Lean Product Design: Scaling from 6 to 60

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As Amplify scaled from 6 to 60 employees, they faced new challenges in maintaining their lean product design approach. When small, they emphasized sketch-to-code pairing and a tight collaboration using tools like a design wall. As they grew to 25 employees supporting multiple products, they adopted tools like flat UI, style tiles, and icon fonts to standardize design while allowing for flexibility. With 60 employees supporting many schools, they focused on a lean mindset with goal-oriented teams, embedded designers, and problem definition workshops to continue evolving products rapidly based on learning.

Lean product design
at Amplify
Scaling from 6 to 60
Natalie Hollier and Joe McLean

What do we mean by
Lean Product design?
• Continuously changing & evolving the product
• Prototyping, testing & feedback
• Pivoting based on learnings

#ScalingLean

Lean has different challenges at different
project phases and team sizes.

6

• finding a starting point
• moving fast
• lots of uncertainty & unknowns

60

• pressure to plan
• many potential features
• changing is hard
• many more decision makers

#ScalingLean

When we were small...

SKETCH-TO-CODE
DESIGNER-DEV PAIRING
LIGHT VISUAL DESIGN
TIGHT COLLABORATION
DESIGN WALL

10 PEOPLE

1 PRODUCT 1 SCHOOL
Lean Process

#ScalingLean

Sketch-to-code, design-dev pairing

#ScalingLean

As we grew...

FLAT UI
STYLE TILES
ICON FONT
LIVE STYLES
STYLE GEM

25 PEOPLE

2 PRODUCTS 2 SCHOOLS
Lean Tools

#ScalingLean

*example from Font Awesome

Custom Icon Font

#ScalingLean

*code sample from personal project, not Amplify

Style Gem

#ScalingLean

As we became a large team...

GOAL-ORIENTED TEAMS
EMBEDDED DESIGNERS
PROBLEM DEFINITION
ORGANIZATION MINDSET

3 PRODUCTS
Lean Mindset

60 PEOPLE

10+ SCHOOLS
#ScalingLean

Problem Definition Workshop

#ScalingLean

Doing Lean » Being Lean

MINDSET

TOOLS

PROCESS
#ScalingLean

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Lean Product Design: Scaling from 6 to 60

1. Lean product design at Amplify Scaling from 6 to 60 Natalie Hollier and Joe McLean

2. What do we mean by Lean Product design? • Continuously changing & evolving the product • Prototyping, testing & feedback • Pivoting based on learnings #ScalingLean

3. Lean has different challenges at different project phases and team sizes. 6 • finding a starting point • moving fast • lots of uncertainty & unknowns 60 • pressure to plan • many potential features • changing is hard • many more decision makers #ScalingLean

4. AMBITIOUS MISSION #ScalingLean

5. When we were small...

6. When we were small... SKETCH-TO-CODE DESIGNER-DEV PAIRING LIGHT VISUAL DESIGN TIGHT COLLABORATION DESIGN WALL 10 PEOPLE 1 PRODUCT 1 SCHOOL Lean Process #ScalingLean

7. Sketch-to-code, design-dev pairing #ScalingLean

8. Tight collaboration #ScalingLean

9. Design Wall #ScalingLean

10. As we grew...

11. As we grew... FLAT UI STYLE TILES ICON FONT LIVE STYLES STYLE GEM 25 PEOPLE 2 PRODUCTS 2 SCHOOLS Lean Tools #ScalingLean

12. Flat UI, Style Tiles #ScalingLean

13. *example from Font Awesome Custom Icon Font #ScalingLean

14. Live Styles #ScalingLean

15. *code sample from personal project, not Amplify Style Gem #ScalingLean

16. As we became a large team...

17. As we became a large team... GOAL-ORIENTED TEAMS EMBEDDED DESIGNERS PROBLEM DEFINITION ORGANIZATION MINDSET 3 PRODUCTS Lean Mindset 60 PEOPLE 10+ SCHOOLS #ScalingLean

18. Problem Definition Workshop #ScalingLean

19. Doing Lean » Being Lean MINDSET TOOLS PROCESS #ScalingLean

20. TRUST HUMILITY COURAGE #ScalingLean

21. Think big. Start small. Move fast.

Lean Product Design: Scaling from 6 to 60

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