast companies, and post-production facilities.
- Recommended qualifications include degrees in communication/media, fine art, graphic design, or IT/multimedia. Important skills are attention to detail, creativity, ability to work as part of a team, and strong time management.
- Popular editing software includes Adobe After Effects, Premiere, and Final Cut Pro. Salaries can depend on the
The document provides information about various roles in film production including producer, director, production manager, art director, casting director, edit producer, graphic artist, and specialist researcher. It also discusses film schools in the UK, noting there are 21 film schools, many located in London to provide access to equipment and opportunities for work experience. The schools offer various film-related courses and are near entertainment companies that can help students and potentially employ graduates.
Irn-Bru is a Scottish carbonated soft drink made by A.G. Barr since 1901. It uses humor in its advertising to stand out from competitors and make its ads memorable. Notable ads include a boy flying with a snowman set to a humorous version of "Walking in the Air" and an ad where drinking Irn-Bru transforms sad goths into happy, active individuals pursuing unusual hobbies. The ads aim to attract customers by portraying Irn-Bru as mood-changing and leaving viewers with catchy jingles or images stuck in their heads.
Irn-Bru is a carbonated soft drink originated in Scotland and made by A.G. Barr. It uses humor in its advertisements to attract attention and make the brand memorable. Some of its most famous ads include a boy flying with a snowman and goths changing moods after drinking Irn-Bru. While Coca-Cola is its main competition, Irn-Bru stands out with its comedic approach to advertising.
Here are the key planning documents required for a TV advert:
Shot list:
1. Establishing shot of Oliver walking into classroom from front angle
2. Medium shot of Oliver sitting at desk from front angle
3. Close up of Oliver drinking Coke from front angle
4. Close up of Oliver throwing Coke away from front angle
5. Close up of Oliver drinking Fanta from front angle
6. Close up of Oliver throwing Fanta in air from front angle
7. Establishing shot of Oliver drinking Irn Bru from front angle
8. Close up of Oliver smiling from front angle
9. Close up of Irn Bru can from front angle
10. Close up of Oliver walking out of classroom
Irn bru pro forma oliver keppie updatedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England who earn an average salary of £35,207 per year, though some earn up to £63,970. About 46% of animators go directly into the field after their education. The animation industry in London employs around 56% of UK animators. Some key skills needed for animators include artistic ability, patience, communication skills, and attention to detail. Getting a bachelor's degree in fields like computer animation or graphic design can help one get a job as an animator. The animation workforce in the UK grew by 53% between 2004 and 2012.
Irn bru pro forma oliver keppie finishedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England earning an average yearly salary of £35,207, though some earn up to £63,970. Around 46% of animators go directly into the field after their education. Some key skills needed for the job include artistic ability, animation expertise, patience, communication skills, teamwork, attention to detail, and the ability to take direction. Getting a junior position or apprenticeship is a good way to break into the industry. There is currently a 26% skill shortage in animators.
The document discusses ideas for creating advertisements for Irn Bru, a popular Scottish soft drink brand. Some ideas proposed include creating a TV advertisement with a comedic narrative relating to Irn Bru, as well as developing an addictive advergame for younger audiences to promote the drink. Planning documents discuss filming a TV ad outdoors with props like a kilt to make it seem more realistic, as well as designing an original advergame without copying existing games. A print ad may showcase the drink's iconic colors and puns for humor.
This document summarizes research about the role of series director in 2D animation. It discusses the responsibilities of a series director, typical qualifications like a degree in animation or art, and factors like talent and experience being more important than formal qualifications. It also provides information on the employment outlook and typical salary for series directors. Breaking into the field typically involves apprenticeships, degrees, or persistence and passion. Qualifications alone are not enough - directors must also understand the animation process and types to succeed.
The document provides information on various roles in film production such as producer, director, production manager, art director, casting director, edit producer, and graphic artist. It describes the key responsibilities of each role and how they contribute to completing a film production. The roles work together under tight budgets and deadlines to turn the creative vision into a finished film.
The document provides information about graphic design as a career path. It outlines that graphic designers work in advertising and marketing communications, creating visual designs that communicate ideas and promote brands. It lists important skills for graphic designers like artistic ability, proficiency with design software, and the ability to meet deadlines. The document also discusses pathways into graphic design like obtaining a degree and developing a portfolio of work, and notes that the graphic design industry is competitive.
