This document discusses using social media and online networking for career and job searching purposes. It defines Web 2.0 and outlines key features like search, links, authoring, tags, extensions, and signals. It also describes the creation of online social media like photo sharing, video sharing, virtual worlds, and social networking services. The document emphasizes that networking is important for gathering information and building professional relationships, as most jobs are never posted and referrals are a top source of external hires. It provides tips for successful online networking, including cleaning up your online image, creating a professional brand, getting connected on sites professionals use, and maintaining your online presence.

1. Social Media & Online NetworkingACVT8 Your Career! April 23, 2010Emily Scott & James BarracloughWU Career Services123 Morgan Hall

2. Evolution of the WebWeb 2.0Definition:refers to a perceived second generation of web development (roughly since 2001) and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web (from Wikipedia).How many of you are using Web 2.0?Features of Web 2.0SLATESSEARCH – keyword searches on individual sites LINKS – embedded guides to important pieces of informationAUTHORING – ability to create constantly updating content over a platform that is shifted from being the creation of a few to being the constantly updated, interlinked work (wiki’s and blogs)TAGS – categorization of content in simple, one-word descriptions to facilitate searching and avoid rigid, pre-made categoriesEXTENSIONS – automation of some of the work and pattern matching by using algorithms (amazon.com recommendations) SIGNALS – use of RSS (Really Simple Syndication) technology to notify users with any changes of the content by sending e-mails

4. Creation of On-line Social MediaMultimediaPhoto-sharing: FlickrVideo-sharing: YouTubeAudio-sharing: imeemEntertainmentVirtual Worlds: Second LifeOnline Gaming: World of WarcraftNews/OpinionSocial news: Digg, RedditReviews: Yelp, e-pinionsCommunicationMicroblogs: Twitter, PownceEvents: E-viteSocial Networking Services:Facebook, MySpace, LinkedIn

5. What is Networking?Connecting with othersgathering information, and building *professional* relationshipsAs a Job Search Strategy…70-90% of jobs are “never” postedSurvey of 45 large companies suggests that….Most positions are filled internally, but…Referrals are the number one source of external hiresCripsin, G. & Mehler, M. (2009) http://www.careerxroads.com/news/sourcesofhire09.pdf

6. Benefits of On-line NetworkingAdditionally….. Branding Your Professional Image

7. Research & evaluate employers

8. Connect with companies of interest4-Steps to Successful Online NetworkingClean Up Your ImageCreate “You” – What’s Your Brand?Get Connected!Maintenance is Key

9. Be Squeaky CleanAre employers really searching for me online?!Yes!!83% use search engines45% use social networking sites11% plan to start using them soon35% reported not hiring a candidate based on negative online content18% reported that positive online content helped a candidateCareerBuilder.com (2009)

10. Rinse and RepeatTips to get clean…Delete Inactive AccountsRemove all your dirtUtilize Privacy SettingsGet the word outIn this case, D.R.U.G.will help you get clean!

11. Personal BrandingFocus on what makes YOUniqueWhy should employers want to hire you?What makes you an asset to employers in your field?Visit PersonalBrandingBlog.com for more info.

12. Personal Branding Cont…Establish a profile on a site where professionals in your field “hang out.”Become an active user of LinkedIn.comStart a professional blogAdd a link to your “branded” site

13. Finding ContactsReach out to…People You KnowYour Extended NetworkRelevant Online GroupsCompany Social Networking Sites

14. Researching…“Follow” Twitter feeds of companiesBecome a “Fan” of company Facebook pagesMessage recruiters using LinkedInVisit company YouTube channels

15. Maintain Your Image!Update OftenGoogle Your NameKeep It Clean

16. Next StepsWhat can you do today to jumpstart your online networking efforts?!