Webinar delivered in September 2012 featuring experts from Informatica Cloud and customers from Dolby and Actelion. For more information on Informatica Cloud integration applications and platform, please visit: http://www.informaticacloud.com/

1. Replicating Salesforce Data for
Business Intelligence & Compliance
Darren Cunningham, Informatica Cloud
Curt Hodge, Dolby Systems
John Zakarakis, Actelion Pharmaceuticals, US
Allan Schwab, Informatica Cloud
www.InformaticaCloud.com
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2. Today’s Agenda
• The Need for Better BI and Compliance
• Case Study: Dolby Systems
• Case Study:
Actelion Pharmaceuticals, US
• Cloud Data Replication Demonstration
• Next Steps
• Q&A
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3. Gartner: Analytics & BI Top CIO Tech Priority
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4. Four Pillars of Business Intelligence SCENE
Ad-hoc Reporting
Historical Data
Fast Access to & Trending
Information
Multiple Data Sources
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5. Typical Challenges for SFA/CRM Analytics
1 Multiple Data Sources
2 Ad-hoc Reporting
3 Historical Data &
Trending
4 Access Times for
Data
Source: Dimensional Research, March 28, 2012
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6. Typical Business Intelligence Architecture
Inefficient Data Replication procedures with Source Data delays everything
Source: http://technet.microsoft.com/en-us/library/dd459146%28v=sql.100%29.aspx
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7. Why Compliance?
Penalties
Up to $1.5 $5 million and $100,000/violation
million + prison Up to $500,000 Up to $1 million
up to 20 years + prison time
time in prison
Stakeholders
Individuals CFO & CEO have Company officers & Company’s Company’s
responsible for joint responsibility Directors public reputation public reputation
violation for financial data at stake at stake
Sources: AMA, Genentech, Business Records Management, Acunetix, Sarbanes-Oxley 101
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8. Case Study: Dolby
Curtis Hodge
Senior Director, Enterprise Applications
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9. Background
• Specialize in sound and imaging technologies
that enhance the entertainment experience
• License technologies to consumer electronics
manufacturers as well as professional broadcast
and cinema operators
• Curt Hodge oversees the operations and strategy
for all enterprise applications at Dolby
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10. Salesforce Replication Needs
• Salesforce has prospect and customer contact
information
• Using Salesforce for past 5 years
• Gordano Collaboration Suite used for email
reflection
• Requires contact information
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11. Integration & Collaboration
• Alignment between licensees and Dolby
• Contact information easily passed to email system
• “Set-and-forget” – runs many times throughout the day
• Other potential uses for Informatica Cloud Data
Replication
• Provide near real-time Salesforce data to other custom on-
premise systems
• Advanced data analysis and complex queries
• Feed Salesforce information into BI environment for global
dashboards and reporting
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12. Case Study: Actelion Pharmaceuticals, US
John Zacharakis
Data Manager
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13. Background
• Biopharmaceutical industry leader
• 28 global subsidiaries, 2500+ employees
• Focus on discovery, development, & commercialization of
innovative treatments to serve high unmet medical needs
• Big footprint in treating pulmonary arterial hypertension
(PAH)
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14. Data Integration Hub Needs
• Veeva used for commercial analytics &
compliance
• Field uses Salesforce to manage pricing, call data, visits
• Need reliable, manageable and auditable data
integration
• Previous solution: Took 2-3 hours/day
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15. Results: Actionable BI &
Compliance
• BI – Complete picture of customer
• Hierarchical complexities dealt with
• Flexible and agile as conditions change in
pharmaceutical market
• Compliance
• Department of Commerce & FDA
• “Sunshine Act” – Reporting aggregate spend for
physician visits
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16. Informatica Cloud Data Replication Demo
Allan Schwab
Director, Informatica Cloud Presales
www.InformaticaCloud.com
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17. Today’s Agenda
• The Need for Better BI and Compliance
• Case Study: Dolby Systems
• Case Study:
Actelion Pharmaceuticals, US
• Cloud Data Replication Demonstration
• Next Steps
• Q&A
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18. And One More Thing…
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19. And One More Thing…
https://community.informatica.com/community/marketplace
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20. www.InformaticaCloud.com
Next Steps
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21. Resources:
http://videos.informaticacloud.com/
https://community.informatica.com/community/products/informatica_cloud
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22. Q&A
• Darren Cunningham
• Informatica Cloud www.InformaticaCloud.com
• Curt Hodge
• Dolby Systems
• John Zakarakis
• Actelion Pharmaceuticals, US
• Allan Schwab
• Informatica Cloud
www.InformaticaCloud.com
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