SlideShare a Scribd company logo
INTRODUCTION TO WEB 2.0
Nick Hodge
Professional Geek, Digital Diplomat
Microsoft Australia
nhodge@microsoft.com
http://nickhodge.com/
Slides version 1.1 23-august-2007
Agenda
 Backgrounder
 Web 2.0 phenomenon (or mighty IT hoax?)
 Next steps for your organisation
 This presentation: text on slides,
conversation, demonstration
 Links: in presentation, you can download l8r
Who is Microsoft?
 Founded 1975
 Worldwide organisation
 $51b Revenue; 78,000 employees.
 5-8% are blogging
 More than software on your PC/Servers:
online: http://live.com/ and many, many other
things.
 Live.com: 465 million unique users per month
 Source: http://icanhascheezburger.com/
Who is Nick Hodge?
 MBA ,TechMgmt (2003 LaTrobe Univ)
 Apple+Adobe=11 years
 Including 3 years of sales management
 6 months self-funded sabbatical
 2007: Microsoft:
 Professional Geek (doing)
 Digital Diplomat (explaining my doing)
 http://nickhodge.com/
(sometimes top 100 AU,Technorati.com <50K)
Background
 Web 2.0 is not a new product
 Web 2.0 is not “must beWeb 2.0 compliant” a
check mark
 Web 2.0 is a period of time
 characterised by unique movements,
technologies, philosophies and events, where
promise of the internet democratising
communications takes effect
The Internet
 This is a fundamental re-organising of the
power of to the end user
 Hierarchical vs. Network connection model
 (for end user, read: consumer, customer,
citizen)
History of the Internet
 DARPA: fail-safe communications network
 TCP/IP
 1969 to 1993: research, “RFCs”
 Compare with OSI standardisation process
 1993 to now: commercial
 Online: BBS, CompuServe,AOL predate
 Humans want to communicate
Web 1.0 (1994 to 2001)
 Web browser/server
 Netscape, Internet Explorer
 Windows 95
 Generation-YTheory
 Gold rush to pyrites (fools’ gold)
 Dot-com crash
Legacies of Web 1.0
 Sales and Marketing adoption ofWeb
 Operational efficiencies driven by cost
cutting = ICT
 Flattening of the world, supply chains
 Bandwidth (wired, wireless) investment
 Ref:Thomas L. Friedman, TheWorld is Flat
Environmental Drivers
 Cost of Hosting
 CPU performance
 Maturity of web platforms: eg, ASP.NET
 Customer/client ICT maturity
 Bandwidth increase
 Constant cost reduction cycle
eCommerce is so Web 1.0
 eCommerce is an outdated term
 Based on drivers, all businesses have an
“eCommerce”
 Email, eTax, web site…
 Organisations must now deeply integrate ICT
to further their productivity
 There is a new way of engaging a largely
online community
Keystones of Web 2.0
 The Cluetrain Manifesto
 http://www.cluetrain.com/
 The LongTail
 http://www.thelongtail.com/
 Read/WriteWeb
 http://www.oreilly.com/catalog/wemedia/book/ch
02.pdf
 Folksonomy
 http://en.wikipedia.org/wiki/Folksonomy
Web 2.0 Foundations
 Write and read
 Rewrite, write and read (mashup)
 Authentic voice, augmented conversation
 Weblogging aka Blogging aka Blogs
 Podcasts/Vidcasts
Write/ReWrite/Read Web
 Value of Write is greater than Read
 Comments on Blogs
 http://digg.com/ style voting
 Mashup: ReWrite
 Copyright, IP: (cc) Creative Commons
 http://creativecommons.org/
 Wiki-world
 http://wikipedia.org/
 Or install your ownWiki
Blogging
 ‘log of your life, thoughts’: personal
 Write a blog entry, get comments, get
trackbacks
 Creating read/write community
 Everyone has a voice
Micro-blogging / Chat
 Twitter
 Lifeblogging / Lifestreams
 Chat / Skype
 Phone calls, emails instrusive
 Voice calls over the internet
Demystifying some Technologies
 AJAX
 SOAP, REST
 S+S
 RSS
 <joke>TLAs out of my ASS</joke>
{Micro}commerce
 eBay: anyone can buy and sell
 Reputation based on community (write)
 What is your IP?What is your USP?
 Is it your brand? Is it bounded exclusivity?
Brand, Trust and Risk
 Value of your Brand
 What are people saying about you now?
 Who represents your Brand online?
 What is your “online face?”
 Should you engage online at all?
 How do you engage?
Social Networking
 Tools for connecting groups of people
 Myspace
 Linkedin
 Facebook
 AU: Facebook grew 93% Mid Apr to Jun 07
 Instant Messaging (IM)
 Twitter
 WoW (small note on SecondLife)
Genertional Shift
 Media consumption
 US Newspaper sales, AUTV consumption
 Eyeballs, eyeballs, eyeballs
 Communications methods: online
 Generation-Y / Generation-C
Mobile
 What device are you carrying right now?
 Mobile devices are personal.
 >100% Mobile penetration in Australia
 Mobile devices are a platform
 Social networking on mobiles will drive the
next generation (apps)
Source: presentation by JenniferWilson, Head of Innovation, NineMSN
from http://www.nickhodge.com/blog/archives/2030
Business: Next Steps
 Finding and sustaining your authentic voice in
online conversations
 Honestly engaging in existing conversations
 What is the risk of not investing in your brand
to maintain the trust relationship?
Case Studies
 Wikis
 Blogging
 YouTube
 http://willitblend.com/
 CSIRO:
http://www.youtube.com/watch?v=uwvKGJXvHZA
 Social Networking Backlash
 “deconstructing” the $5b waste:
http://www.acidlabs.org/2007/07/31/on-banning-
social-computing-in-the-enterprise
Final (semi-Random) Thoughts
 You cannot outsource community
engagement
 But you can have your community with you
 Simplify your communications policies
 Give your employees a voice
 Go to the existing community, on their terms
 Online Measurement is more accurate
 Learn from mistakes, correct, continue
Resources I know of…
 Australian Expertise
 DesWalsh: http://www.thinkinghomebusiness.com/
 Technical: http://www.thebitbucket.net/
 Community: http://silkcharm.blogspot.com/
 Usability:
 Web2.0: http://acidlabs.org/
 HR: http://www.specht.com.au/michael/
Thanks
 Nick Hodge
 nhodge@microsoft.com
 http://nickhodge.com/
 http://twitter.com/nickhodge

