The document summarizes the Information Technology Program (ITP), a summer academic program at Aalto University School of Business. The 3-month program has 3 tracks (Information & Service Business, Strategy & Experience Design, Digital & Interactive Entertainment) that provide hands-on learning about IT, design, and business. Students take intensive courses and work on a business project. ITP aims to give students practical skills to operate effectively in business. The application period for the 2015 program is open until March 25th.

1. INFORMATION
TECHNOLOGY
PROGRAM
Academic Summer Program
Aalto University School of Business
May 25 - August 28, 2015

2. 94%would recommed ITP to a friend
(2014 batch of ITP alumni)
Information Technology Program
(ITP) is a summer program
organized at the Aalto University
School of Business since 1995.
This year we are celebrating both
our 20th anniversary and the
launching of a new education track.
The purpose of ITP is to provide students with a strong applied understanding of IT, design and
the digital world. The program provides concepts and approaches that enable students with
diverse backgrounds to operate effectively in the global business environment now and in the
future. Students gain valuable real life project experience in business project course.
LOVED BY STUDENTS AND
STAFF - EACH SUMMER ITP
BUILDS A UNIQUE ECOSYSTEM
OF LIKEMINDED PEOPLE FROM
DIFFERENT DISCIPLINES AND
INDUSTRIES.
”ITP in general is amazing.
Participating in ITP is definitely
a great way to spend a summer.
SED was a very suitable option
for me – I loved having the
practical lectures and not having
to do essays or exams. For me,
ITP was a program where I met
awesome people and learned
about their cultures, learned
some of the most useful things
I’ve learned in the business
school.”
— Sanna Pitkänen
SED alumni 2014
“I found the topics chosen for
the course stimulating and
educating. The ISB courses
give the student advantage in
the market over others that did
not have the privilege to share
in the experience. The course
will give potential students
confidence and understanding
of the Information Technology
environment they will face when
starting their careers.”
— Michelle van der Westhuizen
ISB alumni 2014

3. THINK CREATEEXPLORE
In the summer 2015, the program consists
of three simultaneous tracks:
INFORMATION & SERVICE BUSINESS (ISB)
STRATEGY & EXPERIENCE DESIGN (SED)
DIGITAL & INTERACTIVE ENTERTAINMENT (DIE)
All tracks are worth 24 credits and are recognized as a minor
subject in the M.Sc. program at School of Business. ITP studies
can be extended to 30 credits with extra work (47C58100 ITP
Book Exam 6 ECTS) and is recognized as a minor subject in the
B.Sc. program at School of Business.
ITP students complete three intensive
courses and a business project for
a collaborating company during the
summer. Students work on the business
project during the entire program, under
the program’s supervision.
Individual modules of the program are taught by visiting
faculty. Visitors from other universities and from the business
community are invited to for a short period in the field of
their particular expertise. All courses are run in the form of
intensive modules. A normal one semester university course is
compressed to three weeks of full time study.
Learning environment
where you are
encouraged to find
solutions. Sometimes
you need to look outside
of the box to find the
perfect outcome.
The best way to learn
is through real projects
done for real companies.
We foster project
teams who take action
and fearlessly create
something new.
We offer courses that
encourage you to
challenge convention and
discover new concepts.
We are obsessed with the
total learning experience.
3
3+1
Tracks,
all worth 24 ECTS
Courses and
a business project

4. INFORMATION & SERVICE
BUSINESS
STRATEGY & EXPERIENCE
DESIGN
DIGITAL & INTERACTIVE
ENTERTAINMENT
Information & Service Business (ISB) track in ITP aims to provide
students with an understanding of e-business infrastructure
technologies, new business opportunities these technologies create,
which they are used.
Strategy & Experience Design (SED) track aims at providing
students with an understanding of basic methods for producing and
designing digital media products, concept and design processes,
and strategic decisions related to digital media.
The Digital & Interactive Entertainment (DIE) track aims at
providing students with an understanding of basic methods,
techniques and tools for managing digital marketing strategies.
Focus is on digital marketing platforms, content marketing,
digitalization, monetization business models.
24 ECTS
24 ECTS
24 ECTS

