Here are the key points from the survey response:
- The respondent is male, which is Irn-Bru's main demographic
- Their favorite soft drink is Coke, showing Irn-Bru is not their top choice
- They have never drank Irn-Bru before
- Whether an Irn-Bru advert would make them want to try it depends on the quality of the advert
- They think TV is the best advertising medium for Irn-Bru due to the success of previous comedy TV ads
So in summary, this respondent is within Irn-Bru's target demographic but has not tried it before. Their preferences currently lie with Coke. Comedy TV ads, which Irn-
The document provides information about careers in the video game industry, focusing on animators and game designers. It discusses the job responsibilities and skills needed for these roles, including knowledge of animation techniques and strong communication and creative skills. Statistics are given on the size and growth of the gaming market, with the UK identified as the fifth largest market in 2017. The gaming industry is a major employer in the UK.
Here are the key points from the survey response:
- The respondent is male, which is Irn-Bru's main demographic
- Their favorite soft drink is Coke, showing Irn-Bru is not their top choice
- They have never drank Irn-Bru before
- Whether an Irn-Bru advert would make them want to try it depends on the quality of the advert
- They think TV is the best advertising medium for Irn-Bru due to the success of previous comedy TV ads
So in summary, this respondent is within Irn-Bru's target demographic but has not tried it before. Comedy TV ads, which Irn-Bru is known for, could
The document provides information about the video game industry and roles within it such as animators and game designers. It summarizes that animators bring characters and environments to life through movement and behavior, while game designers work collaboratively to develop concepts and oversee projects. The gaming industry is growing significantly and was an $80 billion global market in 2014, led by China, the US, and Japan. The UK is also a major market, with the industry employing over 5,500 people and being focused in areas like the West Midlands.
The document contains research on infographics and the client Irn-Bru. It includes notes on different infographics the author found online, including their likes and dislikes of each one. It also contains research on Irn-Bru, including what the company makes, how they advertise, their competitors in the energy drink market, and the target audience of teenagers and adults.
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, current sales and profits, main competitors, target demographics for advertising, and methods used in Irn-Bru advertisements. Research was also conducted on consumer preferences for Irn-Bru, including findings that younger consumers are less familiar with Irn-Bru advertisements compared to older target demographics. Market research found that while not a global top 10 brand, Irn-Bru remains very popular in Scotland and the Middle East.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key details include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from ยฃ24,499 to ยฃ36,286.
- The job involves long hours, sometimes between 10-14 hours per day, and working in studios, on location shoots, or outside broadcasts.
- Qualifications are not required but degrees in subjects like journalism, media production, or photography can provide a useful background.
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also mentions that Irn-Bru is one of the world's biggest fizzy drink brands. The document then discusses Irn-Bru's advertising methods, noting they target 16-28 year old males with humorous ads. Sales information is also provided, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but is the top brand in Scotland and the Middle East.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from ยฃ24,499 to ยฃ36,286. Work hours can be unpredictable and long, from 10 to 14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow and more.
- The role involves interacting with other crew members and cast like directors, actors
The document provides information about careers in the video game industry, focusing on animators and game designers. It discusses the job responsibilities and skills needed for these roles, including knowledge of animation techniques and strong communication and creative skills. Statistics are given on the size and growth of the gaming market, with the UK identified as the fifth largest market in 2017. The gaming industry is a major employer in the UK.
Here are the key points from the survey response:
- The respondent is male, which is Irn-Bru's main demographic
- Their favorite soft drink is Coke, showing Irn-Bru is not their top choice
- They have never drank Irn-Bru before
- Whether an Irn-Bru advert would make them want to try it depends on the quality of the advert
- They think TV is the best advertising medium for Irn-Bru due to the success of previous comedy TV ads
So in summary, this respondent is within Irn-Bru's target demographic but has not tried it before. Comedy TV ads, which Irn-Bru is known for, could
The document provides information about the video game industry and roles within it such as animators and game designers. It summarizes that animators bring characters and environments to life through movement and behavior, while game designers work collaboratively to develop concepts and oversee projects. The gaming industry is growing significantly and was an $80 billion global market in 2014, led by China, the US, and Japan. The UK is also a major market, with the industry employing over 5,500 people and being focused in areas like the West Midlands.
The document contains research on infographics and the client Irn-Bru. It includes notes on different infographics the author found online, including their likes and dislikes of each one. It also contains research on Irn-Bru, including what the company makes, how they advertise, their competitors in the energy drink market, and the target audience of teenagers and adults.
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, current sales and profits, main competitors, target demographics for advertising, and methods used in Irn-Bru advertisements. Research was also conducted on consumer preferences for Irn-Bru, including findings that younger consumers are less familiar with Irn-Bru advertisements compared to older target demographics. Market research found that while not a global top 10 brand, Irn-Bru remains very popular in Scotland and the Middle East.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key details include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from ยฃ24,499 to ยฃ36,286.
- The job involves long hours, sometimes between 10-14 hours per day, and working in studios, on location shoots, or outside broadcasts.
- Qualifications are not required but degrees in subjects like journalism, media production, or photography can provide a useful background.
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also mentions that Irn-Bru is one of the world's biggest fizzy drink brands. The document then discusses Irn-Bru's advertising methods, noting they target 16-28 year old males with humorous ads. Sales information is also provided, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but is the top brand in Scotland and the Middle East.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from ยฃ24,499 to ยฃ36,286. Work hours can be unpredictable and long, from 10 to 14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow and more.
- The role involves interacting with other crew members and cast like directors, actors
The document provides information about Irn-Bru, a popular soft drink in Scotland. It discusses the history and branding of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also covers Irn-Bru's advertising methods, targeting 16-28 year old males with humorous ads. Sales information is presented, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but leads in Scotland and the Middle East. Primary research found that Irn-Bru ads are sometimes memorable but the target age is not fully reached.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from ยฃ24,499 to ยฃ36,286. Work hours can be unpredictable and long, from 10-14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow.
- The role involves interacting with other crew members and cast like directors, actors, and
The document provides statistics about the video game industry in the UK, including that there are 5,473 employed in the games sector, the average income is ยฃ30,755, and 14% of the workforce are freelancers. It also gives details on the qualifications held, locations of the industry, and typical work hours. Information is presented on the comparison between freelance and permanent employment.
Here are some potential solutions to address problems that could arise during filming of the TV advert:
- Have backup equipment like an extra camera, microphone, etc. in case of technical issues. Test all equipment beforehand.
- Schedule filming for a day when all group members are available to minimize delays from absences. Have backup dates scheduled too.
- Make a comprehensive props and equipment checklist well in advance. Assign someone to procure all items in time.
- Scout filming locations beforehand to understand any restrictions. Be flexible and have alternative location options.
- Film in areas with low foot traffic if possible. Be prepared to pause filming if others enter the shot unexpectedly.
- Have clear shot lists and schedules shared
Here are some potential solutions to address problems that could arise during filming of the TV advert:
- Have backup equipment like an extra camera, microphone, etc. in case of technical issues. Test all equipment beforehand.
- Schedule filming for a day when all group members are available to minimize delays from absences. Have backup dates scheduled too.
- Make a comprehensive props and equipment list well in advance. Assign members to procure/borrow items and confirm availability before filming day.
- Scout filming locations beforehand to understand any restrictions. Adapt plans if needed or seek permission to film certain shots.
