The document discusses internet marketing and how it has evolved over time. It outlines several objectives of studying internet marketing such as how the internet works as a marketing tool and its role in e-commerce. Internet marketing involves promoting organizations online through activities focused on generating new customers, increasing profitability, and enhancing brand value. Some key advantages of internet marketing are lower costs, ability to target specific audiences, and speed. The growth of internet usage and e-commerce is also examined.
welingkar final year presentation
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welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
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For tour
https://www.facebook.com/DestinigoWorld
Here is the fresh new presentation on FOUR p's OF MARKETING..
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► Connect with me!
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Golden Unicon is the No.1 Digital Marketing Company in Madurai, We do Web Design, Development, Digital Marketing, E-Commerce
Graphic Design, Corporate Videos & Logo Creation.
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
Digital marketing - An Emerging Career OptionEduFairLive
Are you passionate about technology and the increasing impact it has on people's lives everyday? Do you feel creativity is one of your strengths? Do you believe in the potential of Internet as a new medium of communication? Would you rather have an exciting career rather than a traditional marketing job? Well, a career in Digital Marketing may be the right one for you.
Listen to the Interview with Jamshed.V.Rajan, Country Head, Nimbuzz (Naspers Group) who shares his experience and opportunities in Digital Marketing arena.
Here is the fresh new presentation on FOUR p's OF MARKETING..
► Free Playstore/Amazon/iTunes Gift cards worth $10 - http://featu.re/WZ575Y
► Connect with me!
• Facebook - http://goo.gl/q3KRRn
• Twitter - http://goo.gl/Jtzs1c
• Youtube - http://goo.gl/m9hJJw
Golden Unicon is the No.1 Digital Marketing Company in Madurai, We do Web Design, Development, Digital Marketing, E-Commerce
Graphic Design, Corporate Videos & Logo Creation.
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
Digital marketing - An Emerging Career OptionEduFairLive
Are you passionate about technology and the increasing impact it has on people's lives everyday? Do you feel creativity is one of your strengths? Do you believe in the potential of Internet as a new medium of communication? Would you rather have an exciting career rather than a traditional marketing job? Well, a career in Digital Marketing may be the right one for you.
Listen to the Interview with Jamshed.V.Rajan, Country Head, Nimbuzz (Naspers Group) who shares his experience and opportunities in Digital Marketing arena.
THIS PRESENTATION ANSWER YOUR QUESTIONS REGARDING DIGITAL MARKETING. THIS PRESENTATION WILL COVER FOLLOWING TOPICS:-
introduction
difference between traditional and digital marketing
Types Of Marketing
Explanation To Digital Marketing
Benefits Of Digital Marketing
✅ Understanding your target audience and developing a buyer persona to tailor your marketing efforts effectively
✅ Creating a website that is optimized for search engines and user experience
✅ Building a strong social media presence across various platforms
✅ Creating high-quality and engaging content
✅ Case studies and real-world examples of successful online marketing campaigns and strategies.
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
In this comprehensive eBook, we demystify the complex landscape of digital marketing and provide you with the tools and strategies you need to thrive in the digital age. Whether you're a seasoned marketer or just starting out, this resource is designed to empower you with the latest insights, techniques, and tactics to navigate the digital marketing landscape effectively.
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Digital Marketing is the use of digital channels and technologies to promote products, services, and brands to a targeted audience. It encompasses various strategies like SEO, social media marketing, content creation, email campaigns, and PPC advertising to engage customers, boost brand visibility, and drive measurable results in the digital landscape.
What is Digital Marketing? Advantages and Disadvantagesnewshariqueraza2
Digital marketing is the art of promoting brands and building relationships with customers digitally.
In this era, customers are using the internet on mobile devices and laptops, and lots of traffic comes from digital platforms like Google, Youtube, Facebook, Instagram, Twitter, Gmail, and others. That is why digital marketing is all about connecting with potential customers through the internet and other digital means.
Also, we can say it is online marketing as well as Internet marketing.
Internet Advertising is a set of tools for delivering promotional message to people worldwide, using the internet as a global marketing platform. Internet advertising is a way to demonstrate your offers in front of over 4.3 billion web users around the globe. The global online advertising industry size reached US $186.6 billion in 2021. Internet is a fast growing market medium. Global online advertising market size ,2022 to 20227 (in US $ Billion).
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. Introduction
Internet marketing is introduced in 90s.
At the end of the century, there is an emerging
global culture.
The major changes is technology.
Technological change has moved steadily back
focusing on the individual.
As the tools and reach of marketing increase, the
job and responsibilities of marketers have evolved
with them.
3. Objectives :-
Objectives will be to:
To study how the internet has working as Internet as a
marketing tool.
To focus on Internet roll plays In the E- Commerce & E-Business.
To study of working of internet as marketing best media.
To study the demand for online marketing.
To study the Marketing functions.
To Understand Internet and its role in changing business
strategies, structures and the business environment.
4. What is Internet Marketing
The process of growing and promoting organization using
online media.
Internet marketing activities are generally focused on three
goals:-
Generating
new
customers
Increase
Profitability
Enhancing
the value
of brand.
5. Advantages of Internet Marketing
Information
Cost
Targeting
Coverage
Speed
Convenience
6. Growth of Internet uses and
E- commerce
E-commerce-
The buying and selling, marketing and servicing, and
delivery and payment of products, services, and information
over the Internet, intranets, extranets, and other networks,
between an inter-networked enterprise and its prospects,
customers, suppliers, and other business partners.
The reach of Internet may not yet be as wide as that of other
mass media, but given its unique advantages, it is
undoubtedly the communication medium of the future.
7. Growth of Internet uses and
E- commerce :-
. 0.1,
11.4
12
10
Percentage
8
6
4
2
0
Growth of Internet
User
8. Marketing On The Internet:-
The 4 P's - Product, Price, Place and Promotion have long
been associated with marketing, but things have changed
on the Internet. So along with a change in the nature of
the four P’s there are three new P’s which are relevant to
the internet marketer.
Product
Price
Place
Promotion
Marketing Mix
10. Understanding the Internet Customers:-
What Customers Want ?
Consistently offers the best value.
Keeps track of the customer’s preferences and
needs.
Keeps up with market trends.
Makes information available any where, any time.
To get the feedback of customers.
11. Changing patterns of Marketing:-
Traditional Marketing V/s Internet Marketing
Marketing over the years more so recently has started being
used interchangeably with advertising. Now since the
explosion of the internet; advertising paradigms have been
constantly changing.
12. Changing patterns of Marketing:-
Traditional Advertising:-
Traditional advertising is
static.
Space is not a restricting
factor.
Response to the action is
not immediate.
Advertisements are
passively received.
Advertising does not
always target a much
focused audience.
Internet Marketing:-
Reduced Cost
Everything Is Measurable
Brand Engagement
Real-Time Results
Easily Refine Your
Strategy
Long-Term Exposure
Product Information
Less Intrusive
Holds Their Attention
13. Conclusion :-
Day by day increase the internet users (netizen).
Internet Marketing relevant more than traditional marketing.
The advantage is to deliver the goods and services at home.
Consumers are highly increased and attracted towards internet
marketing.
marketing is more beneficial to business concern and
consumers.
14. Suggestion :-
Domain Fault Repair.
Alternative Channels.
Local Search Engine.
Membership.
Mailing List.
Site tour.
Site Map.
Introduction for First-Time Users.
Chat.