Irn-Bru is a popular soft drink in Scotland. Job requirements are listed for careers in the video game and animation industries, including facial animator and game designer. Skills and qualifications needed include experience with animation software like Maya, good communication skills, creativity, and a degree or relevant qualifications. Graphic designer roles involve creating visual designs, interpreting client briefs, meeting deadlines, and having a strong portfolio. Research is provided on A.G. Barr, the company that produces Irn-Bru, and their advertising approaches, which commonly use humor and portray luxurious lifestyles. Analysis is given of some Irn-Bru advertisements and how they appeal to audiences. Coca-Cola is identified
The document provides information about Irn-Bru, a soft drink produced in Scotland. It discusses Irn-Bru's marketing strategies, target audiences, and competitors. Research was conducted on corporate photography as a potential idea for an Irn-Bru advertisement. Various ideas were proposed and developed, including a TV commercial featuring the Loch Ness Monster, an advergame set in the Scottish Highlands, and a print advertisement. Planning documents cover the various concepts in further detail.
The document contains summaries of print, video, and game advertisements created by the student for Irn-Bru and comparisons to actual Coca-Cola advertisements. For the print ads, the student notes similarities in simple design focused on logo and slogan, and differences in professional quality. Technical weaknesses in the student's work are identified. Video comparisons note differences in equipment, staffing, and story focus. Game comparisons find differences in style but similarities in targeting children. The student evaluates strengths, weaknesses, and desired changes to improve their promotional work.
Branded entertainment involves integrating brands into various forms of entertainment content like films, television shows, novels, songs, and games. It serves the dual purpose of entertaining audiences while promoting brand awareness and image. Branded entertainment has evolved from early practices of freely using branded products in films to now negotiating paid placements. Successful branded content perfectly aligns with the brand personality and creates positive associations between the brand and entertainment property.
SOBO provides customized promotional products and branding services. They have over 15 years of experience designing products that align with clients' unique personalities and appeal to target audiences. SOBO adds value by designing, manufacturing, and delivering goods to maximize return on investment. Their in-house creative team can design innovative products, like those with augmented reality features. SOBO ensures projects are completed on time and within budget.
The document provides information about the role of a film editor and Irn Bru. It discusses the skills needed to be a film editor, including technical aptitude, storytelling skills, and the ability to lead a team. It also provides statistics on editor salaries and gender representation. Additionally, it shares facts about Irn Bru, such as it being Scotland's other national drink and its humorous advertising campaigns that feature exaggerated effects from drinking the soda. The document concludes with a bibliography of sources used to research the topics.
The document provides information about the role of an art director in film production. It discusses the responsibilities of an art director in acquiring props and decorating film sets to provide the physical context for characters. It notes that art directors need to be able to visualize ideas and work irregular hours. The document gives examples of related jobs and the typical qualifications and salaries for an art director. It also provides examples of famous art directors and notes that studying in a large city gives more opportunities to gain experience.
Irn-Bru is a popular Scottish soft drink created in 1901. It is known for its controversial advertising campaigns featuring risqué humor and wordplay. While the ads attract attention, they often receive complaints for being inappropriate. However, the company continues this advertising strategy to appeal to young audiences and convey the brand's fun personality. The client, A.G. Barr, produces various drinks but Irn-Bru is their most well-known and advertised product due to its success in Scotland.
Irn-Bru is a popular Scottish soft drink created in 1901. It is known for its controversial advertising campaigns featuring risqué humor and wordplay. While the ads attract attention, they often receive complaints for being inappropriate. However, the company continues this advertising strategy to appeal to young audiences and promote an escape from seriousness. As the brand's most successful product, Irn-Bru receives the majority of the company's marketing efforts through provocative ads that aim to increase sales through humor and association with positivity.
The document contains research on infographics and the client Irn-Bru. It includes notes on different infographics the author found online, including their likes and dislikes of each one. It also contains research on Irn-Bru, including what the company makes, how they advertise, their competitors in the energy drink market, and the target audience of teenagers and adults.
Diamonds in the Rough will be a baseball facility located outside of Fort Worth, Texas consisting of multiple baseball fields for various age and skill levels as well as an indoor training facility. The complex aims to host youth, high school, college, and professional tournaments and games year-round. It will have concessions, training rooms, and a hotel to accommodate visiting teams. The target market includes local and regional youth leagues as well as high school and college teams. Strengths include experienced staff and a central Texas location. Weaknesses include being a new facility and competition from established complexes. Opportunities exist to promote baseball participation and generate local economic activity. Product extensions enhance the baseball experience for players, families, and sponsors.
The document provides information about the career of a film/video editor, including:
- Salaries for early career editors range from £19,000 to £26,000 per year depending on skills and ability to find regular work.
