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PR is... ,[object Object],[object Object],[object Object]
Key words to remember in defining public relations are: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR has a process... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Components of PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most popular Terms for PR in Fortune 500  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Less- flattering PR terms ,[object Object]
PR  vs.  Journalism ,[object Object],[object Object],[object Object],[object Object]
PR  vs.  Journalism ,[object Object],[object Object],[object Object]
PR  vs.  Advertising ,[object Object],[object Object]
How PR supports marketing ( The 5 th  P) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public relations vs. marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The trend... ,[object Object],[object Object],[object Object]
Global scope of PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
Variety of Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Skills Needed ,[object Object],[object Object],[object Object],[object Object],[object Object]
Job levels in PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTERNSHIPS ,[object Object],[object Object],[object Object]
Experience Pays ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value of PR ,[object Object]

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Jb 2183 Ch 1

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.

Editor's Notes

  1. 2