More Related Content

What's hot

Microblogging
MicrobloggingMicroblogging
Microblogginguday p
 
Web 2.0 for Educators
Web 2.0 for EducatorsWeb 2.0 for Educators
Web 2.0 for Educators
Fleep Tuque
 
Wpd09 Sydney
Wpd09 SydneyWpd09 Sydney
Wpd09 Sydney
virginiachoy
 
PR 475 - Introduction to Interactive PR
PR 475 - Introduction to Interactive PRPR 475 - Introduction to Interactive PR
PR 475 - Introduction to Interactive PR
Brett Atwood
 
A Case Study of Micro-Blogging for Learning at Qualcomm
A Case Study of Micro-Blogging for Learning at QualcommA Case Study of Micro-Blogging for Learning at Qualcomm
A Case Study of Micro-Blogging for Learning at Qualcomm
B.J. Schone
 
Openness And Social Networking
Openness And Social NetworkingOpenness And Social Networking
Openness And Social Networking
Colin
 
The Changing face of Communications Infrastructure
The Changing face of Communications InfrastructureThe Changing face of Communications Infrastructure
The Changing face of Communications Infrastructure
Gareth Llewellyn
 
CTRN 2011 - Beth Gyurovits
CTRN 2011 - Beth GyurovitsCTRN 2011 - Beth Gyurovits
CTRN 2011 - Beth Gyurovits
bethgyurovits
 
Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century
Blogs and Wikis:Web-based Business Collaboration Tools for the 21st CenturyBlogs and Wikis:Web-based Business Collaboration Tools for the 21st Century
Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century
toddogas
 
The Business of WordPress
The Business of WordPressThe Business of WordPress
The Business of WordPress
Francine Hardaway
 
Workshop implications web 2.0 for IT
Workshop implications web 2.0 for ITWorkshop implications web 2.0 for IT
Workshop implications web 2.0 for IT
Samuel Driessen
 
