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The document discusses key concepts the author learned about public relations. It covers the RACE planning method, the differences between public relations and marketing, the goals of communication, ethics versus law, and how to write a press release. The author found these lessons especially useful as a PR major with a marketing minor seeking a future career in public relations.
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Media message
Media is everywhere and influences people's daily lives. It is important to evaluate media in order to avoid negative influences and seek strength. The 3-D approach of discover, discern, and decide is recommended. First, discover the words and messages in the media. Second, discern the messages and categorize them as positive or negative. Finally, decide whether to consume the media based on the previous steps. Evaluation allows people to prevent harm and have positive thinking.
What Type of Content Performs Best for Plastic Surgeons?
Facebook is CROWDED! With more than 60 million active business pages, the amount of content being posted each day is overwhelming users’ NewsFeeds. Because of this, engagement for business pages has rapidly decreased in the past couple of years.
Advanced Cosmetic Surgery struggled with this exact issue when Dr. Levi Young signed on with Page 1 Solutions in 2018. Although the practice had a decent following on Facebook and posted regularly, the posts struggled to generate substantial engagement. By running a Likes campaign and posting an assortment of content types, the client’s Facebook page saw an impressive increase in page followers (total of 1,053) and post engagement (up 78% from the prior year).
In order to duplicate this improvement across all of our plastic surgery clients’ Facebook pages, I analyzed six of the most common types of organic content that were posted to Advanced Cosmetic Surgery’s page in the past five months to determine which types of posts performed best in terms of engagement.
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Management and Feedback
Master of Arts in Education - School Management
Leave a comment or just say, "Thank You". it motivates me. :-)
Compliance
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Trivium PR
Trivium Media Group is an advertising and media agency that offers 360-degree interactive solutions to luxury, fashion, entertainment, hospitality, real estate, textile and lifestyle brands. Through its divisions such as Globalocal Digital for digital marketing and Designer Management Agency for brand custodianship, Trivium builds, measures and manages brands. Trivium PR helps clients effectively communicate and engage through services like media monitoring, content creation, reputation management and social media management.
07 revision & editing
This document provides tips for writing effective summaries in 3 sentences or less. It discusses including similes, metaphors, strong verbs, phrases, clauses, and facts. It also provides examples of these elements and discusses stylistic elements like active voice, attribution, and AP style guidelines. The document concludes by discussing cadence, redundancy, alliteration, sentence length, balance, and ending summaries with impact.
Proofreading
The document outlines the writing process of revising, proofreading, and evaluating. It defines revising as improving content and structure, proofreading as correcting mechanics, and evaluating as analyzing if the message achieved its purpose. Tips for revising include keeping it simple, using active voice, removing unnecessary words, and developing parallelism. Proofreading tips involve checking for spelling, grammar, punctuation, and names on hard copies multiple times. Evaluating involves getting feedback and assessing sources.
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Media message
Media is everywhere and influences people's daily lives. It is important to evaluate media in order to avoid negative influences and seek strength. The 3-D approach of discover, discern, and decide is recommended. First, discover the words and messages in the media. Second, discern the messages and categorize them as positive or negative. Finally, decide whether to consume the media based on the previous steps. Evaluation allows people to prevent harm and have positive thinking.
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Facebook is CROWDED! With more than 60 million active business pages, the amount of content being posted each day is overwhelming users’ NewsFeeds. Because of this, engagement for business pages has rapidly decreased in the past couple of years.
Advanced Cosmetic Surgery struggled with this exact issue when Dr. Levi Young signed on with Page 1 Solutions in 2018. Although the practice had a decent following on Facebook and posted regularly, the posts struggled to generate substantial engagement. By running a Likes campaign and posting an assortment of content types, the client’s Facebook page saw an impressive increase in page followers (total of 1,053) and post engagement (up 78% from the prior year).
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This document provides tips for writing effective summaries in 3 sentences or less. It discusses including similes, metaphors, strong verbs, phrases, clauses, and facts. It also provides examples of these elements and discusses stylistic elements like active voice, attribution, and AP style guidelines. The document concludes by discussing cadence, redundancy, alliteration, sentence length, balance, and ending summaries with impact.
Proofreading
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Public relations (PR) involves managing relationships between an organization and its various audiences to benefit both parties. Effective PR campaigns follow the RACE model - Research the audience, plan the Action, implement the Communication, and evaluate the results. PR represents an organization's interests while also considering the public interest through two-way communication and strategic management.
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This document provides an overview of crowdsourcing and outlines a tutorial on crowdsourcing for research and engineering. The tutorial objectives are to explain what crowdsourcing is, how and when to use it, how to use Mechanical Turk, experimental design guidelines for crowdsourcing work, quality control issues and methods, and future trends and open challenges. The tutorial covers an introduction to crowdsourcing examples and models, effective crowdsourcing methodology, and future trends. Examples of specific crowdsourcing platforms and tasks are provided to illustrate different incentive structures and models.
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This document provides instructions for writing a news article. It recommends choosing an interesting topic that affects the world and researching it by answering who, what, when, where, why questions. The lead paragraph should hook the reader using a question or interesting fact. Sources should be cited and both sides of the story presented without bias using quotes. A picture should be included to keep readers engaged along with a headline, columns, and standard font.
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The document discusses the role of public relations in NGO management. It begins by explaining how previously many NGOs functioned in a traditional way without utilizing public relations to attract funds, social attention, and financial assistance. This led to issues like lack of adequate funding and development. The document then discusses how the importance of public relations in NGO management is now widely accepted. It explains how NGOs use PR strategies and campaigns to raise awareness, funds, and influence governments. The goal of the project is to analyze the PR processes and strategies used by different NGOs.
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PR powerpoint
- 1. BY: Allison Brophy (abrophy4)
- 2. • First things first, the R.A.C.E acronym stands for Research, Action, Communication, Evaluation. • I think this is one of the most things we have learned this semester because it taught me an essential way to do things in the PR field. It taught me the steps to reach my goals in a PR plan.
- 3. • Public Relations and Marketing are two way different things. PR deals with journalistic writings and media relationships. It creates mutual understandings and cooperation. • Marketing is persuasive in nature by selling products. It often limits PR to product publicity and promotion. • Being a PR major with a Marketing minor, I found it helpful to know the difference between the two.
- 4. • The goals of communication are 1.) Message Exposure, 2.) Accurate Dissemination of the Message, 3.) Acceptance of the Message, 4.)Attitude Change, and 5.) Change in Overt Behavior. • These five steps in communicating your goal to your audience was extremely helpful. I learned how to deliver my message or what I am trying to say across to my audience by using these steps.
- 5. • Knowing the difference between Ethics and the Law in Public Relations is definitely something to remember being that I want to one day work in a PR firm. • Ethics is the idea of your own moral beliefs on things that something might be “right” but we won’t get charged for it. • Law is something that can legally charge you for doing something illegal or prohibits the rules.
- 6. • Last but not least, I thoroughly enjoyed learning how to do a press release. With the job I wish to do in the future, I am going to have to write these all the time. After learning how to do them and the concepts that go into them I realized they weren’t that bad, but better yet useful.
- 7. • http://www- hsc.usc.edu/~mbernste/tae.ethics&law.herrer a.html • Wilcox, Cameron, Reber, Shin, (2011). Thinking Public Relations. By: Allyn $ Bacon • www.thethinkspot.com