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Powering the Boundary-Free Enterprise with Cloud Data Management
The document discusses the concept of the boundary-free enterprise and the significant role of cloud data management in transforming IT functions. It highlights key trends, challenges, and best practices for adopting cloud strategies, emphasizing the need for effective data management as a foundation for business success. Additionally, it presents insights from industry experts and illustrates the shift from traditional IT structures to more integrated, hybrid approaches.
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Powering the Boundary-Free Enterprise with Cloud Data Management
- 1. Powering the Boundary-FreeEnterprise with Cloud Data Management Mike West, Saugatuck Technology Andrew Bartels, PSA Insurance Darren Cunningham, Informatica Cloud 1
- 2. Today’s Speakers Mike West Andrew Bartels Darren Cunningham VP and Distinguished IT Professional VP Marketing Analyst Informatica Cloud Saugatuck Research www.InformaticaCloud.com 2
- 3. Today’s Agenda • TheBoundary Free Enterprise Mike West VP & Distinguished Analyst Saugatuck Technology • A CIOs Perspective • Informatica Cloud Overview • Discussion www.InformaticaCloud.com 3
- 4. Key Themes Why “hybrid” or highly interwoven deployments are the new normal for enterprise IT How the Cloud is radically changing the role of enterprise IT Why data management must be a part of an overall Cloud strategy Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
- 5. Decisions - TheRight Information at the Right Time Saugatuck Insight: The Knowledge Pyramid -- spanning data, information and knowledge in use -- depends on a solid foundation of data, data that is well managed, consistently created and accessible for use. Otherwise, the information and knowledge layers above will be created from corrupted or valueless raw materials, the information depending on the data will be incorrect and the business practices built upon knowledge assembled from that information will not yield consistently useful or dependable results. Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
- 6. (Cloud) Data: HybridArchitectures My company’s preference for deploying Key Findings new business solutions will be: 63% • Hybridized environments appear to 60% be seen as transitional phase toward a Cloud- 50% 50% 47% dominated future. 40% 39% 40% • Enterprises appear increasingly expectant 30% that more IT and business can and will 19% be moved to Cloud over 20% 18% a very short period of 13% time. 10% 10% • The data suggest rapid 0% and massive Cloud use 2012 2014 2016 growth from 2014 – 2016. On-premise Cloud / On-premise(Hybrid or highly Interwoven deployemnt) Cloud-based(pure-play) Source: Saugatuck Technology n=228 Saugatuck Insight: What we currently consider as hybridized environments blending on-premises and Cloud are considered to be somewhat of a transitional phase, and that IT and business leaders see Cloud-based solutions as dominating the longer-term future. We believe that this view will change more in favor of hybridized, interwoven IT and business environments as enterprises increasingly experience them through 2014. Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
- 7. Boundary-free EnterpriseTM Changesthe Game A New Master Architecture • Multiple technologies and platforms that build synergies • Mobile, Social, Collaborative, Analytics plus Integration • Integration links these Cloud capabilities and joins them to on- premises data • Mission-critical money systems still operate behind firewalls. • No two Boundary-free Enterprises™ will be exactly alike • Anytime / anyplace hybrid computing Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
- 8. Seven Trends andChallenges of Boundary-free Trends Driven by BfE The Challenge to Succeed Knowledge Work as a Team Sport Moving beyond individual productivity Loosely-Coupled Business Suites Moving beyond individual Cloud solutions Link Up Moving beyond organizational boundaries to Taking Workflow Out of the Box communities of interest Moving beyond the galley-slave model and the vast sea BYOD and Mobile Information of desktops Moving beyond structured transaction data and Data Gets Real(Time) decision support Moving beyond the potted plant in the corner of the The Rise of the LOB Cloud room The CIO’s New Clothes Moving beyond buying and managing IT assets Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
- 9. Knowledge Work asa Team Sport Moving beyond individual productivity Business Operation Technology Group Makes a purchase via Mobility mobile device Customer Social IT / Tweets or Facebooks Collaborative IT Purchase data captured; Data Analytics Social net data captured Correlated with uploaded advertising campaign Integration data Shared with others in ad and marketing Social IT / The BfE departments, plans Collaborative IT formulated for next campaign Emails and text messages sent to traveling/remotely-located Mobility executive, who authorizes the new campaign Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
- 10. Loosely-Coupled Business SuitesLink Up Moving beyond individual Cloud solutions Shift toward functional suites over best- of-breed solutions – yesteryear’s single-vendor, monolithic architectures a thing of the past. • Through at least YE2017, loosely- coupled architectures will rule the day. • By YE 2013, at least one-quarter of new business software will be acquired and delivered as optimized solutions for vertical industries, including “suites” integrated from multiple vendors via a single platform. Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
- 11. Taking Workflow Outof the Box Moving beyond organizational boundaries to communities of interest The real value of enterprise social networks – business workflows, facilitating decision-making via information flows • By YE 2015, we will also see the beginnings of this with a transition of traditional enterprise systems integration into business process re-engineering, driven by LOBs • Through 2017, the most productive use of social networking will be in redefining business workflows around information workers Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
