Introduction to HSLU and our teaching methods for the University Florence

Who are we?
What do we do?
How do we do it?
5 May 2018
Dr Shaun West

Introduction to HSLU | May 2018 | Shaun West
Introduction
What are we here for?
Smart-up for start-ups
We work on industrial
problems in a practical way
underpinned with academic
rigour and application of
appropriate theory
pragmatically
Digital innovation and I4.0 in manufacturing firms
Introduction to HSLU and our teaching methods

The International Summer School Lucerne
is conducted during the summer break:
• From September 3rd to September 7th 2018
• All lectures and inputs are held in English
• It takes place on the campus of the School
of Engineering and Architecture
• Only 2nd and 3rd year students are allowed
to attend
• Applications have to apply directly to the
coordinator of the international ofﬁce of
your home institution
• Direct applications to the Lucerne University of
Applied Sciences and Arts will not be accepted
• A formal application is required in order to
participate - please contact the international
ofﬁce of your university for further informa-
tion
• External Students are provided with accom-
modation and free lunch during the week
• The successful participation in all class
sessions is equivalent to 3 ECTS
• Participants from abroad are expected to
arrive in Lucerne on Sunday, September 2nd
2018 in the afternoon due to the welcome
event on Sunday evening at 7:30 p.m.
• Accomodation is available until Saturday,
September 8th 2018 due to the farewell
evening on Friday.
• The programme will consist of 5 days of
class sessions, dealing with topics in digital
supply network.
• Moreover, company interactions and a
social event are scheduled, bringing people
together and broadening horizons. It is
going to be even more interesting.
The Lucerne University of Applied Sciences
and Arts invites you to the 1st editition of
the International Summer School Lucerne.
Students from international partner uni-
versities are provided insights into various
aspects of international management
and innovation with the industrial internet.
The model is based on the design of smart
digital services where the ecosystem
innovation and the building of new
customer value propositions are both
core to the support of solution building.
To support these development other new
smart services will be presented (eg. Uber,
AirBNB, etc). Service design thinking and
lean startup approaches will be used to
support the development of new solutions.
This will have been completed within a
multicultural environment with multidiscipli-
nary teams.
Please note:
The number of participants is limited.
Participants must be nominated
until June 20th 2018.
About the International
Summer School Lucerne
Lucerne University of Applied
Science and Arts Lucerne

INTRODUCTION TO HSLU AND OUR TEACHING
METHODS

Lucerne University of Applied Sciences and Arts
Engineering
&
Architecture
Business Art
&
Design
MusicSocial
Work
Our Schools
Informatics

School of Engineering & Architecture
Undergraduate Study programs
- Architecture
- Interior Design
- Civil and Structural Engineering
- Energy and Building Technology
- Information Technology
- Electrical Engineering
- Mechanical Engineering
- Medical Technology
- Business Engineering | Innovation
- Energy Systems Engineering (entirely in
English)
Postgraduate Study programs
- Engineering
- Architecture
Applied Research & Development
Continuous Education

Facts and figures
9 Bachelor programmes
1 Bachelor programme in English
2 Master programmes in Engineering and in Architecture
2,100 Students
+180 R&D projects per year
+35 Continuous education programs
150 Full-time lecturers
50 Part-time lecturers
100 Assistant lecturers
200 Junior and senior researchers
60 Technical and administrative staff
85 M CHF (= 75 M EUR) annual turnover