- Flexible hours are typical. Common employer types include film companies, broadcast companies, and post-production facilities.
- Recommended qualifications include degrees in communication/media, fine art, graphic design, or IT/multimedia. Important skills are attention to detail, creativity, ability to work as part of a team, and strong time management.
- Popular editing software includes Adobe After Effects, Premiere, and Final Cut Pro. Salaries can depend on the
The document provides information about various roles in film production including producer, director, production manager, art director, casting director, edit producer, graphic artist, and specialist researcher. It also discusses film schools in the UK, noting there are 21 film schools, many located in London to provide access to equipment and opportunities for work experience. The schools offer various film-related courses and are near entertainment companies that can help students and potentially employ graduates.
The document provides information about the role of a camera operator, including their responsibilities in setting up equipment, following camera scripts, solving problems, and specializing in areas like studio, outside broadcasts, and on location filming. Camera operators work under the direction of the director and director of photography to decide camera placement and equipment. Technical skills and experience are more important than qualifications for becoming a camera operator.
This document provides information on the role and responsibilities of a Digital Marketing Manager position. The role will be responsible for managing and executing the digital marketing strategy across Europe, Middle East and Africa (EMEA). Key responsibilities include leading digital growth, delivering marketing campaigns through digital channels, managing websites and digital assets. Successful candidates will have extensive experience in digital marketing channels like search engine optimization, paid search, display advertising and email marketing. The role requires a strategic thinker who is results-driven and passionate about digital marketing and analytics.
The document provides information about camera operators, including:
1) The key responsibilities of camera operators such as setting up equipment, choosing camera angles and lenses, following scripts, and working closely with other departments.
2) Camera operators carry out instructions from the director of photography and director regarding camera positioning and equipment usage.
3) Experience is more important than qualifications, and most camera operators start as assistants before working their way up.
Directors are responsible for the creative vision of a film and must understand all aspects of production from concept to editing. They oversee casting, directing camera crews, choosing equipment and locations while adhering to budgets and schedules. Directors earn an average salary of £100,000 in the UK and require strong creative skills, vision, leadership, and the ability to work under pressure.
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also mentions that Irn-Bru is one of the world's biggest fizzy drink brands. The document then discusses Irn-Bru's advertising methods, noting they target 16-28 year old males with humorous ads. Sales information is also provided, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but is the top brand in Scotland and the Middle East.
The document provides information about Irn-Bru, a popular soft drink in Scotland. It discusses the history and branding of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also covers Irn-Bru's advertising methods, targeting 16-28 year old males with humorous ads. Sales information is presented, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but leads in Scotland and the Middle East. Primary research found that Irn-Bru ads are sometimes memorable but the target age is not fully reached.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286. Work hours can be unpredictable and long, from 10-14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow.
- The role involves interacting with other crew members and cast like directors, actors, and
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key details include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286.
- The job involves long hours, sometimes between 10-14 hours per day, and working in studios, on location shoots, or outside broadcasts.
- Qualifications are not required but degrees in subjects like journalism, media production, or photography can provide a useful background.
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, current sales and profits, main competitors, target demographics for advertising, and methods used in Irn-Bru advertisements. Research was also conducted on consumer preferences for Irn-Bru, including findings that younger consumers are less familiar with Irn-Bru advertisements compared to older target demographics. Market research found that while not a global top 10 brand, Irn-Bru remains very popular in Scotland and the Middle East.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286. Work hours can be unpredictable and long, from 10 to 14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow and more.
- The role involves interacting with other crew members and cast like directors, actors
Here are some potential contingency plans for your project:
1. Technical issues with equipment:
- Have backup equipment (extra batteries, memory cards, cables etc.)
- Test all equipment before shooting
- Allow extra time for troubleshooting on shoot days
2. Actor availability/scheduling conflicts:
- Have backup actors available
- Finalize schedules well in advance
- Build in buffer time for reshoots or scheduling changes
3. Location issues:
- Scout backup indoor and outdoor locations
- Have permits/approval for multiple locations
- Allow time to recce backups if needed
4. Weather dependent shoots:
- Have indoor backup plans
- Monitor weather forecasts closely
The document provides information on the role of directors of photography, including that they create the visual look of films, manage all aspects of filming from pre-production to post-production, and need technical camera and lighting knowledge as well as a creative vision. Directors of photography choose cameras and lenses, decide lighting and framing, and oversee the final edit.
- Irn-Bru is a soft drink originated in Scotland in 1901 and known for its distinctive orange and blue branding.