- Film in controlled areas away from foot traffic if possible. Use signs or barriers to discourage bystanders. Stop filming
Irn-Bru is a popular soft drink in Scotland. Job requirements are listed for careers in the video game and animation industries, including facial animator and game designer. Skills and qualifications needed include experience with animation software like Maya, good communication skills, creativity, and a degree or relevant qualifications. Graphic designer roles involve creating visual designs, interpreting client briefs, meeting deadlines, and having a strong portfolio. Research is provided on A.G. Barr, the company that produces Irn-Bru, and their advertising approaches, which commonly use humor and portray luxurious lifestyles. Analysis is given of some Irn-Bru advertisements and how they appeal to audiences. Coca-Cola is identified
This document provides information about the job role of a games artist. It outlines the key responsibilities such as creating visual elements for games like characters, environments, and textures. It also lists the necessary skills like drawing ability, knowledge of anatomy and architecture, and flair for color, composition, and modeling techniques. Different types of games artists are described, including concept artists who design worlds and levels, 3D modelers who build characters and objects, and texture artists who apply surfaces and visual effects. Finally, typical qualifications are mentioned, such as a degree in art or game-related qualifications.
Irn-Bru is a soft drink produced by A.G. Barr in Scotland. A.G. Barr uses humorous and unconventional advertising campaigns to promote Irn-Bru, though some ads have been controversial. Their ads aim to appeal to younger audiences and depict everyday Scottish situations in a comedic way. While controversial at times, the ads are intended to portray Irn-Bru as a drink that can help people cope with stressful situations and add levity to life. The retro animation style and mixing of cartoon and real elements have been effective techniques in Irn-Bru's memorable ads.
The document summarizes the branding strategy recommendations developed by a consulting team for Epygi, a telecommunications company. They analyzed Epygi's products and competitors to develop a brand story and consistent naming approach. The team adapted Dr. Seuss's "Green Eggs and Ham" to humanize Epygi's products. They also recommended renaming the Quadro line to "The Quadro Line from Epygi" to clearly connect the products to the brand. Feedback from resellers showed the need for a coherent story to increase familiarity and willingness to try new products. The consulting team provided resources and contact information, expressing their privilege in working with Epygi on this challenge.
Naming and the Importance of Stories ยฉadellawinderAdella Winder
ย
This document discusses brand stories and how they are important for connecting customers to products. It provides an example of adapting the children's story "Green Eggs and Ham" to create a brand story for Epygi's Quadro product line. Feedback from resellers is presented showing they find the Quadro name confusing and suggesting Epygi be used consistently. Descriptors for Quadro like "sleek, reliable, and customizable" are outlined. Finally, examples of brand stories from Cisco, Fonality, and Allworx are briefly described.
The document provides research and planning for an Irn-Bru advertisement campaign. It includes background on Irn-Bru's marketing strategies, audience research through surveys and profiling, ideas for three linked advertisements including a TV commercial, and planning documents for the TV commercial outlining shots, characters, locations and more. The goal is to create memorable and effective advertisements that appeal to Irn-Bru's target audience through the use of humor.
This document contains summaries of several Irn-Bru advertisements across different media:
1) A print advertisement utilizes a black and white photo with witty pun text to appeal to teenagers. It contrasts serious imagery with upbeat text.
2) A billboard advertisement uses humor by depicting an Eskimo holding a stuffed animal on a spear, playing on the launch of Irn-Bru 32.
3) A TV advertisement from 2010 received complaints for showing animated animals having fun until being trapped in a butcher shop, satirizing the reality of the meat industry. It aligns with Irn-Bru's style of unconventional humor.
The document discusses ideas for creating advertisements for Irn Bru, a popular Scottish soft drink brand. Some ideas proposed include creating a TV advertisement with a comedic narrative relating to Irn Bru, as well as developing an addictive advergame for younger audiences to promote the drink. Planning documents discuss filming a TV ad outdoors with props like a kilt to make it seem more realistic, as well as designing an original advergame without copying existing games. A print ad may showcase the drink's iconic colors and puns for humor.
Irn bru pro forma oliver keppie finishedOliverKeppie
ย
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England earning an average yearly salary of ยฃ35,207, though some earn up to ยฃ63,970. Around 46% of animators go directly into the field after their education. Some key skills needed for the job include artistic ability, animation expertise, patience, communication skills, teamwork, attention to detail, and the ability to take direction. Getting a junior position or apprenticeship is a good way to break into the industry. There is currently a 26% skill shortage in animators.
The document provides information on Irn-Bru, a popular soft drink in Scotland. It discusses Irn-Bru's main competitors, Coca-Cola and Pepsi, and how they established themselves in the market. Coca-Cola became known as a premium brand through careful marketing strategies in the late 19th century. Pepsi also grew its brand through promotions, celebrity endorsements, and competitive pricing. The document also presents results of primary market research, finding that Irn-Bru's core audience is males aged 25-39 in Scotland, and that it is the most popular drink in that region despite competition from global brands.
Irn bru pro forma oliver keppie updatedOliverKeppie
ย
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England who earn an average salary of ยฃ35,207 per year, though some earn up to ยฃ63,970. About 46% of animators go directly into the field after their education. The animation industry in London employs around 56% of UK animators. Some key skills needed for animators include artistic ability, patience, communication skills, and attention to detail. Getting a bachelor's degree in fields like computer animation or graphic design can help one get a job as an animator. The animation workforce in the UK grew by 53% between 2004 and 2012.
This document provides information about creating an advertising campaign for Irn-Bru, a carbonated soft drink produced in Scotland. It discusses conducting research on Irn-Bru, its target audience, competitors, and existing advertising approaches. Market research is presented on Coca-Cola, Pepsi, and Irn-Bru drinkers. Ideas are generated for a new advertising campaign featuring a thirsty squirrel mascot. The campaign would include a TV ad, print poster, and advergame promoting Irn-Bru. Storyboards are included for the TV commercial.
The document provides information on the video game industry in the UK, including:
- There are 5,473 people employed in the games sector with an average income of ยฃ30,755.
- 14% of the workforce are freelancers and 48% were recruited directly from education.
- There is a 14% female workforce and 86% male workforce.
- The highest held qualifications are undergraduate degrees, certificates or diplomas at 42%.
- The main industry is located in the West Midlands, employing 39% of the workforce.
Here are some potential contingency plans for your project:
1. Technical issues with equipment:
- Have backup equipment (extra batteries, memory cards, cables etc.)
- Test all equipment before shooting
- Allow extra time for troubleshooting on shoot days
2. Actor availability/scheduling conflicts:
- Have backup actors available
- Finalize schedules well in advance
- Build in buffer time for reshoots or scheduling changes
3. Location issues:
- Scout backup indoor and outdoor locations
- Have permits/approval for multiple locations
- Allow time to recce backups if needed
4. Weather dependent shoots:
- Have indoor backup plans
- Monitor weather forecasts closely
Here are the finished pieces for my Irn Bru ad campaign:
[TV ADVERT]
The 30 second TV advert opens with a scene of a school playground. Two bully characters are seen pushing around a smaller character. As the bullying escalates, another character walks into frame holding a can of Irn Bru. He takes a swig of the drink and his eyes widen, showing the energizing effects.
In a dramatic turn, the energized character rugby tackles the bullies to the ground. The bullied character looks on in amazement. A slogan appears on screen that says "Irn Bru - The Hardest Drink Around". The advert closes with an iconic orange fade as upbeat Scottish music plays.