Scoreweb20bus
Scoreweb20busScoreweb20bus
Scoreweb20bus
Stephanie Zimmerman
 
Emerging Web Technology
Emerging Web TechnologyEmerging Web Technology
Emerging Web Technology
Bua Consulting
 
Leach.brian
Leach.brianLeach.brian
Leach.brianNASAPMC
 
Does Web 2.0 herald the end of in-house development and provision of IT servi...
Does Web 2.0 herald the end of in-house development and provision of IT servi...Does Web 2.0 herald the end of in-house development and provision of IT servi...
Does Web 2.0 herald the end of in-house development and provision of IT servi...
Paul Walk
 
Parenting primary
Parenting primaryParenting primary
Parenting primary
Webwise
 
New Media Tools For Non Profit Success
New Media Tools For Non Profit SuccessNew Media Tools For Non Profit Success
New Media Tools For Non Profit Success
Jeff Vreeland
 
Charleston Metro Chamber of Commerce
Charleston Metro Chamber of CommerceCharleston Metro Chamber of Commerce
Charleston Metro Chamber of Commerce
Larry Collett
 

What's hot (20)

Microblogging
MicrobloggingMicroblogging
Microblogging
 
Web 2.0 for Educators
Web 2.0 for EducatorsWeb 2.0 for Educators
Web 2.0 for Educators
 
Wpd09 Sydney
Wpd09 SydneyWpd09 Sydney
Wpd09 Sydney
 
PR 475 - Introduction to Interactive PR
PR 475 - Introduction to Interactive PRPR 475 - Introduction to Interactive PR
PR 475 - Introduction to Interactive PR
 
Web 2
Web 2Web 2
Web 2
 
A Case Study of Micro-Blogging for Learning at Qualcomm
A Case Study of Micro-Blogging for Learning at QualcommA Case Study of Micro-Blogging for Learning at Qualcomm
A Case Study of Micro-Blogging for Learning at Qualcomm
 
Openness And Social Networking
Openness And Social NetworkingOpenness And Social Networking
Openness And Social Networking
 
The Changing face of Communications Infrastructure
The Changing face of Communications InfrastructureThe Changing face of Communications Infrastructure
The Changing face of Communications Infrastructure
 
CTRN 2011 - Beth Gyurovits
CTRN 2011 - Beth GyurovitsCTRN 2011 - Beth Gyurovits
CTRN 2011 - Beth Gyurovits
 
Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century
Blogs and Wikis:Web-based Business Collaboration Tools for the 21st CenturyBlogs and Wikis:Web-based Business Collaboration Tools for the 21st Century
Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century
 
The Business of WordPress
The Business of WordPressThe Business of WordPress
The Business of WordPress
 
Workshop implications web 2.0 for IT
Workshop implications web 2.0 for ITWorkshop implications web 2.0 for IT
Workshop implications web 2.0 for IT
 
Managing Your On-line Persona
Managing Your On-line PersonaManaging Your On-line Persona
Managing Your On-line Persona
 
Scoreweb20bus
Scoreweb20busScoreweb20bus
Scoreweb20bus
 
Emerging Web Technology
Emerging Web TechnologyEmerging Web Technology
Emerging Web Technology
 
Leach.brian
Leach.brianLeach.brian
Leach.brian
 
Does Web 2.0 herald the end of in-house development and provision of IT servi...
Does Web 2.0 herald the end of in-house development and provision of IT servi...Does Web 2.0 herald the end of in-house development and provision of IT servi...
Does Web 2.0 herald the end of in-house development and provision of IT servi...
 
Parenting primary
Parenting primaryParenting primary
Parenting primary
 
New Media Tools For Non Profit Success
New Media Tools For Non Profit SuccessNew Media Tools For Non Profit Success
New Media Tools For Non Profit Success
 
Charleston Metro Chamber of Commerce
Charleston Metro Chamber of CommerceCharleston Metro Chamber of Commerce
Charleston Metro Chamber of Commerce
 

Viewers also liked

Popfly for Offline Demonstration :-)
Popfly for Offline Demonstration :-)Popfly for Offline Demonstration :-)
Popfly for Offline Demonstration :-)Nick Hodge
 
