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InMobi PH Media Kit 2019

The document discusses InMobi's mobile advertising solutions for brands in the Philippines. It outlines InMobi's capabilities including data-driven audience targeting, immersive creative experiences, and real-time location targeting using polygon mapping. It also provides details on InMobi's scale and reach with over 1.6 billion monthly users globally, their anti-fraud measures, and the various audience targeting and segmentation options available through their platform.

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AMPLIFY YOUR MOBILE STRATEGY PHILIPPINES
AGENDA ABOUT INMOBI World’s largest independent in-app platform for Marketers 01 BRAND ADVERTISING Data-Driven Audience Targeting & Immersive Creative Experiences 02 USER ACQUISITION & REMARKETING FOR APPS Acquire and engage high-quality app users 03 INMOBI EXCHANGE Simplifying programmatic buying for in- app 04 INMOBI PULSE Full spectrum Market Research at scale 05 MEASURE EFFECTIVENESS 3rd party verification and independent measurement 06
ABOUT INMOBI
● Presence in 191 countries with 21 offices ● Global SDK footprint with over 30,000 apps ● Over 20,000 active advertisers, 120 TB of monthly user data ● Over 10 years of innovation in mobile advertising and recognized as 2018’s Top 50 Disruptor Company by CNBC WE ARE A GLOBAL IN-APP MARKETING PLATFORM 204M North America 123M Europe 105M LATAM 74M MENA 208M INDIA 207M SEA 13M AUSTRALIA 650M CHINA Reaching over 1.6 Billion Users Globally
INMOBI - THE GOLD STANDARD OF IN-APP ADVERTISING Developed Native Programmatic Open RTB 2.3 Standards Programmatic Vertical Video Standards First MRC Accredited Viewability with IAS & Moat First to deliver HD Buffer-Free Video with Viewability First to move industry to VAST First In-App ActiveView Video Viewability Partner Founding Member & Driver of Open Measurement SDK First Buffer-Free In-App Video with Interactive End Cards First to bill on rendered with TTD/Amobee Industry’s First In-App Header Bidding Solution 1st largest mobile exchange to be TAG Certified 2012 2018
EVOLVING INTO THE WORLD’S FIRST CONVERGED MOBILE-FIRST STACK FOR ENTERPRISE MARKETERS TruFactor ENTERPRISE PLATFORMS FOR MARKETERS DATA CLOUD DATA MONETIZATION PLATFORMS CONSUMER CLOUD ADVERTISING CLOUD MARKETING CLOUD InMobi Exchange InMobi Pulse Connect-X InMobi Insights MAP CDPInMobi DSP Telco DMP ODI BaconReader TweetCaster 1 Weather IAP
INMOBI PRODUCT OFFERINGS
FULL STACK PRODUCT OFFERINGS Performance Suite User Acquisition & Remarketing Video Platform Targeting Solutions Programmatic Exchange Brand Suite Data & Creative Advanced ad-tech platform designed and optimized for mobile Independent measurements to bring safety, trust & transparency End-to-end campaign management solution Audience Platform WITH END-TO-END MOBILE ADVERTISING SOLUTIONS
ANTI-FRAUD MEASURES AT INMOBI 01 Publisher Quality Control Onboarding checks o Content quality o Brand safety o Delisting duplicates o Arresting site subletting o Checking request patterns 02 Diagnostics & Analysis Ongoing checks o Cryptographic signatures o Discarding automatic traffic o Velocity checks o Double-checks on data signals o Studying suspicious activity 03 Measurement & Transparency Third-party checks o Audience verification o Viewable inventory o Tracking quality of installs o Straining invalid traffic Systemic checks safeguard our network to ensure fraud-free traffic
NETWORK STATISTICS 18-24 yrs 74% 25-34 yrs 17% 35-54 yrs 6% 55+ yrs 2% 45% 55% High Economic Citizens 60% Low Economic Citizens 40% 26 Mn REACH ON IAP
*through smartphones Luzon – 17 Million 1. Metro Manila - 5 Mn 2. Cavite – 1.8 Mn 3. Bulacan – 1.25 Mn Visayas – 4 Mn 1. Cebu – 1.3 Mn 2. Negros Occidental – 600k 3. Iloilo – 400k Mindanao - 3 Mn 1. Davao Del Sur - 800k 2. Misamis Oriental – 500k 3. Zamboanga Del Sur – 250 K Top 3 Provinces Top 3 Provinces Top 3 Provinces NETWORK STATISTICS
• 171 Million Unique Users • 4 in 5 smart coverage • 26 Million Users in PH • Largest pure in-App platform in PH; 22000+ Apps • 1200+ Monthly Campaigns • 50% Campaigns location targeted • 4500 Avg. Panel Size/Research • 1 Mn Largest Panel Surveyed • Only platform with 100% GDPR Compliance in ID • PII & opt-in Compliant MASSIVE REACH AND SCALE IN SOUTH EAST ASIA 45% Games, Entertainment, News Utility 15% Others 5% 40% Social & Communication 70 Mins 120 Mins Users time spent on long tail apps & content InMobi Covers long tail of content browsed on Apps News, Entertainment, Lifestyle Users Time Spent on owned & operated apps
SNAPSHOT OF TOP APPS IN PH Mailonline Flipboard Wattpad ViberSnapchatHuffington Post PeelShareIt GMA News Caraosell Security MasterVIU OLX Photobucket Color Switch Tango ZedgeMeetMeSkoutClean Master IMO WWFPicsArt TuneIn TaggedShazam Subway Surfer Calorie CounterMusic Match 4.3 AVG APPSTORE RATING HIGH QUALITY & PREMIUM MOBILE IN-APP INVENTORY All Formats 75% non-gaming 25% gaming Global App Count 22,500+ VCR 70% Brand Safe 95% SDK Majority First Call WordScape Jigsaw Solitaire Happy Color BowMasters Talking Tom 2 Sudoku Mazes 9GAG Merriam Webster Friendly for facebook Amino Whisper Audiomack 1010!