Here are a few ideas to improve your individual idea:
- Add more humor/comedic elements to the secret agent storyline. For example, have the character fail miserably at stealthy spy tasks in an exaggerated way.
- Consider including other characters that react amusingly to the main character's antics. Humor often works best when played off another person.
- Make the connection to Irn-Bru more explicit. Rather than just retrieving a can, have the character's "skills" improve dramatically after drinking it. Show its direct impact on their mission.
- End with a tagline reinforcing Irn-Bru's role, like "Drink Irn-Bru for super spy
Here are some key points to consider including in your market research:
- Who are Irn Bru's main competitors in the soft drink market? What products do they offer that are similar?
- How do Irn Bru's competitors advertise and market their products? What audiences do they target?
- What marketing strategies or partnerships have competitors used that have helped them achieve greater success/awareness than Irn Bru?
- What are some key differences between how Irn Bru markets itself versus larger competitors? Why may this impact Irn Bru's ability to expand nationally/internationally?
- What segments of the soft drink market does Irn Bru primarily target in terms of demographics? How does this compare to
The document provides information about Irn-Bru, a popular soft drink in Scotland. It discusses the history and branding of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also covers Irn-Bru's advertising methods, targeting 16-28 year old males with humorous ads. Sales information is presented, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but leads in Scotland and the Middle East. Primary research found that Irn-Bru ads are sometimes memorable but the target age is not fully reached.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from ยฃ24,499 to ยฃ36,286. Work hours can be unpredictable and long, from 10-14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow.
- The role involves interacting with other crew members and cast like directors, actors, and
The document provides statistics about the video game industry in the UK, including that there are 5,473 employed in the games sector, the average income is ยฃ30,755, and 14% of the workforce are freelancers. It also gives details on the qualifications held, locations of the industry, and typical work hours. Information is presented on the comparison between freelance and permanent employment.
Here are some potential solutions to address problems that could arise during filming of the TV advert:
- Have backup equipment like an extra camera, microphone, etc. in case of technical issues. Test all equipment beforehand.
- Schedule filming for a day when all group members are available to minimize delays from absences. Have backup dates scheduled too.
- Make a comprehensive props and equipment checklist well in advance. Assign someone to procure all items in time.
- Scout filming locations beforehand to understand any restrictions. Be flexible and have alternative location options.
- Film in areas with low foot traffic if possible. Be prepared to pause filming if others enter the shot unexpectedly.
- Have clear shot lists and schedules shared
Here are some potential solutions to address problems that could arise during filming of the TV advert:
- Have backup equipment like an extra camera, microphone, etc. in case of technical issues. Test all equipment beforehand.
- Schedule filming for a day when all group members are available to minimize delays from absences. Have backup dates scheduled too.
- Make a comprehensive props and equipment list well in advance. Assign members to procure/borrow items and confirm availability before filming day.
- Scout filming locations beforehand to understand any restrictions. Adapt plans if needed or seek permission to film certain shots.
- Film in controlled areas away from foot traffic if possible. Use signs or barriers to discourage bystanders. Stop filming
Irn-Bru is a popular soft drink in Scotland. Job requirements are listed for careers in the video game and animation industries, including facial animator and game designer. Skills and qualifications needed include experience with animation software like Maya, good communication skills, creativity, and a degree or relevant qualifications. Graphic designer roles involve creating visual designs, interpreting client briefs, meeting deadlines, and having a strong portfolio. Research is provided on A.G. Barr, the company that produces Irn-Bru, and their advertising approaches, which commonly use humor and portray luxurious lifestyles. Analysis is given of some Irn-Bru advertisements and how they appeal to audiences. Coca-Cola is identified
This document provides information about the job role of a games artist. It outlines the key responsibilities such as creating visual elements for games like characters, environments, and textures. It also lists the necessary skills like drawing ability, knowledge of anatomy and architecture, and flair for color, composition, and modeling techniques. Different types of games artists are described, including concept artists who design worlds and levels, 3D modelers who build characters and objects, and texture artists who apply surfaces and visual effects. Finally, typical qualifications are mentioned, such as a degree in art or game-related qualifications.
Irn-Bru is a soft drink produced by A.G. Barr in Scotland. A.G. Barr uses humorous and unconventional advertising campaigns to promote Irn-Bru, though some ads have been controversial. Their ads aim to appeal to younger audiences and depict everyday Scottish situations in a comedic way. While controversial at times, the ads are intended to portray Irn-Bru as a drink that can help people cope with stressful situations and add levity to life. The retro animation style and mixing of cartoon and real elements have been effective techniques in Irn-Bru's memorable ads.
The document summarizes the branding strategy recommendations developed by a consulting team for Epygi, a telecommunications company. They analyzed Epygi's products and competitors to develop a brand story and consistent naming approach. The team adapted Dr. Seuss's "Green Eggs and Ham" to humanize Epygi's products. They also recommended renaming the Quadro line to "The Quadro Line from Epygi" to clearly connect the products to the brand. Feedback from resellers showed the need for a coherent story to increase familiarity and willingness to try new products. The consulting team provided resources and contact information, expressing their privilege in working with Epygi on this challenge.
Naming and the Importance of Stories ยฉadellawinderAdella Winder
ย
This document discusses brand stories and how they are important for connecting customers to products. It provides an example of adapting the children's story "Green Eggs and Ham" to create a brand story for Epygi's Quadro product line. Feedback from resellers is presented showing they find the Quadro name confusing and suggesting Epygi be used consistently. Descriptors for Quadro like "sleek, reliable, and customizable" are outlined. Finally, examples of brand stories from Cisco, Fonality, and Allworx are briefly described.
The document provides research and planning for an Irn-Bru advertisement campaign. It includes background on Irn-Bru's marketing strategies, audience research through surveys and profiling, ideas for three linked advertisements including a TV commercial, and planning documents for the TV commercial outlining shots, characters, locations and more. The goal is to create memorable and effective advertisements that appeal to Irn-Bru's target audience through the use of humor.
This document contains summaries of several Irn-Bru advertisements across different media:
1) A print advertisement utilizes a black and white photo with witty pun text to appeal to teenagers. It contrasts serious imagery with upbeat text.
2) A billboard advertisement uses humor by depicting an Eskimo holding a stuffed animal on a spear, playing on the launch of Irn-Bru 32.
3) A TV advertisement from 2010 received complaints for showing animated animals having fun until being trapped in a butcher shop, satirizing the reality of the meat industry. It aligns with Irn-Bru's style of unconventional humor.
The document discusses ideas for creating advertisements for Irn Bru, a popular Scottish soft drink brand. Some ideas proposed include creating a TV advertisement with a comedic narrative relating to Irn Bru, as well as developing an addictive advergame for younger audiences to promote the drink. Planning documents discuss filming a TV ad outdoors with props like a kilt to make it seem more realistic, as well as designing an original advergame without copying existing games. A print ad may showcase the drink's iconic colors and puns for humor.
Irn bru pro forma oliver keppie finishedOliverKeppie
ย
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England earning an average yearly salary of ยฃ35,207, though some earn up to ยฃ63,970. Around 46% of animators go directly into the field after their education. Some key skills needed for the job include artistic ability, animation expertise, patience, communication skills, teamwork, attention to detail, and the ability to take direction. Getting a junior position or apprenticeship is a good way to break into the industry. There is currently a 26% skill shortage in animators.
