SnapLogic, led by CEO Gaurav Dhillon, focuses on providing a unified cloud platform for faster application, process, and data integration amid increasing fragmentation of data sources and applications. Organizations are increasingly adopting IPaaS due to factors such as the need for speed, lower costs, and better integration with SaaS, addressing challenges posed by traditional integration methods. The platform offers features like real-time and batch processing, support for complex orchestration, and the ability to rapidly set up integrations with a wide range of applications.