- 12. BYOD and InformationMobility Moving beyond the galley-slave model and the vast sea of desktops Mobile interfaces to enterprise solutions not yet a major influence, added as an afterthought, rather than designed-in • By YE 2014, “Mobility” will be the leading force in all aspects of enterprise business, driving real Business / IT re-alignment • Through 2017, in a majority of enterprise Cloud solutions primary design objective mobile access and interaction Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
- 13. Data Gets Real(Time) Moving beyond structured transaction data and decision support Heritage of IT is transactions and decision support But today many more complex data types • By YE 2013, widespread reliance on real-time predictive analytics -- business opportunity for enterprises and Cloud providers • Through 2017, sensor data triggers new wave of analytics targeting customer engagement Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
- 14. The Rise ofthe LOB Cloud Moving beyond the potted palm in the corner of the room • Not Just Salesforce CRM Anymore – LOB will drive entire systems of supply chains and internal value chains into the Cloud • Cloud Businesses Emerge – LOB as “skunk works” who’s managing the data? • BYOD: Policy or Free-for-All? - Information Mobility brings challenges most enterprises have avoided like the Plague • Big Data Apocalypse – IT’s scariest scenario is a world in which data is so voluminous, so various, so variable, and comes streaming at us so fast that it overwhelms the ability to store, manage, and mine information Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
- 15. The CIO’s NewClothes Moving beyond buying and managing technology assets Procurement and development of technology assets shifts increasingly to the LOB the new central focus of IT -- • service and services • brokering solutions • evaluating and vetting solutions • architecture management • policy enforcement • managing information risk supporting more and more mobile devices, services and applications – working with hundreds of providers, tens of thousands of devices, ten times as many applications, all of which create, change and manage data for decisions Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
- 16. 5 Best Practices 1. Commit to (Cloud) Data Management 2. Manage the Organizational Issues 3. Partner with a Data Management Provider 4. Manage Both Control and Access 5. Approach Data Management as Value Creation Saugatuck Insight: Our many years of experience with data management have shown us that successful implementation involves both skill and will. The skill can be acquired through partnering with data management vendors and system integrators, but also requires the guiding vision of the two faces of data management - control and access. The will to succeed and sustain data management involves engaging senior management and securing their commitment and building organizational cooperation, and it must be motivated by an understanding of the value created through assuring data quality. Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
- 17. Information on Demand- Anyplace Anytime Saugatuck Insight: Where the rubber hits the runway is in delivering value to customers. If what we deliver is flawed due to data corruption, or if we don’t even know who our customers are because our systems are hopelessly out of synch, we will certainly crash on landing. (Cloud) data management is thus essential to business success, to managing increased profits and lower costs, to finding and retaining our best employees, to building the best products and delivering the best solutions to – most important of all – our customers. Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
- 18. Today’s Agenda • Welcometo the Boundary Free Enterprise • A CIOs Perspective • Informatica Cloud Overview • Discussion www.InformaticaCloud.com 18
- 19. About Andrew Bartels •Experienced CTO and CIO • Currently working with CIOs to help them shape their cloud strategy • While at PSA – Helped the company transition to “cloud first” – Drive Salesforce.com adoption from peripheral system to key success driver – Informatica Cloud delivered the ability to create cross-sell campaigns based Recognized as a “Top on client data 100 Broker” in US – Established effective tracking and forecasting of new revenue 19
- 20. Data was Lockedin Transactional Silo’s Data was inaccessible No Master Data Management Policy Data was incomplete Data could not be leveraged as an asset 20
- 21. Data was Dividedby the Firewall On-Premise Cloud Website Firewall 21
- 22. The Challenges WeFaced • We weren’t treating data as an asset • There was nobody responsible • No coordinated enterprise data policy • BYOD + BYOC • IT was seen as an obstacle 22
- 23. The Solution: AnIntegrated Solution 100% Salesforce.com adoption X app business processes 360 degree view of customer relationship Master Data Management X-sell visibility Data Hygiene Data visibility Track & measure ROI on BI & Reporting marketing campaigns Trigger data based workflow actions 23
- 24. Results: “The HolyGrail” “For the majority of my career, I’ve been seeking a solution that brings together all of the information from our numerous disparate systems into one easy-to-use interface. For us, having our information in such a reportable and accessible fashion is the Holy Grail. With our new abilities, we’ll be able to both serve our clients better and enhance our revenues though more efficient and smarter cross-selling and account rounding initiatives.” Chip Lewis, PSA Managing Director 24
- 25. Keys to Success 1)Engage the BU Leadership 2) Focus on Buy In 3) Ask the right Questions “If you had better data, what would you do and why?” “What are the issues? What aspects are important?” 4) Listen, learn & then build your plan 5) Build for the long term but focus on quick wins 25
- 26. Lessons Learned • Communicationis key • Focus on real needs not just philosophy • Establish a Data Committee • Become a partner & not an obstacle • Integration & accessibility is key • Be prepared for a long road 26
- 27. Today’s Agenda • Welcometo the Boundary Free Enterprise • A CIOs Perspective • Informatica Cloud Overview • Discussion www.InformaticaCloud.com 27
- 28. Informatica Cloud Simplicity Rapid Deployment Unified Platform • Purpose-built integration apps • Multitenant integration • Write once, deploy • Designed for self service apps and MDM anywhere, integrate • Implement in days everywhere! • Universal connectivity • Automatic upgrades • Interoperability for Hybrid IT www.InformaticaCloud.com 28
- 29. Trust.InformaticaCloud.com +1B records /day! 29
- 30.