The document provides information on Irn-Bru, a popular soft drink in Scotland. It discusses Irn-Bru's main competitors, Coca-Cola and Pepsi, and how they established themselves in the market. Coca-Cola became known as a premium brand through careful marketing strategies in the late 19th century. Pepsi also grew its brand through promotions, celebrity endorsements, and competitive pricing. The document also presents results of primary market research, finding that Irn-Bru's core audience is males aged 25-39 in Scotland, and that it is the most popular drink in that region despite competition from global brands.
Irn bru pro forma oliver keppie updatedOliverKeppie
ย
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England who earn an average salary of ยฃ35,207 per year, though some earn up to ยฃ63,970. About 46% of animators go directly into the field after their education. The animation industry in London employs around 56% of UK animators. Some key skills needed for animators include artistic ability, patience, communication skills, and attention to detail. Getting a bachelor's degree in fields like computer animation or graphic design can help one get a job as an animator. The animation workforce in the UK grew by 53% between 2004 and 2012.
This document provides information about creating an advertising campaign for Irn-Bru, a carbonated soft drink produced in Scotland. It discusses conducting research on Irn-Bru, its target audience, competitors, and existing advertising approaches. Market research is presented on Coca-Cola, Pepsi, and Irn-Bru drinkers. Ideas are generated for a new advertising campaign featuring a thirsty squirrel mascot. The campaign would include a TV ad, print poster, and advergame promoting Irn-Bru. Storyboards are included for the TV commercial.
The document provides information on the video game industry in the UK, including:
- There are 5,473 people employed in the games sector with an average income of ยฃ30,755.
- 14% of the workforce are freelancers and 48% were recruited directly from education.
- There is a 14% female workforce and 86% male workforce.
- The highest held qualifications are undergraduate degrees, certificates or diplomas at 42%.
- The main industry is located in the West Midlands, employing 39% of the workforce.
Here are some potential contingency plans for your project:
1. Technical issues with equipment:
- Have backup equipment (extra batteries, memory cards, cables etc.)
- Test all equipment before shooting
- Allow extra time for troubleshooting on shoot days
2. Actor availability/scheduling conflicts:
- Have backup actors available
- Finalize schedules well in advance
- Build in buffer time for reshoots or scheduling changes
3. Location issues:
- Scout backup indoor and outdoor locations
- Have permits/approval for multiple locations
- Allow time to recce backups if needed
4. Weather dependent shoots:
- Have indoor backup plans
- Monitor weather forecasts closely
Here are the finished pieces for my Irn Bru ad campaign:
[TV ADVERT]
The 30 second TV advert opens with a scene of a school playground. Two bully characters are seen pushing around a smaller character. As the bullying escalates, another character walks into frame holding a can of Irn Bru. He takes a swig of the drink and his eyes widen, showing the energizing effects.
In a dramatic turn, the energized character rugby tackles the bullies to the ground. The bullied character looks on in amazement. A slogan appears on screen that says "Irn Bru - The Hardest Drink Around". The advert closes with an iconic orange fade as upbeat Scottish music plays.
Here are a few ideas to improve your individual idea:
- Add more humor/comedic elements to the secret agent storyline. For example, have the character fail miserably at stealthy spy tasks in an exaggerated way.
- Consider including other characters that react amusingly to the main character's antics. Humor often works best when played off another person.
- Make the connection to Irn-Bru more explicit. Rather than just retrieving a can, have the character's "skills" improve dramatically after drinking it. Show its direct impact on their mission.
- End with a tagline reinforcing Irn-Bru's role, like "Drink Irn-Bru for super spy
Here are some key points to consider including in your market research:
- Who are Irn Bru's main competitors in the soft drink market? What products do they offer that are similar?
- How do Irn Bru's competitors advertise and market their products? What audiences do they target?
- What marketing strategies or partnerships have competitors used that have helped them achieve greater success/awareness than Irn Bru?
- What are some key differences between how Irn Bru markets itself versus larger competitors? Why may this impact Irn Bru's ability to expand nationally/internationally?
- What segments of the soft drink market does Irn Bru primarily target in terms of demographics? How does this compare to
Two teenagers are joking around when one bets the other that they can't hit the crossbar from a long distance. The other accepts the challenge and takes a shot, but skies it completely. The ball zooms through the air, passing famous landmarks and monuments, before returning and hitting the first teenager in the stomach.
The document provides information about the career of a film/video editor, including:
- Salaries for early career editors range from ยฃ19,000 to ยฃ26,000 per year depending on skills and ability to find regular work.
- Flexible hours are typical. Common employer types include film companies, broadcast companies, and post-production facilities.
- Recommended qualifications include degrees in communication/media, fine art, graphic design, or IT/multimedia. Important skills are attention to detail, creativity, ability to work as part of a team, and strong time management.
- Popular editing software includes Adobe After Effects, Premiere, and Final Cut Pro. Salaries can depend on the
The document discusses the crucial role that film directors play in overseeing all aspects of the creative process, from managing budgets and communicating their vision during planning, execution, and post-production to selecting actors, locations, and the final version of the film. It also lists the key responsibilities of a film director, such as reading scripts, directing actors during filming, and maintaining technical skills.
1. The document discusses the role of a film editor, outlining their responsibilities in crafting the finished film by working closely with the director and running editing teams.
2. Film editors take footage shot on camera and combine or alter the images to entertain or inform audiences, often using editing software, and work collaboratively with directors.
3. The document also provides statistics on the film editing industry, noting that in 2014, 48% of film and video editors in the US were employed by the motion picture and video industries.
1. IRN-BRU is a traditional Scottish soft drink brand known for its comedic and unconventional advertising campaigns that portray awkward scenarios resolved by drinking IRN-BRU.
2. Film editors take video footage and combine or alter the images to entertain or inform audiences, often using editing software. They work closely with directors and run editing teams.
3. Entry-level film editors in the UK earn an average of ยฃ25,000, increasing to ยฃ38,000 for those with over 20 years of experience. Editing is a female-dominated profession paying on average ยฃ23,850 annually.
An editor works closely with the film director to lead a team in editing films and videos, requiring creativity in pacing, storytelling, and handling pressure. Editors need experience with editing software, a bachelor's degree, and the ability to organize complex projects while following guidelines. The average salary for an editor ranges from ยฃ18,000 for entry-level to ยฃ45,000 for highly experienced editors.
This document summarizes research about the role of series director in 2D animation. It discusses the responsibilities of a series director, typical qualifications like a degree in animation or art, and factors like talent and experience being more important than formal qualifications. It also provides information on the employment outlook and typical salary for series directors. Breaking into the field typically involves apprenticeships, degrees, or persistence and passion. Qualifications alone are not enough - directors must also understand the animation process and types to succeed.
The document provides information on the role and responsibilities of a film director. It details that directors are responsible for the overall creative vision and production of a film. Directors typically work long hours and it can take years to work up to directing features from entry-level positions. Directors must have an in-depth understanding of all aspects of film production.
Directors are responsible for the creative vision of a film and must understand all aspects of production from concept to editing. They oversee casting, directing camera crews, choosing equipment and locations while adhering to budgets and schedules. Directors earn an average salary of ยฃ100,000 in the UK and require strong creative skills, vision, leadership, and the ability to work under pressure.
- Irn-Bru is a soft drink originated in Scotland in 1901 and known for its distinctive orange and blue branding.
