Abhishek Nuli (121202024)
Aditya Tripathi (121202022)
Belinda Fernandes (121202044)
Gururaj Patil (121202074)
Lavanya S N (121202064)
Nagendra S Bharadwaj (121202094)
1938, Samsung Group by Lee Byung chull.
1969, Samsung Electronic Industries.
1988, Samsung Electronics.
South Korean Multinational Company.
A Flagship Subsidiary of the Samsung Group.
Since 2009, World’s Largest Infotech Company by
revenues. (Financial Times Jan 28 2012)
Plants and Sales in more than 61 countries.
Largest makers of LCD panels from 8 yrs.
Market Leaders of Smart Phones.
LCD and LED panels.
Printers and Cameras.
INTRODUCTION TO SAMSUNG TELEVISIONS
Expansion to produce 480000 TV’s a year
Production mile stone reached of 5million
Later became world’s NO.1 TV manufacturer
Revenue from exports 100million
EVOLUTION OF SAMSUNG TV’S
1st Samsung color TV in 1985
Continued with CRT technology 1998
Launched flat TV in 1999
Could not capture the market
Flat TV phased out by 2005
CHANGE OF FORTUNES
1st 32inch LCD TV in 2006
Introductory price Rs.69990
Launched LCD technology with bigger screens
Growth from market player to leader
Transition to LED TV’s
Latest technology and product 3D LED
JOURNEY OF SUCCESS
The success started with LCD TV’s
They were the pioneers of LCD
Launched it 6 months prior to other competitors
Pricing eg: 32inch LCD samsung Rs.28999 and
sony Rs. 35990- (flipkart.com)
OTHER REASONS FOR SUCCESS
Commission factor for dealers
Providing the consumers with the right type of
service at the right time
Mobile devices in 1986
(built in car phone)
1988 in Local Korea Market
In 1993 introduced SH 770 (100 gram)
In 1996 1st CDMA phone
SPRINT SAMSUNG in USA(1996)
Huchinson –Hongkong (1998)
Telerj – Brazil(1999)
1999- World’s No 1 CDMA with 50% share
In 1999 introduced SGH -400
Launches PDA phone (2000)
Samsung brand value ranked 25th in the world
In 2005, released the world's first 5MP camera
Samsung broke Nokia India’s 14 year record
March 2011 Samsung had a market share34.2%
where as Nokia had 33.8%
Nokia got sales decline with 55% (2008),
54%(2009), 30%(2010), 30%(2011)
Samsung had 17.2% in 2008 where as Nokia had
almost 50 %
Samsung had a rise of 15 % share all of a sudden
with the launch of smart phones
By the end of q3 2012 Samsung stood up with
49.8% market share where as Nokia fall down to
Samsung is expecting to capture 60% market
share by the end of q1 2013
SAMSUNG OVERTAKES NOKIA
Dual SIM Phones
Basic features like FM Radio, colour display,
Just Rs. 1100/-
Nokia 101 – Rs. 1465/-
Used Android OS, Nokia still uses Symbian. Windows
for more advanced phones.
1st Android phone by Samsung.
3.2inch touch-screen, Camera,
Google search, Google Maps, GPS.
Cheaper alternative to Apple iPhone and more.
Adobe Flash videos can be played
Bluetooth can be used to exchange data between any
phone with Bluetooth.
Most of the popular apps are free in Android, eg: Angry
Birds, Fruit Ninja, Whatsapp, Live Wallpaper, etc.
Almost all Operating Systems are supported by
Samsung Chat 322