BRAND ADVERTISING: Data meets Creative
DATA-POWERED AUDIENCES Rich curated audiences rigorously verified by accredited partners IMMERSIVE CREATIVE EXPERIENCES Dynamic and compelling creatives that propel campaigns to the next level REAL-WORLD PLACES OF INTEREST Translating location signals into Real-world POIs to understand user behaviour INMOBI FOR BRANDS DELIVERING VALUE FOR BRAND ADVERTISERS Core themes that drive our success in delivering world class in-app engagement and rich experiences
> 95% SDK Enabled Inventory Formats that deliver 2.5x higher vs API integration SDK integrated inventory allows for more control over inventory quality, and scores higher on brand safety & performance metrics Lower accidental clicks Stronger post click performances Mobile first interactions pan, zoom, tilt, tap High VCR and personalized interaction cards 0.06 sec load time and true HD WE AREN’T GRADING OUR OWN HOMEWORK: We are the first platform in the region to provide MRC-accredited viewability solutions for IAS & MOAT via our SDK integration SDK INTEGRATED APPS FOR ACCESS TO PRISTINE FIRST-PARTY DATA
High Quality Signals for High Performance Audiences Full Spectrum of Audiences Demographic Lifestage Interest Intent Location Technographic First Party GPS App Ownership Ad InteractionCarrier DataHandset Info Weather Point of Interest Loyalty & CRM OTT Apps Survey Shopping
LOOKALIKES LOCATION-BASED TARGETING APPOGRAPHIC RE-TARGETINGAUDIENCE PERSONADEVICE/OSDEMOGRAPHIC NEGATIVE TARGETING AUDIENCE PERSONA BASED TARGETING 3rd PARTY AUDIENCE COHORTS Target users based on app user behavior Leverage DMPs to overlay interest- segments Find your users in other apps to exponentially extend your audience reach. LOOKALIKE-TARGETINGAPPOGRAPHIC TARGETING Target and promote your apps to user personas such as Students, Commuters, Frequent Travelers, Music lovers and more. ADVANCED TARGETING VIA THE INMOBI SDK Our audience targeting platform is powered by multi-dimensional 1st party data signals, gathered by the InMobi SDK
SP Sport enthusiast BV Bank Visitors B&WS Beauty & Wellness Shoppers BT Business Travelers CB Car Buyers CE Car Enthusiasts CA Cinema Addicts CES Consumer Electronic Shoppers DC Daily Commuters EL Entertain- ment Lovers F Families FL Fashion Lovers FFL Fast Food Lovers FF Fitness Fanatics F Foodies GS Grocery Shoppers LS Luxury Shoppers M Mums AR Avid Runners AV Airport Visitors BTSS Back to School Shoppers MNL Music & Nightlife Lovers H&FE Health & Fitness Enthusiasts OLS Outdoors Leisure Seekers OSE Outdoors Sports Enthusiasts S Shoppers AVE Audio Video Enthusiasts ACG Avid Casino Gamers BP Business Professionals DS Date Seekers DT Domestic Travelers F Female FM Female Millennials FS Female Shoppers FAU Finance App Users FF Frequent Flyers GE Gaming Enthusiasts HR15 Handsets Released 2015 HR16 Handsets Released 2016 HI High Income HP Highly Productive HPH High Price Handsets HIE Home Improvement Enthusiasts H&LR Hotel & Lodging Regulars HDM Household Decision Makers LI Low Income LPH Low Price Handsets M Male MM Male Millennials MS Male Shoppers M Mall Visitors MPH Medium Price Handsets M Millennials MB Mums with Babies MYC Mums with Young Children P Parents PO Pet Owners RTB Regular Travel Bookers RCV Retail Chain Visitor SB Social Butterflies STU Speed Test Users S Students TGL Tech & Gadget Lovers T Tourists WFG War & Fighting Gamers WF Women Fashionistas 18+ Age Group 18-24 Age Group 21+ Age Group 25-34 Age Group 35-54 Age Group 55+ Age Group 2G Users 3G Users DEMOGRAPHICS LIFESTYLE RETAIL TECH QSR CPG BUSINESS With 70+ existing Audience Personas, we can also help tailor custom audience segments based on your requirements INMOBI AUDIENCE PERSONAS AVAILABLE AT SCALE
Real-World Places of Interest (POIs) Target relevant consumers in real-time around POIs such as airport, stadiums, supermarkets and banks. Reduce spillage and connect with visitors using accurate polygon-based mapping. Reach customers who are in and competitor’s stores in real time or who have visited the store within the last 90 days. Target audiences based on location history: analyse users’ journey and purchases in the real world. Polygon Mapping: Real-time & Historical Geo-Conquesting Location-Based Audience Segments 1 2 3 4 REAL-TIME GEO CONTEXTUAL TARGETING 1st PARTY DATA SOURCES: IP + WIFI + GPS SIGNALS
REAL-WORLD PLACES OF INTEREST (POIs) We translate location signals into known POIs for geo-contextual targeting. Government Institutions Social Hubs Healthcare Institutions Sports & Fitness Centers Retail Stores Tourists Spots Educational Institutions Transportation Hubs Auto Dealers Business Hubs
POLYGON MAPPING FOR PRECISION LOCATION TARGETING • Polygon Mapping to Geo-Fence (Real-Time): Powered by InMobi’s cutting edge technology, we can simply drag and drop polygons anywhere in the world and target users in real-time via Polygon Mapping. Polygon Mapping can also be used to Geo-Conquest users from competitor stores and drive them to your stores through attractive promotions. • Polygon-Based Audience Segments (Historical): We also analyse users’ visit patterns to these polygons over 90 days, and create audience clusters based on location history over a period of time. Mall Visitors Frequent Flyers University Students Sample Polygon-based Audiences: And many more to suit campaign requirements.50% less ad spillage 3x Media ROI2x Engagement Rate