- It uses controversial humor in its TV advertisements to get attention and promote the drink's uniqueness. However, this strategy has led to complaints at times.
- While very popular in Scotland, Irn-Bru faces significant competition from other soft drinks internationally and struggles for recognition outside the UK due to its unusual flavor. Market research shows most non-Scots who try it do not like the taste.
This project has been one of the author's favorites of the year. They enjoyed every part of it and are looking forward to similar projects in the future. While the project could have been better planned, the author has fixed issues with changing ideas frequently by thoroughly explaining everything created for the project.
The author's ambitious game world draws people in with its striking vision and awesome graphics. The project, called "The Wrath of Kenkalis," involved researching existing games to develop a new and unique concept. Research also helped determine target audiences of 16-22 year olds, with a focus on appealing more to females who enjoy fantasy games. Planning included developing backstories and character scenes to guide the project.
The author
The Wrath of Kenkalis is a proposed open world fantasy MMORPG set in the world of Twindlephane. Players take on the role of Josh, a man transported to Twindlephane from our world. Josh must team up with companions Dr. Alpin and Melkay to defeat the evil wraith Kenkalis. The game would feature a large explorable world with various environments, quests, dungeons, and enemies. Players can customize Josh and level up different skills as they progress through the story and objective of defeating Kenkalis.
This document provides an overview of a fantasy open-world video game called "The Wrath of Kenkalis". It describes various aspects of the game's world, such as locations on the map, character backstories, enemy types, and architectural styles. It also shows concept art for in-game environments, structures, and the playable character. The game aims to provide players with hundreds of hours of gameplay by allowing them to explore freely and complete quests at their own pace in the large 3D game world.
I am applying to study video game production because I am passionate about video games and animation. I am currently studying Creative Media Production where I have developed skills in software like Premiere Pro and Photoshop. I find that games and animation have a fascinating ability to entertain and affect people, which I want to be a part of. At college I have gained skills in writing, communication, editing, design and camera techniques from working on projects individually and in teams. I hope to gain more experience and work on challenging courses in university to develop both personally and professionally.
Jay Birkin is applying to university through UCAS. He has achieved a Merit grade in his Level 3 Diploma in Creative Media Production and Technology and is predicted a Merit for his second year. He is considering courses in Games and Digital Media, Video Games Digital Art, Games Design, Filmmaking, and Visual Effects and Animation. The Visual Effects and Animation course at Leeds Beckett University is rated as the most suitable with a 9 out of 10.
The developer is pitching a new fantasy MMORPG called "The Wrath of Kenkalis". They started with the goal of creating something new in the gaming world and settled on a fantasy genre. The game will follow what the community wants most in the fantasy MMORPG genre. It aims to provide players with hundreds of hours of gameplay. The game is currently in testing on PC and will be sold at a relatively low price of ยฃ25 upon full release across all platforms. The primary target audience is 16-22 year olds who have significant gaming experience and prefer this genre.
The document summarizes the stages of a student's video game concept project over 14 weeks. It began with research on game ideas and genres. Planning involved designing characters and a backstory. Research on games like Skyrim and Baldur's Gate helped determine the fantasy genre and audience. Production involved creating 2D background art and 3D assets in Unity to demonstrate the concept. Evaluation reflected on each project stage and how further time could improve the concept presentation. The student is pleased with the new skills learned and personal connection to the project.
This document provides an overview and background for a fantasy MMORPG called "The Wrath of Kenkalis" created by JMB Studios. The game takes place in the parallel world of Twindlephane and follows a character named Josh who is sent there after death to stop the evil wraith Kenkalis from destroying the world. Josh is joined by teammates Dr. Alpin and Melkay as they travel through diverse environments, completing quests and dungeons while battling enemies. Concept art is shown for the characters and sample backgrounds. A team of 10 people would be needed to develop the game, which is planned for a beta phase in 9 months and full release in 1.5 years at a price of ยฃ25
The document discusses various ways the author plans to present their game project, including creating a minimalist Wix website to showcase images and details about the game, a Facebook page to promote the game's release, posting on gaming forums like Reddit to gather feedback, and giving a PowerPoint presentation and screening of the game at a final event. The multiple presentation methods are intended to reach a wide audience and promote the game.
The document describes the process of creating a map and background for a game project. It discusses using Photoshop to create a map with land and ocean areas, adding effects like glow and textures. It then discusses using Unity to build a 3D landscape using terrain tools and textures from the asset store. The document notes challenges with directional cameras and adding trees in Unity. It also describes creating concept art characters by sketching and scanning them in, and focusing on fantasy elements. The background was made in Photoshop with details like a bridge and floating island, using layers and Steampunk elements. Lighting and textures were explored in Unreal to understand perspectives and properly cast shadows to make objects look natural.
The document summarizes the key stages of the author's final project - evaluation, research, methods, planning, and production/post-production. For research, the author conducted both primary and secondary research to determine their audience and game idea. For methods, they learned how to use game engines like Unity and Unreal. For planning, they developed a concept for pitching a game idea along with some initial assets. Production involved creating character designs, landscapes, and other assets in Photoshop and game engines to demonstrate their game concept. The author reflects on changes made throughout the process and lessons learned.
The document provides information on various aspects of the game Sniper Elite 3, including:
1) Objects that can be collected include ammunition and grenades found around the map, as well as enemy weapons. The architecture includes detailed buildings, trees, rocks, and sandbags that can be used for stealth or cover. The terrain includes any ground surfaces or structures that can be stood on.
2) The main playable character is Karl Fairbourne, an expert sniper. Non-playable characters populate the map and will alert others if spotted. Cut scenes advance the story but do not provide much context between missions.
3) The game has a third-person perspective but switches to first-person for sniping
The feedback provider enjoyed the creativity and detail in the map images but felt the characters lacked depth and polish compared to the other elements. It was unclear what art style was being used since the pieces had a mix of realistic, pixelated, and cartoon graphics. To better showcase it as a game, additions like HUDs, menus and a start page were recommended. While the maps were a favorite part, improving the characters to match their quality level would make the overall work more consistent and professional.
Unity is a real-time platform used to create half of the world's games that offers powerful tools and services for game and other creative developers. The document discusses a student's process of learning Unity from scratch to create a unique showcase project. They started by watching YouTube tutorials to learn the basics of the interface and importing assets. Unity tutorials then taught how to move and assign values to objects. Creating terrain involved shaping a base plate into peaks and drops. Camera movement was the hardest part, requiring positioning, lighting, and help from the Unity community. Overall, the experience of making the project step-by-step in Unity was greatly enjoyable and provided skills applicable to future work.
This document summarizes the student's reflections from the first 7 weeks of their Final Major Project (FMP). In week 1, the student wrote a detailed proposal outlining their project idea. They conducted background research and felt confident in their proposal. In week 2, the student performed primary and secondary research to inform their project, including interviews. In week 3, the student continued research and decided on certain game characteristics. Problem solving was the focus of week 4, where the student experimented with audio and gaming software options. Week 5 included additional experiments and preparation to begin the project. By week 6-7, the student's planning was going well and they were ready to start production, feeling confident in the research and experiments completed so
The document provides details on pre-production planning for a fantasy game concept, including choosing color palettes and fonts, designing layouts and HUDs, scheduling production, and planning assets like characters, environments, music, and sound effects. The production schedule spans 8 weeks and includes tasks like sketching concepts, 2D and 3D design, modeling, sound design, and evaluation. Resources needed include software like Photoshop, GarageBand, and video editing tools. The goal is to create an engaging fantasy adventure game with bright colors, pixelated fonts, and an open forest environment.
