Sales Promotion And Marketing

1. A PROJECT REPORT ON CUSTOMER PREFRENCE AND
SATISFACTION IN PATNA ON MOBILE PHONE.
JD Women’s College
Submitted in partial fulfillment for the requirements of the
award of the degree of Bachelor of Business Management.
UNDER THE GUIDENCE OF SUBMITTED BY
MRS. Trishna Madam Sana Fatima: Roll No-30
JD Women
College

2. STUDENT DECLARITION
I Sana Fatima Roll no. 30 BBM 2
nd
year, hereby declare that the
research project entitled “RESEARCH PROJECT ON
CUSTOMER SATISFACTION USING MOBILE PHONES “has
been completed by me under the guidance of “TRISHNA
MAAM‟ J.D WOMENS COLLAGE.
I declare that the work done by me is genuine and true to the best
of my knowledge and belief

3. ACKNOWLADGEMENT
The success and final outcome of this project required a lot of
guidance and assistance from many people and I am extremely
privileged to have got this all along the completion of my project. All
that I have done is only due to such supervision and assistance and I
would not forget to thank them.
I respect and thank TRISHNA MAAM for providing me an
opportunity to do the project work in MARKETING and giving us all
support and guidance which made me complete the project duly. I am
extremely thankful to SANOVER for providing such a nice support
and guidance.
I owe my deep gratitude to our project guide MY YOUNGER
SISTER, who took keen interest on our project work and guided us
all along, till the completion of our project work by providing all the
necessary information for developing a good system.
I am thankful to and fortunate enough to get constant
encouragement, support and guidance from all Teaching staffs of
[Department name] which helped us in successfully completing our
project work. Also, I would like to extend our sincere esteems to all
staff for their timely support.

4. CONTENT:
SL No Topic Page No
1 Marketing
Management
01
2 Simple Marketing
System
02
3 Sales 03-04
4 Research
Methodology
05
5 Objectives Of The
Study
06
6 Questions 07-15
7 Suggestion 16
8 Conclusion 17
9 Bibliography 18

5. 1
INTRODUCTION:
MARKETING MANAGMENT
Marketing is the process of planning and executing the
conception, pricing, promotion, and distribution of ideas,
goods, services to create exchanges that satisfy individual and
organizational goals.
American Marketing Association.
Marketing management is the art and science of choosing
target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior
customer value.

6. 2
Simple Marketing System
Communication

7. 3
Marketing is the sum of all activities that take you
to a sales outlet. After that sales takes over.
Marketing is all about creating a pull, sales is all
about push.
Marketing is all about managing the four P’s –

product

price

place

promotion

8. 4
Sales-
Trying to get the customer to want what
the company produces.
Marketing
Trying to get the company produce what
the customer wants.
(Core Concepts of Marketing)
Based on:

Needs, Wants, Desires / demand

Products, Utility, Value & Satisfaction

Exchange, Transactions & Relationships

Markets, Marketing & Marketers.

Need – food ( is a must )

Want – Pizza, Burger, French fry's(translation of
a need as per our experience )

Demand – Burger ( translation of a want as
per our willingness and ability to buy)

Desire – Have a Burger in a five star hotel.

9. 5
RESEARCH METHODOLOGY
A.SAMPLING METHODOLOGY:
Sample Size-
Sample unit-
Sampling area-
B. DATA COLLECTION:

Primary data has been used by me in the form of
Questionnaire & Observation, which are the two basic
methods of collecting primary data, which suffices all
research objectives.

Secondary data sources like catalogue of the
company, product range book of the company & various
internet sites such as google.com have been used.

10. 6
OBJECTIVES OF THE STUDY
The Primary Objective is the data that is
collected first hand and not available
The Secondary Objectives of this study were to identify:
1.
To know about the consumer preference level
associated with different mobile phones.
2.
To find out the consumer satisfaction towards the
various mobile phones.
3.
Factors that influence decision-making in purchasing a
mobile phone.

11. 7
SAMPLE SIZE
QUESTIONARE: 01
Which smart phone are you using?
A: Samsung
B: Oppo
C: Mi
D:Moto
E:I Phone
F:Others
Brand Code Number Of People
Samsung A 17
Oppo B 14
Mi C 9
Moto D 13
I Phone E 10
Others F 11
Total 74

12. 8
SAMPLE SIZE
QUESTIONARE:02
What important feature you keep in mind before selecting a smart
phone ?
A:Brand
B:Features
C:Camera Quality
D:Work And Design
Brand Code Number Of People
Brand A 17
Features B 14
Camera Quality C 9
Work And Design D 13
Total 74

