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A little bit about Michelle


 Tecnomatix Tecnologies
 Now part of Siemens PLM
 (Product lifecycle management)

 Robotics and Automation Planning solution
 to develop robotic and automated
 manufacturing systems. The software
 addresses multiple levels of robot simulation
 and workcell development, from single robots
 and stations to complete lines and zones.
An a bit more ...
 Japan 3.5 years – projects for
    Toyota, Mazda, Nissan


 France/Europe 2 years – BMW, VW, Renault
 Detroit/USA 4 years – Ford , GM, Dell, Freightliner
 Vancouver – IT Project Manager in TELUS
 Real Estate Investor - Built more then 10 websites for
  my own businesses
 Since the beginning of 2011: Castillo Media Group
About Castillo Media Group
 Mission: To educate business owners about today’s
  online marketing technology so that they can make
  smart and educated decisions when going online.
 We allow business owners to have as much control
  on their website as they want:
   Build you own website training
   We build the website and the business owner maintains
    it
   Maintenance and support for WordPress websites
What is WordPress (Wikipedia)
    WordPress is an open source Content Management System
    (CMS), often used as a blog publishing application,
    powered by PHP and MySQL.
    It has many features including a plug-in architecture and a
    template system.
   WordPress is used by over 14.7% of Alexa Internet's "top 1
    million" websites and as of August 2011 powers 22% of all
    new websites
   WordPress is currently the most popular CMS in use on the
    Internet.
   13 Million downloads
   25 Million installations
Why Wordpress
 WordPress is very popular. This means you can find
    everything you need quickly
   Wordpeess functionality can be expanded or
    customized using plugins, which are add-on software
    modules. There are thousand of FREE plugin that can
    do anything you need.
   Search Engine Friendly
   You are in control
   Does not vendor-lock you
   Easy to outsource required changes
What can you do with WordPress
 Blogs: http://www.themarthablog.com/
 Video Blogs: tv.winelibrary.com/
 Business websites: http://pilieventplanning.com/
 Online Magazines: www.vancouverlatino.com/
 Membership Sites: www.paleoplan.com/
 Online store: www.australian-bodycare.net
 Community Websites: http://vizthink.com
 Squeeze Pages: bcdiscountrealestate.com/
 Mashable
Setting Up your First WordPress website



           Sign up for                                      Add
 Acquire    Hosting                                       Content:
                          Install    Install    Basic       Post,     Add       Add
 Domain      Point                   Theme     settings    Pages,    Plugins   Widgets
                         WordPress
  Name     Domain to                                        Pics,
            Server                                         Videos
Domain Names
 The dumbest domain ever
     to-move-on.com
 What wrong with this name?
           Everything!!!
How to pick a good domain name
 The importance of keywords
    Does anybody use the keyword “to move one”?
    How many?
 Is it easy to say?
 Is it easy to remember?
 Whose slogan is it?
Domain name tools
domize.com – Very quick search, shows domains that
  are available for sale too
domainsbot.com - Gives ideas for domain names using
  keywords
Sibername.com - Canadian Domain Name Registration.
  Their domain name search gives domain name
  suggestions too.
domaintools.com – A variety of tools including a very
  good name suggestion tool
Hosting
Minimum requirements to run a wordpress website are:
 PHP version 5.2.4 or greater
 MySQL version 5.0 or greater
Our additional recommendations:-
 Apache mod_rwerite ( Linux hosting recommended )
 cPanel support – cPanel is a web hosting control panel that provides a
  graphical interface and automation tools designed to simplify the
  process of hosting a web site.
 Server Location – If your business serves a community in a specific
  geographic location, it is recommended that you use a hosting service
  that has servers in your target location. This will help improve your
  SEO ranking in your area.
 Disk space and bandwidth limitation – We recommend you choose
  a hosting plan that is unlimited. These plans are so common and
  affordable, there is no reason you will pick any other option.
Hosting Cont.
 BlueHost A US Based hosting provider that offers an excellent web
  hosting service. Simple signup process. $5.95/month
 HostGator - A US based company that provides Shared, Reseller
  and Dedicated web hosting solutions, designed for both beginners and
  professionals. ( You can use coupon code WPIWINTER25 to get 25%
  discount )


 WestHost - Recommended by WordPress guru Joost          de Valk
Configuring Your Website
 Set up name servers -
 This information is
 typically provided by the
 hosting company

 The information should
 be entered into the
 domain registrant
 database.
cPanel
 Manage email accounts
 Configure domains
 Install and uninstall
  WordPress
 Manage files in a user
  friendly environment
Configure Domain In cPanel