This document discusses experiments conducted for a video game project, including:
- Creating backup storage for project work to prevent loss from corrupted USB drives.
- Planning for potential delays from missed voice actor recordings by scheduling backups.
- Saving work regularly to prevent loss from software crashes.
- Having backup plans in case of missed work days due to illness.
- Exploring options for audio recording and soundproofing, including using rugs, blankets and GarageBand.
- Designing a walk cycle for character animation using key frames in Photoshop.
- Experimenting with the OGRE game engine and creating isometric shapes in Photoshop.
- Considering a graphics tablet but finding a pencil produces
This document discusses experiments conducted for a video game project. It explores potential problems that could arise like losing project files or actors not showing up for recordings. Solutions discussed are backing up work to multiple drives and scheduling backup recording dates. Other experiments include soundproofing a recording space, using different audio recording and editing software, creating walk cycles and isometric textures in Photoshop, and evaluating game engines like OGRE. The document indicates most of these experiments, especially walk cycles and fundamental game elements, will be included in the final product.
The document discusses several existing video game products that could provide inspiration for the student's upcoming FMP video game project. It analyzes Skyrim's open world design, leveling up mechanics, and soundtrack. It also examines Baldur's Gate's medieval fantasy setting, party size, and visual aspects. Final Fantasy VI's retro graphics, dark color palette, and use of multiple playable characters are discussed. Concept art from Feng Zhu is highlighted for its fantastical landscapes and structures. Hearthstone's use of the Warcraft universe and cross-platform multiplayer are noted. The student expresses interest in Skyrim's creation aspects, Baldur's Gate's backgrounds, Final Fantasy VI's interface, and Feng Zhu's concept art style
This document provides information about Feng Zhu, a concept artist and founder of the FZD School of Entertainment Design. It discusses Zhu's background and career working on films, video games, toys, and other entertainment projects. It also mentions that the document's author researched Zhu because he is an inspirational concept artist and the author aspires to be like him. References are provided to Zhu's YouTube channel showing his designs and tutorials. The document explores using Zhu's work for inspiration in creating concept ideas for a video game project. Overall, the document is researching Feng Zhu as a source of inspiration for a video game concept art project.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
ย
(๐๐๐ ๐๐๐) (๐๐๐ฌ๐ฌ๐จ๐ง ๐)-๐๐ซ๐๐ฅ๐ข๐ฆ๐ฌ
๐๐ข๐ฌ๐๐ฎ๐ฌ๐ฌ ๐ญ๐ก๐ ๐๐๐ ๐๐ฎ๐ซ๐ซ๐ข๐๐ฎ๐ฅ๐ฎ๐ฆ ๐ข๐ง ๐ญ๐ก๐ ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐๐ฌ:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
๐๐ฑ๐ฉ๐ฅ๐๐ข๐ง ๐ญ๐ก๐ ๐๐๐ญ๐ฎ๐ซ๐ ๐๐ง๐ ๐๐๐จ๐ฉ๐ ๐จ๐ ๐๐ง ๐๐ง๐ญ๐ซ๐๐ฉ๐ซ๐๐ง๐๐ฎ๐ซ:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
ย
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
How to Manage Reception Report in Odoo 17Celine George
ย
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
ย
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
ย
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
ย
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxOH TEIK BIN
ย
(A Free eBook comprising 3 Sets of Presentation of a selection of Puzzles, Brain Teasers and Thinking Problems to exercise both the mind and the Right and Left Brain. To help keep the mind and brain fit and healthy. Good for both the young and old alike.
Answers are given for all the puzzles and problems.)
With Metta,
Bro. Oh Teik Bin ๐๐ค๐ค๐ฅฐ
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
ย
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
What does an Animator do?
Animators in the games industry are responsible for the portrayal of movement
and behavior.
Most often this is applied to give life to game characters and creatures, but
sometimes animations are also applied to other elements such as objects,
scenery, vegetation and environmental effects.
The gaming industry though, growing silently, is expected to drive revenues up to US$90.07
billion in 2020. International video game revenue was estimated to be around $80 billion in
2014, which is more than double the revenue of the international film industry in 2013. The
market leading the race worldwide were China, the US and Japan- their respective revenues
from gaming in 2016 were $24.27 billion, $23.46 billion and $12.43 billion.
have knowledge of
traditional and computer
2D and 3D animation
techniques
Be creative
and
imaginative
Have knowledge of
full motion video
(FMV)
be able to work as part a
team and also on your
own initiative
be able to take
responsibility for
organizing your work
within the production
schedule, managing files
and meeting deadlines
Animator:
To do this role, you
will need to:
The UK is the 5th largest video game market in 2017 in terms of
consumer revenues, after China , USA, Japan, South Korea and
Germany. Approximately 32.4m people in the UK play games.
3. Info-graphic Research:
Game Designer
To do this role, you
will need to:
be able to work in
collaboration with
multi-disciplinary
teams
be able to accept
constructive feedback on
your work
be able to present
your ideas both
verbally and on
paper
be imaginative
and creative
have good written
and verbal
communication
skills
have some
programming
skills at least at
โscriptingโ level
have storytelling and
narrative
development skills
The UK consumer spend on games was valued at a record ยฃ4.33bn in
2016, up 1.2% from 2015 (ยฃ4.28bn)
โข It employs nearly 5,500 people in the UK, earning an average salary of
ยฃ30,755.
โข Almost half of employees are recruited directly from education.
โข The key skills shortages are in technical development, art and design, and
animation.
โข Most people working on video games have an undergraduate (42%) or
postgraduate (21%) qualification.
โข Employment is focused in the West Midlands (39%), Scotland (19%), the East
Midlands (14%) and London (14%).
โข Salaries in computer games start higher at ยฃ18,000, rising quickly with
experience.
Working hours are regular office
hours (approximately 40 hours a
week) but, as deadlines
approach, you may need to work
overtime, including at the
weekend. Flextime is quite
common.
Information graphics or infographics are graphic visual representations
of information, data or knowledge intended to present information
quickly and clearly. They can improve cognition by utilizing graphics to
enhance the human visual system's ability to see patterns and trends.
5. Info-graphic Bibliography:
Put your info-graphic bibliography here.
Anon. (.). Animation artist. Available:
https://creativeskillset.org/creative_industries/ga
mes/about_the_industry. Last accessed 12th
september 2017.
Anon. (2017). Animater (Games). Available:
https://creativeskillset.org/creative_industries/ga
mes/job_roles/325_animator_games. Last
accessed 12th september 2017.
Anon. (.). Graphic design job. Available:
https://www.reed.co.uk/jobs/media-digital-
creative/graphic-design/york. Last accessed 12th
september.
Anon. (.). The gaming industry. Available:
https://www.entrepreneur.com/article/293750.
Last accessed 12th september 2017.
Anon. (.). Game Designer. Available:
https://creativeskillset.org/creative_industries/ga
mes/job_roles/331_game_designer. Last accessed
12th september 2017.
Anon. (2017). inside the video game industry.
Available:
https://books.google.co.uk/books?id=qCclDwAAQ
BAJ&printsec=frontcover&dq=Video+game+indus
try&hl=en&sa=X&redir_esc=y#v=onepage&q=Vi
deo%20game%20industry&f=false. Last
accessed 12th september 2017.
