Solving Spectranetics Integration
With SnapLogic Integration Cloud

Mark Ames, Regional Sales Manager
Aaron Moore, Solution Engineering Manager
Agenda
• Talk about Spectranetics Key Requirements:
•
•
•
•
•

Oracle Integration of Sales Orders Management to Salesforce
Eliminate manual efforts and automate order process Oracle to SFDC
Speed of integration to meet Sales deadline of January
Spectranetics SaaS Plans for 2014
Pre-built integration, no hand coding
- Current state is manual: Sales reps Excel spreadsheets medical
equipment orders and customer information
- Data Sources: Sales reps, Oracle EBIS, Salesforce, Servicemax,
Lotus notes
- Oracle order pushing: CSV Files, schedule jobs, events
- Connect ftp location to pull at the location

• Snaplogic Overview and Demo
• Next steps
IT is struggling with these new expectations

BYO
C

BYO
D
The Old Playbook Is No Longer Relevant
• EAI



- Pub/sub, ESB

• Requirements:
- App Integration
- Real-time


State of Integration Today | New
Requirements

• Hybrid Reality
− Data/apps on-premise and in cloud
− Must connect and scale securely
− APIs everywhere
• More Fragmentation
− 100s of apps & distributed endpoints
− Versioning headaches
• Data Types, Modes
− Structured, Unstructured, Semi..
− Big Data, Social/mobile
Connecting The New Economy
Rich Access Options: 160+ Pre-Built Snaps
Available
Faster Time-to-Value – Snap and Assemble
HTML5 mobile-ready
UX

Easy assembly of complex patterns

Choose Snaps and
Pipelines

Drag, drop, visualize, connect
REST

Cloud to Cloud Snaplex

REST

Cloud to On-prem Snaplex

Metadata
Data

• Streams: No data is
stored/cached
• Secure: 100%
standards-based
• Elastic: Scales out &
handles data and app
integration use cases
Demo
SnapLogic Transformation
Current State:

SnapLogic Vision










Speed



Dramatically reduced TCO



Reduces required skill set to
develop integrations



RESTful, modern architecture



Snaps to connect anything



Elasticity and scalability



High transparency into the
Integrations, flows and
orchestrations



Slow to change
Manual coding
No realtime advantage
Require highly skilled resources
Point to Point Integrations
Minimal visibility into realtime 360
degrees of data
SF to Oracle EBS integration
Core Platform for Leading Media Brand
World‟s largest subscriber network

• IT transformation mirrors shift to
streaming video, from DVD
• SaaS everywhere, identity & data
on-premise (for now)
• HR On-boarding with
Workday, Servicenow, „n‟
websites
• Containerizations with Snaps
• Flexibility for developers –
simplicity for “Citizen Developer”
• Productivity, re-use and control
• Expansion into BigData and
marketing/sales analytics
HR On-boarding
• Can now completely provision a new employee within 10
minutes of being hired ie. entered into their HR application
• Reduced TCO by 4:1 from prior hand coded integration

Event Queue, Logs,
Business rules
Service Management Eco-system
Enterprise

CRM

SL
SL

Monitoring/Management

ESS/UI

Security/ID

SL
Incident

Asset

Catalog

Problem

Release

KB

Change

SL

CMDB

PPM

Content

Automation
Asset/Endpoint/BYOD

SL
SL

Communications/Support

Business Intel / Dashboards
Select Customers

Corporate

Power
Demo Summary
The SnapLogic Value Proposition
• Connect to anything to anything - anywhere: Onpremise, cloud; batch to low-latency

• Extensible: Open SDK and REST API
• Ease of deployment & management: 3X-5X faster
than hand-coding and legacy integration

• Agile - Time to value: Enable “citizen developer”,
3X-6X less development time
• ROI: Subscription licensing, less time to value 2X6X improvement ROI
SnapLogic Integration Cloud Components

•
•
•

UX
•
•
•

•
•
•

Multi-tenant Designer, Manager & Dashboard
HTML5 for Universal Access
Multi-point Orchestration
Questions???
Digital Marketing & Sales
•

Project Cartwheel

•

BigData + Marketing/Sales +
Cloud/ground

•

Selling via social media – specifically
Facebook

•

Explore behavior – harvest from
social media - „n‟ websites

•

Containerization of access with
Snaps

•

Flexibility for developers – simplicity
for “Technical Business analyst”

•

Benefits: Productivity, re-use and
ease of management
Target: 360 degrees with Social Media
Real-time promotions
engagement