- It uses controversial humor in its TV advertisements to get attention and promote the drink's uniqueness. However, this strategy has led to complaints at times.
- While very popular in Scotland, Irn-Bru faces significant competition from other soft drinks internationally and struggles for recognition outside the UK due to its unusual flavor. Market research shows most non-Scots who try it do not like the taste.
1. The document discusses the role of a film editor, outlining their responsibilities in crafting the finished film by working closely with the director and running editing teams.
2. Film editors take footage shot on camera and combine or alter the images to entertain or inform audiences, often using editing software, and work collaboratively with directors.
3. The document also provides statistics on the film editing industry, noting that in 2014, 48% of film and video editors in the US were employed by the motion picture and video industries.
1. IRN-BRU is a traditional Scottish soft drink brand known for its comedic and unconventional advertising campaigns that portray awkward scenarios resolved by drinking IRN-BRU.
2. Film editors take video footage and combine or alter the images to entertain or inform audiences, often using editing software. They work closely with directors and run editing teams.
3. Entry-level film editors in the UK earn an average of £25,000, increasing to £38,000 for those with over 20 years of experience. Editing is a female-dominated profession paying on average £23,850 annually.
The document provides information about various roles in film production, including producer, director, production manager, art director, casting director, edit producer, graphic artist, and specialist researcher. It also notes that there are 21 film schools in the UK, with 11 being internationally accredited.
The document provides information about Irn-Bru, a carbonated soft drink produced and sold in Scotland. Some key details include:
- Irn-Bru has been produced since 1901 and is most popular in Scotland, though sold worldwide.
- It is advertised through TV commercials, posters, and decorated vehicles. Ads aim to be comedic to grab attention.
- The manufacturer is A.G. Barr and it was originally called "Iron Brew" due to a small iron content, though it is not brewed.
- In the UK it is the third best-selling soft drink behind Coca-Cola and Pepsi, and it has utilized taglines over the years
This document provides information about Irn-Bru, a carbonated soft drink produced and sold primarily in Scotland. It discusses Irn-Bru's history and origins in the late 19th/early 20th century. The document also covers how Irn-Bru advertises through television commercials and sponsorships. It analyzes Irn-Bru's main competitor, Coca-Cola, and how the two companies compare in terms of marketing, sales, and global reach. Research on Irn-Bru's market performance and the effects of the sugar tax are also mentioned.
The document provides information about creating a promotional video for York, England. It discusses targeting 16-25 year olds as the audience, as they enjoy action and Marvel films. Research found Instagram to be the best platform to reach this demographic. York has a population of around 198,000, with 51.4% female and the average age being 40. The video will use fast editing and transitions to keep younger viewers engaged while showing tourist locations. It will take inspiration from directors like Edgar Wright to appeal to its target audience. Color grading will be bright to positively portray York. Perspective shots will make the video more interesting.
This document summarizes Jack Roberts' evaluation of his research and planning process for a production project. Some key points:
- Roberts felt his research of existing trailers was thorough but he could have analyzed more than one trailer he disliked.
- He researched interviews with serial killers to understand their behavior for his actors but could have done more reading.
- His poster research was less extensive than his trailer research.
- His audience and subject research helped him understand his target demographic and the genre.
- His initial plans and target audience changed during the process, but his skills in editing and color grading improved.
- He created useful mood boards and style sheets to guide his production, but could have expanded on some
The document provides details about the pre-production process for a student film project creating a trailer and poster for a thriller film. It includes descriptions of the film being made, the target audience, where the trailer will be viewed, story breakdown, script excerpts, a storyboard, shot list, style guides for the trailer and poster, resource needs, contingency planning, health and safety considerations, and a production schedule.
The trailer for Shutter Island establishes a sense of mystery through quick flashes of locations and characters. Clues are provided, like a piece of paper reading "who is 67?", that get viewers engaged in solving the film's mystery. Shots of Leonardo DiCaprio's character are close-ups that show his reactions and give a sense of him feeling trapped. Key objects are also closely filmed to focus attention on important story details and clues. The music and editing help build an unsettling atmosphere that leaves viewers wanting to learn more.
Jack Roberts proposes to create a film trailer and posters for a serial killer thriller called "The Silenced". He will film scenes depicting a killer revealing details of past murders to a journalist after 15 years in prison. Roberts will research serial killer documentaries and film trailers in the genre for inspiration. He plans to shoot footage, edit the trailer over several weeks, and create color-graded short and full-length versions. Roberts will design posters and evaluate his work through daily reflections and a final self-reflection to assess what worked well and areas for improvement.