5. Strategic Design
(47C58300) 6 ETCS
Digital Marketing
Strategies
(47C9000) 6 ETCS
Achieving Strategic
Advantage Through
Distributed
Technologies
(47C52000) 6 ETCS
User Experience
Design
(47C58400) 6 ETCS
Current Topics in
Information &
Service Business
(47C58600) 6 ETCS
KEY TOPICS
Productization of digital service
ideas, Product vs. service,
Financing a venture, Managing
product development and growth,
Risk management, Making the
software business case, Managing
the product life-cycle
KEY TOPICS
Design processes in digital world,
Design Strategy I – what and to
whom, Tools I – Lo-Fi prototypin,
Research (benchmarking,
ethnography, observation),
“Digital Media Business and
Project Management:”, Project
plan examples and execution,
Production and scheduling,
Client relationships and team
organization, Digital marketing and
advertising, Online self-service
solutions
KEY TOPICS
Digital marketing platforms,
Segmentation, Multi-channel
communications, Content
marketing, Internet of things (IoT),
Current topics in digitalisation
KEY TOPICS
Types of business models,
Budgeting and return on IT
investment, Enterprise and service
oriented architecture, Can IT still
be strategic?, The buy vs. build
decision, Selecting and managing
vendors, Managing and assessing
software development, Content
and knowledge management
KEY TOPICS
Elaboration (Personas, Scenarios),
Design Strategy II – Focus,
Principles, Lilmitations + realities,
IA, Interaction Design, Visual
Communication
KEY TOPICS
Pricing strategies, Freemium
business models, Economy design,
Trends in monetization
KEY TOPICS
What’s new in the field, Digital
service ideas, Solutions vs.
services, Service oriented
architecture
KEY TOPICS
Prototyping, Typography, Visual
Design, Implementation, Adobe CC
programs: Photoshop, Indesign,
Illustrator
KEY TOPICS
Business intelligence, Analytics
metrics, Auditing, Analytics tools
and platforms
Web and Mobile
Analytics
(47C9200) 6 ETCS
Prototyping and
Implementation
(47C58500) 6 ETCS
Monetization Business
Models
(47C9100) 6 ETCS
Managing Software
and Service Business
(47C58200) 6 ETCS

6. Prof. Matti Rossi
INFORMATION & SERVICE
BUSINESS
Merja Suhonen
merja.suhonen@aalto.fi
+358 40 353 8085
Prof. Matti Rossi
Aalto University School of
Business
Prof. Tuure Tuunanen
University of Jyväskylä
Prof. William T. Schiano,
University of Bentley
Immo Salo
Freelancer and Big Data Wiz
Laura Sivula
ITP / Aalto University
School of Business
P.O.Box 21220
00076 Aalto
STRATEGY & EXPERIENCE
DESIGN
Heini-Maari Kemppainen
heini-maari.kemppainen@aalto.fi
+358 50 577 2755
Juha Kronqvist
Aalto University School of Arts
Sami Niemelä
Creative Director, Nordkapp
Anne Pasanen
Aalto University School of Arts
DIGITAL & INTERACTIVE
ENTERTAINMENT
Niko Helle
niko.helle@aalto.fi
+358 50 436 8663
Antti Leino
Director, GroupM
Matthew Laurence
Core Product Manager, Rovio
Joni Salminen (Ph.D.)
Turku School of Economics
+358 50 384 7228 (office)
laura.sivula@aalto.fi
itp.aalto.fi
@ AaltoITP
/ AaltoITP
@ AaltoITP
Program Faculty
Project Coordinators
Lecturers / Teachers
ITP Office #ITP2015
Academic Director Program Manager

7. References
20 6612
62
10 3 94%
1000+
years ITP has collected tech
and design talent in Finland
Industry
professional
lecturers in
2015
Educational
tracks
in 2015
Found program intellectually stimulating
- 2014 batch of ITP alumni
ECTS accomplished during the
years 2010-2014
INFORMATION TECHNOLOGY PROGRAM - EST 1995
Business Projects in 2010-2014Professionals in ITP Alumni Network
For

8. The application period for ITP 2015 is
open until 25th March 16:00.
Instructions and link to application
form can be found at itp.aalto.fi
ITP enables individuals to combine
both business and technological
perspectives, making it an ever
changing and valuable education
module.
INFORMATION TECHNOLOGY PROGRAM
Academic Summer Program
@ Aalto University School of Business
May 25 - August 28, 2015
THE APPLICATION PERIOD
FOR ITP 2015 IS NOW OPEN!