Partner Universities
- University of Applied Sciences Upper Austria, Wels, Austria
- University of Southern Denmark, Odense, Denmark
- University of Bergamo
- Coventry University, England
- London South Bank University, England
- Kyamk University of Applied Sciences, Kouvola, Finland
- Savonia University of Applied Sciences, Varkaus, Finland
- Pierre Mendès France University, IUT2 Grenoble, France
- Beuth University of Applied Sciences, Berlin, Germany
- Hamburg University of Applied Sciences, Germany
- Piraeus University, Greece
- Dublin Institute of Technology, Ireland
- Amsterdam University of Applied Sciences, Netherlands
- Saxion University of Applied Sciences, Enschede, Netherlands
- Technical University of Lodz, Poland
- Opole University of Technology, Poland
- Saint-Petersburg State Polytechnical University, Russia
- Edinburgh Napier University, Scotland
- Universidad Politéchnica de Valencia, Spain
- University of Seville, Spain
- Kungl Tekniska Högskolan, Stockholm, Sweden
- Södertörn University, Stockholm, Sweden
- Mid Sweden University, Sundsvall, Sweden
- University of the Sunshine Coast, Queensland, Australia
- Universidad del Desarrollo, Santiago, Chile
- Jiao Tong University, Shanghai, China
- Tsinghua University, Beijing, China
- Wuhan University, China
- Indian Institute of Technology, Roorkee, India
- Universidad de Monterrey, Mexico
- Hanyang University, Seoul, South Korea
- National Taiwan University of Science and Technology, Taipei, Taiwan
- California Polytechnic State University, San Luis Obispo, USA
- Purdue University, Indiana, USA
- Wentworth Institute of Techology, Boston, USA
- Worcester Polytechnic Institute, Worcester, USA

Exchange students
https://www.hslu.ch/en/lucerne-school-of-engineering-architecture/degree-
programmes/international/testimonials/
https://www.hslu.ch/en/lucerne-school-of-engineering-architecture/degree-
programmes/international/course-offerings/

Videos
https://www.hslu.ch/en/lucerne-school-of-engineering-architecture/degree-programmes/international/testimonials/

DIGITAL INNOVATION AND
INDUSTRY 4.0 IN
MANUFACTURING FIRMS

Introduction
The problem and the purpose of this paper
… to provide a short set of lessons learnt to help others beginning
their digitalisation transformation
Using actual cases from large
and small firms to provide
short case book of lessons
learnt for other business who
are starting their digital
transformation
… to describe six use cases from both large and small industrial
firms
Purpose of this paper
Industry 4.0 can be a difficult concept for manufacturing firms to
understand – where should we start?
Problem

Introduction
Industry 4.0 is not new
http://www.power-eng.com/articles/print/volume-103/issue-11/features/national-powers-advanced-plant-management-system-integrates-commercial-and-process-control-interests.html
Highly automated environments have existed for a long time…

Introduction
Industry 4.0 is not new – large firms are today delivering value from it
https://www.youtube.com/watch?v=HCGSr2TY5DU
More current examples showing how large and small firms deliver value from Ind4.0

Introduction
Industry 4.0 is not new – even small firms can do it today
https://www.wurm.de/sites/default/files/videos/wurm-imagefilm_en.mp4
More current examples showing how large and small firms deliver value from Ind4.0

Cases
Six cases will be used to demonstrate typical problems and provide lessons
All are basically manufacturing firms that deliver some forms of services
Size Segment Problem
Case 1 Very large globally active Industrial
equipment
Unsure of the value proposition for remote monitoring
and diagnostics
Case 2 Niche player, globally active Medical tech Desire to provide improved customer support via remote
self-serve
Case 3 Very large globally active Aero Unsure where to start or how to start to digitalize services
Case 4 Niche player, globally active Industrial
equipment
Provide improve customer operations support
Case 5 Niche player, globally active Industrial
equipment
How and where to start with monitoring and diagnostics
Case 6 Very large globally active Office equipment Connect the existing installed bases to the remote
monitoring platforms

Cases
Value proposition for remote monitoring and diagnostics
Problem
- What is the value proposition?
- How and where do system fit?
- Complex supply chain issues
(projects and end users)
Lessons
- Understand all users
- Understand their jobs
- Support operations and maintenance teams
All actor identified with demo dashboards to help describe the customer value proposition

Cases
Remote routine maintenance support
Problem
- Customer not doing the work correctly
- Low value callouts for service technicians
- Customer experience was poor
Lessons
- Customer journey mapping for detailed insights
- Prototype solution visually with customer
iPad app with SOP and direct hot-line to OEM with video support

Cases
Where to start or how to start to digitalize services on old equipment
Problem
- How to use data to help support the ’customer’
- Equipment focused
- Limited understanding of customer jobs
Lessons
- Create detailed personas for key actors
- Use avatars for the machines
- Understand constrains
People, equipment, spares and the airplane need to all be considered