LOCATION-BASED AUDIENCE SEGMENTS Inferred Audience Segments derived by analyzing location behaviour to multiple POIs over a period of time. These users are a combination of standalone Personas based on their visit patterns. EG: Fitness Equipment Buyer Inferred Audience who could be a combination of the following segments: • Working Professional • Frequent Shopper • Fitness Enthusiast • Upscale Apartment Resident • Frequent Traveller WORK SHOPPING MALL SEEN 5 TIMES A MONTH AIRPORT SEEN 10 TIMES A MONTH SEEN 5 TIMES A WEEK FITNESS CENTRE REPEAT VISITS DAILY INCLUDING NIGHT HOME MULTIPLE PINGS DURING DAYTIME SEVERAL TIMES A WEEK
IMMERSIVE CREATIVE EXPERIENCES
A DEDICATED INMOBI CREATIVE DESK FOR GROUPM Full Creative Production Support Creative Ideation Support GROUPM INMOBI CREATIVE TEAM Creative designed by Customer and enhanced by InMobi creative solutions desk Builds mobile creative from scratch as per brief
INDUSTRY’S MOST COMPREHENSIVE VIDEO SOLUTIONS SUITE FOR BRAND AND AGENCY PARTNERS MOST COMPREHENSIVE AND DIVERSE VIDEO High Video Reach 6.5 Mn+ Daily Video Impressions 2 Mn+ SDK Enabled 89% High VCR 70 % High Viewability 90 (MOAT Score) VIU SHAZAM SUBWAY SURFER Flipboard 9GAG iFlixSNAPCHAT MX PLAYER PARTNERSHIPS WITH PREMIUM PUBLISHERS INNOVATIVE VIDEO FORMATS AT SCALE BEYOND FACEBOOK & YOUTUBE Interactive Video Video + Carousel Micro Video Video + End Card Inbuilt Leverage vertical videos to reach users in their natural, portrait-mode mobile environment Buffer-free Build bespoke & interactive videos that maximize engagement Lightweight Deliver immersive experiences Viewability Deliver immersive experiences with video first formats Proactive Leverage vertical videos to reach users in their natural, portrait-mode mobile environment Plug-and-Play Build bespoke & interactive videos that maximize engagement
Video load time 0.06secs & end card load time 0.1 secs Video load time 3.5secs & end card load time 2+ secs A buffer-free user experience for users ensures increased completion rates and increased viewability metrics, which ultimately delivers superior media performance. VAST VPAID BUFFER-FREE TRUE HD MOBILE VIDEO WITH INTERACTIVITY In-App Video With 3rd Party Measurement
Full-screen formats delivered in user friendly portrait mode HIGH IMPACT VERTICAL VIDEO FORMATS VERTICAL VIDEO VERTICAL VIDEO WITH HOTSPOTS 360 VIDEO VERTICAL VIDEO WITH END CARD
SPLIT SCREEN VIDEO WITH CAROUSEL LANDSCAPE VIDEO WITH HOTSPOTS STANDARD PRE-ROLL WITH INTERACTIVE END CARD META VIDEO WITH OVERLAYS Landscape videos that can be repurposed into interactive mobile formats INTERACTIVE LANDSCAPE VIDEOS
MOBILE IN-APP VIDEO CREATIVE BEST PRACTICES Length Matters ● :7-15 Seconds is the Sweet Spot ● :30 Seconds of Pre-roll video is TOO LONG ● Hook the user in the first :02-:03 seconds Focused Storytelling ● Make them feel ● Catch the Moment ● Less words - Concise Storytelling ● Use quick cuts, close ups, and POV shots Make it Vertical ● Phones is held in portrait position 90% of the time ● Video should fill the whole screen, vertically ● Don’t interrupt the user experience, make it seamless Make Sound Secondary ● Tell your story with and without sound ● Interstitial videos must begin in MUTED state ● Beautiful imagery and on-screen text can help tell your story 90% of the time, users hold phone vertically 82% of mobile video advertising inventory is vertical 9x higher completion rates compared to horizontal video :15
2018 - Global In-App Video Delivered by Browser-based Technology INDEXEDCLICKTHROUGHRATE CTR = Click through rate = Clicks/impressions ; CTR Indexed against Q1 Global Video CTR 5x Native In-App Mobile Video NATIVE IN-APP VIDEO WITH VAST CTR IS 5x HIGHER THAN MOBILE IN-APP VIDEO DELIVERED BY BROWSER-BASED TECHNOLOGIES
INMOBI HIGH PERFORMANCE VIDEO DELIVERED AT LOW CPCV HIGH PERFORMANCE VIDEO LOW CPCV Deliver Low CPCV HIGH COMPLETION VCR higher than industry benchmarks HIGH VIEWABLE Guaranteed Viewability • Immersive User Experience to Inform, Inspire and Convert in Premium Video Supply • Capture user attention seamlessly in Video First Environments such as Viu, Smule etc., when user is consuming mobile video • Deliver Video at Industry Competitive CPCV for brands and agencies
CASE IN POINT - INMOBI DELIVERS BETTER RESULTS THAN FB & YT IN GENERATING BRAND AWARENESS FOR A FMCG BRAND Top of Mind Awareness Uplift (Indexed) 100 400 1400 Cost per Purchase Lead (USD Indexed) 100 72 11 Consideration Uplift (Indexed) 100 150 100 Creative Driving Uplift AT PAR AT PAR AT PAR • InMobi engages with a FMCG brand to deliver successful results in both Awareness and Consideration phases of Marketing funnel. • We did significantly better than FB & YT when generating Top of Mind Awareness • We were able to be most cost effective to drive purchase leads • We are ‘At Par’ with FB and YT in terms of creatives driving uplift
Rich media can enhance user engagement by 200% . Here is a collection of components that you can build into your mobile ad and engage with your target audience. ENGAGEMENT BEYOND MOBILE VIDEO Full Creative Production Support INMOBI STUDIO Creative Authoring Support
Click to view the video or view it in presentation mode AWARD-WINNING RICH MEDIA CREATIVE Designed and developed by InMobi Studio MOTION DETECTION AUGMENTED REALITY CHAT BOTFACIAL RECOGNITION
Click to view the video or view it in presentation mode AWARD-WINNING RICH MEDIA CREATIVE Designed and developed by InMobi Studio GAMIFICATIONDYNAMIC PARALLAXGYROSCOPE
USER ACQUISITION & REMARKETING FOR APPS
