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Nokia final one


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Nokia final one

  1. 1. Nokia Presented by : Ravinder Kunwar Ajinkya Mhatre Omprakash Dinesh Patangrao Shamim shaikh Kiran shirke
  2. 3. <ul><li>Nokia Corporation is a Finland based multinational company </li></ul><ul><li>Headquarter -- Keilaniemi, Espoo , city neighboring Finland's capital Helsinki. </li></ul><ul><li>CEO -- Olli-Pekka Kallasvuo </li></ul><ul><li>Chairman -- Jorma Ollila </li></ul><ul><li>Founder -- Fredrik Idestam in 1865 . </li></ul><ul><li>Nokia started as a pulp, rubber and cable manufacturer </li></ul>
  3. 4. NOKIA Company logo, 1966. The NOKIA &quot;arrows&quot; logo before its Connecting People logo. &quot;Connecting People&quot; slogan, invented by Ove Strandberg.
  4. 9. What would the company like to achieve? A good vision is meant to stretch a company by articulating an ambitious but attainable future state. The Vision Statement What would the company like to achieve? A good vision is meant to stretch a company by articulating an ambitious but attainable future state. Nokia is the world’s largest manufacturer of mobile phones and operates with a simple but powerful vision: “If it can go mobile, it will!”
  5. 11. <ul><li>What is it that the company does? </li></ul><ul><li>What is the companies business? </li></ul><ul><ul><li>Who is being satisfied (what customer groups)? </li></ul></ul><ul><ul><li>What is being satisfied </li></ul></ul><ul><ul><li>(what customer needs)? </li></ul></ul><ul><ul><li>How customer needs are being satisfied </li></ul></ul><ul><ul><li>(by what skills, knowledge, or distinctive competencies)? </li></ul></ul><ul><li>A company’s mission is best approached from a customer-oriented business definition. </li></ul>
  6. 12. Mission Statement <ul><li>A world where everyone can be connected. </li></ul><ul><li>In 2015, 5 billion people always connected, and 100 </li></ul><ul><li>fold more network traffic. </li></ul><ul><li>It’s a world of experiences, shared experiences </li></ul><ul><li>Grow the number of people using Nokia devices </li></ul>
  7. 13. <ul><li>Nokia is working on future of mobile with their new concept Nokia &quot;Scentsory&quot;. </li></ul><ul><li>This new mobile device uses the sense of smell , sight , hearing , and touch to create a multiscensory environment for the caller. </li></ul><ul><li>Scentsory would be able to detect smells as well as radiate colors, lighting, and temperature of the caller with Dual screens and hidden camera </li></ul>
  8. 14. Time Sales or Profits Growth Maturity Decline Introduction Sales curve The Concept Phones Nokia E- series Nokia Symbian & N- Series Nokia 30 & 40 Series Product life cycle of NOKIA
  9. 15. Nokia Mobile Phones net sales by region Europe & Africa 46% Americas 35% Asia Pacific 18%
  10. 16. <ul><li>World's largest manufacturer of mobile phone since 1998 </li></ul><ul><li>Market share -- 38% in Q2 2009 </li></ul><ul><li>Sales volume 210 million units in 2008 (total market volume 520 million units) </li></ul><ul><li>employed 39,350 people in research and development, representing approximately 31% of the group's total workforce </li></ul>
  11. 17. <ul><li>Number of mobile subscribers in INDIA has crossed the 250 million mark. </li></ul><ul><li>Mobile phone production in India was expected to grow from 51 million units to 110 million units by 2011. </li></ul><ul><li>Handset Market Share </li></ul><ul><li>Nokia: 49.5% </li></ul><ul><li>Sony: 10.1% </li></ul><ul><li>Samsung: 12% </li></ul><ul><li>Motorola: 9.9% </li></ul><ul><li>Others: remaining </li></ul>
  12. 18. <ul><li>Focused on Handset Manufacture only </li></ul><ul><li>Enhance Product Portfolio </li></ul><ul><li>Increase Distribution Channels </li></ul><ul><li>Adjust Preferences for specific markets </li></ul><ul><li>Customer Satisfaction </li></ul><ul><li>Focused on Replacement </li></ul><ul><li>Increase Commitment to Emerging Market </li></ul><ul><li>Improve Collaboration on Designs </li></ul><ul><li>Ensure Accountability and Quality </li></ul><ul><li>Aggressive Pricing </li></ul>