香港六合彩
香港六合彩香港六合彩
Digital providentialism
Digital providentialismDigital providentialism
Digital providentialism
Nick Hodge
 
Programming language crisis
Programming language crisisProgramming language crisis
Programming language crisis
Nick Hodge
 
Tech ed au 2012 dev223
Tech ed au 2012 dev223Tech ed au 2012 dev223
Tech ed au 2012 dev223
Nick Hodge
 
Php iis microsoft
Php iis microsoftPhp iis microsoft
Php iis microsoft
Nick Hodge
 
Deakin
DeakinDeakin
Deakin
Nick Hodge
 
香港六合彩
香港六合彩香港六合彩
Popfly mashups for the masses
Popfly mashups for the massesPopfly mashups for the masses
Popfly mashups for the masses
Nick Hodge
 
Acs south coast nsw openness
Acs south coast nsw opennessAcs south coast nsw openness
Acs south coast nsw openness
Nick Hodge
 
香港六合彩
香港六合彩香港六合彩
香港六合彩
香港六合彩香港六合彩
Future of digital aimia 2009
Future of digital aimia 2009Future of digital aimia 2009
Future of digital aimia 2009
Nick Hodge
 
Mah tweets oss wp7
Mah tweets oss wp7Mah tweets oss wp7
Mah tweets oss wp7
Nick Hodge
 
Reactive programming
Reactive programmingReactive programming
Reactive programming
Nick Hodge
 
This is Not Your Father's Microsoft
This is Not Your Father's MicrosoftThis is Not Your Father's Microsoft
This is Not Your Father's Microsoft
Nick Hodge
 
香港六合彩
香港六合彩香港六合彩
Jaoo irony
Jaoo ironyJaoo irony
Jaoo irony
Nick Hodge
 

Viewers also liked (18)

Popfly for Offline Demonstration :-)
Popfly for Offline Demonstration :-)Popfly for Offline Demonstration :-)
Popfly for Offline Demonstration :-)
 
香港六合彩
香港六合彩香港六合彩
香港六合彩
 
Digital providentialism
Digital providentialismDigital providentialism
Digital providentialism
 
Programming language crisis
Programming language crisisProgramming language crisis
Programming language crisis
 
Tech ed au 2012 dev223
Tech ed au 2012 dev223Tech ed au 2012 dev223
Tech ed au 2012 dev223
 
Php iis microsoft
Php iis microsoftPhp iis microsoft
Php iis microsoft
 
Deakin
DeakinDeakin
Deakin
 
香港六合彩
香港六合彩香港六合彩
香港六合彩
 
Popfly mashups for the masses
Popfly mashups for the massesPopfly mashups for the masses
Popfly mashups for the masses
 
Acs south coast nsw openness
Acs south coast nsw opennessAcs south coast nsw openness
Acs south coast nsw openness
 
香港六合彩
香港六合彩香港六合彩
香港六合彩
 
香港六合彩
香港六合彩香港六合彩
香港六合彩
 
Future of digital aimia 2009
Future of digital aimia 2009Future of digital aimia 2009
Future of digital aimia 2009
 
Mah tweets oss wp7
Mah tweets oss wp7Mah tweets oss wp7
Mah tweets oss wp7
 
Reactive programming
Reactive programmingReactive programming
Reactive programming
 
This is Not Your Father's Microsoft
This is Not Your Father's MicrosoftThis is Not Your Father's Microsoft
This is Not Your Father's Microsoft
 
香港六合彩
香港六合彩香港六合彩
香港六合彩
 
Jaoo irony
Jaoo ironyJaoo irony
Jaoo irony
 

Similar to Introduction to web 2

Enterprise 20 Summary
Enterprise 20 SummaryEnterprise 20 Summary
Enterprise 20 Summary
amruta moktali
 
Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011
Symbio Agency Ltd
 
Nsw public sector architects
Nsw public sector architectsNsw public sector architects
Nsw public sector architects
Nick Hodge
 
Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation   Thinking Outside Of Inbox V2Acs Presentation   Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2Johnny Teoh
 
The Business Case For Corporate Social Networks For O2
The Business Case For Corporate Social Networks   For O2The Business Case For Corporate Social Networks   For O2
The Business Case For Corporate Social Networks For O2
David Terrar
 
