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Using the Internet  to market products and services
Agenda ,[object Object]
Internet Marketing 1.0 vs 2.0
The Internet Marketing Mix,[object Object]
What is Internet Marketing Limitations ,[object Object]
Internal capabilities
Intangibility
Security,[object Object]
Show
Promote
Sell
Support,[object Object]
Convenience
Simplicity
Effectiveness
Measurability
Target / relevance,[object Object]
Internet Marketing 1.0 vs 2.0
The Internet Marketing Mix,[object Object]
Internet Marketing 1.0 vs 2.0 1.0:  Build the right site…             … get as many links as you can. Banners COMPANY’s WEBSITE: ,[object Object]
FANCY DESIGN
GOOD USABILITY
REVELANT CONTENTlinks directories affiliate
Internet Marketing 1.0 vs 2.0 2.0:  Build the right site, get the links…           … push your content to the users. Banners COMPANY’s WEBSITE: ,[object Object]
FANCY DESIGN
GOOD USABILITY
REVELANT CONTENTAdwords Directories affiliate
Agenda ,[object Object]
Internet Marketing 1.0 vs 2.0
The Internet Marketing Mix,[object Object]
eBay
NetFlix
Portal Clix
Destakes,[object Object]
Improving the core product
Mass customization,[object Object]
Improving the core product
Mass customization
Customer driving,[object Object]
Improving the core product
Mass customization
Customer driving

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Using the internet to market products and services 11