Cases
Provide improve customer operations support
Problem
- Customers’ main costs are production costs
- How can customers be made more effective?
- Can improved operational support be provided
over the cloud?
Lessons
- Learn to think like a customer(s)
- The cockpit can replace customer processes
- It can be delivered as a cloud based service
Digital can make the customers’ jobs easier when lean thinking and visuals are combined
Picture pls

Cases
How and where to start with monitoring and diagnostics
Problem
- Customers are asking for monitoring and
diagnostics
- We will start with digital maintenance, move to
risk based maintenance…
Lessons
- Understand the complete value chain
- Understand the individuals and their behaviors
- Understand that operations and maintenance
need to share information
It is possible to provide the customer with information to drive down their cost per bottle

Cases
Understand needs and capabilities of different customers segments
Problem
- Not all of the machines connected
- Some customers do not allow remote M&D
- Confidentially issues, IT policies – yet users
want connection (for better support)
Lessons
- Understand more actors, not just users
- Understand what solution fits all needs
- Find alternative connectivity systems (4/5G)
Different needs surveyed through field technicians, that also provided insights to solve the problem
Picture pls
Picture pls

Cases
These cases are not isolated examples
©Figure:Feintool
Bachelor-Thesis | Jahrbuch 2016 | Seite 101
This Bachelor Thesis has been produced
in line with Feintool`s FEINmonitoring
program. The objective is to develop a
product to a product-service provider.
FEINmonitoring gets diverse status data
from the installed fineblanking presses.
The success of the project depends to a
large extent on the data and how it can
benefit Feintool and its customers.
The objective of this thesis was to create
a systematic collection of application
scenarios of FEINmonitoring. Review the
scenarios in terms of their potential for
customer value and relation to their
short- medium- and long-term viability
and prototype the most promising
scenarios.
The underlying methodologies for this
were based on the outcome-driven
innovation process. The results of the
outcome-driven innovation have shown
that the scenarios are mostly only for
long-term feasibility. Moreover, they
have shown that the operationalization
of a monitoring system needs some
steps to consider.
The results contain the ecosystem of
Feintool, a list of desired outcomes and
a list of rated scenarios. For those
companies who want to implement a
monitoring system there was a guide
build up for operationalization.
Review of condition monitoring
scenarios in Industry-4.0
“FEINmonitoring”
Graduate: Johannes Loosli
Lecturer: Dr Shaun West
Expert: Jim Siler
Industrial Partner: Feintool
Bachelor-Diplomarbeiten | Jahrbuch 2015 | Seite 65
Der Fortschritt in der globalen Vernet-
zung sowie das stetige Wachstum des
Internet of Things bewegen immer mehr
Unternehmen dazu, ihre Produkte mit
intelligenten Geräten auszurüsten, wel-
che via Internet Daten austauschen.
Eine Branche, in welcher solche Systeme
sehr häufig eingesetzt werden, ist die
Automobilindustrie. Das Bedürfnis der
Endkunden, ihre Fuhrparke vom Schreib-
tisch aus zu steuern, wächst stetig, seit
dies technisch und finanziell möglich ist.
So ist es heute bereits für Privatperso-
nen möglich, Fahrzeuge per Smart
Phone App zu überwachen und zu steu-
ern. Die vorliegende Bachelor-Diplomar-
beit beschäftigt sich mit der Integration
eines solchen Systems in die SUNCAR
Elektro-Bagger.
Das Ziel der Arbeit ist es, mit einer Nutz-
wertanalyse die vorhandenen Systeme
auf dem Markt abzuschätzen, die Ein-
führung des Systems zu konzeptionieren
und die Implementierung einzuleiten.
Das System soll der SUNCAR HK AG in
einem ersten Schritt dazu dienen, die
Bagger zu überwachen und Betriebsda-
ten auszuwerten. In einem zweiten
Schritt wird es auch Endkunden zur Ver-
fügung gestellt, was diesen den Zugriff
auf die Daten und Standorte ihrer Fahr-
zeuge zu jedem Zeitpunkt gewährleistet.
Remote Diagnostics and Fleet
Management for Construction
Machines
Diplomand: Andreas Neuhaus
Dozent: Thierry Aubert
Experte: Rolf André Bill
Wirtschaftspartner: SUNCAR HK AG
Bild:CopyrightSUNCAR2015