What Is Enterprise 2.0 - From WTF To FTW
What Is Enterprise 2.0 - From WTF To FTWWhat Is Enterprise 2.0 - From WTF To FTW
What Is Enterprise 2.0 - From WTF To FTW
David Terrar
 
Micro Blogging In The Enterprise Final
Micro Blogging In The Enterprise FinalMicro Blogging In The Enterprise Final
Micro Blogging In The Enterprise Final
Ian McNairn
 
web2.0 Paradigm and Business Strategy
web2.0 Paradigm and Business Strategyweb2.0 Paradigm and Business Strategy
Enterprise 2.0
Enterprise 2.0Enterprise 2.0
Enterprise 2.0
Peter Parycek
 
Social Networking Fundamentals
Social Networking FundamentalsSocial Networking Fundamentals
Social Networking Fundamentals
Ayelet Baron
 
2009 Texas CIO Summit - Web 2.0
2009 Texas CIO Summit - Web 2.02009 Texas CIO Summit - Web 2.0
2009 Texas CIO Summit - Web 2.0NIC Inc | EGOV
 
Social Media Web Marketing Nov 2009 Wk1
Social Media Web Marketing Nov 2009 Wk1Social Media Web Marketing Nov 2009 Wk1
Social Media Web Marketing Nov 2009 Wk1
PCM creative
 
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
PCM creative
 
STC Wikinomics
STC WikinomicsSTC Wikinomics
STC Wikinomics
jloughranva
 
Extension 2.0
Extension 2.0Extension 2.0
Extension 2.0
cccowman
 
Web 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising CompanyWeb 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising Company
Harbaldeep Singh
 
Keith De La Rue - Using Social Media
Keith De La Rue - Using Social MediaKeith De La Rue - Using Social Media
Keith De La Rue - Using Social Media
Keith De La Rue
 
Clearvale Hlo En 2010 01 18
Clearvale Hlo En 2010 01 18Clearvale Hlo En 2010 01 18
Clearvale Hlo En 2010 01 18rwang5688
 

Similar to Introduction to web 2 (20)

Enterprise 20 Summary
Enterprise 20 SummaryEnterprise 20 Summary
Enterprise 20 Summary
 
Web 20 For Acra
Web 20 For AcraWeb 20 For Acra
Web 20 For Acra
 
Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011
 
Nsw public sector architects
Nsw public sector architectsNsw public sector architects
Nsw public sector architects
 
Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation   Thinking Outside Of Inbox V2Acs Presentation   Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2
 
The Business Case For Corporate Social Networks For O2
The Business Case For Corporate Social Networks   For O2The Business Case For Corporate Social Networks   For O2
The Business Case For Corporate Social Networks For O2
 
What Is Enterprise 2.0 - From WTF To FTW
What Is Enterprise 2.0 - From WTF To FTWWhat Is Enterprise 2.0 - From WTF To FTW
What Is Enterprise 2.0 - From WTF To FTW
 
Micro Blogging In The Enterprise Final
Micro Blogging In The Enterprise FinalMicro Blogging In The Enterprise Final
Micro Blogging In The Enterprise Final
 
web2.0 Paradigm and Business Strategy
web2.0 Paradigm and Business Strategyweb2.0 Paradigm and Business Strategy
web2.0 Paradigm and Business Strategy
 
Enterprise 2.0
Enterprise 2.0Enterprise 2.0
Enterprise 2.0
 
Social Networking Fundamentals
Social Networking FundamentalsSocial Networking Fundamentals
Social Networking Fundamentals
 
2009 Texas CIO Summit - Web 2.0
2009 Texas CIO Summit - Web 2.02009 Texas CIO Summit - Web 2.0
2009 Texas CIO Summit - Web 2.0
 
Social Media Web Marketing Nov 2009 Wk1
Social Media Web Marketing Nov 2009 Wk1Social Media Web Marketing Nov 2009 Wk1
Social Media Web Marketing Nov 2009 Wk1
 
Social Media Web Marketing
Social  Media  Web  MarketingSocial  Media  Web  Marketing
Social Media Web Marketing
 