SUPERIOR PERFORMANCE InMobi partners with the top performance advertisers and uses advanced optimization techniques to acquire new, valuable customers while maintaining the highest return on ad spend (ROAS). INNOVATIVE CREATIVE Reach your customers and prospects with our full suite of ad formats including Native, Video, Rich Media, Interstitials, Carousel, Interactive Video and more. Optimize creatives against your KPIs. PRECISION TARGETING & OPTIMIZATION Our advanced audience targeting methods help your campaign obtain the highest quality users across our global publisher network while our data, algorithms and account strategists maximize spend efficiency. SMART NUDGE/REMARKETING PLATFORM InMobi ensures that we nudge potential customers down the funnel from first interaction to purchase or subscription. ACQUIRE & ACTIVATE HIGH QUALITY USERS AT SCALE
NEGATIVE TARGETINGLOOKALIKE TARGETING DYNAMIC BIDDING CPX PRICING CREATIVE ROTATION Target users based on the predicted LTV value hence maximizing ROI Target only those users who have not signed up/or installed the app Leverage contextual elements and real time data feeds and effectively optimize spends on more valuable users Optimize pricing as per advertiser conversion goal e.g. Pricing on first transaction not just install or sign up Creatives with low CTR metrics are continuously culled and the best performing creatives are given maximum exposure INMOBI’S USER ACQUISITION ADVANTAGE Optimize beyond installs : Acquire users with higher LTV and ROI
Maximize in-app purchases ACTIVATE RETARGET RE-ENGAGE RoAS bidder for User-level optimization Dynamic Creative Optimization Build Dynamic Audiences Nudge users to sign-up Increase in-app revenue PROMO CODE #SAVE INMOBI’S REMARKETING SOLUTION The world’s first in-app Remarketing Platform designed for mobile
Carousel Native In-FeedSplit – Screen Video In-App Banners Interstitials Full suite of creative formats to drive scale along with performance INNOVATIVE PERFORMANCE-FOCUSED CREATIVE
Utilize your existing television creative assets plus additional interactive modules, such as a product carousel showcasing additional product features with a call-to-action such as a form fill, to drive direct response. Split Screen Video UNIQUE APP DOWNLOAD CREATIVE FORMAT CW APP DOWNLOAD INJUSTICE 2
INMOBI EXCHANGE: Simplifying in-app buying
LARGEST INDEPENDENT IN-APP REACH ● Largest Independent In-App Exchange ● 2nd Largest In-App Audience ● Deep Linking ● App And Audience Diversity INDUSTRY LEADING HIGH IMPACT IN-APP CREATIVE ● Rich Media ● Buffer-Free Video / Vertical Video ● Native ● Interactive End Cards w/ Split Screen Video ● Award Winning Creative Studio DETERMINISTIC 1ST PARTY DATA & DATA SOLUTIONS ● Carrier Data ● SDK 1st party InMobi Data ● Award Winning A.I. Data Scientists ● Custom Segment Targeting & Measurement LEADING DSP PARTNERSHIPS & INTEGRATIONS ● 200 DSP partnerships globally, 60 direct integrations ● Reporting Extensions for Viewability ● Private Marketplace (PMP) ● 8,000 Advertiser Globally ● Product Innovation BEST IN CLASS BRAND SAFETY ● 100% Transparent App Inventory ● Pre-bid IVT solution (DV) ● <0.09% Invalid Traffic Scores (MOAT) ● TAG CAF Certified FIRST-TO-MARKET PROGRAMMATIC PARTNERSHIPS FOR MOBILE IN-APP The leading in-app mobile programmatic platform for brand advertisers INMOBI EXCHANGE FOR PROGRAMMATIC BUYING
VIEWABILITY VERIFICATION FRAUD & BRAND SAFETY 2X Better than Industry Average on Viewability Metrics 0.09% IVT InMobi Average IVT via MOAT InMobi Q2 Score* MOAT Q1 Benchmark 100% 80% 60% 40% 20% 0% Valid and Viewable % 89% 59% AUDIENCE VERIFICATION Nearly 2x Higher Benchmark Nielsen-rated Audience verification scores Nielsen Benchmark InMobi’s Score by Nielsen Females 18-24 Males 18-24 60% 50% 40% 30% 20% 10% 0% 28% 49% 19% 51% *Q2 2018 Metrics 100% 80% 60% 40% 20% 0% InMobi Q2 Score* IAS Q1 Benchmark 47% 93% 0.09% IVT - Invalid Traffic Scores InMobi Q2 Score MOAT IVT Q1 Benchmark 0.5% INMOBI EXCHANGE CONSISTENTLY OUTPERFORMS INDUSTRY BENCHMARKS
InMobi is also Nielsen MTA verified, allowing us to pass back device IDs to Nielsen and measure multi-touch attribution models NIELSEN DAR SCORES On-Target % - AGE 100% 80% 60% 40% 20% 0% 58% 48% 71% 18 - 24 25 - 34 35 - 54 *Teens and 55+ scores pending final results NIELSEN DAR SCORES On-Target % - GENDER 100% 80% 60% 40% 20% 0% 81% 85% 71% Male Female PROOF OF DEMOGRAPHIC DATA QUALITY Verified & Validated by Nielsen DAR
DEMAND SIDE PLATFORM INMOBI EXCHANGE SUPPLY SIDE PLATFORM PUBLISHER USER INVENTORY QUALITY AD QUALITY GDPR VIEWABILITY BRAND SAFETY & FRAUD AUDIENCE VERIFICATION TRACKING TAG ADVERTISERS Learn more at inmobi.com/trust HOW WE BUILD TRUST How InMobi provides transparency, quality and measurement through the entire supply chain
INMOBI PULSE: Market Research at scale
Building the world’s largest mobile research platform Machine Learning Algorithms ML verified results ensure multipoint corroboration Always-On Study user behavior through their native device constantly for trends & variations in opinions regarding a brand Polygon Targeting Accurate and granular polygon locations enable targeting consumers based on their offline movement and behaviour Accurate User Personas Multiple user signals like gender, app usage, location, device type, income aggregate into precise behavioral personas that are easy to target at scale Multiple Survey Formats Use a range of creative formats like video, images, carousels to do research on digital or offline creatives PULSE IS A MOBILE-FIRST INSIGHTS PLATFORM Scalable. Accurate. Fast!