This document provides an analysis of the key influencers and mood boards that will inspire the creator's film trailer project. The mood boards include screenshots from films like Shutter Island and Sixth Sense that showcase tight shots of actors to reveal facial expressions. They also include imagery around serial killers to inspire a film about the topic. The analyses indicate influences on lighting, color palettes, and shot composition from the mood boards. Key influences discussed are the complex narratives and ambiguous endings of Christopher Nolan films, the sense of alien worlds from E.T. and unique settings from Saving Private Ryan. The paranoia and deception in The Departed and Shutter Island are also noted as influences.
Jack Roberts plans to create a magazine cover and double page spread for a class project. His initial reaction is that designing the cover will be easier than the double page spread. He is thinking of doing a fake interview for the magazine story but has not yet decided on a topic. Jack's mood board analysis found repeated colors of black, white, red and blue across the magazine covers and a use of blacks, whites and yellows in double page spreads. He plans to design his magazine cover similarly to those in GQ magazines. Jack's schedule outlines researching and responding in the first week, prototype and proposal creation in the second, production in the third and fourth weeks, and evaluation in the fifth week. He lists 7 sources he plans
This document summarizes Jack Roberts' evaluation of his research and planning process for a production project. Some key points:
- Roberts felt his research of existing trailers was thorough but he could have analyzed more than one trailer he disliked.
- He researched interviews with serial killers to understand their behavior for his actors but could have done more reading.
- His poster research was less extensive than his trailer research and he should have analyzed more recent posters.
- His plans changed from a sci-fi idea to targeting an older audience, and his skills in editing, color grading, and writing improved.
- Roberts' storyboard was clear but his script could have been stronger. His style sheets helped narrow his creative
The document provides details about the pre-production process for a student film project. It includes a description of the film (a serial killer confessing crimes), the purpose of making a trailer rather than a full film, the target audience, and where the trailer will be viewed. It then provides a breakdown, script, storyboard, and shot list for the trailer. Finally, it discusses the style, resources, contingency planning, health and safety considerations, and a proposed production schedule.
The document discusses researching an existing trailer for the film John Doe: Vigilante. It analyzes aspects of the trailer such as locations, lighting, camera angles, and story elements revealed. The researcher concludes that this trailer reveals too much of the story and would not entice viewers to see the full film.
Jack Roberts, a student at York College, proposes creating a film trailer for his final project. The trailer will be for a fictional film about a serial killer revealing details of his crimes after 15 years in prison. To create the trailer, Jack will research prisons, serial killers, and analyze similar film trailers to understand audience appeal. He will film scenes showing the killer at different points in his life and with victims. Jack will also create posters to promote the trailer. To evaluate his work, Jack will provide daily reflections and a final self-assessment, and obtain peer feedback on the trailer's appeal and areas for improvement.
Jack Roberts has created several mood boards to inspire his film trailer project. The mood boards include images from films like Get Out that showcase close-ups, color palettes, and visual effects. They also include posters that are simplistic in design yet convey the film's idea. Roberts' key influences are directors like Christopher Nolan for their high concept films, and Alfred Hitchcock for building tension. Cinematic photography styles will also influence Roberts' shots and color palette to achieve a dramatic and mysterious look and feel.
The document discusses a trailer for the film "John Doe: Vigilante" where a serial killer kills criminals who keep reoffending. The locations in the trailer seem basic and could be recreated by the researcher. Overall, the researcher found the trailer to be poor quality compared to others and feels it reveals too much of the plot.
The document provides details about the pre-production process for a student film project. It includes:
- An explanation that the project will be a trailer for a thriller film about a serial killer and a poster.
- The purpose is to gain experience for university film studies and a short film would be too ambitious.
- The target audience is 30-49 year olds, inspired by directors like Scorsese.
- The trailer will be shown before films in cinemas and on streaming platforms.
- Breakdowns of the trailer story, script, storyboards, and shot lists are provided to plan the production. Style sheets are also included to plan the visual design of the trailer and
The trailer for John Doe: Vigilante reveals that the film is about a serial killer who kills reoffending criminals he believes are still a threat, and shows scenes of the killer being interrogated. While the locations and lighting used in the trailer seem basic and could be recreated, the reviewer finds the trailer poor and feels it reveals too much of the story.
