industry 4.0 servitization iot smart services customer value proposition service design thinking product service systems industrial services service design innovation services digital twin design thinking change management product service system service innovation customer service iiot servtization service dominant logic customer journey mapping ecosystem innovation project management b2b gas turbine digital servitization b2b marketing big data customer experience value proposition hslu risk management digitalisation hackathon : servitization digital strategy business models asset management value-based pricing. ecosystems ecosystem customer value visual communications engineered-products service contracts manufacturing maintenance repair and operations decision making pss ervitization challenges systems engineering supply chain management smart supply chain lighting value base pricing outcome based contracts cocreation agile supply chain digital services collaboration customer journey value creation european turbine network technical services quality management service pricing strategy smes. job-to-be-done persona manufacturing firms manufacturers advanced services aftermarket industry wind turbines sulzer technical review neta resilience covid-19 smart products price value capture smart service workshop ai spatial data analytics language based human-machine interactions dikw data2action foresight innovation servitization. crowdsourcing product lifecycle journey mapping avatar smart operations smart maintenance new work value sales service operations management upgradability plm product lifetime extension retrofits drives motor multiple benefits case studies. case study digital internet of things customer relationship management service oil and gas energy steam turbines gas turbines ipcc consultative selling technology-driven service innovation products risk marketing culture servitization transition alignment of value drivers start-ups digital innovatio energy transition electricity carbon neutral world data-to-action monetizing project execution project design effective projects team working modularity value-based pricing service offering co-creation of value non-destructive testing sme information into knowledge value based pricing lslu aston business school business decision making maintenance repair and operations power generation mro o&g o&m euroma maintenance service pricing agile project management visual communication study exchange total cost of ownership business model equipment life cycle consulting education and training small business privatisation deregulation utilities electricity kpis metrics cultures fuel flexibility techno-economic operational outcomes installed base value chains engineered products construction and maintenance power plant performance turbine rotor high-speed balancing market segmentation condition based maintenance
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