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Beyond the Blog: The New Rules of
Collaboration and Communication
                              Brian Leach
                         Steelray Software
Getting Status Updates
 One of the hardest jobs for
 the scheduler is getting
 status updates from the
 project team.
 Over 50,000,000 people do
 it voluntarily and frequently
 on Facebook?
 What’s going on here?
 What can we learn from
 this?
Meetings




      The status update meeting has its
      strengths and weaknesses.
Meetings

 Strengths         Weaknesses
   Low latency      Inconvenient
   More civility    Inefficient
   High Fidelity    Expensive
Phone & Internet
 Is there a more disruptive device than the phone?
 Email has its own drawbacks.
Remaining Deficiencies
A Market is Born



                   This guy will sell you
                   software that solves all of
                   your problems.

                   You can just go home now.
Users Respond
What Can We Learn About Project
Collaboration?
Blogging
 Blogging changed the rules of publishing.




    Websites             Weblogs             Social
                                             Networks
Blogging
 Social networks have changed the rules of blogging.




    Websites            Weblogs            Social Networks
 Author to Audience   Author to Audience   Audience to Audience
                      Audience to Author
YouTube
LinkedIn
MySpace
Twitter
Facebook
Facebook
Facebook Since 2007
Building Blocks
 Authentication
 Profile / Home Page
 Messaging
 File/Photo/Link Sharing
 External Notification
 Groups / Communities
 Application Platform
 Search
Why They Work
Social

 They promote
 communities.
 Nothing spreads as fast as
 news and gossip.
 Allow individuality and
 personality
Addictive

            Appeal to the news
            junkies.
            The more “friends”,
            the more “news”.
            Applications
Low Barrier to Entry

 Easy to get started
 Remains simple.
 Free
Near Zero Footprint

No installation.
No documentation.
No licensing.
Few constraints.
Observers Welcome

Social networking platforms
do not require active
contributions.
They are all “lurker”
friendly.
Easy to Use

 Easy enough to navigate and use.
 Short messages.
 Need not be time consuming.
 Very little learning curve.
Mobile Device Friendly

 They must be accessible from
 mobile devices.
 A minimum of typing is required.
 Limited real estate should not
 be a problem.
Encourage Networking

 Like the Internet, a
 network of networks.
 Make educated guesses
 about other people &
 information that you
 might find interesting.
Applying Success Factors to PM
 People are people, not resources.
 Technology should never get in the way.
 Loosely coupled networks work better.
 Self-Organizing can work well.
 Open API that works well.
 Publish/Subscribe Model.
 Keep it simple.
 Keep it familiar.
 More . . . for discussion.
Let’s Talk About This

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