Cases
These cases are not isolated examples
Bachelor-Diplomarbeiten | Jahrbuch 2015 | Seite 59
This thesis has been produced in line
with Schindler’s global Remote
Monitoring program. The objective is to
get diverse real-time status data from its
maintained elevators, escalators and
moving walks. For enabling this function,
older equipment will need an upgrade.
For this purpose a Remote Monitoring
Box has been developed.
The objective of this thesis was to create
a pricing model for the Remote
Monitoring Box in the European region.
This contains a price for the Remote
Monitoring Box, and also different
pricing models.
The underlying methodologies for this
goal are based on the competitive- and
cost-orientated price determination. The
analysis has shown that the Remote
Monitoring Box ranked high related to
its competitors according to the
customer needs. Moreover it has also
shown that the Remote Monitoring Box
has a relatively high production price
which makes it too unattractive for
various customer segments.
The results contain a list-price for the
whole of Europe and additionally an
internal price. For those customer
segments for which the product is
attractive, various pricing models have
been elaborated. These include different
price-options and ﬁnancing-models.
Pricing Concept Remote
Monitoring Box
Diplomand: Florian Merk
Dozent: Christian Hohmann
Experte: Simon Howald
Wirtschaftspartner: Schindler Management AG
Das Schweizer Traditionsunternehmen
Dätwyler Sealing Solutions produziert in
seiner Automotive-Sparte Präzisions-
dichtungen für die Automobilindustrie.
Das umfangreiche Know-how in der
Materialentwicklung und Verfahrens-
technik wird genutzt, um Automobilzu-
lieferer mit qualitativ hochwertigen Pro-
dukten zu versorgen.
Auf Grund der voranschreitenden
Fahrzeugelektriﬁzierung, welche nicht
nur den Antrieb, sondern auch elemen-
tare Fahrzeugsysteme wie die Bremsen
oder die Lenkeinheit betrifft, sieht die
Unternehmensführung die aktuelle
Umsatzstruktur in Gefahr: Die gängigs-
ten Produkte aus dem aktuellen Portfolio
könnten schon in den nächsten 15 Jah-
ren am Markt deutlich weniger gefragt
sein. Das Ziel ist daher, auf Basis einer
Analyse „Trends Digitalisierung in der
Automobilindustrie“ Vorschläge für eine
Portfolioerweiterung zu liefern.
Aus der Analyse des Technologieportfo-
lios folgt, dass besonders Fahrassistenz-
systeme und deren Peripherie im Zusam-
menhang mit dem autonomen Fahren,
Möglichkeiten für die angestrebte Port-
folioerweiterung bieten. Nicht nur neue
Produkte, sondern auch eine Vielzahl an
neuen Playern im Markt bieten Dätwyler
Einstiegsmöglichkeiten, ohne, dass man
bei der Entwicklung von den bisherigen
Hauptkunden abhängig bleibt.
Ob es gelingt, die Technologien des
kürzlich akquirierten Unternehmens Ott
zu übertragen und zu nutzen, wird für
den Erfolg besonders entscheidend sein.
Das mit Forschungsprojekten und
Akquisitionen zusätzlich aufgebaute
Know-how bietet die Chance im Zuge
der Digitalisierung einen komparativen
Konkurrenzvorteil zu erlangen und mit
eigenen Produktentwicklungen auf
ausgewählte Kunden zuzugehen.
Für die entwickelten Produktideen
werden mögliche Anwendungen,
Anforderungen an das Produkt und die
zusätzlichen Anforderungen an das
Unternehmensumfeld diskutiert.
Bachelor-Thesis 2017
Der Trend Digitalisierung in der
Automobilindustrie und seine
Auswirkungen auf Dätwyler Sealing
Solution Automotive
Diplomand: Philipp Hamm
Dozent: Christian Hohmann
Experte: Simon Howald
Wirtschaftspartner: Dätwyler Sealing Solution

Cross case analysis
What should be the focus?
Complex ecosystem with many actors and different needs,
perspectives and value expectations – a different approach is needed

Cross case analysis
What should be the focus?
This will require a change in approach and an ability to
”see what others see and understand what other understand”