  13. 19. <ul><li>  </li></ul><ul><li>Geographic: </li></ul><ul><li>Nokia immediate geographic target is rural India. </li></ul><ul><li>The total targeted population is estimated at 100 million. </li></ul><ul><li>Demographic: </li></ul><ul><li>Male and female. </li></ul><ul><li>Ages 25-50, this is the segment that makes up 80% of the Nokia mobile phone market </li></ul>
  14. 20. <ul><li>Light Users </li></ul><ul><li>Medium Users </li></ul><ul><li>Heavy Users </li></ul>
  15. 22. <ul><li>Price </li></ul><ul><li>Place </li></ul><ul><li>Promotion </li></ul><ul><li>Product </li></ul>
  16. 23. <ul><li>Nokia uses a pricing strategy that best suits the product . </li></ul><ul><li>Market Penetration- Nokia 1100. </li></ul><ul><li>Market Skimming- N-95 . </li></ul><ul><li>Hence, The Strategy which was used for N-Series & E-Series was Market Skimming. </li></ul>
  17. 24. P1 P2 P3 Price/Cost Time Period / Units Produced Experience Curve T1 T2 <ul><ul><li>T3 </li></ul></ul>
  18. 25. <ul><li>Nokia has opened its retail outlet ‘Nokia Priority’ as well as many authorized dealers at various places. </li></ul>Consumer Manufacturer Dealer PLACE
  19. 26. <ul><li>AIDA in Nokia – : </li></ul><ul><li>A – Attention : attract the attention of the customer. </li></ul><ul><li>I – Interest : raise customer interest by demonstrating features, advantages, and benefits. </li></ul><ul><li>D – Desire : convince customers that they want and desire the product or service and that it will satisfy their needs. </li></ul><ul><li>A – Action : lead customers towards taking action and/or purchasing. </li></ul>
  20. 27. <ul><li>Discounts are provided to online Nokia purchasers through Nokia discount coupons or coupon codes </li></ul><ul><li>Commission is also provided to retailers on the sale of every Nokia cell phones and accessories. </li></ul>Product Promotion… <ul><li>Advertising: Through TV, Sign boards, Bill boards, Radio, Newspaper, Broachers, Posters, Dummies and display stands </li></ul>
  21. 28. <ul><li>Nokia has strong PR. They keep on doing some or the other new events, programmes and publicity, so as to keep up with the brilliant image of the company and also to enhance the brand equity. </li></ul><ul><li>Direct Marketing : </li></ul><ul><li>Nokia does not perform Direct Sales activities on its official website </li></ul><ul><li>Nokia use DEMO style of Direct Marketing. </li></ul><ul><li>Nokia does not use Direct Mail or Telemarketing styles of Direct Marketing . </li></ul>Public Relations ( PR )…
  22. 29. <ul><li>During 2007, 15,000 ton packaging material has been saved by using smaller packaging. </li></ul><ul><li>Nokia have reduced the amount of printed material inside the box, </li></ul><ul><li>In 2007 Nokia began to increase the level of recycled content </li></ul>Packaging… <ul><li>Packaging is important because it protects products as they make their way from factory to customers. </li></ul><ul><li>Attractive, Good & Secure Packing </li></ul>
  23. 30. <ul><li>Branding Decisions : </li></ul><ul><li>Nokia follows Umbrella branding “N Series” & “E Series” </li></ul><ul><li>Logo shows their brand personality </li></ul><ul><li>Nokia focused on building customer, relationship and trust </li></ul><ul><li>Building friendship and trust is the heart Nokia brand </li></ul>Nokia built its brand with high-end multimedia handsets for upscale buyers and low-priced phones for emerging countries. Branding…
  24. 31. <ul><li>Nokia’s key quality targets are: </li></ul><ul><li>For Nokia to be number one in customer and consumer loyalty . </li></ul><ul><li>For Nokia to be number one in product leadership . </li></ul><ul><li>For Nokia to be number one in operational excellence . </li></ul>Quality is at the heart of Nokia’s brand promise, very human technology . Quality…