Location

influence

Location
and fans
Product
Database

Customer
Database

reviews

On Premise
Thank you

Mark Ames: mames@snaplogic.com
Demo

Data
calculations
available as
a service
Streaming Data as a Service Architecture
1

Collect

2

Translate & Enrich

3

Share/Distribute

Structured or
Unstructured
Data

DB

Other
Apps
SaaS App Integration:

Analytics:

Streaming APIs

Bulk APIs
What is a Snap?
A collection of Components that enables reading and
writing to a data source or application
Wizard

Snap

Create

Read

Update

Delete

Upsert

Bulk Read

Lookup

Undelete

Configuration &
Access Authorization
SnapLogic High-level Architecture
SnapLogic Higher Availability Architecture
• Using standard web-load balancer
• Automatic synch of repository across
nodes
• Automatic synch of Snaps across nodes
• Automatic Schedule resolution
• Support for SideKick infrastructure
• Support for n-nodes
• Full Active-Active configuration for
best use of all resources

LoadBalancer

Peer

Peer

Peer

Pipeline
s

Pipeline
s

Pipeline
s

CC

CC

Snaps

Snaps

CC
Snaps
Scalability
• Multi-Node Higher availability infrastructure
• Grid Technology for distribution of multiple tasks
•

Taking

advantage of technology advancements

- In-memory data joins and aggregation
- Multi-threading at Pipeline and Component level
- Sandboxing at component level

• Smart component designs leverage bulk loading API
where available
-

Salesforce Bulk API
Oracle Bulk Loader
Netezza Bulk Load
MySQL Bulk Load

Spectranetics 11.6.13

  • 1.
    Solving Spectranetics Integration WithSnapLogic Integration Cloud Mark Ames, Regional Sales Manager Aaron Moore, Solution Engineering Manager
  • 2.
    Agenda • Talk aboutSpectranetics Key Requirements: • • • • • Oracle Integration of Sales Orders Management to Salesforce Eliminate manual efforts and automate order process Oracle to SFDC Speed of integration to meet Sales deadline of January Spectranetics SaaS Plans for 2014 Pre-built integration, no hand coding - Current state is manual: Sales reps Excel spreadsheets medical equipment orders and customer information - Data Sources: Sales reps, Oracle EBIS, Salesforce, Servicemax, Lotus notes - Oracle order pushing: CSV Files, schedule jobs, events - Connect ftp location to pull at the location • Snaplogic Overview and Demo • Next steps
  • 3.
    IT is strugglingwith these new expectations BYO C BYO D
  • 4.
    The Old PlaybookIs No Longer Relevant • EAI  - Pub/sub, ESB • Requirements: - App Integration - Real-time 
  • 5.
    State of IntegrationToday | New Requirements • Hybrid Reality − Data/apps on-premise and in cloud − Must connect and scale securely − APIs everywhere • More Fragmentation − 100s of apps & distributed endpoints − Versioning headaches • Data Types, Modes − Structured, Unstructured, Semi.. − Big Data, Social/mobile
  • 6.
  • 7.
    Rich Access Options:160+ Pre-Built Snaps Available
  • 8.
    Faster Time-to-Value –Snap and Assemble HTML5 mobile-ready UX Easy assembly of complex patterns Choose Snaps and Pipelines Drag, drop, visualize, connect
  • 9.
    REST Cloud to CloudSnaplex REST Cloud to On-prem Snaplex Metadata Data • Streams: No data is stored/cached • Secure: 100% standards-based • Elastic: Scales out & handles data and app integration use cases
  • 10.
  • 11.
    SnapLogic Transformation Current State: SnapLogicVision        Speed  Dramatically reduced TCO  Reduces required skill set to develop integrations  RESTful, modern architecture  Snaps to connect anything  Elasticity and scalability  High transparency into the Integrations, flows and orchestrations  Slow to change Manual coding No realtime advantage Require highly skilled resources Point to Point Integrations Minimal visibility into realtime 360 degrees of data SF to Oracle EBS integration
  • 12.
    Core Platform forLeading Media Brand World‟s largest subscriber network • IT transformation mirrors shift to streaming video, from DVD • SaaS everywhere, identity & data on-premise (for now) • HR On-boarding with Workday, Servicenow, „n‟ websites • Containerizations with Snaps • Flexibility for developers – simplicity for “Citizen Developer” • Productivity, re-use and control • Expansion into BigData and marketing/sales analytics
  • 13.
    HR On-boarding • Cannow completely provision a new employee within 10 minutes of being hired ie. entered into their HR application • Reduced TCO by 4:1 from prior hand coded integration Event Queue, Logs, Business rules
  • 14.
  • 15.
  • 16.
  • 17.
    The SnapLogic ValueProposition • Connect to anything to anything - anywhere: Onpremise, cloud; batch to low-latency • Extensible: Open SDK and REST API • Ease of deployment & management: 3X-5X faster than hand-coding and legacy integration • Agile - Time to value: Enable “citizen developer”, 3X-6X less development time • ROI: Subscription licensing, less time to value 2X6X improvement ROI
  • 18.
    SnapLogic Integration CloudComponents • • • UX • • • • • • Multi-tenant Designer, Manager & Dashboard HTML5 for Universal Access Multi-point Orchestration
  • 19.
  • 20.
    Digital Marketing &Sales • Project Cartwheel • BigData + Marketing/Sales + Cloud/ground • Selling via social media – specifically Facebook • Explore behavior – harvest from social media - „n‟ websites • Containerization of access with Snaps • Flexibility for developers – simplicity for “Technical Business analyst” • Benefits: Productivity, re-use and ease of management
  • 21.
    Target: 360 degreeswith Social Media Real-time promotions engagement Location influence Location and fans Product Database Customer Database reviews On Premise
  • 22.
    Thank you Mark Ames:mames@snaplogic.com
  • 23.
  • 24.
    Streaming Data asa Service Architecture 1 Collect 2 Translate & Enrich 3 Share/Distribute Structured or Unstructured Data DB Other Apps
  • 25.
  • 26.
    What is aSnap? A collection of Components that enables reading and writing to a data source or application Wizard Snap Create Read Update Delete Upsert Bulk Read Lookup Undelete Configuration & Access Authorization
  • 27.
  • 28.
    SnapLogic Higher AvailabilityArchitecture • Using standard web-load balancer • Automatic synch of repository across nodes • Automatic synch of Snaps across nodes • Automatic Schedule resolution • Support for SideKick infrastructure • Support for n-nodes • Full Active-Active configuration for best use of all resources LoadBalancer Peer Peer Peer Pipeline s Pipeline s Pipeline s CC CC Snaps Snaps CC Snaps
  • 29.
    Scalability • Multi-Node Higheravailability infrastructure • Grid Technology for distribution of multiple tasks • Taking advantage of technology advancements - In-memory data joins and aggregation - Multi-threading at Pipeline and Component level - Sandboxing at component level • Smart component designs leverage bulk loading API where available - Salesforce Bulk API Oracle Bulk Loader Netezza Bulk Load MySQL Bulk Load

