The document outlines a 7-step formula for launching an online presence quickly. The steps include: 1) preparing content, 2) creating a lead magnet, 3) designing visual elements like colors and fonts, 4) building a website using WordPress, 5) adding content like blog posts, 6) integrating an email marketing service, and 7) launching the website. The document provides guidance and examples for each step, with a focus on using tools like WordPress and Thrive Themes to efficiently build an online presence centered around one's expertise.

1. THE 7 STEPS FORMULA
TO LAUNCHING
YOURSELF ONLINE
FAST
Presented by: Michelle Castillo
Live Webinar
May 30, 2017

2. Who is Michelle

3. About Michelle
Tecnomatix Technologies
Now part of Siemens PLM (Product lifecycle
management)
Robotics and Automation Planning solution to
develop robotic and automated manufacturing
systems. The software addresses multiple levels
of robot simulation and workcell development,
from single robots and stations to complete lines
and zones.

4. An a bit more ...
 Japan 3.5 years – projects for
Toyota, Mazda, Nissan
 France/Europe 2 years – BMW, VW, Renault
 Detroit/USA 4 years – Ford , GM, Dell, Freightliner
 Vancouver – IT Project Manager in TELUS until Sept
2008

5. My Real Estate Investor Life
 Sending letters to
thousands of people
 Knocking on doors
 Hanging plastic ads on
phone poles
 Advertising on craigslist

6. This when I discovered
WordPress
 I was really excited
 I have decided to teach other people how to
build websites – this when I founded the
WordPressInsider meetup, which is 2011
 With time I discovered that building pretty
website is not enough

7. Today
 President & CEO - SpotOnDigitalMarketing
 We do Website development, SEO, Sales
funnels, membership websites,
eCommerce websites, AdWords.

8. My 2017 mission
To help 100
entrepreneurs launch
themselves online

9. Launch yourself online
?
What does that mean ?

10. When your business is YOU
 Expert
 Coach
 Consultant
 Speaker
 Author

11. When you are your brand
Your website needs to:
 Show off YOUR expertise
 Be YOUR voice
 Help you build rapport with
your potential clients

12. Why FAST ?
“Procrastination is like
a credit card: it’s a lot of
fun until you get the
bill.”
~ Christopher Parker

13. Why FAST ?
Testing is the best way
to learn and advance

14. Let’s look at few
examples

20. What is common to all these home
pages?
 Have a picture or a video of the business
owner
 Marketing message
 Offer a Free Gift
 Have logos of clients, partners

21. The 7 steps
1. Prepare your content
2. Create a Lead Magnet
3. Visuals: Colors, fonts, images
4. Build your website
5. Add content
6. Integrate with email marketing
7. Launch

22. Step #1
Preparing your
Content

23. List of pages you will want on your
website
 Home page
 Testimonials/case studies
 Blog
 Services pages – Ideally a separate page
for each service
 About
 Frequently Asked Questions
 Contact Page

24. Here is a good
exercise that you
can go through to
start writing better
copy

25. AFTERBEFORE
“A great sales message simply articulates
the shift (a.k.a. transformation) from the
‘BEFORE’ state to the ‘AFTER’ state…”

26. AFTERBEFORE
Have
Feel
Average
day
Status

27. AFTERBEFORE
Have Ugly tall grass with weeds Beautiful, lush, green, weed free,
lawn
Feel Frustrated, tired Great. Get to enjoy your Saturday
Average
day
Go to garage , no gas in lawn
mower. Finds out there no gas
can in empty. Need to go and
buy…
Wake up whenever you want, sitting
in the yard looking at your beautiful
lawn
Status Ordinary person King of the castle, admired by
neighbors
Example: Landscaping/Lawn service company

28. Once you have
identified your market
“ideal after” you can
craft your marketing
message

29. Marketing message - example
Tim Ferris: “If you could 10x your per-hour
output...how would your life and business
change?
Frank Kern: The Most Dependable And
Consistent Way To Generate Wealth IS TO
TURN ADVERTISING
INTO PROFIT.