PRODUCT PULSE Identify what to build BRAND PULSE Understand how to position CREATIVE TESTING Identify what to build CAMPAIGN PULSE Understand how to position CUSTOMER PULSE Measure your customers’ feedback SHOPPER PULSE Discover where & how the users buy FULL-SPECTRUM MARKET RESEARCH PLATFORM
MEASURE EFFECTIVENESS
OUR COMMITMENT TO TRANSPARENCY & QUALITY Best in Class Partners for Holistic Verification 90% Viewability (MOAT) 81% Viewability (IAS) 2x Industry Average 2x Higher Nielsen Benchmarks vs Industry Average VIEWABILITY VERIFICATION AUDIENCE VERIFICATION MOBILE TRACKING & ATTRIBUTION FRAUD & BRAND SAFETY Less than .3% IVT, 50% less than MOAT Industry Benchmarks Platinum Certified Partners S2S Level Integrations
The end of campaign report is a comprehensive analysis that captures various campaign performance metrics for brand advertisers. CORE CAMPAIGN PERFORMANCE Ø CTR , Rich Media Interaction Rates, KPIs & Benchmarks Ø Video Completion Rates Ø Audience Breakdown Ø Day Of Week & Hour of Day Analysis Ø Conversion Rates Ø Cost per Media View Ø Impressions Rendered Ø In-View Rates* Ø Unique users Reached Ø Audiences and App Categories DAY WISE ANALYSIS WEEKLY ANALYSIS 14.59% 8.23% 4.33% 3.99% 8.46% 25.40% 34.99% Sunday M onday Tuesday W ednesday Thursday Friday Saturday Exposure By Day of Week 59.25% 67.64% 67.09% 71.63% 66.03% 59.36% 53.84% Sunday M onday Tuesday W ednesday Thursday Friday Saturday Day of Week Completion Rate OPERATING SYSTEM ANALYSIS 56.93% 43.07% Exposure by OS Android iOS 64.36% 53.05% Android iOS OS wise Completion/Conversion Rate END-OF-CAMPAIGN REPORTING FOR BRANDS *Provided MOAT/IAS tagging is enabled
METRICS REPORTED: • Brand Lift • Communication Efficiency • Change in Purchase Intent • Brand Recall Ad Effectiveness studies Campaign on InMobi Network Target by Device ID Campaign on Other channels: Target by Location, Persona & Device ID Target viewers of an ad campaign across channels & perform Exposed vs Controlled studies in order to understand ad effectiveness Ad Recall BRAND LIFT & AD EFFECTIVENESS VIA INMOBI PULSE
Footfall Attribution is a comprehensive mobile ROI metric that measures actual increase of in-store visits as a result of InMobi’s mobile campaign. MEASURE OFFLINE IMPACT VIA FOOTFALL ATTRIBUTION REPORTING InMobi first identifies pre-defined Store locations via GPS co-ordinates(latitude, longitude) and maps those into polygons. 1 InMobi splits the target audience segment into Exposed (A) and Control (B) groups. When the campaign is live and a user’s device is spotted within the defined polygon, a visit is recorded. We monitor Exposed(A) and Controlled(B) groups separately and then provide uplift metrics (A/B=uplift) within a detailed End of Campaign report. 3 2
MEASURE OFFLINE IMPACT VIA E-VOUCHER REDEMPTION
MEASURE OFFLINE IMPACT VIA SALES UPLIFT STUDY Define Target Audience - What is the client’s target audience? - Audience segments available on Snapcart : [Category] buyers, Age, Gender, Location, SES. - Snapcart to create audience pool aligned with client’s needs. Survey Design Measures ad/campaign diagnostics - Claimed Exposure Data - Ad Recall - Brand Recall - Net Promoter Score (NPS) - Purchase Intent: Panel Matching - InMobi to provide device IDs for both Test and Control groups - Link Device IDs with the survey panel in order to measure spend value among Test and Control groups (based on claimed purchases).. - . Get Results - Purchase lift - Consumption lift - Penetration lift - ROI - Ad/Campaign diagnostics
Global Reach 1.6 Billion Unique Users across 30,000 apps Mobile-First Creative Video & Rich Media Trusted Supply Fraud-free and Viewable First-Party Data Pristine Audiences & Location Segments YOUR END-TO-END PARTNER FOR MOBILE ADVERTISING Measurable & Transparent Via independent 3rd party partners and Market Research platform
THANK YOU www.Inmobi.com @inmobi fb.com/inmobi linkedin.com/company/inmobi
APPENDIX
THE BENEFITS OF IN-APP BUYING Precision Targeting No Ad-blocking Cookie Free Persistent Device IDs Deterministic Data Full Viewability Measurement and 100% SOV High Impact Creative VCR on average
Audience & Insights Platforms AUDIENCES Use InMobi Audiences, or build custom audiences that can also include first-party advertiser data. 1 2 3 INSIGHTS Consumer, competitor and business insights from our 24/7 mobile consumer panel QUALITY Transparent, high quality, SDK data Leverage our proprietary 1st party data solutions to build advanced user profiles to deliver much better engagement. Find unprecedented scale and additional SDK inventory via our internal DSP. INMOBI’S HOLISTIC MOBILE DATA SOLUTIONS InMobi’s Proprietary Data Management Solution
LIST OF DATA ATTRIBUTES CAPTURED VIA THE INMOBI SDK DEMOGRAPHICS LOCATION TRAILS USER INTERESTS DEVICE INFORMATION Gender Age Income Ethnicity Carrier Location Signals Home Location Work Location Travel Behavior Visits to Business or POIs Apps Owned App Usage Ad Interaction History Frequency SIM Carrier Language Handset Model
