“Pay N Park” is aiming to be an online parking management agency. “Pay N Park” offers a wide range of products and services that will equip users to search for a parking space in a particular location and to book the available parking space using mobile/web internet devices.

1. Pay N Park
Proposal for Business
Date: 03/11/2014
Prepared by
Atul Kumar Mandvariya

2. Contents
Overview................................................................................................................................................................ 3
Product and Services.............................................................................................................................................. 3
Technology Involved .............................................................................................................................................. 4
Basic features of Pay N Park App:- ......................................................................................................................... 4
Market Analysis...................................................................................................................................................... 5
Competitive Landscape .......................................................................................................................................... 5
Future Enhancements:-.......................................................................................................................................... 6
‘Pay N Park’

3. Overview
Not enough space!!! It‟s so far!!!; It is so costly!!!; We have to wait three hours for space!!!; Where to
park? All of the above phrases show rising parking problems in many big cities such as Hong Kong,
Beijing or Shanghai. Parking is one of the major problems people faces when they are traveling. Many of
the times, parking space is difficult to find, inadequate, inconvenient or expensive and thus frustrate
vehicle users.
Inadequate parking space availability can create problems to both users and non-users of vehicles in a
society. However, excessive parking facilities can also create problems of improper utilization of
expensive parking facilities. In addition, excessive parking facilities impose environmental costs as well
as contradict community development objectives for more active and healthy society.
“Pay N Park” is aiming to be an online parking management agency. “Pay N Park” offers a wide range of
products and services that will equip users to search for a parking space in a particular location and to
book the available parking space using mobile/web internet devices.
Product and Services
“Pay N Park” is online parking reservation system with following two major product features:
1) On-line/Mobile Parking Inquiry & Reservation System:
Our system is a multi-dimensional platform that serves the needs for both drivers and car park owners. On the
one hand, the system enables drivers to reserve a parking space in a specific time in the car park they desire. It
also provides driving information such as real-time road condition, location of the suggested car park etc. On
the other hand, for car parks located in busy areas such as CBDs (Central Business Districts), Cooperate
Offices and shopping hubs, our system brings in extra revenue for them by increasing their utilization rate.
2) Location Based Social Networking System:
Users on “Pay N Park” will be able to connect to other users based on their business work location.
Localization factor will help users to interact with each other and thus use private parking slots available in
nearby locality of their work location. People can also interact and form groups to use car-pooling in case if
they all have to travel to nearby localities.

4. Technology Involved
Figure1:- The arrow direction shows flow of information
Current car park management is dependent on either human personnel keeping track of the available car park
spaces or a sensor based system that monitors the availability of each car park space or the overall number of
available car park spaces. In both situations, the information available was only the total number of car park
spaces available and not the actual location available. In addition, the installation and maintenance cost of a
sensor based system is dependent on the number of sensors used in a car park.
“Pay N Park” is computer vision based system that is able to detect and indicate the available parking spaces in
a car park. The methods utilized to detect available car park spaces were based on coordinates to indicate the
regions of interest and an object classifier.
The system architecture is shown in Figure 1. The user connects to Parking Information system with a mobile
phone application and requests for information on the status of parking lot that the user is trying to reach. Then,
Parking Information system retrieves the information on the specific parking lot for which user made a request
by processing the data it received IP surveillance cameras or Web cameras (such as Google Earth) or other
sources. After retrieving the data, this information is sent back to the user in form of text or audio. The user can
reserve the parking spaces and pay the amount through the same mobile application or if parking is available
user can do advance booking of the slots and do the payment through various modes (online or spot payment).
Basic features of Pay N Park App:-
 Web or mobile booking interface depending on their device
 Make bookings anywhere 24*7 & provide help and customer services.
 Email and SMS confirmation notifications and reminders
 Ability to cancel/update booking and change the booking slots.
 Online payment through all possible payment gateway like PayPal, Credit/Debit cards etc.
 For spot payment we can easily use NFC or iBeacon services.
 Easy to track various locations through GPS services and book the parking according to available slots.
 Running on all the devices, smart phones, tablets
 Users can see the history of their parking slots and compare the charges.

