The document discusses setting up digital products and membership sites using WordPress. It provides tips on determining the target audience and content format, structuring courses, promoting products, integrating payment and email tools, setting up member accounts and access controls, and other considerations for building a successful online business.

1. #WordPressInsider @MichelleCasti
fabook.com/WordPressInsider
http://tinyurl.com/wpi-Nov13

2. Why sell digital products online
Generate excellent passive
income
They build your brand and
establish you as an expert
leading to further opportunities
and revenues.
#WordPressInsider @MichelleCasti

3. What is your master plan?
 WHO Will You Target?
 WHAT Solution Will You Offer?
 Frequency – Will you be providing new content
every day? Every week? Every Month?
 Format – Will the content be articles? PDF
Downloads? Videos? Audio Interviews?
Combination?
#WordPressInsider @MichelleCasti

4. What is the structure of your course?
 Publisher module - Publish new content
on a regular basis, much like an online
“magazine”.
 Everything available at once
 Modular Course - A course with several
modules. Members move from one module
to the next based on a set schedule (ex. 1
module per week).
#WordPressInsider @MichelleCasti

5. What is your product?
 eBook
Examples
 Free eBook offered as an incentive for joining your email list
 eBook sold for an $xx
 Video
Examples
 Access to the videos of a recorder seminar
 Set of training videos
 Recorded webinars
 Audio
Examples
 Accesses to past interviews
#WordPressInsider @MichelleCasti

6. What will be your promotion strategy?
Free memberships level
Free trial access to the
paid membership
material
Free eBook
#WordPressInsider @MichelleCasti

7. What are Email Marketing needs
What emails are sent as a result of a
purchase
Would you like to automatically subscribe
customers to a specific list based on what
they purchased?
Will you need to use auto responders in
conjunction with content delivery
#WordPressInsider @MichelleCasti

8. How
 There tens of tools and solutions that work together
with WordPress
 And several none WordPress solutions:
 OntraPort
 InfusionSoft
 Kajabi
 Udemy
 Many more
#WordPressInsider @MichelleCasti

9. Why use WordPress
You are in control
 One time upfront
investment, no monthly fees
Very flexible
#WordPressInsider @MichelleCasti

10. Tools : Plugins
 WishListMemeber – Very mature, has been around for long
 MemberPress – incredibly mature and powerful, without
regular eCommerce
 iThemes Exchange – offers upgrades & downgrades, Stripe
integration & eCommerce
 Paid Memberships Pro – free plugin with tons of additional
free add-ons
 Restrict Content Pro – simple to learn & use, with powerful
integration to Easy Digital Downloads
 WooCommerce – a powerful platform for memberships if you
also need full eCommerce
source: chrislema.com
#WordPressInsider @MichelleCasti

11. Other tools
 Video hosting:
 Vimeo Pro
 Wistia
 Payment Processing
 PayPal
 Stripe
 Authorize.net
 Shopping carts
#WordPressInsider @MichelleCasti

12. The signup process
Page with content
Depends on the membership structure
Thank you page
Can include welcome video, member orientation etc
Payment Processing
Can be on site or on PayPal or in a Shopping Cart env.
Signup form
New member enters basic details and selects payment method
Sales page
Provide benefits of the product, payments options etc
#WordPressInsider @MichelleCasti
Member added to email
marketing system
Various emails are being sent

13. Step for building your website
Basic settings
Define membership
packages/levels or product
Add content and apply
protection rules
#WordPressInsider @MichelleCasti

14. Typical settings
 URL to direct users
to after Login – Could
be a member
dashboard , account
page or any other page.
Can be overwritten on
a product level
 URL to direct
member to after
logout
#WordPressInsider @MichelleCasti

15. Payments
 PayPal
 Stripe – Requires
SSL certificate
 Authrize.net
#WordPressInsider @MichelleCasti

16. Typical settings
 Thank You Page - The page your
members will be shown after they
purchase one of your Products.
 Account Page - Here the member
can update their profile
information, change their password,
view payment histories, and
upgrade/cancel their subscriptions.
 Login Page - Shows a login form
where members can login to your
site and access the content they have
paid for. This page also will show a
forgot password link in case the user
can't remember their password.
#WordPressInsider @MichelleCasti

17. Product Level Settings
 Price
 Billing Type – One time
or recurring
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18. Product Level Settings
#WordPressInsider @MichelleCasti

19. Protection Rules
The main protection type are:
 Protect and entire page so that none-member can not accesses
 Protect part of the content of the page using short codes – This allow us
to show a teaser that entices the visitor to sign up
#WordPressInsider @MichelleCasti
Logged InNot Logged In

20. Signup Form
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21. Groups in MemeberPress
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22. Setting notices
#WordPressInsider @MichelleCasti
 This feature is not depended on the email marketing
system you use

23. Payment processing
 PayPal only
 Direct processing of credit cards - requires a merchant
account and a gateway.
 What currency are you going to use?
 Do you need to charge reoccurring fees?
 Cancelation handling?
 Do you want to offer discounts? Coupons? Trials
#WordPressInsider @MichelleCasti

24. Other considerations
 What happens if somebody tries to access a page that
he/she does not have access to?
 Hiding content methods
#WordPressInsider @MichelleCasti

25. Resources Summary
 MemberPress
#WordPressInsider @MichelleCasti

26. Connect With Me:
Email: Michelle@CastilloMediaGroup.com
LinkedIn
Twitter
Facebook ( Feel Free to Like us  )
Website: WordPressInsider.org