TRANSPARENCY ● 100% transparency of device ID, apps, lat long data, model, OS, version - all passed back in bid requests ● Applist and Audience transparency pre-campaign activation ● Campaign performance reporting at app level BRAND SAFETY ● Most 3rd party brand safety vendors (except IAS) don’t scan the app content and rely on high level app store page crawls causing unreliable results ● InMobi can create a brand safe whitelist/blacklist of apps to run buys. InMobi will restrict supply availability to the agreed applist ● COPPA blacklisting, Comscore Verified LDA Whitelisting MOBILE - PROGRAMMATIC TRAINING ● mPower training sessions by InMobi sales teams at agency trading desks and DSPs to educate about mobile in app programmatic best practices ● Dedicated PMP Delivery team to troubleshoot, scale, and optimize campaigns/work closely with DSPs ● MRC accredited verification with Moat & IAS SDK integrations- 89% + Viewability, < .09% IVT (Moat) ● 85% SDK Integration for Video (SDK integration eliminates domain spoofing) ● Pre-bid IVT Solution ● TAG Anti-Fraud Independent Certified ● InMobi Anti-Fraud Best Practices THE BENEFITS OF BUYING INMOBI PROGRAMMATICALLY ACCESS TO QUALITY DATA ● Mobile 1st party data from SDK- Advance Targeting Capabilities ● Carrier level Opt-in data signals with web/app usage, mobile location, verified demographics ● 1st Party Audience Personas- Mobile Payers, Auto Intenders, etc ● Nielsen DAR Verified Audiences- 2x Industry Benchmark ● Custom Audiences & Data Sciences Matching and Modeling ● 200m Ad requests a day with Lat Long Data SCALE: HIGH QUALITY INVENTORY ● 1.1b Device IDs globally, 204m in NA, 170m US ● Largest Independent Mobile In App Exchange ● 22.5K Apps, Average App Store Rating of 4.3, 75% non-gaming ● Majority of Apps: 1st Call and SDK integrated ● 1.6b Daily US Display Requests, 450m Daily Video Ad Requests ● Immersive Ad Formats- Full-screen, Vertical Video, interactive end cards, Rich Media, Native, etc. PROGRAMMATIC AD FRAUD ● No buyer side fees charged by InMobi for programmatic channels ● Value add: MOAT/ IAS tracking and reporting ● Billed on rendered, not served COST OF TECH:

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InMobi PH Media Kit 2019

  • 1.
    AMPLIFY YOUR MOBILESTRATEGY PHILIPPINES
  • 2.
    AGENDA ABOUT INMOBI World’s largestindependent in-app platform for Marketers 01 BRAND ADVERTISING Data-Driven Audience Targeting & Immersive Creative Experiences 02 USER ACQUISITION & REMARKETING FOR APPS Acquire and engage high-quality app users 03 INMOBI EXCHANGE Simplifying programmatic buying for in- app 04 INMOBI PULSE Full spectrum Market Research at scale 05 MEASURE EFFECTIVENESS 3rd party verification and independent measurement 06
  • 3.
  • 4.
    ● Presence in191 countries with 21 offices ● Global SDK footprint with over 30,000 apps ● Over 20,000 active advertisers, 120 TB of monthly user data ● Over 10 years of innovation in mobile advertising and recognized as 2018’s Top 50 Disruptor Company by CNBC WE ARE A GLOBAL IN-APP MARKETING PLATFORM 204M North America 123M Europe 105M LATAM 74M MENA 208M INDIA 207M SEA 13M AUSTRALIA 650M CHINA Reaching over 1.6 Billion Users Globally
  • 5.
    INMOBI - THEGOLD STANDARD OF IN-APP ADVERTISING Developed Native Programmatic Open RTB 2.3 Standards Programmatic Vertical Video Standards First MRC Accredited Viewability with IAS & Moat First to deliver HD Buffer-Free Video with Viewability First to move industry to VAST First In-App ActiveView Video Viewability Partner Founding Member & Driver of Open Measurement SDK First Buffer-Free In-App Video with Interactive End Cards First to bill on rendered with TTD/Amobee Industry’s First In-App Header Bidding Solution 1st largest mobile exchange to be TAG Certified 2012 2018
  • 6.
    EVOLVING INTO THEWORLD’S FIRST CONVERGED MOBILE-FIRST STACK FOR ENTERPRISE MARKETERS TruFactor ENTERPRISE PLATFORMS FOR MARKETERS DATA CLOUD DATA MONETIZATION PLATFORMS CONSUMER CLOUD ADVERTISING CLOUD MARKETING CLOUD InMobi Exchange InMobi Pulse Connect-X InMobi Insights MAP CDPInMobi DSP Telco DMP ODI BaconReader TweetCaster 1 Weather IAP
  • 7.
  • 8.
    FULL STACK PRODUCT OFFERINGS Performance Suite UserAcquisition & Remarketing Video Platform Targeting Solutions Programmatic Exchange Brand Suite Data & Creative Advanced ad-tech platform designed and optimized for mobile Independent measurements to bring safety, trust & transparency End-to-end campaign management solution Audience Platform WITH END-TO-END MOBILE ADVERTISING SOLUTIONS
  • 9.
    ANTI-FRAUD MEASURES ATINMOBI 01 Publisher Quality Control Onboarding checks o Content quality o Brand safety o Delisting duplicates o Arresting site subletting o Checking request patterns 02 Diagnostics & Analysis Ongoing checks o Cryptographic signatures o Discarding automatic traffic o Velocity checks o Double-checks on data signals o Studying suspicious activity 03 Measurement & Transparency Third-party checks o Audience verification o Viewable inventory o Tracking quality of installs o Straining invalid traffic Systemic checks safeguard our network to ensure fraud-free traffic
  • 10.
