Students will work in groups of 2-3 to develop a digital press room for a non-profit, public figure, or corporation. Each press room must include a media kit, press release, list of target audiences, 3 news articles or media clips, and a creative presentation. Students will present their press rooms to the class and submit hard copies and digital copies by the assigned due dates.

1. COMM 2337
PR Final Project
Developing a Digital Press Room
Final
Students will work in assigned groups of 2 (3 if
Project necessary) to develop a digital media kit and
press room.
Class 20
Fall 2011
Press Rooms will include five (5) components:
1. A digital Media Kit
2. A Press Release (hard copy and digital)
3. List of publics (hard copy)
4. 3 news articles: print article, web article,
magazine highlight, infographics, video or
radio spots etc.
5. Creative Presentation
@AndreaGenevieve
andream@stedwards.edu

2. COMM 2337
FIRST
Final Each pair will choose to focus on:
Project
Class 20 • A non-profit
Fall 2011
• Public figure -or-
• Corporation
@AndreaGenevieve
andream@stedwards.edu

3. COMM 2337
Submitting Your Project
Final • All projects must be submitted in
class the same day as your
Project presentation in hard copy.
Class 20
Fall 2011 (Press Release, list of publics and
the media kit)
• Projects must also be emailed on
the same day to
andream@stedwards.edu
@AndreaGenevieve
andream@stedwards.edu

4. COMM 2337
Component 1
Final Outline your Media Kit.
What will you need?
Project At MINIMUM each kit will include:
Class 20
Fall 2011 • Company History/Overview
• Company Mission and Vision
• Important Biographies
• Company logo and branded imagery
• Contact information
• Awards and Recognition
• Social Media
@AndreaGenevieve
andream@stedwards.edu

5. COMM 2337
Component 2: Formatting The
Press Release
Final • Your Press Release MUST
Project announce something!
• Press Releases must conform to AP
Class 20
Fall 2011 style guidelines as Correct spelling,
grammar and punctuation is
important in all work. The Writing
Lab at St. Edward’s University may
also be used as a resource in this
regard.
@AndreaGenevieve
andream@stedwards.edu

6. COMM 2337
PR Paper Formatting
• Each release MUST be written in
Final Times New Roman, 12 pt font.
Project • You may double space.
Class 20 • Do NOT massage margins. (1” only)
Fall 2011
• NO folders.
• Please staple your release in the
upper left-hand corner
• Follow the proper formatting and
style for Press Releases as given in
Assignment 2
@AndreaGenevieve
andream@stedwards.edu

7. COMM 2337
For The Email…
Final • For the email submission, name your
Project file with your first initial, last name,
plus topic abbreviation (e.g.,
Class 20
Fall 2011 amichnikFINALPROJECT; do NOT
use a “#” in document title).
Please save the paper in “.doc”
format, not “.docx” – this will make
my life easier.
@AndreaGenevieve
andream@stedwards.edu

8. COMM 2337
Component 3: Publics
Final Please list out ALL intended publics
and audiences. These need to be as
Project specific as possible and include a
Class 20
Fall 2011 rationale. (Meaning, why are these
your publics? REMEMBER THESE ARE
NOT YOUR MEDIA OUTLETS)
@AndreaGenevieve
andream@stedwards.edu

9. COMM 2337
Component 4:
Final • Media Coverage
Project For this part of the project you will need
to create 3 news clips. These can be
Class 20
Fall 2011 anything from a radio spot, video,
infographic, blog, print news article,
photo slideshow etc.If you have any
questions or ideas, please come talk
with me to discuss.
@AndreaGenevieve
andream@stedwards.edu

10. COMM 2337
Component 5: Creative
Presentation
Final • Final presentations: Each will be to
Project 15-20 minutes, depending on the
size of the project team. No reading
Class 20
Fall 2011 from papers will be allowed.
Students are expected to dress
appropriately. (This may or MAY
NOT mean business professional-
think creatively!) Each group
member is expected to contribute
and present equally.
@AndreaGenevieve
andream@stedwards.edu

11. COMM 2337
Class Work Days
Final • 11.22
Project (we may have other work days)
Class 20
Fall 2011
Please bring your laptops and be
prepared to work in class.
@AndreaGenevieve
andream@stedwards.edu

12. COMM 2337
Final Schedule
Final 11.29
Project Groups 1,2
Class 20
Fall 2011
12.1
Groups 3,4,5,6
12.12
Groups 7,8,9,10,11
@AndreaGenevieve
andream@stedwards.edu