By understanding the ecosystems, the business and the people
we ”see what others see and understand what other understand”
Proposed methodology to help in the new Industries 4.0-enabled world
Service Design Thinking and LEAN tools can help
Create & test prototypes
value propositions
For each persona test
and iterate
Persona empathy maps
Describe relationships
between the actors
Customer journey
Understand the
steps of the journey
Situational analysis
Understand value in
the ecosystem
Job-to-be-done
What is the persons job-
to-be-done?
What is their desired
outcome?
Ecosystem visualization
Analysis to identify
key actors

Closing
Industry 4.0 brings with it a new set for challenges for traditional firms
Industry 4.0 technologies are not new
Firms are applying them – customers expect their application
Service Design and LEAN can help us to understand ’value’
The five cases show that we
need to ”learn to see what
others see and understand
what other understand” and
that both Service Design
Thinking and LEAN can help
Challenges are as much cultural as technology based

SMART-UP
FOR
START-UPS

Creative approach to supporting start-ups

Creative approach to supporting start-ups
SMART-UP Start-ups
On-
site
Off-site
Hairlist | hairlist.ch− Marketingsoftware für Coiffeur- &
Beautysalons
− Gegründet im Oktober 2012− Head: M. Brun
healthadvisor| healthadvisor.ch
− Plattform für Komplementärmedizin
− Gegründet im Juni 2017− Team: S. Döbelin
Kidesia GmbH | kidesia.ch
− Administrationsplattform für
Kinderkrippen− Gegründet im September 2014
− Team: T. Guggenbühl, G. YogeswaranLOREMPIRA | lorempira.ch
− Besucher- und Passagierprognosen für
KMU
− Gegründet im November 2015
− Team: J. Frölicher, J. Schwarz, W. von
Arx, P. Wegelin
Makellos GmbH | fidesso.com
− Online Immobilien-Verkauf für
Privatpersonen− Gegründet im Mai 2016− Team: N. Hirschi, C. Landmesser, B.
Berger
miniSchoggi GmbH |minischoggi.ch− Onlineshop für personalisierte
Schokolade & Kurse− Gegründet im Februar 2014− Head: T. Ramseier
Nicey’s| www.corkcase.ch− Vollautonomes Verkaufsgeschäft
− In Gründung
− Team: S. Kulasegaram, K. Feroz
Artiazza | artiazza.com− Online-Kunstplattform− Aktiv seit September 2016− Team: M. Bühler, F. Luginbühl, A.
Scherrer, A. Herbsthofer
Adriano’s Attire |adrianosattire.ch− Massgeschneiderte Kleidung für
Gentlemen
− Gegründet im September 2015
− Head: A. Kuster
Braincept AG |www.braincept.com− Technologie- und Beratungs-
Unternehmen- Gegründet im September 2016
- Team: M.Breiter, P.Breiter, M.FelderBromotion Studios |bromotionstudios.com− Video Production Company− Gegründet im Mai 2013− Head: B. Schneeberger
corkcase| www.corkcase.ch− Vegane Taschen aus Kork− Gegründet im Juni 2017− Team: A. Zaugg, M. Niederberger
Rentnerado | rentnerado.ch
− Online-Jobvermittlung fürRentner/innen− Aktiv seit November 2016− Team: A. Trnjanin, T. Brunner, J.
Schnyder
ROB NICOLAS GmbH |robnicolas.ch− Agentur für Marketing undKommunikation− Gegründet im März 2013− Head: R. Mark
Sparkling Moments |sparklingmoments.ch− Studenten-, Abschluss- oder
Gruppenreisen− Aktiv seit September 2014− Head: V. Calligaris
techpoint | techpoint.ch− Unterstützung mit technischen
Geräten
− Aktiv seit März 2015− Team: F. Fetanat, J. Baumgartner, E.
Schmid
yamo AG | yamo.ch− Frisches Bio Babypüree, made in CH
− Gründung im August 2016− Team: T. Gunzenhauser, L. Michas, J.
Amado-Blanco
World Innovations Forum |www.wiforum.com− Global Entrepreneur Community
− Gegründet im Januar 2017− Team: R. Zeier, A. Schultze ; J.Priskin,
T. Mandl, L. Sonderegger, M. Rantra
360 MEDIA | 360media.ch
− Agentur für Marketing &Kommunikation− Gegründet im Juli 2014− Head: David Kressebuch