    NETWORK STATISTICS 18-24 yrs74% 25-34 yrs 17% 35-54 yrs 6% 55+ yrs 2% 45% 55% High Economic Citizens 60% Low Economic Citizens 40% 26 Mn REACH ON IAP
  • 11.
    *through smartphones Luzon –17 Million 1. Metro Manila - 5 Mn 2. Cavite – 1.8 Mn 3. Bulacan – 1.25 Mn Visayas – 4 Mn 1. Cebu – 1.3 Mn 2. Negros Occidental – 600k 3. Iloilo – 400k Mindanao - 3 Mn 1. Davao Del Sur - 800k 2. Misamis Oriental – 500k 3. Zamboanga Del Sur – 250 K Top 3 Provinces Top 3 Provinces Top 3 Provinces NETWORK STATISTICS
  • 12.
    • 171 MillionUnique Users • 4 in 5 smart coverage • 26 Million Users in PH • Largest pure in-App platform in PH; 22000+ Apps • 1200+ Monthly Campaigns • 50% Campaigns location targeted • 4500 Avg. Panel Size/Research • 1 Mn Largest Panel Surveyed • Only platform with 100% GDPR Compliance in ID • PII & opt-in Compliant MASSIVE REACH AND SCALE IN SOUTH EAST ASIA 45% Games, Entertainment, News Utility 15% Others 5% 40% Social & Communication 70 Mins 120 Mins Users time spent on long tail apps & content InMobi Covers long tail of content browsed on Apps News, Entertainment, Lifestyle Users Time Spent on owned & operated apps
  • 13.
    SNAPSHOT OF TOPAPPS IN PH Mailonline Flipboard Wattpad ViberSnapchatHuffington Post PeelShareIt GMA News Caraosell Security MasterVIU OLX Photobucket Color Switch Tango ZedgeMeetMeSkoutClean Master IMO WWFPicsArt TuneIn TaggedShazam Subway Surfer Calorie CounterMusic Match 4.3 AVG APPSTORE RATING HIGH QUALITY & PREMIUM MOBILE IN-APP INVENTORY All Formats 75% non-gaming 25% gaming Global App Count 22,500+ VCR 70% Brand Safe 95% SDK Majority First Call WordScape Jigsaw Solitaire Happy Color BowMasters Talking Tom 2 Sudoku Mazes 9GAG Merriam Webster Friendly for facebook Amino Whisper Audiomack 1010!
  • 14.
  • 15.
    DATA-POWERED AUDIENCES Rich curatedaudiences rigorously verified by accredited partners IMMERSIVE CREATIVE EXPERIENCES Dynamic and compelling creatives that propel campaigns to the next level REAL-WORLD PLACES OF INTEREST Translating location signals into Real-world POIs to understand user behaviour INMOBI FOR BRANDS DELIVERING VALUE FOR BRAND ADVERTISERS Core themes that drive our success in delivering world class in-app engagement and rich experiences
  • 16.
    > 95% SDK Enabled Inventory Formatsthat deliver 2.5x higher vs API integration SDK integrated inventory allows for more control over inventory quality, and scores higher on brand safety & performance metrics Lower accidental clicks Stronger post click performances Mobile first interactions pan, zoom, tilt, tap High VCR and personalized interaction cards 0.06 sec load time and true HD WE AREN’T GRADING OUR OWN HOMEWORK: We are the first platform in the region to provide MRC-accredited viewability solutions for IAS & MOAT via our SDK integration SDK INTEGRATED APPS FOR ACCESS TO PRISTINE FIRST-PARTY DATA
  • 17.
    High Quality Signalsfor High Performance Audiences Full Spectrum of Audiences Demographic Lifestage Interest Intent Location Technographic First Party GPS App Ownership Ad InteractionCarrier DataHandset Info Weather Point of Interest Loyalty & CRM OTT Apps Survey Shopping
  • 18.
    LOOKALIKES LOCATION-BASED TARGETING APPOGRAPHIC RE-TARGETINGAUDIENCE PERSONADEVICE/OSDEMOGRAPHIC NEGATIVE TARGETING AUDIENCEPERSONA BASED TARGETING 3rd PARTY AUDIENCE COHORTS Target users based on app user behavior Leverage DMPs to overlay interest- segments Find your users in other apps to exponentially extend your audience reach. LOOKALIKE-TARGETINGAPPOGRAPHIC TARGETING Target and promote your apps to user personas such as Students, Commuters, Frequent Travelers, Music lovers and more. ADVANCED TARGETING VIA THE INMOBI SDK Our audience targeting platform is powered by multi-dimensional 1st party data signals, gathered by the InMobi SDK
  • 19.
    SP Sport enthusiast BV Bank Visitors B&WS Beauty & Wellness Shoppers BT Business Travelers CB Car Buyers CE Car Enthusiasts CA Cinema Addicts CES Consumer Electronic Shoppers DC Daily Commuters EL Entertain- ment Lovers F Families FL Fashion Lovers FFL FastFood Lovers FF Fitness Fanatics F Foodies GS Grocery Shoppers LS Luxury Shoppers M Mums AR Avid Runners AV Airport Visitors BTSS Back to School Shoppers MNL Music & Nightlife Lovers H&FE Health & Fitness Enthusiasts OLS Outdoors Leisure Seekers OSE Outdoors Sports Enthusiasts S Shoppers AVE Audio Video Enthusiasts ACG Avid Casino Gamers BP Business Professionals DS Date Seekers DT Domestic Travelers F Female FM Female Millennials FS Female Shoppers FAU Finance App Users FF Frequent Flyers GE Gaming Enthusiasts HR15 Handsets Released 2015 HR16 Handsets Released 2016 HI High Income HP Highly Productive HPH High Price Handsets HIE Home Improvement Enthusiasts H&LR Hotel & Lodging Regulars HDM Household Decision Makers LI Low Income LPH Low Price Handsets M Male MM Male Millennials MS Male Shoppers M Mall Visitors MPH Medium Price Handsets M Millennials MB Mums with Babies MYC Mums with Young Children P Parents PO Pet Owners RTB Regular Travel Bookers RCV Retail Chain Visitor SB Social Butterflies STU Speed Test Users S Students TGL Tech & Gadget Lovers T Tourists WFG War & Fighting Gamers WF Women Fashionistas 18+ Age Group 18-24 Age Group 21+ Age Group 25-34 Age Group 35-54 Age Group 55+ Age Group 2G Users 3G Users DEMOGRAPHICS LIFESTYLE RETAIL TECH QSR CPG BUSINESS With 70+ existing Audience Personas, we can also help tailor custom audience segments based on your requirements INMOBI AUDIENCE PERSONAS AVAILABLE AT SCALE
  • 20.