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
 
STC Wikinomics
STC WikinomicsSTC Wikinomics
STC Wikinomics
 
Extension 2.0
Extension 2.0Extension 2.0
Extension 2.0
 
Web 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising CompanyWeb 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising Company
 
Keith De La Rue - Using Social Media
Keith De La Rue - Using Social MediaKeith De La Rue - Using Social Media
Keith De La Rue - Using Social Media
 
Clearvale Hlo En 2010 01 18
Clearvale Hlo En 2010 01 18Clearvale Hlo En 2010 01 18
Clearvale Hlo En 2010 01 18
 

More from Nick Hodge

Virtual #appfest 18th Dec 2012
Virtual #appfest 18th Dec 2012Virtual #appfest 18th Dec 2012
Virtual #appfest 18th Dec 2012Nick Hodge
 
Victorian principals 17 may2007
Victorian principals 17 may2007Victorian principals 17 may2007
Victorian principals 17 may2007Nick Hodge
 
Telstra ux presentation 14 dec 2012
Telstra ux presentation 14 dec 2012Telstra ux presentation 14 dec 2012
Telstra ux presentation 14 dec 2012Nick Hodge
 
Technology and politics digital marketing v5
Technology and politics digital marketing v5Technology and politics digital marketing v5
Technology and politics digital marketing v5
Nick Hodge
 
Technical windows 8 and windows phone 8 apps
Technical windows 8  and windows phone 8 appsTechnical windows 8  and windows phone 8 apps
Technical windows 8 and windows phone 8 apps
Nick Hodge
 
Tech ed au 2012 dev212
Tech ed au 2012 dev212Tech ed au 2012 dev212
Tech ed au 2012 dev212
Nick Hodge
 
SyPy IronPython
SyPy IronPythonSyPy IronPython
SyPy IronPython
Nick Hodge
 
Stealth PHP on IIS :-)
Stealth PHP on IIS :-)Stealth PHP on IIS :-)
Stealth PHP on IIS :-)
Nick Hodge
 
Prototyping
PrototypingPrototyping
Prototyping
Nick Hodge
 
Osdc php preday odata 2011
Osdc php preday odata 2011Osdc php preday odata 2011
Osdc php preday odata 2011
Nick Hodge
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
Nick Hodge
 
Microsoft gcio nsw 30 apr2008
Microsoft gcio nsw 30 apr2008Microsoft gcio nsw 30 apr2008
Microsoft gcio nsw 30 apr2008
Nick Hodge
 
Microsoft and opensource ms ps 2011
Microsoft and opensource ms ps 2011Microsoft and opensource ms ps 2011
Microsoft and opensource ms ps 2011
Nick Hodge
 
Digital memories
Digital memoriesDigital memories
Digital memories
Nick Hodge
 
Azure mobile services
Azure mobile servicesAzure mobile services
Azure mobile services
Nick Hodge
 
WebDU part deux
WebDU part deuxWebDU part deux
WebDU part deux
Nick Hodge
 
Future Of Digital Aimia 2009
Future Of Digital Aimia 2009Future Of Digital Aimia 2009
Future Of Digital Aimia 2009Nick Hodge
 

More from Nick Hodge (17)

Virtual #appfest 18th Dec 2012
Virtual #appfest 18th Dec 2012Virtual #appfest 18th Dec 2012
Virtual #appfest 18th Dec 2012
 
Victorian principals 17 may2007
Victorian principals 17 may2007Victorian principals 17 may2007
Victorian principals 17 may2007
 
Telstra ux presentation 14 dec 2012
Telstra ux presentation 14 dec 2012Telstra ux presentation 14 dec 2012
Telstra ux presentation 14 dec 2012
 
Technology and politics digital marketing v5
Technology and politics digital marketing v5Technology and politics digital marketing v5
Technology and politics digital marketing v5
 
Technical windows 8 and windows phone 8 apps
Technical windows 8  and windows phone 8 appsTechnical windows 8  and windows phone 8 apps
Technical windows 8 and windows phone 8 apps
 
Tech ed au 2012 dev212
Tech ed au 2012 dev212Tech ed au 2012 dev212
Tech ed au 2012 dev212
 
SyPy IronPython
SyPy IronPythonSyPy IronPython
SyPy IronPython
 
Stealth PHP on IIS :-)
Stealth PHP on IIS :-)Stealth PHP on IIS :-)
Stealth PHP on IIS :-)
 