5. Customizable Pay N Park App:-
 Easy to integrate with other websites and web applications
 Easily add bookings module to your Facebook fanpage or social sites
 Choose a booking page template and color that suits your business
 Easily Login/Sign up with social media sites like Facebook, Twitter, Google+ etc..
 Easy to customize the various booking and payment reports.
 Easy to maintain portal and manage various parking slots agencies.
 Generate the reports of various agencies and parking slots, payments etc.
Be up to date all the time:-
 Accept online and offline bookings
 Send email and SMS notifications and reminders to both parking owner and user
 Collect feedback & suggestion from customers and improve the system
Easy administration:-
 Detailed booking reports that can be filtered in various ways
 Dashboard to manage bookings from any device
 System users/employees get own login and controlled access
 Generate various sales (booking) reports through various graphical representation
Market Analysis
Our potential market covers all the car-available households in Hong Kong. Among those, we identify our
target customers those who do not drive because they have difficulty in finding a parking space. Base on the
Travel Characteristics Survey 2002 Final Report, 31% of car-available household who do not drive fall into
this category. We also target to those drivers with high demand of scheduling assurance.
According to the Transport census in year 2009, the number of license private vehicles is 393,812. The average
of license private vehicles per car-available household is 1.1 cars per household, which gives an estimate of
358,010 car-available households in 2009. The growth rate for private vehicle has been steadily increasing by
3% from 2006 to 2009. By 2010, the estimated number of car available household is around 368,750 and will
reach 427,482 in the year of 2016.
For the entire car-available households who are willing to drive, they drive 4.2 days per week in weekday day-
time, 3.5 days per weekday night-time and 1.7 per week at weekends. There are 18% of car-available
households who are not willing to drive on weekdays day- time, 34% of car-available households who are not
willing to drive on weekdays night-time and 16% of car-available households who are not willing to drive on
weekends. Among these drivers, 31% of them do not drive because it is difficult to find a parking space as
mention above.
We expect those 31% drivers will use our reservation services in the year 2016. Therefore, it will generate
around 83,500, 157,000 and 35,200 usages of our reservation system during weekday day-time, weekday night-
time, and weekend respectively, making up a total of 292,000 transactions per week. Our estimate is
conservative since we did not take into account those car-available households who are driving and willing to
purchase our service in order to save time.
Competitive Landscape
Our potential competitors are the major parking managements, such as Wilson Parking and Imperial Parking.
Wilson Parking is the largest parking management in Hong Kong. Being a specialized operating subsidiary of
Wilson Group, it manages more than 100,000 parking spaces in 305 car parks in Hong Kong. The reasons we
believe Wilson Parking to be a potential competitor are as follows. First, Wilson Parking has an extensive and
comprehensive parking management system that connects all car parks all around Hong Kong. It allows

6. Wilson Parking to achieve an economy of scale if it enters our market. Second, Wilson Group owns a
technology division dedicated to provide parking and traffic management and maintenance service.
Therefore, it is advantageous for them with an almost-ready-for-use system.
Imperial Parking, even with less car parks under management compared with Wilson Parking, has most
operations in landmark districts in Hong Kong. Their geographical presence creates threat to us since most of
our operations are in CBDs and shopping hubs as well.
Future Enhancements:-
 We can provide API or Web Services so that it can easily integrate to Malls, Corporate offices, Railway,
Airways, Banks websites so Users can easily get the parking slots.
 Build the group so people can know about the nearest parking area or do the car pooling.
 Strong GPS services to locate the parking slots for Users.
 We can integrate all government and private agencies and make the new parking portal so user can get more
space for parking.
 If users require hourly, daily, monthly pass or coupons that we can offer in future depend on the user’s
requirement and rules & regulation from agencies.