 Your main domain is automatically defines
 If you add more domain to yoour hosting account,
  use AddOn domain
 Sub domains allow you to define domains such as
  members.wordpressinsider.org
Installing WordPress
 Different cPanels may use different software but the
  idea is the same
 Use a unique administrator user name NOT admin
WordPress dashboard
 Login through   <site-url>/wp-admin
Essential Settings
 Setting/General -
Set time zone correctly
 Setting/Permalinks –
the permanent URL to your
Individual posts
It is recommended to use custom
structure :
/%category%/%postname%
Publishing content
 In WordPress, you can write either posts or pages.
 Posts are typically regular blog entries, you write a
  post. Posts automatically appear in reverse
  chronological order on your blog's home page.
 Pages, on the other hand, are for content such as
  "About Me," "Contact Me," etc.
About Categories & Tags
 Each post must have at least one category
 Tags are similar to categories, but they are generally
  used to describe your post in more detail. Using tags is
  optional
Plugins Overview
 Plugins are software
  add-ons that can
  enhance and
  modify the default
  behaviour of
  Wordpress.
 Plugin are installed
  from with the
  WordPress
  Dashboard
 Example - AddThis
Recommended Plugins
 WordPress SEO – On page SEO
 Google Analytics for WordPress – Easy integration
  with Google Analytics
 Contact Form 7 – Simple forms creation
 Defensio – Spam Control
Widgets
 WordPress Widget is like a plugin, but designed to
 provide a simple way to arrange the various elements
 of your sidebar content without having to change any
 code.

 Can use external widget tools
Themes
 There are hundreds of free themes you can choose
  from
 Also , many other cost anywhere between $39~$300
Examples:
   Elegant themes – $39 per 1 year access for 50+ themes
   WooThemes – From $70/3 themes and up
   DirectoryPress - $79
   FlexSqueeze - $127
Want to learn more?
Join us for a Build your own website where we take you step
  by step through the process of setting your website.

  Cost: $347+HST ( or 3 instalments of $127+HST each )

Included:
 One year Free Hosting with HostGator - value: $95
 3 Beautiful WordPress Premium themes – value: $40
 Premium WordPress Plugins – value: $105
 One year WordPressInsiderClub membership Value: $59
Special Offer for Webinar
Participants

        10% discount: $312.3 + HST
       Valid until Friday Jan 13 at 5PM PST



 wordpressinsider.org/webinar-special-offer
Questions ????
Connect With Me:
Email: Michelle@CastilloMediaGroup.com
LinkedIn
Twitter: @MichelleCasti
Facebook/WordPressInsider