- 31. Today’s Agenda • Welcometo the Boundary Free Enterprise • A CIOs Perspective • Informatica Cloud Overview • Discussion www.InformaticaCloud.com 31
- 32. Discussion Mike West Andrew Bartels Darren Cunningham VP and Distinguished IT Professional VP Marketing Analyst Informatica Cloud Saugatuck Research www.InformaticaCloud.com 32
- 33. Thank You forAttending! www.InformaticaCloud.com 33
Editor's Notes
- #23 - Start by treating data as an asset it amazes me how many organizations don't think about data as an asset every other resource in the enterprise is. Think Fleet, Plant, real estate or people every one of the these has policies, VP's & processes assigned to ensure they are managed from the moment they are acquired to the day they are sold or disposed of. Not data…it is just left to be somebody else's problem In too many enterprises today data is nobodies responsibility the irony is that in today's interconnected socially driven world where customers now control the largest share of voice ever data has no master. In addition to the above IT is losing control of the systems that drive the enterprise faster than ever. Gone are the days where the CTO could control which systems were deployed into the enterprise. Today BYOD is combining with BYOC or bring your own cloud at the BU levelToday I am hearing many BU leaders just see IT as an obstacle to getting things done. BU's see the cloud as a way to end run ITIn my experience they don't have time to focus on the implications of a lack of data governance. - The problem for the enterprise is that data governance is critical to drive return on data which is critical to staying competitive in today's global social economy.
- #25 Ultimately the proof of the pudding is in the eatingThe quote above really epitomizes how successful we were at PSA
- #26 So what did we do?We got out there and started collaborating and communicating with the BU's Collaboration is not something for somebody other than IT anymore We understood from day one that to succeed we were going to have to have the BU's buy in and understand how collaborating on data can deliver returns for their BU objectives as well as the enterprise as a whole. I as CTO had to become an evangelist spreading this message within the enterprise. Engage the BU LeadershipSo that's great but let's talk practical next stepsget out there and meet with BU's not only with the leaders but multiple people in the BU's you will soon identify allies within the BU's that will buy into the idea that establishing that day governance has value Ask the right questionsFor this plan to work you need to understand what data is important to the actual users & collectors of the data Just saying that collecting this data is good for the enterprise will not cut it People want to know what is in it from them How will this help me hit my BU goals Once people understand that collaborating with you will benefit them as well as their colleagues in other BU’s they will begin to buy in That said one thing I learned was that there was certain data people did not want make public within the enterprise Sometimes this would not be something people would come out and say right a way therefore you had to know to be looking for it or noodle it out by asking the right questions in the right way. It is usually because at some stage in the past information was used by another BU and it was damaging. Making sure that you identify such data points is critical to the long term outcome of the data initiativeListen, learn & build your planWhat we did right was make sure we listed before we built the plan When we did finally share the plan the BU’s could see that their input had been noted and included and it cannot be emphasized enough what a difference this madeBuild for the long term but focus on quick winsNow we all know that a comprehensive plan will not have all things from all players and that in order to design a solution for the long run that is resilient compromises are going to have to be made. However never lose sight of the insights gleaned during the BU exploration phase as the ability to deliver so called “quick wins” to the BU’s will do wonders to drive continued collaboration and compliance.
- #27 Communication is key Establish a communication process which will help identify what data that specific BU sees as valuable even more importantly what data they don't have which they would value if the could have. This is gold in the battle because as you design the enterprise plan to turn drive return on data if you can deliver back to BU's that data they identified as important you will win allies for life because the data battle never ends. Establish a Data Committee Next establish a data governance committee made of empowered representatives of all BU's. Make sure that the make up of the committee includes not just senior BU management but persons from within the BU that full understand how the data they need will be collected and used. That said this committee should also include executive sponsors because like any process or initiative when people see leadership paying attention they pay attention This committee should meet at least once per monthBecome a Partner not an Obstacle one of the critical roles of this committee is to provide the CTO with visibility into BYOC decisions being considered by the BU's But here is the critical difference in the old world IT would have tried to stop such deployments. In today's world these deployments are going to happen and need to happen for the organization to remain competitive and in my opinion a large number of these systems are going to be cloud based meaning that making informed decisions around how that data handles and treats your enterprise data is critical to the success of the enterprise as a whole. in the new world this should be the CTO's opportunity to empower the BU's to make better decisions allowing the BU's to answer questions like does the application have a robust set of API's that enable full access to the data, are their robust enterprise integration tools supported by the application, does the application integrate with existing systems.
- #31 Informatica Cloud has over 1,600 customers across all major industries including Financial Services, Media, Government, Telecom, High Tech, Pharma, and others.