The document discusses mood boards and key influences for a film trailer project. It includes 4 mood boards analyzing films and posters for their shots, colors, and themes. Christopher Nolan films are cited for their complex plots and ambiguous endings. Spielberg's E.T. and Saving Private Ryan influence the sci-fi and setting aspects. Scorsese's The Departed and Shutter Island inspire the sense of mystery. Hitchcock builds tension effectively. Hannibal and The Martian provide character inspiration. Cinematic and black-and-white photography will influence the look and posters. The mood boards and influences will shape the trailer's visuals, story, and sense of intrigue.
Jack Roberts, a student at York College, proposes creating a film trailer for his project. The trailer will be about a serial killer revealing how he killed victims after 15 years in prison. To create it, Jack will research prisons, serial killers by watching documentaries and analyzing successful film trailers. He will film scenes showing the killer at different points and with victims. Jack will also create posters. To evaluate his work, Jack will write daily reflections and get peer feedback on the final trailer and poster to improve his skills in filmmaking as he plans to study the subject in university.
Jack Roberts plans to create an endless runner game after initially considering a puzzle game. He feels his strength is in music and plans to make appealing background music that works well with the game's pacing. His mood board features a dark color palette and metallic/slimy looking aliens from films showing their vulnerability. He will likely carry the metallic/slimy alien design into his game and let the mood board influence the final product.
The document describes two experiments conducted by Jack Roberts. The first experiment involved creating an animation by drawing a character and bath on separate layers to allow parts like the eyes to be animated. The second experiment involved breaking a completed puzzle into individual pieces that could be moved around as part of a puzzle game. For the final projects, Roberts plans to use multiple layers to animate different character parts and add a timer to the puzzle game to create a scoring element.
The student proposes creating a film trailer for a serial killer revealing details of past crimes. Research will include prisons, serial killers' behaviors and film trailers in the crime thriller genre. Evaluation will involve daily reflections and a final self-assessment, analyzing outcomes and developing skills for future study. Sources for inspiration and information will consist of interviews, film playlists, trailers, books and a primary source interview with a serial killer.
2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Director-Being the driving creative force in a film's production- visualizing and defining the style and structure of the
film, then bringing It to life.
• You'll need experience of working in TV or film, and an in-depth understanding of the production process.
• Film directors salary's vary as it depends on the size and scale of the project and the level of experience the director
has. In the United Kingdom, the median salary of a director is £58k.
• During pre-production, Directors make crucial decisions, such as selecting the right cast, crew and locations for the
film. They then direct rehearsals and the performances of the actors once the film is in production. In some cases,
Directors will even edit and work on the script.
• You can expect to start your career by getting work experience as a Runner on a film set or in a production office
before working your way up through entry-level positions over many years. A director needs to understand all the
different aspects of how a film is made, so working in a generalist assistant position is a great way to immerse
yourself in the industry and pick up different ideas and skills. Some directors even start off as actors
• Income from directing work is often erratic so it may be necessary for you to work other full or part-time jobs. If this
is the case, you may be able to find work which is related to your directing, such as teaching and lecturing or other
industry roles such as editing, assistant directing or production management.
3. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Director-
• Directing often involves working unsocial hours in the evenings and at weekends. During the production phase, a
typical filming day is between 10-12 hours. However as a director you should expect to supplement this work with
extra time spent in meetings discussing other aspects of the production.
• It can take a long time to develop and plan a project. The development phase is often unpaid.
• A lot of work is in London and in the large cities but location filming can take place anywhere in the country and
even abroad. For this reason, mobility is important and you should be prepared to be flexible and willing to travel for
interviews, meetings and filming.
• Generally, the sole superiors of the director are the producer and the studio that is financing the film(evidenced in
Spiderman 3 and amazing spider man 2)
• When the filming is done, the director sends it off to the film editor who then creates what is known as the ‘editors
cut”. In post-production, the director works with the editor to edit the material into the “directors cut”. The director
has the last say on which version is sent off to be released a the film. This is known as the “final cut privilege”.
• Some directors also take on additional roles, such as producing, writing or editing.
• only 18% of directors are female in the Uk
4. Info-graphic Bibliography:
Put your info-graphic bibliography here.
anon. (2009). Reports& surveys. Available: http://www.televisual.com/read-reports-
surveys/39/Salary-Survey-2015.html. Last accessed 13th septmber 2018.
http://creativeskillset.org/job_roles/758_director. Last accessed 13th september 2018.
Steve Bowden. (unknown ). Film Director Job profile . Available: https://www.prospects.ac.uk/job-
profiles/film-director. Last accessed 13th september 2018.
Unknown . (2001). Film Director . Available: https://en.wikipedia.org/wiki/Film_director. Last
accessed 13th september 2018.