31. An important part of
your website
The Blog

32. Coming up with ideas for you blog
posts
 Industry discussion forums
 LinkedIn groups
 quora.com
 AnswerThePublic.com
 BuzzSummo.com

33. AnswerThePublic.com
(used together with Keyword Everywhere Chrome Extension)

34. BuzzSummo

35. Want to do more?
$1 Trial >> Content Marketing Mastery

36. Step #2
Develop Your Lead
Magnet ( Free gift )

37. Most sales won’t occur on
the first visit, so you must
convert visitors into a
subscribers so that you
have the ability to
followup.…

38. Just because you have a
great product or a service
that matches exactly what
people need doesn’t mean
that they want it from you.

39. This is what most websites do

40. Your customers want to
date first.
You need to develop
relationships in small steps
…

41. What is a lead magnet
A Lead Magnet is an
irresistible bribe that
gives a specific chunk
of value to a prospect in
exchange for their
contact information

42. You MUST speak to a
SPECIFIC problem or desired
end result
Important

43. Important

44. Great lead magnets Make a SPECIFIC Promise
 Give a SPECIFIC Example
 Offer a SPECIFIC Shortcut
 Answer a SPECIFIC
Question
 Deliver a SPECIFIC
Discount

45. Make a specific promise

46. A lead magnet doesn’t have to be long or
complicated

47. Lead Magnet does not have to be a “Free
Report”

48. Lead Magnet Examples

49. Lead Magnet Types
 Report/Guide
 Toolkit/Resource List
 Software Download/Trial
 Quiz/Survey
 Cheat Sheet/Handout
 Video Training
 Discount/Free Shipping
 Assessment/Test

50. Want to do more?
$1 Trial >> Customer Value Optimization Specialis

51. Step #3
Get the visual
aspect ready

52. COLORS
 Colors make a big difference……
 The color theory …
 Tools:
 Paletton.com
 Adobe Color
 Contrast Ratio is a tool that lets you test the
readability of text in different color schemes.

53. Color Inspiration
 http://design-seeds.com/
 https://designschool.canva.com/blog/100-color-
combinations/
 Pictaculous - an app that generates a color
scheme for you based on five primary colors from
a photo that you upload to the program.

54. Other websites
 Color Picker – ColorZila extension for Chrome
& FireFox

55. Free Photo Resources
 Unsplash – Free high quality photography, our personal favorite.
 Flickr Creative Commons — You can find great images here. The
usage conditions vary, but you generally need to give credit to the
photographer.
 FreeImages.com — An excellent free resource. You may have to do
some digging on the site for quality images.
 Wikipedia Commons — You’re free to use any images or media on
Wikipedia.
 Ask permission — It doesn’t hurt to ask your favorite photographers.
You’ll have more luck with this if you provide credit and have site
traffic.

56. Image Editing
 Make sure to resize images so that they load
fast.
 Cut/Resize images to have same size when
used in similar or proximate locations on the
website.
 Image editing
 https://www.sumopaint.com/
 Gimp

57. Image Editing
 Make sure to resize images so that they load
fast.
 Cut/Resize images to have same size when
used in similar or proximate locations on the
website.
 Image editing
 https://www.sumopaint.com/
 Gimp

58. Getting Help

59. Getting Help – UpWork.com
Image touch ups needed
I have an image of stone and grass which is the entrance
of a client business. Need to be made cleaner and nicer
looking.

60. Getting Help – UpWork.com
Clean background of 111 product pictures
I have 111 products pictures with various
backgrounds. ( Mostly shades of grey). I need the
background of these images to be cleaned and
made white so that only the product shows.
I will send few samples to qualified applicants
$20

61. Getting Help
Image touch ups needed

62. About Fonts
2013, acclaimed filmmaker
and author Errol Morris ran
a bold experiment.
More users found the
passage believable when it
was printed in.
Which one do you think it
is?

