This is a presentation @joannespain and I (@samanthabell1 on twitter) gave to a government department here in Melbourne, Australia in December 2009. Enjoy, let me know what you think - leave a comment!
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
Introduction to Mashups, Web2.0, Social Media
1. Web 2.0 tools and their application to business. By Samantha Bell & Joanne Spain www.samanthabell.com.au | www.joannespain.com
2. Today’s Presentation: 3. Intro What is 2.0 and how does it apply to SSA?“Mash-up” & user generated information examples Discussion What info & data could be crowd generated? Web2.0 tools – Live demos Enabling an environment that allows for Web 2.0. Group Discussion How do we enable that environment? Close 1. 2. www.samanthabell.com.au | www.joannespain.com
3. We intend to focus on three important aspects of Web 2.0: 3. Availability of data The tools Collaboration 1. 2. www.samanthabell.com.au | www.joannespain.com
8. 5.6% use a micro-blogging service.December 2009; www.globalwebindex.net 93% of Social Media users believe a company should have a presence in Social Media (Cone, Business in Social Media study, September 2008) 42% of office workers between the ages of 18 and 29 discuss work-related issues on blogs and social networking sites (YouGov) 66% of surveyed organizations indicate that Web 2.0 is essential to maintaining their company’s market position (McKinsey) www.samanthabell.com.au | www.joannespain.com
9. Who is using Web 2.0 tools? 2/3 of the global internet population visit social networks Visiting Web2.0 Sites is now the 4th most popular online activity – ahead of personal email Time spent on Web2.0 networks is growing at 3X the overall internet rate, accounting for ~ 10% of all internet time(Nielsen, Global Faces & Networked Places, 2009) www.samanthabell.com.au | www.joannespain.com
10. Web 2.0 tools and their growth: “They’re entrepreneurial...more likely to be employed part-time (16% vs. 11% average)…and have an average income of US$58,000.” http://www.andersonanalytics.com/ www.samanthabell.com.au | www.joannespain.com
11. What is Web 2.0? A collection of tools and online spaces that assist individuals and business to accelerate their information and communication needs. Web 2.0 gets you to them! Getting involved! blogs, message boards, forums, industry sites etc www.samanthabell.com.au | www.joannespain.com
12. How does Web 2.0 work? Visualising the network. Community cluster. Interaction. Interaction is enabled via platforms such as blogs, media sharing, feeds, communities, mobile technology etc – people are meeting, connecting, organising, sharing and collaborating in unprecedented ways. www.samanthabell.com.au | www.joannespain.com
13. Current process: Data – Information – Knowledge. 3. www.samanthabell.com.au | www.joannespain.com
14. Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors: KNOWL KNOWL Greater sharing & collaboration between people and organisations Real-time communication, discussion, questioning, debate, input Real-time iteration and feedback loop enabled – increased feedback from sectors & public DATA INFO INFO DATA DATA Hospital SSA www.samanthabell.com.au | www.joannespain.com
15. Web 2.0 encourages ‘crowd’ generated data & information: DATA DATA DATA DATA INFO INFO Hospital SSA www.samanthabell.com.au | www.joannespain.com
16. Mash-ups – ‘crowd’ generated information. A web application that combines data or functionality from two or more sources into a single integrated application. http://www.ushahidi.com http://swineflu.ushahidi.com/ www.samanthabell.com.au | www.joannespain.com
19. Mash-ups – ‘organisation’ generated information. Building Commission CSIRO Institute of Architects INFO INFO KNOWL INFO INFO ANZ Flowerdale www.samanthabell.com.au | www.joannespain.com
20. We can get information; what about ‘crowd’ generated data? http://foursquare.com www.samanthabell.com.au | www.joannespain.com
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22. How could we incentivize crowd generated data?www.samanthabell.com.au | www.joannespain.com
23. Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors: KNOWL KNOWL DATA INFO INFO DATA DATA Hospital SSA www.samanthabell.com.au | www.joannespain.com
24. Web 2.0 technologies: Let’s look at some of the tools! http://wave.google.com http://delicious.com http://slideshare.com http://blogger.com http://flickr.com http://twitter.com www.samanthabell.com.au | www.joannespain.com
31. Enabling an environment that allows for Web 2.0: 2. Hivemind: From hoarding to collaborating 1. Eco-system: From disparate silos to connected nodes 4. Metafilter: Finding meaning of all the noise. 3. Dynamic Signal: Communication ‘for work , not ‘as work’‘ www.samanthabell.com.au | www.joannespain.com
34. Web2.0 - Three areas: 3. Availability of data The tools Collaboration 1. 2. www.samanthabell.com.au | www.joannespain.com
35. THANK YOU! Samantha Bell & Joanne Spain Social Media | Public Speaking | Training Follow us on twitter: @samanthabell1 & @joannespain www.samanthabell.com.au | www.joannespain.com