The document discusses the importance of better business intelligence (BI) and compliance, featuring case studies from Dolby Systems and Actelion Pharmaceuticals. It highlights the need for efficient data replication due to the complexities and challenges of integrating multiple data sources for compliance and analytics. The discussion concludes with a demonstration of Informatica Cloud data replication and next steps for implementation.

1. Replicating Salesforce Data for
Business Intelligence & Compliance
Darren Cunningham, Informatica Cloud
Curt Hodge, Dolby Systems
John Zakarakis, Actelion Pharmaceuticals, US
Allan Schwab, Informatica Cloud
www.InformaticaCloud.com
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2. Today’s Agenda
• The Need for Better BI and Compliance
• Case Study: Dolby Systems
• Case Study:
Actelion Pharmaceuticals, US
• Cloud Data Replication Demonstration
• Next Steps
• Q&A
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3. Gartner: Analytics & BI Top CIO Tech Priority
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4. Four Pillars of Business Intelligence SCENE
Ad-hoc Reporting
Historical Data
Fast Access to & Trending
Information
Multiple Data Sources
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5. Typical Challenges for SFA/CRM Analytics
1 Multiple Data Sources
2 Ad-hoc Reporting
3 Historical Data &
Trending
4 Access Times for
Data
Source: Dimensional Research, March 28, 2012
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6. Typical Business Intelligence Architecture
Inefficient Data Replication procedures with Source Data delays everything
Source: http://technet.microsoft.com/en-us/library/dd459146%28v=sql.100%29.aspx
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7. Why Compliance?
Penalties
Up to $1.5 $5 million and $100,000/violation
million + prison Up to $500,000 Up to $1 million
up to 20 years + prison time
time in prison
Stakeholders
Individuals CFO & CEO have Company officers & Company’s Company’s
responsible for joint responsibility Directors public reputation public reputation
violation for financial data at stake at stake
Sources: AMA, Genentech, Business Records Management, Acunetix, Sarbanes-Oxley 101
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8. Case Study: Dolby
Curtis Hodge
Senior Director, Enterprise Applications
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9. Background
• Specialize in sound and imaging technologies
that enhance the entertainment experience
• License technologies to consumer electronics
manufacturers as well as professional broadcast
and cinema operators
• Curt Hodge oversees the operations and strategy
for all enterprise applications at Dolby
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10. Salesforce Replication Needs
• Salesforce has prospect and customer contact
information
• Using Salesforce for past 5 years
• Gordano Collaboration Suite used for email
reflection
• Requires contact information
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11. Integration & Collaboration
• Alignment between licensees and Dolby
• Contact information easily passed to email system
• “Set-and-forget” – runs many times throughout the day
• Other potential uses for Informatica Cloud Data
Replication
• Provide near real-time Salesforce data to other custom on-
premise systems
• Advanced data analysis and complex queries
• Feed Salesforce information into BI environment for global
dashboards and reporting
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12. Case Study: Actelion Pharmaceuticals, US
John Zacharakis
Data Manager
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13. Background
• Biopharmaceutical industry leader
• 28 global subsidiaries, 2500+ employees
• Focus on discovery, development, & commercialization of
innovative treatments to serve high unmet medical needs
• Big footprint in treating pulmonary arterial hypertension
(PAH)
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14. Data Integration Hub Needs
• Veeva used for commercial analytics &
compliance
• Field uses Salesforce to manage pricing, call data, visits
• Need reliable, manageable and auditable data
integration
• Previous solution: Took 2-3 hours/day
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15. Results: Actionable BI &
Compliance
• BI – Complete picture of customer
• Hierarchical complexities dealt with
• Flexible and agile as conditions change in
pharmaceutical market
• Compliance
• Department of Commerce & FDA
• “Sunshine Act” – Reporting aggregate spend for
physician visits
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16. Informatica Cloud Data Replication Demo
Allan Schwab
Director, Informatica Cloud Presales
www.InformaticaCloud.com
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17. Today’s Agenda
• The Need for Better BI and Compliance
• Case Study: Dolby Systems
• Case Study:
Actelion Pharmaceuticals, US
• Cloud Data Replication Demonstration
• Next Steps
• Q&A
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18. And One More Thing…
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19. And One More Thing…
https://community.informatica.com/community/marketplace
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20. www.InformaticaCloud.com
Next Steps
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21. Resources:
http://videos.informaticacloud.com/
https://community.informatica.com/community/products/informatica_cloud
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22. Q&A
• Darren Cunningham
• Informatica Cloud www.InformaticaCloud.com
• Curt Hodge
• Dolby Systems
• John Zakarakis
• Actelion Pharmaceuticals, US
• Allan Schwab
• Informatica Cloud
www.InformaticaCloud.com
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