63. Fonts – what needs to be
considered
 Font type
 Size
 Line spacing
Source: http://marketingland.com/everything-need-know-
fonts-conversion-optimization-100113

64. Each font type evokes different
emotions

65. Getting Fonts Inspirations
 Beautiful Web Type -http://hellohappy.org/beautiful-web-
type/
 Google Type - http://femmebot.github.io/google-type
 Font Pair - http://fontpair.co

66. Step #4
Build your website

67. What is WordPress?
 It is a web publishing tool that takes
care of the behind-the-scenes
technical stuff you need to run a
website.
 It is a Content Management System

68. WordPress powers more
then 25% of the web

69. Why use WordPress
 It is (almost) free
 You don’t have to be a coding expert
to use it
 You can put up a website in a matter
of hours

70. Why WordPress - More
 Because it is very popular you can find
everything you need quickly.
 Easy to outsource
 Does not vendor-lock you
 Offer affordable of-the-shelf solutions
to sophisticated functionality.

71. Setting Up your First WordPress
website
Acquire
Domain
Name
Sign up for
Hosting
Point
Domain to
Server
Install
WordPress
Install
Theme
Basic
settings
Add
Content:
Pages,
Pics,
Videos
Add
Plugins
Refine

73. My top 6 plugin
 Yoast SEO – Free
 Local SEO for WordPress by Yoast– Premium
 Gravity Forms – Premium
 WP-SpamShield Anti-Spam – Free
 W3 Total Cache (Speeding Up WordPress) –
Free
 BackupBuddy - Premium

74. Step #5
Add content

75. WordPress Themes
As of today there are
2494 (up from 24612
weeks ago ) FREE
themes in the
WordPress.org!!!

76. Page Builders
 Beaver Builder ( $99USD ~ $399USD/year)
https://vimeo.com/122546221
 Divi ( $89USD/year or $249USD/lifetime )
 Thrive Themes & Thrive Page Builder
 $49USD+$67USD/year for a single site ( No need to
keep on paying if you are OK with what you have.)
 $228USD/year for the entire suite single site
 $588USD/year – Agency license for the entire suite

77. Introducing ThriveThemes

78. Thrive Content Builder & Landing
Pages
“The Ultimate Click-to-
Edit Front End Builder
for Your Website”

79. Thrive Leads

80. Thrive Ovation - All-In-One Testimonial
Plugin

81. Thrive Quiz Builder-Create Stunning Quizzes in Seconds

82. Home page example

83. Home page example

84. Home page example

85. Step#6
Integrate with an
email marketing
service

86. Large Selection of Services to choose
from
Active Campaign, AWeber,
Constant Contact, ConvertKit,
Campaign Monitor, Drip,
GetResponse, InfusionSoft,
Mailchimp, Mad Mimi, Mail Poet,
and Sendy

87. I LOVE ActiveCamapign

88. 2 Step opt-in form
Create a 2-step signup process by adding
buttons or links that open a
lightbox on click.

89. Popup Lightbox

90. Connecting your website
with the email marketing
service
Step #6

91. Optin Widget

92. Slide in
Less intrusive than a popup, but almost equally
attention grabbing, this form slides into view from
the corner.

93. "Sticky" Ribbon
Shows at the top of the screen and remains
"sticky" as the visitor scrolls down the page.

94. Step #7
Launching Your
Website

95. Do you need help?

96. The Digital Client
Attraction Project

97. “Done with you” program
never seen before

98. The details
 Starting July 5 – 4 weeks
 2 Live webinar a week, all recorded
 Checklists, resources, email access to
Michelle
 Members portal with access to all webinars
 Everything to ensure your success
 Thrive theme installation ( $288USD )

99. Cost ( Valid until May 31st at
11:59PM)
$997
Only for the next 24 hrs
$598
Or 3 x $211

100. Bonuses
1. Full installation of all Thrive Themes tools :
$390CAD
2. Premium plugins – BackupBuddy and Gravity
Forms Value : $160CAD
3. First 3 get 3 month access to Digital Marketer
HQ - $390 CAD
TOTAL OF $940 CAD

101. Signup
http://bit.ly/2017dca