Introduction to Globalization Introduces the different definitions of globalization among scholars and the relativistic nature of globalization depending on what context it is being used- such as in politics, economy, culture, people, and all others. In this presentation, you will be able to distinguish and contrast different claims about the concepts and nature of globalization.

1. Introduction to
Globalization
Prepared by: Jasper F. Pabroa

2. ▪ Add your first bullet point here
▪ Add your second bullet point here
▪ Add your third bullet point here

5. Contemporary or Modern World
KOREANIZATION
MCDONALIZATION
WESTERNIZATION
AMERICANIZATION

6. What exactly is Globalization?
1980’s
Describe the rapid
movement of the
following
transnationally:
• People,
• Ideas,
• Economy,
• Fashion,
• Culture,
• Politics,
• and others.
“INTERCONNECTEDNESS”
“PHENOMENON”

7. Different
Definitions of
Globalization

8. ▪ “… is not the same as Globalism, which points our aspirations for an
end state of affairs wherein values are shared by or pertinent to all
the world’s 5 billion people, their environment, their roles as citizens,
consumers and producers with an interest in collective action
designed to solve common problems. Nor it is Universalism—values
that embrace humanity.”
Rosenau (1996)

9. ▪ McGrew (1990) -- Globalization is described as something that is
comprised of multiple sameness and interconnectedness that go
beyond the nation-states. It is a process in which individuals and
organizations in one part of the world are affected by the activities,
affairs, and convictions on another part of the globe.

10. Manfred Steger’s Definition of Globalization
▪ “the term globalization applies to a set of social processes that appear
to transform our present social condition of weakening Nationality into
one Globality”

11. APPADURAI (1996)
▪ proposed FIVE DIMENSIONS OF GLOBAL CULTURAL FLOW,
namely ‘ETHNOSCAPES,’ ‘TECHNOSCAPES,’ ‘MEDIASCAPES,’
‘FINANCESCAPES,’ and ‘IDEOSCAPES.’
▪ These landscapes are created due to movement of people,
technologies, information through media, money and commodities,
and political ideas

12. Other Scholars Perspective on
Globalization
▪ define GLOBALIZATION as a multi-dimensional group of social
procedures that build, accelerate, elaborate, and intensify worldwide
interactions while, at the same time, nurturing in people an
increasing consciousness of deepening linkages between the local
and far-off.

13. Key Concepts on Globalization
▪ Phenomenon
▪ Relative in nature
▪ Interconnectedness, multiple-sameness/ commonness, or a
share in cultural, economic, religious, and political
attributes

14. Globality and
Globalism

15. Globality
▪ STEGER (2005) uses the term GLOBALITY to mean globalization as a
condition. For him, globality denotes “future social condition
characterized by thick economic, political, and cultural
interconnections and global flows that make currently existing
political borders and economic barriers irrelevant.”
▪ Ex.
▪ United Nations, Stock Market, Democracy, Religion, and others

16. Globalism
▪ STEGER (2014B) uses the term globalism to mean globalization as an
ideology. He then identifies five core claims of globalism:
▪ First, globalization is about the liberalization and global integration
of markets;
▪ Second, globalization is inevitable and irreversible;
▪ Third, nobody is in charge of globalization;
▪ Fourth, globalization benefits everyone; and
▪ Fifth, globalization furthers the spread of democracy in the world.

17. SUMMARY
▪ GLOBALIZATION is defined differently depending on someone
else’s expertise, experience, and perspective.
▪ For a POLITICAL SCIENTIST, globalization serves as a challenge to
nation-states.
▪ For an ECONOMIST, globalization means increase of free trade,
speed of trade, global economic organization, and regional trade
blocks.
▪ For CULTURE AND COMMUNICATIONS EXPERTS, globalization
refers to the concept of a global village. Through globalization, the
world has become a borderless world. Communication technology
makes the world shrink.