Anon. (.). Apprenticeships. Available:
https://www.prospects.ac.uk/jobs-and-work-
experience/apprenticeships. Last accessed 13th
september 2017.
6. Amy Pay. (2017). Why is the UK gaming industry
growing so fast. Available:
http://www.telegraph.co.uk/connect/small-
business/driving-growth/uk-gaming-industry-
growing-so-fast/. Last accessed 13th september
2017.
Anon. (.). The game industry in numbers.
Available: https://ukie.org.uk/research. Last
accessed 13th september 2017.
Anon. (.). computer game industry employment.
Available:
https://www.statista.com/statistics/285005/compu
ter-game-industry-employment-in-the-united-
kingdom-uk/. Last accessed 13th september 2017.
Dan Mason. (2017). video game careers.
Available: https://www.prospects.ac.uk/jobs-and-
work-experience/job-sectors/information-
technology/video-game-careers. Last accessed
13th september 2017.
Anon. (.). animator job profile. Available:
https://www.prospects.ac.uk/job-
profiles/animator. Last accessed 13th september
2017.
8. Research:
David Amers. (.). irn bru project. Available:
http://www.creativebrief.com/cb/star-awards-09/advertising-
excellence/leith/irn-bru.pdf. Last accessed 19th september 2017.
Anon. (.). IRN-BRU. Available:
http://www.thedrum.com/topics/irn-bru-1. Last accessed 19th
september 2017.
Anon. (2015). annual report and accounting irn-bru. Available:
http://www.agbarr.co.uk/media/227993/Annual-Report-and-
Accounts-January-2015.pdf. Last accessed 19th september 2017.
Jasmin Anderson. (2017). Scotland is only country where coca-
vola isnt most popular drink. Available:
http://metro.co.uk/2017/08/18/scotland-might-be-the-only-
country-in-the-world-where-their-favourite-drink-isnt-coke-
6861543/. Last accessed 19th september 2017.
Sean Murphy. (2015). 10 things you (probably) didnโt know
about Irn-Bru Read more at:
http://foodanddrink.scotsman.com/drink/10-things-you-
probably-didnt-know-about-irn-bru/. Available:
http://foodanddrink.scotsman.com/drink/10-things-you-
probably-didnt-know-about-irn-bru/. Last accessed 19th
september 2017.
Laura Hughs. (2016). IRN BRU Sales. Available:
http://www.telegraph.co.uk/news/2016/11/21/irn-bru-sales-in-
parliament-soar-since-snp-increased-numbers-in/. Last accessed
20th september 2017.
Anon. (.). coca cola. Available:
https://yougov.co.uk/profileslite#/Coca_Cola/demographics. Last
accessed 20th september 2017.
Anon. (.). irn bru. Available:
https://yougov.co.uk/profileslite#/Irn_Bru/demographics. Last
accessed 20th september 2017.
Anon. (.). coca-cola. Available:
https://en.wikipedia.org/wiki/Coca-Cola#In_mass_media. Last
accessed 20th september 2017.
Anon. (.). Irn-Bru. Available: https://en.wikipedia.org/wiki/Irn-
Bru#References_in_media. Last accessed 20th september 2017.
9. Client research:
Irn-bru is made by AG Barr, a Glasgow based soft drinks company. Whilst the Barrโs brand portfolio is increasing ear on
year ,the companyโs jewel in the crown remains IRN-BRU. It accounts for two thirds of Barr sales and most of this is
generated from sales in Scotland.
Launched in 1901 in Scotland,
IRN-BRU is a carbonated soft
drink made to an original secret
recipe, which from 1901 has
contained 32 flavours.
The secret recipe has been passed
down from one generation of the Barr
family to another since 1901 when
BARR'S IRON BREW (as it was then) was
launched by Robert Barr and his son
Andrew Greig Barr.
10. Client research:
https://www.youtube.com/watch?v=ibuLgsVcQUY
This irn-bru advert is a linear narrative advert because it just keeps telling a story and it is also a realistic narrative because
there is nothing made up in it. This is persuading people to buy irn-bru conveying the message that drinking irn-bru calms
You down when you are stressed making you very chilled out portrayed with the dad now having a baby in this ad. This irn-bru
advert has a very large sense of comedy and humour in it meaning it hits the target audience of of late teens to adults.
11. Client research:
https://www.youtube.com/watch?v=9UprxM_aBWk&hl=en-GB&gl=GB
This irn-bru advert is a linear narrative advert because it just keeps telling a story and it is also a realistic narrative because
there is nothing made up in it and it really relates to the audience because something like this is a possibility in a family.
This is persuading people to buy irn-bru conveying the message that drinking irn-bru calms You down when you are stressed
making you very chilled out portrayed with the dad seeing his daughters new boyfriend in this ad. All of the irn-bru advert
have a very large sense of comedy and humour in them meaning it hits the target audience of of late teens to adults.
12. Client research:
Lines Of Appeal
โข Successful romance
and love
โข Comedy & humour
โข Glamorous places
โข Beautiful women
Lines of Appeal
โข Comedy & humour
โข Nature & the natural world
Factors of persuasion
โข coercive power: the product is presented upon pain of
threat or punishment.
These are both very similar in
there layout including the colours
orange and blue which are the
colours of the product and have
just a little phrase which does not
take up a lot of your time to read
and it is also very comedic making
you remember these
advertisement more than others.
13. Market research:
Irn-Bru is also the third top-selling soft drink in the UK overall,
with Pepsi and Coca-Cola occupying the top two spots.
https://www.youtube.com/watch?v=wWBQP-bxfX0
This Coca-Cola advert is a linear narrative advert because it just keeps telling a
story at a pool and it is also a realistic narrative because there is nothing made
up in it. This is persuading people to buy coke conveying the message that
drinking it is very refreshing and relieving. This advert is also trying to be very
comedic by having them fight and it is not sexually discriminating to any
gender either.
14. Market research:
Just 4,285 bottles and cans of Irn-Bru were bought in the whole
of 2012-13, according to figures obtained by the Press
Association in a Freedom of Information request.
Bars, cafes and vending machines across the parliamentary
estate sold a total of 8,708 cans or bottles in the 2015-16
financial year, up from 5,452 the previous year.
All of the coca cola posters are pretty similar even when
showing different seasons. The message they are always
conveying is that coke is an explosion of happiness and
drinking it cheers up your day.
Other artists that promoted Coca-Cola include the Beatles,
David Bowie, George Michael, Elton John, and Whitney
Houston, who appeared in the Diet Coca-Cola commercial,
among many others.
Coca-Cola was the first commercial sponsor of the Olympic
games, at the 1928 games in Amsterdam, and has been an
Olympics sponsor ever since
In the Museum of Scotland, in Edinburgh, there is a range of
exhibits selected by celebritiesโSir Sean Connery chose a crate of
Irn-Bru. In the Hunterian Museum in Glasgow, a small refrigerator
contains a 6-pack of Irn-Bru in the section dedicated to Scientific
Instruments and Lord Kelvin.
Scottish indie-pop band the Orchids reference Irn-Bru in their first
single, "I've Got A Habit."
Scottish Folk-n-Roll band Scocha has a song dedicated to Irn-Bru on
their album "ScattyBoo".
16. Audience research:
People that like irn-bru like these celebrities the most and
this makes sense since irn-bru is Scottish and these
celebrities are also.
This is the target audience for coke and I compared this to
irn-bru which is just behind coke in popularity in the UK.
