Public relations (PR) involves managing relationships between an organization and its various audiences to benefit both parties. Effective PR campaigns follow the RACE model - Research the audience, plan the Action, implement the Communication, and evaluate the results. PR represents an organization's interests while also considering the public interest through two-way communication and strategic management.

1. What Is PR ?

2. How do YOU define PR ?

3. Those are components of PR

4. Process Deliberate Planned Performance Public Interest Two- Way Communication Strategic Management Elements of PR

5. R A C E RESEARCH ACTION COMMUNICATION EVLUATION Effective CampaignsStart with R.A.C.E

6. Public Relations is… “ Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”

7. Public Relations is… “ Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”

8. Publics = Audience [ ]

9. Recognizing PR

10. Credits Andrea Genevieve Michnik Intro to PR St. Edwards University- Spring 2011 E-mail: [email_address] @AndreaGenevieve All photos protected under Flickr Creative Commons