E*TRADE Financial Corporation is a financial services company founded in 1992 that provides brokerage services for stocks, options, futures, mutual funds, currencies, and bonds. It has faced issues with customer satisfaction and meeting expectations. Some customers had high expectations that the company could not meet with its available technology. Others struggled to use advanced services or incurred losses. Some were concerned about prices. To address this, the company redesigned services to be more convenient, conducted a promotional campaign, trained employees on new services and customer service, empowered employees to improve customer satisfaction, educated customers, and formed a team to direct corrective actions.
Simplicious Bakery - The First Year Marketing Plansimpbakery
Simplicious Bakery - Simple Life, Nutritious and Delicious Food
We offer healthy bread, assorted cakes, sandwiches and freshly made beverages to our target customers, workers, students and elderly in Tai Kok Tsui in Kowloon. We hope that through our marketing strategies and programs we can spread the message of healthy lifestyle among each other in such a fast-paced society - Hong Kong.
This marketing plan presentation with mp3 synchronization gives you an overview of the marketing plan of the first year business.
By Sube AU, Sophie LEE, Andy LIU, Donald WONG, Charlotte YAU
Simplicious Bakery - The First Year Marketing Plansimpbakery
Simplicious Bakery - Simple Life, Nutritious and Delicious Food
We offer healthy bread, assorted cakes, sandwiches and freshly made beverages to our target customers, workers, students and elderly in Tai Kok Tsui in Kowloon. We hope that through our marketing strategies and programs we can spread the message of healthy lifestyle among each other in such a fast-paced society - Hong Kong.
This marketing plan presentation with mp3 synchronization gives you an overview of the marketing plan of the first year business.
By Sube AU, Sophie LEE, Andy LIU, Donald WONG, Charlotte YAU
Many people dream of owning and running their own small bakery business to become their own boss. So that their independence can give them more flexibility to earn money without depending on a full-time employment. Some fail in their efforts as soon as they realize that it is not as simple as they thought it would be. So plan your business carefully with the expertise team of Infocrest.
Many people dream of owning and running their own small bakery business to become their own boss. So that their independence can give them more flexibility to earn money without depending on a full-time employment. Some fail in their efforts as soon as they realize that it is not as simple as they thought it would be. So plan your business carefully with the expertise team of Infocrest.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Services marketing is a sub-field of marketing, The promotion of economic activities offered by a business to its clients. Service marketing might include the process of selling telecommunications, health treatment, financial, hospitality, car rental, air travel, and professional services.
1st Module of Services Marketing
Reasons for the growth of the services sector and its contribution; the difference in goods and service marketing; characteristics of services; the concept of service marketing triangle; service marketing mix; GAP models of service quality.
Consumer behavior in services: Search, Experience and Credence property, consumer expectation of services, two levels of expectation, Zone of tolerance, Factors influencing customer expectation of services.
Customer perception of services-Factors influencing customer perception of service, Service encounters, Customer satisfaction, Strategies for influencing customer perception.
Service Marketing/ Growth/ characteristics/classification/service marketing m...viveksangwan007
Punjab Technical University- Scheme and Syllabus of Masters of Business Administration (MBA) Batch 2012 onwards, course code MBA 906 -Service Marketiing
In the service industry, definitions of service quality tend to focus on meeting customers needs and requirements and how well the service delivered meets their expectations
Each of the 5 Service Quality Dimensions makes an extra addition to the level and quality of service which the company offers their customers.
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
The programme is designed to render the students with a holistic education and deeper understanding of business tactics of global magnitude. We stress on conducting interactive study sessions which give birth to rational ideas and develop innovative thinking, live cases, e-learning and positive influence of our renowned guest speakers facilitates students’ abilities and aspirations. http://www.unitedworld.in/school-of-business/
The programme is designed to render the students with a holistic education and deeper understanding of business tactics of global magnitude. We stress on conducting interactive study sessions which give birth to rational ideas and develop innovative thinking, live cases, e-learning and positive influence of our renowned guest speakers facilitates students’ abilities and aspirations. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
A case study on etrade financial corporation uwsb
1.
2. HEADQUATERS- 135 East 57th Street, New
York, NY 10022, United States.
Phone: 646-521-4300
Fax: 212-826-2803
Web Site: http://www.etrade.com
The Company was founded in 1992, which deals in
providing brokerage services for many US stock
exchange markets, option markets, future
markets, mutual funds markets, currency trading
and bonds trading. It also provides researches and
reports related to these markets; and advisory and
asset management services to retail clients.
A Case Study on E*TRADE Financial Corporation
Overview
3. The company has two main issues
1. Customer Satisfaction
2. Meeting Customer Expectation
The customers were facing problem with
the banking service provided by the
company.
Problems Faced By The Company
4. Some customers had a very high standard of
expectation that neither the company nor the
market competitors could provide with the recent
available technology used.
Many customers especially the older ones, have
difficulties in using some of the advanced
services and incurred losses during trading.
Some customers were concerned about the
brokerage services price, and they were
considering the another brokerage firms that
provided same services with lower prices.
Why
5. Redesign the company's services to be
convenient to as much customers.
