This document contains a student's personal details like name, nickname, address, mobile number, email address and section for a class on public relations. It also contains attendance details for a class held on November 27th.

1. Name: Mobile Number:
Nickname: Section:
Address: Email Address:
Date Attendance Class Participation Remarks
Nov. 27 PRESENT

2. Introduction to Public Relations

3. Public Relations
• The general body of mankind. • Connection.
• Pertains to people. • Manner of being connected.
• Open to knowledge or view of all.

4. Public Relations
Public Relations
• The art or science of establishing and promoting a favorable relationship with the public.
• The methods and activities employed to establish and promote a favorable relationship
with the public.
•The degree of success obtained in achieving a favorable relationship with the public.

5. PR Stereotypes
• The Party
Planner

6. PR Stereotypes
• The Lobbyist

7. PR Stereotypes
• The Image
Consultant

8. What is Public Relations?
• Public Relations is
about reputation
• What you do
• What you say
• What others say
about you

9. Promotional Options for the 4P’s
• Effectively inform and
Advertising persuade target market.
Personal • Get customers to buy.
Selling
Sales • Convince customers to buy
Promotions immediately.
Public • Offer a positive image of the
Relations company and the brand.

10. Public Relations for a Company
• Communicates a company’s message to the people.
• Enhances a company’s reputation.
• Companies need to have an edge that makes them interesting
to both the public and the media.
• A series of actions, changes or functions that bring about a
result.
• Provide feedback to the company from the public.
• Purpose of public relations is to show the company in a
positive light no matter what

11. Tools for PR
• Press Releases.
• Media or Press Kits.
• Events.
• Print.
• Brochures.
• Newsletters.
• Annual Reports.
• TV Guestings &
Interviews.
• Social Media.
• Media List.
• Newsworthy Product or
Campaign.

12. Marketing, PR, Advertising & Branding

13. Marketing, PR, Advertising & Branding

14. Marketing, PR, Advertising & Branding

15. Marketing, PR, Advertising & Branding

16. Marketing, PR, Advertising & Branding

17. Advertising vs. Public Relations
ADVERTISING PUBLIC RELATIONS
Paid Free
Creative Control No Control
Longer Shelf Life Can be published only once
Hard sell for consumers Credibility Factor
Media runs after you. Have to rely on relationship with Media.
Can choose your Target Audience Must rely on an angle and hook editors to
get them to use info for an article, to run a
press release or to cover your event.

18. Why is PR important?
Awareness & Organizational Issue Crisis
Information Motivation Anticipation Management
• Pave way for • Build morale, • Early warning • Respond to
sales, fund teamwork, on issues, blanket issues,
raising, stock productivity social/political disasters,
offerings, etc. change. attacks.
Overcome Social Influencing Public
Change Agentry
Executive Isolation Responsibility Policy.
• Counsel senior • Reassure affected • Earn trust of • Public consent to
managers about constituents. public. activities,
what’s really political barriers
happening. removed.

19. Careers in PR