13. 9
SAMPLE SIZE
QUESTIONARE: 03
How much are you willing to spend on mobile phone?
A: Less than 5000
B: 5000-15000
C: 16000-30000
D: 31000-50000
E: 51000-70000
Cost Code Number Of People
Less Than 5000 A 16
5000-15000 B 24
16000-30000 C 20
31000-50000 D 11
51000-70000 E 3

14. 10
SAMPLE SIZE
QUESTIONARE: 04
What size you prefer your screen to be ?
A:Small(1.0- 2.4) Inch
B: Medium (2.5-3.5)Inch
C:Large (3.6-4.4)Inch
D:Extra Large (5.0-5.5)Inch
Screen Size Code Number Of People
Small(1.0- 2.4) Inch A 12
Medium (2.5-3.5)Inch B 21
Large (3.6-4.4)Inch C 24
Extra Large (5.0-
5.5)Inch
D 17

15. 11
SAMPLE SIZE
QUESTIONARE: 05
Is the design of mobile phone important for you ?
A: Very Important
B:Somewhat Important
C:Neutral
D:Not Important at all
Design Code Number Of People
Very Important A 43
Somewhat Important B 18
Neutral C 7
Not Important at all D 6

16. 12
SAMPLE SIZE
QUESTIONARE: 06
How often do your change your mobile ?
A: Once in 6 Month
B: Once in A year
C: When its damaged
Mobile Change Code Number Of People
Once in 6 Month A 28
Once in A year B 25
When its damaged C 21

17. 13
SAMPLE SIZE
QUESTIONARE: 07
Have you ever thought about negative effects of mobile phone?
A :YES
B: NO
Negative effect Code Number Of People
YES A 69
NO B 5

18. 14
SAMPLE SIZE
QUESTIONARE: 08
Would you classify internet as an important part of mobile phone ?
A:YES
B:NO
Internet Code Number Of People
YES A 72
NO B 2

19. 15
SAMPLE SIZE
QUESTIONARE: 09
Please specify your satisfaction level with the current phone you are
using?
A: Highly Satisfied
B:Satisfied
C:Neutral
D: Dissatisfied
E: Highly Dissatisfied
Usage Code Number Of People
Highly Satisfied A 19
Satisfied B 22
Neutral C 16
Dissatisfied D 8
Highly Dissatisfied E 8

20. 16
Suggestion:
Positives of cell phones
Communication:
The very first positive point of mobile phones is communication. With mobile phones
you can communicate with anyone from anywhere at any time. Now days, the
smartphones which are coming are small in size and light in weight which makes it
very easy to carry them. You don’t need to sit beside the receiver as your mobile
phone is not attached with anything.
Entertainment:
Mobile phones have become a source of unlimited entertainment. The things which
we never thought would be present in a mobile phone are now possible. Smartphone
have come into existence which not only help you in making calls but also help you to
stay entertained by allowing you to play games, listen to music and do lots of other
stuff
Beneficial in studies:
If you are using a smartphone, you can take advantage of it in your studies or your
business. The smartphones which come with Android, Apple iOS and Windows Phone
operating system come with educational apps which can be used while you are in
college. If you are into business you can install applications like Skype which will help
you in communicating with your clients on the go.
Negative impact of cell phones:
Let’s have a look at negative impact of cell phones.
Bad impact on studies:
It is true that mobile phones can help students in studies but only if they use them
wisely. Most of the students become additive to mobile phones and are found playing
games, chatting with their friends and watching movies and other stuff. If students
are busy keeping their eyes on their mobile phones at all times they won’t get time
for studying which would lead to poor grades.
Heath issues and accidents:
Mobile phones lead to a lot of accidents. A lot of people do their daily work, drive
while taking on mobile phones. There is high risk of accident if you are talking on the
mobile phone and driving as you are giving your half attention to the mobile call and
are having half attention on the road.Research studies have also claimed that mobile
phones have a negative impact on health of an individual. If you are using mobile
phone for long hours daily it might lead to serious health issues.

21. 17
Conclusion :
Conclusion 1: The best brand is samsung and second Oppo as compared to the
other 5 brands.
Conclusion 2:The most importhant feature in selecting the mobilephones is brand
and features and later the work desing comes .
Conslusion 3: The maximum people are wiling to spend according ti my data is
5000-15000 and verl less people with 51000-70000.
Conclusion 4:Screen size is preffered mostsly is large and some poeople extra
large .
Conclusion 5: The design of the mobile phone most importhant in selecting
Conclusion 6: With the majority of people change in 6 months and second most is
in a year .
Conclusion 7: Aas the maximum usage of mobile phone in the current world , still
people thaought about its negative effects .
Conclusion 8: Internet undoubltly the best feature of the mobile phone .
Conclusion 9: Maximum people are satisfied with the current phone they are
using .

22. 18
Bibliography :
1: Google
2:Customer Based Marketing Survey .
3:Research Paper .
4:Offline Thesis