Website: WordPressInsider.org

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Introduction to WordPress

  • 1.
  • 2. A little bit about Michelle Tecnomatix Tecnologies Now part of Siemens PLM (Product lifecycle management) Robotics and Automation Planning solution to develop robotic and automated manufacturing systems. The software addresses multiple levels of robot simulation and workcell development, from single robots and stations to complete lines and zones.
  • 3. An a bit more ...  Japan 3.5 years – projects for Toyota, Mazda, Nissan  France/Europe 2 years – BMW, VW, Renault  Detroit/USA 4 years – Ford , GM, Dell, Freightliner  Vancouver – IT Project Manager in TELUS  Real Estate Investor - Built more then 10 websites for my own businesses  Since the beginning of 2011: Castillo Media Group
  • 4. About Castillo Media Group  Mission: To educate business owners about today’s online marketing technology so that they can make smart and educated decisions when going online.  We allow business owners to have as much control on their website as they want:  Build you own website training  We build the website and the business owner maintains it  Maintenance and support for WordPress websites
  • 5. What is WordPress (Wikipedia) WordPress is an open source Content Management System (CMS), often used as a blog publishing application, powered by PHP and MySQL. It has many features including a plug-in architecture and a template system.  WordPress is used by over 14.7% of Alexa Internet's "top 1 million" websites and as of August 2011 powers 22% of all new websites  WordPress is currently the most popular CMS in use on the Internet.  13 Million downloads  25 Million installations
  • 6. Why Wordpress  WordPress is very popular. This means you can find everything you need quickly  Wordpeess functionality can be expanded or customized using plugins, which are add-on software modules. There are thousand of FREE plugin that can do anything you need.  Search Engine Friendly  You are in control  Does not vendor-lock you  Easy to outsource required changes
  • 7. What can you do with WordPress  Blogs: http://www.themarthablog.com/  Video Blogs: tv.winelibrary.com/  Business websites: http://pilieventplanning.com/  Online Magazines: www.vancouverlatino.com/  Membership Sites: www.paleoplan.com/  Online store: www.australian-bodycare.net  Community Websites: http://vizthink.com  Squeeze Pages: bcdiscountrealestate.com/  Mashable
  • 8. Setting Up your First WordPress website Sign up for Add Acquire Hosting Content: Install Install Basic Post, Add Add Domain Point Theme settings Pages, Plugins Widgets WordPress Name Domain to Pics, Server Videos
  • 9. Domain Names  The dumbest domain ever to-move-on.com  What wrong with this name? Everything!!!
  • 10. How to pick a good domain name  The importance of keywords  Does anybody use the keyword “to move one”?  How many?  Is it easy to say?  Is it easy to remember?  Whose slogan is it?
  • 11. Domain name tools domize.com – Very quick search, shows domains that are available for sale too domainsbot.com - Gives ideas for domain names using keywords Sibername.com - Canadian Domain Name Registration. Their domain name search gives domain name suggestions too. domaintools.com – A variety of tools including a very good name suggestion tool
  • 12. Hosting Minimum requirements to run a wordpress website are:  PHP version 5.2.4 or greater  MySQL version 5.0 or greater Our additional recommendations:-  Apache mod_rwerite ( Linux hosting recommended )  cPanel support – cPanel is a web hosting control panel that provides a graphical interface and automation tools designed to simplify the process of hosting a web site.  Server Location – If your business serves a community in a specific geographic location, it is recommended that you use a hosting service that has servers in your target location. This will help improve your SEO ranking in your area.  Disk space and bandwidth limitation – We recommend you choose a hosting plan that is unlimited. These plans are so common and affordable, there is no reason you will pick any other option.
  • 13. Hosting Cont.  BlueHost A US Based hosting provider that offers an excellent web hosting service. Simple signup process. $5.95/month  HostGator - A US based company that provides Shared, Reseller and Dedicated web hosting solutions, designed for both beginners and professionals. ( You can use coupon code WPIWINTER25 to get 25% discount )  WestHost - Recommended by WordPress guru Joost de Valk
  • 14. Configuring Your Website  Set up name servers - This information is typically provided by the hosting company  The information should be entered into the domain registrant database.
  • 15. cPanel  Manage email accounts  Configure domains  Install and uninstall WordPress  Manage files in a user friendly environment
  • 16. Configure Domain In cPanel  Your main domain is automatically defines  If you add more domain to yoour hosting account, use AddOn domain  Sub domains allow you to define domains such as members.wordpressinsider.org
  • 17. Installing WordPress  Different cPanels may use different software but the idea is the same  Use a unique administrator user name NOT admin
  • 18. WordPress dashboard  Login through <site-url>/wp-admin
  • 19. Essential Settings  Setting/General - Set time zone correctly  Setting/Permalinks – the permanent URL to your Individual posts It is recommended to use custom structure : /%category%/%postname%
  • 20. Publishing content  In WordPress, you can write either posts or pages.  Posts are typically regular blog entries, you write a post. Posts automatically appear in reverse chronological order on your blog's home page.  Pages, on the other hand, are for content such as "About Me," "Contact Me," etc.
  • 21. About Categories & Tags  Each post must have at least one category  Tags are similar to categories, but they are generally used to describe your post in more detail. Using tags is optional
  • 22. Plugins Overview  Plugins are software add-ons that can enhance and modify the default behaviour of Wordpress.  Plugin are installed from with the WordPress Dashboard  Example - AddThis
  • 23. Recommended Plugins  WordPress SEO – On page SEO  Google Analytics for WordPress – Easy integration with Google Analytics  Contact Form 7 – Simple forms creation  Defensio – Spam Control
  • 24. Widgets  WordPress Widget is like a plugin, but designed to provide a simple way to arrange the various elements of your sidebar content without having to change any code.  Can use external widget tools
  • 25. Themes  There are hundreds of free themes you can choose from  Also , many other cost anywhere between $39~$300 Examples:  Elegant themes – $39 per 1 year access for 50+ themes  WooThemes – From $70/3 themes and up  DirectoryPress - $79  FlexSqueeze - $127
  • 26. Want to learn more? Join us for a Build your own website where we take you step by step through the process of setting your website. Cost: $347+HST ( or 3 instalments of $127+HST each ) Included:  One year Free Hosting with HostGator - value: $95  3 Beautiful WordPress Premium themes – value: $40  Premium WordPress Plugins – value: $105  One year WordPressInsiderClub membership Value: $59
  • 27. Special Offer for Webinar Participants 10% discount: $312.3 + HST Valid until Friday Jan 13 at 5PM PST wordpressinsider.org/webinar-special-offer
  • 29. Connect With Me: Email: Michelle@CastilloMediaGroup.com LinkedIn Twitter: @MichelleCasti Facebook/WordPressInsider Website: WordPressInsider.org

Editor's Notes

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