How can the ecosystem mapping process be improved to develop better understanding of market dynamics for better decision making by investigating two pharmaceutical supply chains? Problem: … existing models for supply chains over oversimplify the situation and failing to integrate people, processes and digital technologies Purpose … to show the current state of pharma supply chains … to show how the ecosystem perspective provided new insights GBX EventsSupply Chain Innovation Summit 2019,Barcelona, 21 November 2019 Shaun West & Michael Huonder