6. Research:
Describe how you located, retrieved and stored information:
I gathered the majority of my research for my advert from the internet. This was because the internet has a large range of
different sources I can watch and research. My research included clips from YouTube and clips form the Irn Bru website. To
make sure I retrieved the information, I paid high attention to the clips and watched multiple different ones. From this, I
made notes on all the different adverts so I knew what to and not to include. I also did a comparison of all the different
adverts so I could analysis all the positives and negatives of each. This was useful as it meant I could create the best advert
as possible.
7. Client research:
Put your client research here.
Irn Bru is a very popular soft drink in the UK. Its market attracts a wide age range however, it mainly consists of the
younger generation. Irn Bru are in high competition with big soft drink brands like Coke and Pepsi. To try and
compete with these brands they have to advertise well and create good memorable TV commercials. Brands like
coke and Irn Bru Similarly use a sense of realism and in a linear sequence in their adverts. However, Coke don’t
really use the humour element like Irn Bru. The humour idea is good as it gives the audience a sense of happiness
and makes them enjoy the advert a little bit more. This enjoyment will make the audience remember the advert
which is a very good marketing technique. Many Pepsi adverts use a celebrity endorsement for example, Michael
Jackson, Britney Spears and in a recent advert they use Kendall Jenner. This is good because if the audience are a
fan of that specific celebrity it will persuade them to drink that drink rather than a drink that isn’t supported by a
celebrity that they admire. However, Irn Bru is not afraid to take on its competitors in a unique and edgy way. While
Coca-Cola and Pepsi have used high-profile celebrities and feel good advertising to promote their brands, Irn-Bru
has continued to pump out advertising that has attracted controversy. This again makes the brand memorable as it
is different to any other soft drink, whether good or bad, the brands awareness has been achieved.
8. Client research:
Put your client research here.
In the UK, Coke and Pepsi sell more products than Irn Bru however, in Scotland Irn Bru actually sells more than coke or Pepsi.
This may be due to the advertising as the Irn Bru adverts are highly related to the drinks Scottish heritage meaning that the
Scottish audience feel a sort of loyalty and connection to the drink therefore, making them buy it when in a shop.
Irn Bru is a unique tasting carbonated soft drink created by A.G Barr Plc. It was first launched in Scotland in 1901 and
contained an exclusive blend of 32 different flavours. This makes Irn Bru a drink like no other. The owner of Irn Bru is AG Barr.
He and his family are all from Scotland which again shows why the drink out sells any other soft drink in Scotland. The
audience feel a connection and loyalty to the drink as it has been made in their home. AG Barr also owns many soft drinks
which are quite popular in the UK like shandy and Cola. However, his version of these drinks aren’t very popular outside of the
UK. This shows that Ag Barr’s target audience is the UK as this is where he puts the most effort and time in to sell his products.
Recently, Ag Barr released Irn-Bru Xtra as part of its new marketing strategy following the sugar tax law. This shows how he is
still willing to challenge big brands like Coke and Pepsi. He says the drink is “a total knockout”.
In response to the Coka Cola 'Share a Coke' campaign, Barr decided to produce thousands of limited edition 750 ml bottles of
Irn-Bru with the names 'Fanny', 'Senga', 'Rab' and 'Tam' on the label, mimicking that by Coca Cola. The use of the name 'Fanny'
ties in with one of Irn Bru’s controversial marketing advertisements.
9. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Irn Bru is in the soft drinks market. This market attracts a wide age range however, it mainly consists of the younger
generation. Irn Bru are in high competition with big soft drink brands like Coke and Pepsi. To try and compete with these
brands they have to advertise well and create good memorable TV commercials which they do seem to excel in. In the UK,
Coke and Pepsi sell more products than Irn Bru however, in Scotland Irn Bru actually sells more products than coke or
Pepsi. This may be due to the advertising as the Irn Bru adverts are highly related to the drinks Scottish heritage meaning
that the Scottish audience feel a sort of loyalty and connection to the drink therefore, making them buy the product when
in a shop. Irn Bru and Diet Irn Bru have been formulated since 2002 by A.G. Barr plc to meet the regulations for food
colouring of the US Food and Drug Administration. This means that not only are the sales of the drink lower the coke and
Pepsi in the UK, thy don't even get sold in USA. This shows that worldwide, coke and Pepsi are a bigger brand. However,
Irn Bru is not afraid to take on its competitors in a unique and edgy way. While Coca-Cola and Pepsi have used high-profile
celebrities and feel good advertising to promote their brands, Irn-Bru has continued to pump out advertising that has
attracted controversy. This again makes the brand memorable as it is different to any other soft drink, whether good or
bad, the brand awareness was achieved.
