The document discusses the evolution and terminology of Web 2.0. It defines Web 1.0 as focusing on HTTP, TCP/IP and HTML, while Web 2.0 facilitates communication, sharing, interoperability and collaboration on the world wide web using hosted services and applications like social networking sites and wikis. The document also covers pros and cons of Web 2.0, options for Web 2.0 tools, metrics for selection and evaluation, and resources for further information.

1. WEB 2.0 FACT & FICTION RMIMA – May 14, 2009

2. Yvonne Carlson Director of Web Technology University of Denver Email: [email_address] Introduction

3. Roadmap Evolution Terminology Pros & Cons Many Options Selection Metrics Resources

4. Evolution

5. Evolution Marshall McLuhan’s Global Village In the early 1960s, McLuhan predicted that the individualistic print culture would soon be brought to an end by electronic media.

6. Terminology Scott Dietzen, CTO of BEA Systems, calls the Web 2.0, where the Web becomes a universal, standards-based integration platform. Web 1.0 (HTTP, TCP/IP and HTML) is the core of enterprise. The "2.0" refers to the historical context of web businesses "coming back" after the 2001 collapse of the dot-com bubble.

7. Terminology "Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the WWW. Web 2.0 According to Wikipedia Web 2.0 is hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.

8. A tag cloud is an example of a folksonomy. Terminology

9. Pros & Cons Pros Free Quick Community Support Create It Once Architecture Cons Free Scalability Data Ownership Security Many Accounts

10. Many Options Blogs/Microblogs Blogger, LiveJournal, Twitter Bookmarking Del.icio.us, Digg, Reddit, StumbleUpon Networking/Personal Branding LinkedIn, Plaxo, Namyz Presentations authorSTREAM, Slideshare, Zoho Video/Photos/3D CamStudio, Hulu, Joost, Picasa, Flckr, Blender Wikis Wikipedia, PB Wiki

11. http://www.go2web20.net/

12. Selection Determine business need Set Goals Security model Hacker Bait Data ownership Intellectual Property Data Portability Community support Adoption rate

13. Metrics Goals Do a few things well. Connecting the Dots Leverage multiple tools. Metrics Social Media can be measured.

14. Metrics

15. Books Groundswell by Charlene Li & Josh Bernoff ( http://blogs.forrester.com/groundswell/ ) Here Comes Everybody by Clay Shirky (http://www.herecomeseverybody.org/)

16. Resources The Machine is Us/ing Us – http://www.youtube.com/watch?v=NLlGopyXT_g Wikipedia – http://en.wikipedia.org/wiki/Web_2.0 Web 2.0 Tools – http://www.go2web20.net/#tag:most-popular Measuring Social Media – http://www.tealium.com/resources/Social_Media_Measurement_That_Matters.pdf What is Web 2.0, O’Reilly – http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html