Prototyping
PrototypingPrototyping
Prototyping
 
Osdc php preday odata 2011
Osdc php preday odata 2011Osdc php preday odata 2011
Osdc php preday odata 2011
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Microsoft gcio nsw 30 apr2008
Microsoft gcio nsw 30 apr2008Microsoft gcio nsw 30 apr2008
Microsoft gcio nsw 30 apr2008
 
Microsoft and opensource ms ps 2011
Microsoft and opensource ms ps 2011Microsoft and opensource ms ps 2011
Microsoft and opensource ms ps 2011
 
Digital memories
Digital memoriesDigital memories
Digital memories
 
Azure mobile services
Azure mobile servicesAzure mobile services
Azure mobile services
 
WebDU part deux
WebDU part deuxWebDU part deux
WebDU part deux
 
Future Of Digital Aimia 2009
Future Of Digital Aimia 2009Future Of Digital Aimia 2009
Future Of Digital Aimia 2009
 

Recently uploaded

Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
Thijs Feryn
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Ramesh Iyer
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
Dorra BARTAGUIZ
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Nexer Digital
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Thierry Lestable
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
mikeeftimakis1
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
Quantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIsQuantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIs
Vlad Stirbu
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
BookNet Canada
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
91mobiles
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Product School
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
UiPathCommunity
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
Alison B. Lowndes
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 

Recently uploaded (20)

Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
Quantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIsQuantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIs
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 