10. Audience research:
The main audience that Irn bru attracts are young males. This may be because the adverts are
very funny and comical therefore this will attract men as they are usually more immature. The
adverts also can relate to many men as they may have experienced similar situations. Irn Bru
has a high correlation with Tizer and 7UP. This again shows how Irn Bru attracts the youth as
these soft drinks are very popular with the younger generation.
The adverts are presented in a linear sequence to make the audience feel engaged in the
advert, make the advert simple and easy to remember. All the scenes in the advert are
realistic meaning that the events could happen. This is good for the audience as they can
relate and believe in the advert meaning they feel more engaged. As well as that, the drink
has a high correlation with many Scottish things. This will be because of the drinks heritage
and how it is portrayed in the adverts as every advert is very Scottish based.
11. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
1) A lad is having a bad game of football until he downs the bru and scores a hat-trick with a top bins
screamer.
2) In a club with mates, sees a girl who is out of his league and bottles it, then drinks some irn bru goes over
and gets her number.
3) Zipper is stuck on his trousers and he is trying to zip it for few minutes. The lads mum walks in and it
looks like he is doing other things. She is shocked until she takes a sip of the bru and says aww look at my
boy all grown up.
4) Mum is at home with her personal trainer. Son walks in and sees the mum and trainer getting quite close.
He is disgraced until he takes a sip of the bru and says glad you two are getting long.
5) It’s the main characters birthday and his mum gets him a tight vest top which he hates at first, they then
drink some of the bru and his opinions change. He then feel optimistic about it and says how he is going to
stand out.
12. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
13. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
Scenario:
The main character is with his mates and spots out a girl who he really fancies however he knows she is
way out of his league. His mates are egging him on to go talk to her but he doesn't’t have the bottle. He
then takes a sip of his Irn Bru and says “yno what I'm gonna go speak to her” he then walks over all
confident and cocky, as he approaches her she looks at him and as soon as he opens his mouth she slaps
him and tell him to get away you freak.
Camera:
When drinking the Irn Bru there will be a close shot that then zooms out to capture his reaction. This
allows the audience to truly see the actors emotion.
14. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
In my group, we have all decided to use my idea of a failed attempt to chat up a girl/boy. This
involves a group of lads sat around a table just having casual chat until a girl walks past who one
of the lads fancies a lot. All of his mates egg him on to go talk to her however he is too scared.
The lad then takes a sip of his Irn Bru which gives him the courage to go tlak to her. He then
makes a fool of himself by dropping a cheesy pickup line. This leads to him getting a slap rom the
girl.
15. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Beginning- The advert will begin with a close shot of a group of lads sat around a table, they will be having a laugh
until a girls walks past and the camera films her in slow motion to symbolize the boys emotion towards her . The
camera shows one of the boys’ reactions and does a close shot on his face. He Cleary fancies her.
Middle- The lads mates see his reaction and are all egging him on to go talk to her however he doesn't’ as he feels
she is way out of his league. His friends continue to tease him about it. He then takes a sip of his Irn Bru and says
“you know what, I'm going to go talk to her, what's the worst that can happen
End- The lad gets up out of his seat and walks confidently over to the girl, he gives her a cheesy pick-up line which
she then responds to him by slapping him and calling him a freak. The advert ends by a close shot of an Irn Bru can
slammed on a table and the slogan appears on screen.
-Director-me
-Camera operator- Shared role
-Actors-shared role
-Extras
16. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
For the advert, we wont need many props as it is very realistic situation. We only need the actual Irn Bru product-
We are going to be using a can, the lads have to just wear casual clothes. If we get too many props they advert will
not look real as the real world really isn't that interesting.
My group and I will film the avert on floor one or two of the college as these are pubic areas where the advert will
work and look believable. The fact that there will be random people around where we are filming as adds the the
realistic element of the advert. We have chosen to include realism as it highly relates to the client as all Irn Bru
adverts are based on realistic situations.
We will begin the advert with a slightly zoomed out shot of the lads so the audience can see the location and what
is going on, we will then change to a more close shot of the boys so that you can focus on each person but most
importantly the main character. When the girl walks into shot eh camera will focus on her and change to slow
motion. We will then get a close up of the main characters reaction as he is the one who fancies her the most. The
shot will then zoom out so we can see all the lads egging their mate on to go talk to her.
Their will be a close shot of when the lad drinks the Irn Bru as we need to see how he changes after drinking.