The document discusses the evolution and opportunities of cloud-based integration services, highlighting the potential $30 trillion economic impact by 2025. It introduces the 'Vibe' platform, which is designed for enterprise-grade integration across various environments, emphasizing the need for unified data management across disconnected SaaS platforms. Key challenges addressed include inefficiencies in integration processes and the need for IT organizations to adapt to hybrid IT demands.

1. Enterprise-Grade Integration
Across Cloud and On-Premise
Darren Cunningham, VP Marketing Informatica Cloud

2. • Introducing Vibe
• The Shift to Cloud-Based Integration Services
• Establishing an ICC
Topics
2

3. 3
Promising Unprecedented Opportunity
$30 Trillion Economic Impact by 2025
Source: Disruptive technologies: Advances that will transform life, business, and the global economy. McKinsey Global Institute, May 2013

4. 4
10 2
MAINFRAME
CLIENT-SERVER
WEB
SOCIAL
INTERNET
OF THINGS
CLOUD
Few
Employees
Many
Employees
Customers/
Consumers
Business
Ecosystems
Communities
& Society
Devices
& Machines
10 4
10 6
10 7
10 9
10 11
Front Office
Productivity
Back Office
Automation
E-Commerce
Line-of-Business
Self-Service
Social
Engagement
Real-Time
Optimization
1960s-1970s
1980s
1990s
2011
2014
2007
OS/360
TECHNOLOGY
USERS
VALUE
TECHNOLOGIES
SOURCES
BUSINESS

5. 5
10 2
MAINFRAME
CLIENT-SERVER
WEB
SOCIAL
INTERNET
OF THINGS
CLOUD
Few
Employees
Many
Employees
Customers/
Consumers
Business
Ecosystems
Communities
& Society
Devices
& Machines
10 4
10 6
10 7
10 9
10 11
Front Office
Productivity
Back Office
Automation
E-Commerce
Line-of-Business
Self-Service
Social
Engagement
Real-Time
Optimization
1960s-1970s
1980s
1990s
2011
2014
2007
OS/360
USERS
VALUE
TECHNOLOGIES
SOURCES
BUSINESS
Unleash Potential
Disruption, Cost, RiskHarness Change
TECHNOLOGY

6. 6
10 2
MAINFRAME
CLIENT-SERVER
WEB
SOCIAL
INTERNET
OF THINGS
CLOUD
Few
Employees
Many
Employees
Customers/
Consumers
Business
Ecosystems
Communities
& Society
Devices
& Machines
10 4
10 6
10 7
10 9
10 11
Front Office
Productivity
Back Office
Automation
E-Commerce
Line-of-Business
Self-Service
Social
Engagement
Real-Time
Optimization
1960s-1970s
1980s
1990s
2011
2014
2007
OS/360
USERS
VALUE
TECHNOLOGIES
SOURCES
BUSINESS
TECHNOLOGY
Virtual Data Machine

7. Content Embargo Until June 4th, 2013 at 5:00pm PST 7 7
Map Once. Deploy Anywhere.
ON PREMISE HADOOP 3rd PARTY
APPLICATIONS
CLOUD

8. Vibe: Powering The Informatica Platform
Information Exchange
Information Services
Master Data Management Third-Party
Solutions
Data Integration
Data Services
Data Quality Information Lifecycle
Vibe™ Virtual Data
Machine
Infrastructure
Services
Role-BasedTools
http://www.informatica.com/vibe

9. SFDC
Veeva
Sales
Siebel
Patient
CRM
Concur
Expense
Management
Data Warehousing
Master Data Management
BI / Analytics
Compliance / Vigilance
INFORMATIONMANAGEMENT
APPLICATION MANAGEMENT
Hybrid IT @ Actelion

10. • Introducing Vibe
• The Shift to Cloud-Based Integration Services
• Establishing an ICC
Topics
10

11. SaaS Application Adoption in the Enterprise
2011-2015: SaaS spending to grow by
105%

12. It’s No Secret: “The Big Switch” is Upon Us…

13. Business Systems
Process/Project Manager
Driving an Ever-Increasing Need for Speed

14. Welcome to the Era of Hybrid IT
14
"IT organizations that do not
match the request for IT as a
service run the risk of internal
customers bypassing the IT
organization and consuming
IT services from the external
cloud, thereby placing the
company at greater risk."