Design a big promotional advertising
campaign, and to be lunched through
business related TV channels and financial
web sites.
Training the employees to the new services
and on customer relationship marketing.
Give the authority, the tools and empower
the employee for optimum customer service
satisfaction.
Steps Taken By The Company
6. Educate the customers on the services in an
easy and convenient way sp that they know
what to do.
Taking part in seminars and events about
financial services. This will have good impact
on the company’s image and brand loyalty.
A well organized and highly skilled team
should be formed to direct this action plan
step by step, evaluating its effectiveness and
updating it to meet new changes in the
industry.
Cont......
7. Service
A Service is an act or performance one party can offer
to another that is definitely intangible and does not
result in ownership of anything. Its production may or
may not be tied to the physical product.
8. Service is an intangible offering with little or no
transfer of physical products to the customer.
Service is one part of product-service mix being offered
to customers
The main offering is the product but the supplier also
provides some services.
Service levels
9. Services impact customers more directly than products
do.
Marketing of services has to be more deliberate.
Positioning must be razor sharp.
Promotion more challenging due to intangible nature of
services.
Same service can be delivered in various ways.
Principles of marketing apply to services
11. Four Factors That Distinguish Services
Marketing
Intangibility
Service can’t be owned
Inseparability
Perishability
12. Examples of Service Industries
Health Care
Professional Services
Financial Services
Hospitality
Travel
Others Some other examples of service industries can
be hair styling, pest control, plumbing, lawn
maintenance, counselling services, health club etc.
13. It is very important to understand and meet the
customer expectations
Consumers of services value not only the outcome of
the service encounter but also the experience of taking
part in it.
Reliability:- Service provider should be able to deliver
the promised service each time the customer decides to
avail of it.
Meeting customer expectations
14. Credibility:- Can customers trust the service
company's and its staff?
Security:- Can the services be used without risk?
Responsiveness:- How quickly do service staff respond to
customer problems and requests?
Behavior of employees:- Do services staff act in a friendly and
polite manner?
Communication:- Is the service described clearly and accurately.
15. Three types of marketing in service
industries
Internal marketing
External marketing
Interactive marketing
F
M K
16. Internal marketing
◦ Marketing conducted by a service firm to train and effectively
motivate its customer contact employees and all the supporting
service people to work as a team to provide customer
satisfaction.
17. External marketing
◦ Traditional marketing incorporating the 7Ps
Price
Product/service
Place
Promotion
People
Processes
Physical evidence of the services marketing mix.
18. Interactive marketing
◦ Marketing that recognises that the perceived service quality
depends heavily on the buyer-seller interaction.
◦ Emphasis on relationship marketing.
19. Service
Pure services are tangible
Higher perceived risk in decision making process.
Provide service trials where ever possible.
Promotion
Intangible elements of services may be difficult to
communicate
The services marketing mix
20. Word of mouth is critical to success
Persuade satisfied customers to inform others of their
satisfaction.
Encourage potential customers to encourage current
customers.
Price
An indicator of perceived quality.
Important in matching demand and supply.
21. Place
Distribution channels for services are more direct
New technologies permit service companies to provide
services without customers coming to their facility.
People
Service quality is inseparable from quality of services
providers
22. Employees of service organizations have to be adept in
multiple roles.
Examine the role played by customers in service
environment.
Seek to eliminate harmful interactions.
23. Physical evidence
The environment in which the service is delivered.
Includes any tangible goods that facilitate the
performance and communication of the service.
Process
Procedures, mechanisms and flow of activities by
which a service is delivered to customers.
24. Process and its visibility are both important for
customers
Process should be employed only when it is required to
provide a service and not because customers have come
to expect it.
26. Gap between consumer expectation and management perception:
Management does not always correctly perceive what customers want.
Hospital administration may think patients want better food, but patients
may be more concerned with nurse responsiveness.
Gap between management perception and service-quality
specification:
Management might correctly perceive customers’ wants but not set a
performance standard. Hospital administrative my tell the nurses to give
“fast” service without specifying it in minutes
Managing service quality
27. Gap between service-quality specifications and service delivery:
Personnel might be poorly trained , or incapable of or unwilling to meet
the standard; or they may be held to conflicting standards, such as taking
time to listen to customers an serving them fast.
Gap between survive delivery and external communications:
Consumer expectations are affected by statements made by company
representatives and ads. If a hospital brochure shows a beautiful room, but
the patient arrives and finds the room to be cheap and tacky
looking, external communications have distorted the customer's
expectations.
Gap between perceived service and expected service:
This gap occurs when the consumer misperceives the service quality. The
physician may keep visiting the patient to show care, but the patient may
interpret this as an indication that something really wrong.
28. Campus Overview
907/A
Uvarshad, Gandhina
gar
Highway, Ahmedab
ad – 382422.
Ahmedaba
d
Kolkata
Infinity
Benchmark, 10th
Floor, Plot G1,
Block EP & GP,
Sector V, Salt-Lake,
Kolkata – 700091.
Mumbai
Goldline Business
Centre Linkway Estate,
Next to Chincholi Fire
Brigade, Malad
(West), Mumbai – 400
064.