Editor's Notes

  • #6 Different requirements today – new reality which cannot be solved with old technologies..Far more appsHybrid environmentStuff they bought in 90sDevt languages – pt to ptVersioning headachesLots more dataMore info, endpts, data
  • #7 A new solution required for the new world whereData gravityElasticity, a key requirement
  • #9 Need to make this
  • #13 Just came on board as initial pilotShift from DVD  streaming78K Mar 13 around ServiceNow, Active Directory, etc.HR / employeesFix Big Data probs in future$78k – more business (BUT HOW MUCH)?NON HR INTEGRATION
  • #16 3rd day on the job2 Dozen customers in a variety of industries,IT because that’s great for start ups – IT companies are early adopters and risk takers.Media (web architecture), Retail (Facing disruption from Amazon looking to increase their competitive advantage using software solutions and better access to informationWe are being managed by the security group at GE – GE Security: Apptio performed an independent security assessment on us before going live. RBC, AMEX took that further and performed even more rigorous data plane and control plane security analysis. (Single channel, port usage.)
  • #21 Just came on board as initial pilotShift from DVD  streaming78K Mar 13 around ServiceNow, Active Directory, etc.HR / employeesFix Big Data probs in future$78k – more business (BUT HOW MUCH)?NON HR INTEGRATION
  • #27 Pre-requisite to the slide are concepts of Component, and PipelineIn simple terms, a Snap is a package that contains one or more Components. These Components are specific to a certain application e.g. Salesforce, or SAP, or NetSuiteEach Component within a Snap tends to focus on a certain subset of the overall functionality Once the Components are packaged together as a Snap, they all get associated to a set of configuration fields. E.g. Access IDs to Salesforce.comA Snap is technically a zip file