Social media mastery google+ presentation

@MichelleCasti +MichelleCastilloVancouver

Google+ is a Social Network
Google+ is an Identity
service
Google+ is Google

 LikeTwitter - Users are able to follow anybody that
they want to without requiring their target to accept a
‘friend request’.
 Like Facebook - Users are able to post rich content
and detailed status updates to their profile and have
this content show up in other user’s newsfeeds
 Unique to Google+, Circles - allow users to create
custom groups of people that they would either like to
receive updates from or send updates to.
 Many more features such as hangouts, events,
business pages, communities

+1s (Likes)
Shares
Comments

 Launched by Google in June 2011
Feb 2014 Stats
 Google+ is home to over 1 billion registered
users, (Facebook's 1.19 billion).
 Over 540 million Google+ users visit their
profiles every month to share photos, update
their statuses, post comments, and more.
 +1 button is being clicked over 5 billion
times a day across the web.

 Google+ integral part of the very infrastructure of
almost all of Google’s online products and services.
 Google+ is the centerpiece of a broader strategy to
create a unified profile for each person who uses any
of Google’s online products which will allow Google
to deliver more targeted advertising, which is highly
profitable for Google.

 Google Places/Maps is now part of
Google+
 YouTube comments integrated with
Google+
 Google AdWords - social extension

“..my general rule is that people have a lot of free time and
people are on the Internet, there are people who do really
really evil and wrong things on the Internet, and it would
be useful if we had strong identity so we could weed
them out. I’m not suggesting eliminating them, what I’m
suggesting is if we knew their identity was accurate, we
could rank them.Think of it like an identity rank.”
~Eric Schmidt in the Edinburgh IntlTV Festival
on August 28th, 2011 (Nov 7 2011 - SEO by
Sea)

 The idea -When signed in with Google+,
you’ll find personal results and profiles of
people you know or follow.

@MichelleCasti
+MichelleCastilloVa
ncouver

 You need to develop you network in Google+
so when people search for your services they
find you thanks to your friends
 This is new word-of-mouth marketing”

 Google+ Pages provide businesses, products, brands,
and organizations with a public identity and presence on
Google+
 Pages can for the following categories:
 Storefront
 Service Area
 Brand

 Google+ Pages interact in the Google+ world similar
to the way that regular Google+ profile owners do -
they can
 Add people to circles (This is relatively new, might not
last)
 Share things in Google+
 +1 comments and photos
 Connect to its ownYouTube channel
 Create and join Hangouts

 Personal profile must be for people
and Google is very strict about it
 You can have as many pages as you
want
 A page can be managed by several
managers

 If you already use Gmail you practically have
a Google+ account
 Otherwise go to plus.google.com and create
your account.

Add a good
headshot picture
Add relevant keywords
to Introduction,
Employment,
Education or
Places lived
Include hyper links Link your profile to
Your website(s) -
(Under “contributor to

YourTag Line
Employment
Location

 Circles let you group people and pages
together based on how you think of them
 Circling is a one way relationship like follow
inTwitter.
 Can be used for both listening and talking
 Other people cannot see your circles names
 You can circle up to 5000

 Create a circle of people who post content
that is relevant to your business.
 You can choose to see the content of only
one circle on the stream.
 An excellent way to get updated about topics
you are interested in .This is a bit like twitter
but there much more information you can
read right in the stream.
 Engage – Ask questions, comment on post or
Like (+1) posts

 Circles can be used to indicate what piece of
content is shared with who. It is used with
 Posts
 Events
 YouTube sharing
 Hangouts

 The Google+ settings can be found under your Google account settings
(https://www.google.com/settings/plus)
 You can control
 Who can interact with you and your posts
 Choose which profile tabs are shown to visitors
 Chose when to get notified by email or phone when certain events occur

Add photos
Add video
Add event
Add a link

 Tag people or page using + or @
 You can edit after you post
 +1 = “Like”
 To bold text— put *asterisks* around the
word or phrase
 To underline text— put _underscores_ around
the word or phrase •
 To strikethrough text— put— dashes—
around the word or phrase

 When you are
posting content to
specific circle you
can tick a checkbox
that will send an
email to everyone
in this circle and
push a notification
to their phones if
they have this
feature turned on.

 Create both Personal Profile and a Business
Page - Use your personal profile to build and
reinforce your business brand.
 Post your own engaging content - Use
Hashtags to LinkYour Posts to a CertainTopic
 Add Relevant People and Businesses toYour
Circles
 Engage with Other Users In a Meaningful Way
 Use Hangouts On Air to BuildYour Authority
 Create Events and InviteYour Followers

Social media mastery google+ presentation

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Social media mastery google+ presentation