Lean start-up approach
https://blog.hslu.ch/designthinking/lean-start-up/
Smart-up Ideation Booklet Seite 3/5
Problemstellung
Was sind die Hauptprobleme, welche
das Geschäft lösen muss?
Beschreibe die 1-3 grössten Probleme
deiner Kunden
Lösung
Beschreibe eine Lösung für jedes Problem
Alleinstellungsmerkmal
(Wertangebot)
Welchen Wert vermittelst Du dem Kunden?
Eine einfache, klare Botschaft, die erklärt
warum die Lösung anders und beachtens-
wert ist
Unfairer Vorteil
Etwas, das es den anderen schwer macht,
die Lösung zu kopieren
Kundensegmente
Liste die Ziel- und Nutzergruppen auf.
Für wen schöpfen wir Wert?
Wer sind Deine wichtigsten Kunden?
Erarbeite parallel zu diesem Feld die Persona-
Beschreibung auf der rechten Seite!
Early Adopter
Beschreibe die Eigenschaften des idealen
Kundens
Erarbeite parallel zu diesem Feld die Persona-
Beschreibung auf der rechten Seite!
Kanäle
Über welche Kanäle wollen Deine Kundensegmente
erreicht werden?
Einnahmequellen
Liste die Einnahmequellen auf
Kennzahlen
Welche messbaren Zahlen zeigen, ob die
Lösung funktioniert?
Bestehende Alternativen
Wie wurden diese Probleme
bisher gelöst?
Kostenstruktur
Liste die festen und variablen Kosten auf
Kurz Konzept
X für Y Analogie
Gibt es eine einfache Analogie?
(z.B. Youtube=Flickr für Video)
LEAN CANVAS: .............will ................für .......,weil ........Das „Lean Canvas“ ist eine Vorlage um Geschäftsmodelle für Start-ups zu entwickeln. Es hilft Dir wichtige Aspekte deiner Geschäftsidee zu beschreiben. Dafür
musst Du zu diesem Zeitpunkt natürlich Annahmen treffen. Diese werden in einem weiteren Schritt mit Experimenten überprüft.
Versuche nun das „Lean Canvas“ basierend auf deiner Idee zu erstellen! Bearbeite zuerst die nummerierten Felder in der Reihenfolge die für Duch passt. In der
Regel wird zuerst die Problemstellung (1) mit der Lösung (4) abgeglichen. Erkennst Du dabei Aspekte deiner Idee, welche Du verbessern kannst?
1 234
5
Wer Was Bedürfnis-Erfüllung Motivation
Smart-up Ideation Booklet Seite 4/5
Name
Persona-Beschreibung
Alter, Geschlecht, Wohnort, soziales Umfeld, Sinus Milieu,
Denkweise, etc.?
Job to be done
Welche Aufgabenerfüllung wird mit dem
Produkt unterstützt?
Anwendungsfälle
Wie und wo wird das Produkt durch wen
genutzt? Was passiert vor und nach der
Nutzung?
Lust (Gains)
Inwiefern machen die aktuellen Produkte
den Kunden glücklich?
Frust (Pains)
Was verursacht mit den aktuellen Produkten
ein schlechtes Gefühl bei Kunden?
Kundensegmente
Liste die Ziel- und Nutzergruppen auf!
Für wen schöpfen wir Wert?
Wer sind Deine wichtigsten Kunden, welche das Produkt/Dienst-
leitung nach den Early Adopters kaufen werden?
Anwendungsfälle
Wie und wo wird das Produkt durch wen
genutzt? Was passiert vor und nach der
Nutzung?
Lust (Gains)
Inwiefern machen die aktuellen Produkte
den Kunden glücklich?
Frust (Pains)
Was verursacht mit den aktuellen Produkten
ein schlechtes Gefühl bei Kunden?
Name
Alter, Geschlecht, Wohnort, soziales Umfeld, Sinus Milieu,
Denkweise, etc.?
Job to be done
Welche Aufgabenerfüllung wird mit dem
Produkt unterstützt?
Early Adopter
Erstelle das detaillierte Kundenprofil für die Early Adopters (die-
jenigen Kunden, die das Produkt zuerst benutzen werden)

Any questions?
Slides at
www.slideshare.net/ShaunWest
Dr Shaun West

Introduction to HSLU and our teaching methods for the University Florence

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