Introduction to web 2

  • 1. INTRODUCTION TO WEB 2.0 Nick Hodge Professional Geek, Digital Diplomat Microsoft Australia nhodge@microsoft.com http://nickhodge.com/ Slides version 1.1 23-august-2007
  • 2. Agenda  Backgrounder  Web 2.0 phenomenon (or mighty IT hoax?)  Next steps for your organisation  This presentation: text on slides, conversation, demonstration  Links: in presentation, you can download l8r
  • 3. Who is Microsoft?  Founded 1975  Worldwide organisation  $51b Revenue; 78,000 employees.  5-8% are blogging  More than software on your PC/Servers: online: http://live.com/ and many, many other things.  Live.com: 465 million unique users per month
  • 5. Who is Nick Hodge?  MBA ,TechMgmt (2003 LaTrobe Univ)  Apple+Adobe=11 years  Including 3 years of sales management  6 months self-funded sabbatical  2007: Microsoft:  Professional Geek (doing)  Digital Diplomat (explaining my doing)  http://nickhodge.com/ (sometimes top 100 AU,Technorati.com <50K)
  • 6. Background  Web 2.0 is not a new product  Web 2.0 is not “must beWeb 2.0 compliant” a check mark  Web 2.0 is a period of time  characterised by unique movements, technologies, philosophies and events, where promise of the internet democratising communications takes effect
  • 7. The Internet  This is a fundamental re-organising of the power of to the end user  Hierarchical vs. Network connection model  (for end user, read: consumer, customer, citizen)
  • 8. History of the Internet  DARPA: fail-safe communications network  TCP/IP  1969 to 1993: research, “RFCs”  Compare with OSI standardisation process  1993 to now: commercial  Online: BBS, CompuServe,AOL predate  Humans want to communicate
  • 9. Web 1.0 (1994 to 2001)  Web browser/server  Netscape, Internet Explorer  Windows 95  Generation-YTheory  Gold rush to pyrites (fools’ gold)  Dot-com crash
  • 10. Legacies of Web 1.0  Sales and Marketing adoption ofWeb  Operational efficiencies driven by cost cutting = ICT  Flattening of the world, supply chains  Bandwidth (wired, wireless) investment  Ref:Thomas L. Friedman, TheWorld is Flat
  • 11. Environmental Drivers  Cost of Hosting  CPU performance  Maturity of web platforms: eg, ASP.NET  Customer/client ICT maturity  Bandwidth increase  Constant cost reduction cycle
  • 12. eCommerce is so Web 1.0  eCommerce is an outdated term  Based on drivers, all businesses have an “eCommerce”  Email, eTax, web site…  Organisations must now deeply integrate ICT to further their productivity  There is a new way of engaging a largely online community
  • 13. Keystones of Web 2.0  The Cluetrain Manifesto  http://www.cluetrain.com/  The LongTail  http://www.thelongtail.com/  Read/WriteWeb  http://www.oreilly.com/catalog/wemedia/book/ch 02.pdf  Folksonomy  http://en.wikipedia.org/wiki/Folksonomy
  • 14. Web 2.0 Foundations  Write and read  Rewrite, write and read (mashup)  Authentic voice, augmented conversation  Weblogging aka Blogging aka Blogs  Podcasts/Vidcasts
  • 15. Write/ReWrite/Read Web  Value of Write is greater than Read  Comments on Blogs  http://digg.com/ style voting  Mashup: ReWrite  Copyright, IP: (cc) Creative Commons  http://creativecommons.org/  Wiki-world  http://wikipedia.org/  Or install your ownWiki
  • 16. Blogging  ‘log of your life, thoughts’: personal  Write a blog entry, get comments, get trackbacks  Creating read/write community  Everyone has a voice
  • 17. Micro-blogging / Chat  Twitter  Lifeblogging / Lifestreams  Chat / Skype  Phone calls, emails instrusive  Voice calls over the internet
  • 18. Demystifying some Technologies  AJAX  SOAP, REST  S+S  RSS  <joke>TLAs out of my ASS</joke>
  • 19. {Micro}commerce  eBay: anyone can buy and sell  Reputation based on community (write)  What is your IP?What is your USP?  Is it your brand? Is it bounded exclusivity?
  • 20. Brand, Trust and Risk  Value of your Brand  What are people saying about you now?  Who represents your Brand online?  What is your “online face?”  Should you engage online at all?  How do you engage?
  • 21. Social Networking  Tools for connecting groups of people  Myspace  Linkedin  Facebook  AU: Facebook grew 93% Mid Apr to Jun 07  Instant Messaging (IM)  Twitter  WoW (small note on SecondLife)
  • 22. Genertional Shift  Media consumption  US Newspaper sales, AUTV consumption  Eyeballs, eyeballs, eyeballs  Communications methods: online  Generation-Y / Generation-C
  • 23. Mobile  What device are you carrying right now?  Mobile devices are personal.  >100% Mobile penetration in Australia  Mobile devices are a platform  Social networking on mobiles will drive the next generation (apps) Source: presentation by JenniferWilson, Head of Innovation, NineMSN from http://www.nickhodge.com/blog/archives/2030
  • 24. Business: Next Steps  Finding and sustaining your authentic voice in online conversations  Honestly engaging in existing conversations  What is the risk of not investing in your brand to maintain the trust relationship?
  • 25. Case Studies  Wikis  Blogging  YouTube  http://willitblend.com/  CSIRO: http://www.youtube.com/watch?v=uwvKGJXvHZA  Social Networking Backlash  “deconstructing” the $5b waste: http://www.acidlabs.org/2007/07/31/on-banning- social-computing-in-the-enterprise
  • 26. Final (semi-Random) Thoughts  You cannot outsource community engagement  But you can have your community with you  Simplify your communications policies  Give your employees a voice  Go to the existing community, on their terms  Online Measurement is more accurate  Learn from mistakes, correct, continue
  • 27. Resources I know of…  Australian Expertise  DesWalsh: http://www.thinkinghomebusiness.com/  Technical: http://www.thebitbucket.net/  Community: http://silkcharm.blogspot.com/  Usability:  Web2.0: http://acidlabs.org/  HR: http://www.specht.com.au/michael/
  • 28. Thanks  Nick Hodge  nhodge@microsoft.com  http://nickhodge.com/  http://twitter.com/nickhodge

Editor's Notes

  1. 465 million from http://www.microsoft.com/Presspass/press/2007/aug07/08-22NokiaMSLiveServicesPR.mspx?rss_fdn=Press%20Releases
  2. (source: T. Friedman, The World is Flat)
  3. Source: presentation by Jennifer Wilson, Head of Innovation, NineMSN from http://www.nickhodge.com/blog/archives/2030
  4. Reference:
  5. Source: presentation by Jennifer Wilson, Head of Innovation, NineMSN from http://www.nickhodge.com/blog/archives/2030