The overall gender and age are the exact same for both of
the drink products and they are both very similar in other
aspects its just the Scottish love there irn-bru.
17. Audience research:
It can be used as a mixer with alcoholic beveragesโmainly vodka and whisky. Indeed, the alcopop WKD(produced by
Beverage Brands) was launched as an alcoholic equivalent of Irn-Bru. Barr retaliated by launching a drink combining Irn-Bru
and Bell's whisky, though this proved to be unpopular and was discontinued. A later attempt came in the form of an official
Irn-Bru flavour in the Red Square line-up of vodka-based drinks; this too has been discontinued. There is an official Irn-Bru
WKD flavour.
since moving out of their Parkhead
factory in the mid-1990s, and at a
second manufacturing site in
Mansfield, Nottingimshire, England. In
addition to being sold throughout the
United Kingdom, Barr's Irn-Bru is
available throughout the world and
can usually be purchased where there
is a significant community of people
from Scotland.
18. Carrying out a survey these were the results that were found. The main gender is male and there are half the amount of female, this means that more males are willing to talk about fizzy
drinks because they like them and drink them more than female. the main age range is at 17-19, this means that not that many teenagers drink Irn-Bru and more older people are more likely
to drink it like the age range found from my secondary research. The irn-bru tried graph is the exact same as the gender so I'm just assuming most of the people who drink irn-bru are male
because there numbers are alike on the graphs. Using data compared to other soft drinks more people prefer other fizzy drinks such as Fanta and coke and even the ones that donโt like fizzy
drinks are more higher than Irn-Bru they would rather have nothing than have a drink of Irn-Bru so this audience which answered this survey do not like irn-bru much. Most of the people all
see adverts and most of them see them on social media suggesting the age range is in the teenagers gap, the rest see them on Tv meaning where they place there adverts works because
people actually see them.
0 1 2 3 4 5 6
Coke
Fanta
Irn-Bru
donโt drink fizzy
soft drinks
soft drinks
0 5 10 15
yes
no
suger free
suger free
0 5 10 15
yes
no
Irn-Bru Tried
Irn-Bru Tried
0 5 10 15
Male
Other
Gender
Gender
0 5 10 15
yes
no
have you seen an advert
have you seen an advert
0 2 4 6 8 10 12
14-16
17-19
age
age
Audience research:
19. What is your Gender?
Male
What is your favorite soft drink, Why?
Coke because it tastes nicer than all of the other soft drinks.
Which type of Irn-bru do you prefer, why?
I have never drank Irn-Bru before.
If you see an advert about Irn-Bru would that make you want an irn-bru?
It depends whatโs in the advert. If it is a bad advert it probably wouldnโt make me want an Irn-Bru like the comedy they go for its just to cringe.
What in your opinion is the best way to advertise irn-bru and why?
I think that Irn-Bru should be advertised with TV adverts, because their previous TV adverts have been successful, mainly because they are
funny.
What is your Gender?
Male
What is your favorite soft drink, Why?
Dr. Pepper Zero, because it tasty and I like the bottle.
Which type of Irn-bru do you prefer, why?
Irn-Bru Xtra, it has no carbohydrates
If you see an advert about Irn-Bru would that make you want an
irn-bru?
Not really I donโt care about adverts, as long as it tastes good.
What in your opinion is the best way to advertise irn-bru and
why?
TV advert, because a lot of people would see it. Furthermore maybe a
YouTube add as a lot of people watch YouTube on a daily basis.
What is your Gender?
Male
What is your favorite soft drink, Why?
Diet coke because it is nice.
Which type of Irn-bru do you prefer, why?
None if I can help it.
If you see an advert about Irn-Bru would that make you
want an irn-bru?
Not really.
What in your opinion is the best way to advertise irn-bru
and why?
The same way they have been doing for years as it seems to be
working in Scotland and Russia
and has also seemed to have a slight impact in the US.
Audience research
20. What is your Gender?
Male
What is your favorite soft drink, Why?
Lucozade because it is one of the only drinks which comes in an orange flavour.
Which type of Irn-bru do you prefer, why?
I have not ever drank an irn-bru before.
If you see an advert about Irn-Bru would that make you want an irn-bru?
Probably not however adverts really do have that effect to make you want it when you see it.
What in your opinion is the best way to advertise irn-bru and why?
The best way is social media because so many people use it now on a daily basis.
What is your Gender?
Male
What is your favorite soft drink, Why?
Coke because it tastes nicer than all of the other soft drinks.
Which type of Irn-bru do you prefer, why?
I have not ever drank an irn-bru before.
If you see an advert about Irn-Bru would that make you want an irn-bru?
Not really.
What in your opinion is the best way to advertise irn-bru and why?
The best way is social media because so many people use it now on a daily basis.
All the people who answered my
questions were male. Non of their
favorite drinks were irn-bru they all
preferred others such as coke, Dr pepper
and Lucozade. Many of the people have
never even drank Irn-Bru before. All of
the people donโt really care that they are
advertised and aren't that bothered but
they all use social media and believe that
that is the best way to advertise.
Audience research
21. Concept
I designed this poster myself using Photoshop it is NOT a part of my final
production task. It was just created to get a feel for Photoshop and the tools in
it which some of them I will end up using in the making of my final poster. With
this test I saw lots of existing irn-bru posters and the colour scheme and border
of mine are similar to existing ones. With the irn-bru can I experimented using
overlays and effects over it to which I got this wavy pattern over it. With the
text I used bolder fonts and used strokes which made them pop and stand out
more making the poster more attracting and interesting. The background is not
just plain black because that would have been too strong so I got a background
with a lighter black off the internet.
24. Idea Generation:
This mood board explores the ideas of irn-bru
posters. My poster advert will be something very
similar to this in terms of the colours, orange and
blue, and it will also include a sell line however I
do not think mine will be comedic like all of the
existing ones. It should only have one picture on it
like all of these so it does not get cramped and
confusing.
25. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
26. Group Idea:
Group ideas
for Irn-Bru
A Un-branded soft drink
gets knocked by a
Scottish guy drinking Irn-
Bru.
(this is the idea that we
chose.)
James gets run over by an ice
cream truck then his ghost body
rises, he then drinks irn-bru and is
revived.
Fight in a shop over an
irn-bru
Somebody drinks an irn-bru,
they then turns orange. A mini
devil and angel pop up on his
shoulder convincing him to
drink or not
Somebody receives some bad
news in a pub and they drink the
irn-bru making things better.
34. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
35. This mood board explores the ideas of irn-bru
posters. My poster advert will be something very
similar to this in terms of the colours, orange and
blue, and it will also include a sell line however I
do not think mine will be comedic like all of the
existing ones. It should only have one picture on it
like all of these so it does not get cramped and
confusing.
Planning Docs (Print Advert):
38. Sound effects Where in my
advergame will it
be used
Source
Baseball bat swing Every time the bat
is swung
Clank If the bat hits a
can
Roller-skates Whilst the guy is
moving
buzz Whenever it hits
an irn-bru can
Music Where in my
advergame
will it be used
Source
This is a sketch of the advergame and this is what it
will look like by being based from it I will hand draw
all of the advergame in Photoshop in pixels including
the background buildings and the characters. In the
finished product the guy with the baseball bat will
actually move in animation and their will be 3 hearts
in the top left corner to represent when the game
ends.
Planning Docs (Advergame):