IRN BRU project

1. Irn-Bru
LETICIA POZZE

2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
A well-designed infographic like
the one below can help you
simplify a complicated subject or
turn an otherwise boring subject
into a captivating experience.
Adding interactive content like
infographics to your website can
be one of the most effective
strategies in an overall digital
marketing campaign. Ideally, an
infographic should be visually
engaging, contain a subject
matter that is appealing to your
target audience, and be
supported by other engaging
content across your website and
social channels.
1. Present complex information
quickly and clearly.
2. Integrate words and graphics
to reveal information, patterns
or trends.
3. Are easier to understand than
words alone.
4. Are beautiful and engaging.

3. Info-graphic Bibliography:
Put your info-graphic bibliography here.
• Customer Magnetism. (2017). What Is An Infographic? . Available: https://www.customermagnetism.com/what-is-
an-infographic/. Last accessed 19/09/18.
• Yampolsky, S. (.). What is an Infographic?. Available: https://visual.ly/m/what-is-an-infographic/. Last accessed
21/09/18.
• YouGov. (2018). What the world thinks. Available: https://yougov.co.uk/opi/browse/Irn_Bru. Last accessed 21/09/18.
• Statista 2018. (2017). Leading ten soft drinks brands in the United Kingdom as of October 2017, by number of
Facebook page fans.Available: https://www.statista.com/statistics/560899/top-soft-drinks-brands-on-facebook-in-
the-uk-united-kingdom/. Last accessed 21/09/18.
• Britner, L. (2016). AG BARR Rubincon Spring Water Range. Available: https://www.just-drinks.com/news/ag-barrs-
rubicon-spring-sparkling-water-range-product-launch_id120369.aspx. Last accessed 27/09/18.
• Hosie, R. (2018). Irn-Bru: 15 Things you didn't know about Scotland's National Drink. Available:
https://www.independent.co.uk/life-style/food-and-drink/irn-bru-things-what-is-didnt-know-recipe-change-ag-barr-
scotland-favourite-soft-drink-can-a8143301.html. Last accessed 28/09/18.

4. Info-graphic:
Put your info-graphic design work here.

5. Research:
Describe how you located, retrieved and stored information:
To create this infographic I used google to researched
some information about the specific type of job in film
industry, which is film director. I found it quite
interesting to talk about and it gave me an idea of what
to write about on this infographic which would catch the
audience’s attention to read it.

6. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
My client is Irn-Bru, their products is energy drinks from Scotland. They use an
attractive orange colour which makes the products interesting and eye
catching, by using the orange and blue as their main trademarks they make the
audience recognize the product. In the adverts they imply that drinking their
energy drinks will make you relaxed. The Irn-Bru target audience is young male
adults and adults over 18, who are allowed to buy energy drinks. While
researching some of their adverts, I realized that in some of them only men are
drinking the product which makes clear that Irn-Bru products appeal to males
more than females, and this suggests that more males buy their products; it’s
very rare to see woman drinking Irn-Bru on the adverts.

7. Client research:
In this advert, the neutral colour of the background
helps the audience draws their attention to the Irn-
Bru, which have different colour from the set. The
teenager is drinking the energy drink that makes him
feel relaxed. It’s really usual to see males characters
in the Irn-Bru adverts, this implies that the main
target audience from this company is young male
adults.
These adverts makes the audience wonder if the
products actually will make them relaxed and calm in all
situations by only drinking the Irn-Bru. The Irn-Bru
website is quite informal and complex, it is easy to
access. The adverts are informal, funny and in some of
them have a story behind which in my opinion make the
product stand out for the audience.

8. Client research:
In these adverts we can see clearly that they have
used light colours again which make the Irn-Bru
stand out by having different colours from the
background. They used pink in both adverts and
their product is the only thing with primary
colours.
The Irn-Bru is a Scottish
carbonated soft drink
which make obvious by
watching their adverts
because of the different
accent, they make it
clear in some adverts for
example in this one, they
used Scotland flag rug.

9. Market research:
Put your market research here.
Things to consider
What market is your client part of, who is their competition?
A. G. BARR is a Scottish company that produce the soft
drink Iru-Bru which is the most popular Scottish drink,
they also produce the soft drink BARR. They also are the
producers of the drink Rubicon and Simply Fruity, which
is quite famous in UK. In 2017, Irn-Bru main competitor
in the soft drink industry was Coca Cola which is the
best seller in the industry, currently, Coca Cola still being
the best seller of the world. In the website
‘Independent’, they gave me this recently information of
Irn-Bru in 2018. “Irn-Bru is the best selling soft drink in
Scotland and third top in the UK as a whole, behind Coca
Cola and Pepsi.” – Hosie, R.
0 2 4 6 8 10
Like it
Never tried
Don't like
Irn-Bru
Irn-Bru

10. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
On the website YouGov they give some
information of Iru-Bru audience, they target
audience use to be young male adults. While
watching some of their adverts, males are
most common to see consuming their products
than females which suggests that males buy
the soft drink. Irn Bru is last in your tables both
in Primary and Secondary so your Primary
research confirms the findings in the
Secondary research.
0 2 4 6 8 10
Like it
Never tried
Don't like
Irn-Bru
Irn-Bru

11. Idea Generation: MindMap

12. Idea Generation: MoodBoard
I was thinking to
use dark colours in
the background
which will give an
setting of medieval
age.

