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Social Business Discover  |  Align  |  Build Wireless Network:   ASPEN Password:   8021180211
Framing it up… Why are we here?             wawh What happened?               wh OMG – Am I behind?         omgaib Where to start?                  wts
What is Web 1.0? …call help desk
Web 1.0 Web 2.0 Web 3.0 Static HTML Email Forums Chat Low Bandwidth Portals  Brochure-ware Dynamic HTML RSS Podcasting Mobile Blogging/Microblogging Social Networking Video Integrated Solutions Semantic Communal Cloud Computing Multi-Channel Mobile and iTV
Web 1. 0 for Recruiting… Receive  Job  ContactViable Candidates Manual  Screen Post  ToIntranet ScreenInternalCandidates Post  To.com Phone a Friend  Measure $$Post toMonster LinkedIn Dice
Budget Cuts HR professionals expected to do more with less IT still needs to deliver business value with less Job Posting & Recruiting   Expensive Applicant tracking systems NOT searchable Time consuming [insanely repetitive] Few or expensive metrics RESULT: An opportunity was born. Lucky Business Drivers
Who’s who in the zoo and what are they up to External  .com (s) , LinkedIn, Twitter(s), YouTube(s), Blog(s), Facebook Mobile apps iPad apps Internal Social platforms Web 2.0
Trends // The Big Shift 700,000+ businesses are on Facebook YouTube is second most searchedsite behind Google 200,000,000 users and it’s the fastest growing LinkedIn adds a new user every second;China and Brazil fastest Facebook OVERTAKES Google in weekly site visits in late 2010 Monster.com Revenue Drops Again in Q1 Source: 01/2011  http://jobsportalwatch.com/2010/04/monster-revenue-drops-again-in-q1/
Web 2.0 & Beyond The POWER of links, degrees of separation, collaboration and friends
Industry Leaders & Analysts
   Twitter Recruiting //  2009 Top 50
Mobile Scene “How can it be that I am so powerful as a consumer, but feel so lame as an employee?” - AIIM.org Task Force
Recruiting Mobile Apps
Internal Social
Top Measurable Business Benefits 83% - Increased Speed of Access to Knowledge 55% - Increased Speed of Access to Experts 41% - Increased Employee Satisfaction 31% - Faster Employee Onboarding & Training 28% - Increased # of Successful Innovations 28% - Reduced Travel Costs  28% - Reduced Communication Costs Source: NewsGator Client Survey at Annual User Conference
Rule for today…No person left behind! Go to Twitter Say one word or something and add #CTRN2011 Hit ENTER View Spontaneous TweetJam
Thank You //end. Beth Gyurovits, M.B.A. Vice President of Sparks +1.303.808.3899 Beth@SocialMediaEnergy.com @BethGyurovits

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CTRN 2011 - Beth Gyurovits

  • 1. Social Business Discover | Align | Build Wireless Network: ASPEN Password: 8021180211
  • 2. Framing it up… Why are we here? wawh What happened? wh OMG – Am I behind? omgaib Where to start? wts
  • 3.
  • 4. What is Web 1.0? …call help desk
  • 5. Web 1.0 Web 2.0 Web 3.0 Static HTML Email Forums Chat Low Bandwidth Portals Brochure-ware Dynamic HTML RSS Podcasting Mobile Blogging/Microblogging Social Networking Video Integrated Solutions Semantic Communal Cloud Computing Multi-Channel Mobile and iTV
  • 6. Web 1. 0 for Recruiting… Receive Job ContactViable Candidates Manual Screen Post ToIntranet ScreenInternalCandidates Post To.com Phone a Friend Measure $$Post toMonster LinkedIn Dice
  • 7. Budget Cuts HR professionals expected to do more with less IT still needs to deliver business value with less Job Posting & Recruiting Expensive Applicant tracking systems NOT searchable Time consuming [insanely repetitive] Few or expensive metrics RESULT: An opportunity was born. Lucky Business Drivers
  • 8. Who’s who in the zoo and what are they up to External .com (s) , LinkedIn, Twitter(s), YouTube(s), Blog(s), Facebook Mobile apps iPad apps Internal Social platforms Web 2.0
  • 9. Trends // The Big Shift 700,000+ businesses are on Facebook YouTube is second most searchedsite behind Google 200,000,000 users and it’s the fastest growing LinkedIn adds a new user every second;China and Brazil fastest Facebook OVERTAKES Google in weekly site visits in late 2010 Monster.com Revenue Drops Again in Q1 Source: 01/2011 http://jobsportalwatch.com/2010/04/monster-revenue-drops-again-in-q1/
  • 10.
  • 11. Web 2.0 & Beyond The POWER of links, degrees of separation, collaboration and friends
  • 12. Industry Leaders & Analysts
  • 13. Twitter Recruiting // 2009 Top 50
  • 14. Mobile Scene “How can it be that I am so powerful as a consumer, but feel so lame as an employee?” - AIIM.org Task Force
  • 17. Top Measurable Business Benefits 83% - Increased Speed of Access to Knowledge 55% - Increased Speed of Access to Experts 41% - Increased Employee Satisfaction 31% - Faster Employee Onboarding & Training 28% - Increased # of Successful Innovations 28% - Reduced Travel Costs 28% - Reduced Communication Costs Source: NewsGator Client Survey at Annual User Conference
  • 18. Rule for today…No person left behind! Go to Twitter Say one word or something and add #CTRN2011 Hit ENTER View Spontaneous TweetJam
  • 19. Thank You //end. Beth Gyurovits, M.B.A. Vice President of Sparks +1.303.808.3899 Beth@SocialMediaEnergy.com @BethGyurovits

Editor's Notes

  1. Why do you think mass media is declining and social media is growing?Do you think there is a stronger ROI using a blunt instrument or a laser?Is program measurement and ROI important?