15. Primary Cloud Integration and
Data Management Challenges
Disconnected
SaaS Silos
No Single
Customer View
Inefficient
Processes
1
3
7
5
8
2
4
6

16. Informatica Cloud Integration
Point, Click, Connect.
16
Design
Administer
4
1
Execute
2
3
Monitor
Variety of source and targets
Easy transform and map
Easy to use wizards
On demand
On schedule
On real-time event
Job execution status
Session logs
Error logs
Manage users
Manage access controls
Audit Logs
InformaticaCloud.com

17. 2
1
3
Your Enterprise
Cloud Applications
Informatica Cloud: Delivered as a Service
True SaaS, Broad Connectivity
17
 Data is not staged  Data transmission is secure  Multiple security
certifications
InformaticaCloud.com

18. Powered by the Vibe Virtual Data Machine
The industry’s first
embeddable virtual data
machine to access, aggregate
and manage data –
regardless of data type,
source, volume, compute
platform or user. And without
recoding.
18
Announced at
Informatica World
2013
Optimizer
Virtual Data Machine
Executor
Connectors
Transformation Library
Map Once. Deploy Anywhere.
Informatica.com/Vibe

19. 19
Informatica Cloud: Unified and Hybrid

20. • Introducing Vibe
• The Shift to Cloud-Based Integration Services
• Establishing an ICC
Topics
20

21. Next Generation Data Integration
We need to go from this….
To this
1-Click Data Integration

22. Craftsman approach – custom development
Manufacturing World
Skilled manual workers
Manufacture by hand
Custom products (works of art)
Integration World
Skilled IT Specialists
Hand coding
Custom integration points

23. Assembly line approach
Integration World
Dedicated skilled labor
Standard Tools
Periodic Large Releases
Manufacturing World
Dedicated skilled labor
Standard Tools
Mass production
Benefits
Consistent Quality
Lower Cost

24. Modern factory approach – automated flow of
materials and information
Benefits
Low cost AND high quality
Exactly the way you want it
Manufacturing World
Automation – new roles
JIT Workflow
Mass-Customization
Integration World
Template-driven self-service solutions
Agile/iterative Development
Configurable re-useable objects
Flow of Materials
Flow of Information

25. Domino’s Pizza tracker

26. Integration Templates @ Work: Consumption
InformaticaCloud.com
1
2

27. Integration Templates @ Work: Consumption
InformaticaMarketplace.com
4
Or Search the Marketplace
3

28. Integration Templates @ Work: Configure & Develop

29. Integration Templates @ Work: Consumption
Want to start building Integration Templates?
InformaticaCloud.com/Developer

30. ICC Hybrid IT
Implementation Considerations
1. Define Objective Measures of Success
2. Appoint a dedicated project/program manager
3. Formally define the Org Steward Role
4. Define the Cloud Development Life Cycle and clarify organizational roles
5. Put an emphasis on change management in the communications plan
6. Develop a capability to increase re-use
7. Implement a Metadata Management Office
8. Identify projects and specific use cases to leverage the Cloud platform
9. Use Informatica Professional Services

31. Next Steps
31
• Learn more about Vibe:
• www.Informatica.com/Vibe
• Read the Hybrid ICC whitepaper
• http://www.informaticacloud.com/resource-library.html
• Read the ICC and Lean Integration books!
• By David Lyle and John Schmidt (Available on Amazon)
• Get started with a trial
• www.informaticaCloud.com