13. Individual Idea: Mind Map
Advergame Angry birds
I will use the IRN-BRU
cans instead of the
birds from the game.
You will have to
destroy the buildings
so that you pass the
level.
Firstly, the
player will
chose the IRN-
BRU product
that he wants
to play.
Once you destroy the
buildings, you win
score that will help
the player to pass
level.
TV Advert
- Buying IRN-BRU
- In a shop
- There is only one can of
IRN-BRU
- Two guys
The guys went on this shop to
buy a soft drink, but there is
only one can of IRN-BRU and
both want the same drink. They
start a “fight” to who is going to
get the last can of IRN-BRU, but
another random guy take the
can and drink it.

14. Individual Idea: Mood Board

15. Group Idea:
Idea 1: Art Advert
Setting: In an Art room, College
Guy painting He is struggling to get
inspiration to draw, he
also start to think about
what the people say
about his art.
Then he opens a IRN-BRU can.
He get inspirations and then start
to draw without knowing what
exactly he’s painting.
At the end he realized
that he have create a
Mona Lisa with an IRN-
BRU can.

16. Group Idea:
Idea 2: Advergame
Advergame:
There will be 3 different
character so that the player be
able to chose his favourite one
to play as. The characters will
be a prisoner, a ninja and a
thug.
The player also need to choose
one weapon, he will have three
options, banana, boomerang
and a basketball which will
make the security guard fall on
the floor.
The character will be in a
shop that sells IRN BRU, he
has to pass the security guard
to get the IRN BRU can
without the guard know that
he’s in there.
The colours of the
characters will
connect with the IRN
BRU colours; orange,
blue and white.
The weapons will help
the character to
distract the security
guard if he notice his
presence in the shop.
He will only be
able to use the
weapon once.
After the character
gets the IRN BRU can,
he has to find a way
out from the shop, so
he have to scape from
the security guard.

17. Planning Docs (TV Advert):
TV Advert
- To record the advert
we will need a art
class room.
- IRN BRU cans
- The character
- Paper and a brush.
• Script: Script
- Young man (X) in a classroom – he looks sad and confused, stood over a blank
canvas.
- X’s inner dialogue: I can’t do this. I have no inspiration – I guess everyone was right
about me, I don’t have what it takes to be an artist. I might as well of picked up
bagpipes like da’ wanted me to-
- X shakes his head
- X’s inner dialogue: Nah, that too far. I need to create a masterpiece! Something as
great as Leonardo Dav-
- X see’s Irn Bru can. He smiles and nods, rushes towards the can and opens it and
takes a gulp.
- X, out loud: That’s more like it.
- He rushes back to his work, grabs the paintbrush and whips his arms very
dramatically whilst still holding the can in the other hand.
- He looks smug, camera pans to his work – its Mona Lisa holding a can or Irn Bru.
- Camera, SD Card
and also an audio
recorder.

18. Planning Docs (TV Advert):
• Shot list:
- Wide shot from the classroom door – the door is open, showing the glass room.
- Camera cuts to X, from torso up. He’s stood over the table and canvas, looking confused.
- Close up shot of his face whilst his inner dialogue is playing.
- X’s inner dialogue: I can’t do this. I have no inspiration – I guess everyone was right about me, I don’t have what it takes to be an
artist. I might as well of picked up bagpipes like da’ wanted me to-
- X shakes his head
- X’s inner dialogue: Nah, that too far. I need to create a masterpiece! Something as great as Leonardo Dav-
- The camera follow X’s gaze to the can of irn bru.
- Shot of X’s back walking towards the can.
- Close up of his hands as he grabs and opens the cans.
- Close up of X waste up from the side as he drinks the can.
- X, out loud: That’s more like it.
- He rushes back to the painting. Camera cuts from him posing in a sprint stance to already being back at the painting.
- Camera has a wide shot of X’s back as he is holding the can in one hand but waving a paintbrush at the canvas in the other hand.
- Cuts to his front as he is doing the same actions.
- Camera zooms in on his face as he looks smug.
- Cuts to the finished painting from an above angle.

19. Planning Docs (Advergame):
Advergame:
I researched in the
website, free sound, to
find some sound effects
that would make the
animation similar to a
actual game.
I need to create:
- Start background.
- End background.
- The background of the
game.
- Weapons.
- Characters.
- Little characters
(back, front and
walking).
Sounds:
- Game start sound for the
background.
- Collecting and selecting
sound effects.
- Nice and calm sound for the
background when the
player is playing the game.

20. Finished Stuff:
Finished pieces to be displayed on your blog.