    Real-World Places of Interest(POIs) Target relevant consumers in real-time around POIs such as airport, stadiums, supermarkets and banks. Reduce spillage and connect with visitors using accurate polygon-based mapping. Reach customers who are in and competitor’s stores in real time or who have visited the store within the last 90 days. Target audiences based on location history: analyse users’ journey and purchases in the real world. Polygon Mapping: Real-time & Historical Geo-Conquesting Location-Based Audience Segments 1 2 3 4 REAL-TIME GEO CONTEXTUAL TARGETING 1st PARTY DATA SOURCES: IP + WIFI + GPS SIGNALS
  • 21.
    REAL-WORLD PLACES OFINTEREST (POIs) We translate location signals into known POIs for geo-contextual targeting. Government Institutions Social Hubs Healthcare Institutions Sports & Fitness Centers Retail Stores Tourists Spots Educational Institutions Transportation Hubs Auto Dealers Business Hubs
  • 22.
    POLYGON MAPPING FORPRECISION LOCATION TARGETING • Polygon Mapping to Geo-Fence (Real-Time): Powered by InMobi’s cutting edge technology, we can simply drag and drop polygons anywhere in the world and target users in real-time via Polygon Mapping. Polygon Mapping can also be used to Geo-Conquest users from competitor stores and drive them to your stores through attractive promotions. • Polygon-Based Audience Segments (Historical): We also analyse users’ visit patterns to these polygons over 90 days, and create audience clusters based on location history over a period of time. Mall Visitors Frequent Flyers University Students Sample Polygon-based Audiences: And many more to suit campaign requirements.50% less ad spillage 3x Media ROI2x Engagement Rate
  • 23.
    LOCATION-BASED AUDIENCE SEGMENTS InferredAudience Segments derived by analyzing location behaviour to multiple POIs over a period of time. These users are a combination of standalone Personas based on their visit patterns. EG: Fitness Equipment Buyer Inferred Audience who could be a combination of the following segments: • Working Professional • Frequent Shopper • Fitness Enthusiast • Upscale Apartment Resident • Frequent Traveller WORK SHOPPING MALL SEEN 5 TIMES A MONTH AIRPORT SEEN 10 TIMES A MONTH SEEN 5 TIMES A WEEK FITNESS CENTRE REPEAT VISITS DAILY INCLUDING NIGHT HOME MULTIPLE PINGS DURING DAYTIME SEVERAL TIMES A WEEK
  • 24.
  • 25.
    A DEDICATED INMOBICREATIVE DESK FOR GROUPM Full Creative Production Support Creative Ideation Support GROUPM INMOBI CREATIVE TEAM Creative designed by Customer and enhanced by InMobi creative solutions desk Builds mobile creative from scratch as per brief
  • 26.
    INDUSTRY’S MOST COMPREHENSIVEVIDEO SOLUTIONS SUITE FOR BRAND AND AGENCY PARTNERS MOST COMPREHENSIVE AND DIVERSE VIDEO High Video Reach 6.5 Mn+ Daily Video Impressions 2 Mn+ SDK Enabled 89% High VCR 70 % High Viewability 90 (MOAT Score) VIU SHAZAM SUBWAY SURFER Flipboard 9GAG iFlixSNAPCHAT MX PLAYER PARTNERSHIPS WITH PREMIUM PUBLISHERS INNOVATIVE VIDEO FORMATS AT SCALE BEYOND FACEBOOK & YOUTUBE Interactive Video Video + Carousel Micro Video Video + End Card Inbuilt Leverage vertical videos to reach users in their natural, portrait-mode mobile environment Buffer-free Build bespoke & interactive videos that maximize engagement Lightweight Deliver immersive experiences Viewability Deliver immersive experiences with video first formats Proactive Leverage vertical videos to reach users in their natural, portrait-mode mobile environment Plug-and-Play Build bespoke & interactive videos that maximize engagement
  • 27.
    Video load time0.06secs & end card load time 0.1 secs Video load time 3.5secs & end card load time 2+ secs A buffer-free user experience for users ensures increased completion rates and increased viewability metrics, which ultimately delivers superior media performance. VAST VPAID BUFFER-FREE TRUE HD MOBILE VIDEO WITH INTERACTIVITY In-App Video With 3rd Party Measurement
  • 28.
    Full-screen formats deliveredin user friendly portrait mode HIGH IMPACT VERTICAL VIDEO FORMATS VERTICAL VIDEO VERTICAL VIDEO WITH HOTSPOTS 360 VIDEO VERTICAL VIDEO WITH END CARD
  • 29.
    SPLIT SCREEN VIDEO WITHCAROUSEL LANDSCAPE VIDEO WITH HOTSPOTS STANDARD PRE-ROLL WITH INTERACTIVE END CARD META VIDEO WITH OVERLAYS Landscape videos that can be repurposed into interactive mobile formats INTERACTIVE LANDSCAPE VIDEOS
  • 30.
    MOBILE IN-APP VIDEOCREATIVE BEST PRACTICES Length Matters ● :7-15 Seconds is the Sweet Spot ● :30 Seconds of Pre-roll video is TOO LONG ● Hook the user in the first :02-:03 seconds Focused Storytelling ● Make them feel ● Catch the Moment ● Less words - Concise Storytelling ● Use quick cuts, close ups, and POV shots Make it Vertical ● Phones is held in portrait position 90% of the time ● Video should fill the whole screen, vertically ● Don’t interrupt the user experience, make it seamless Make Sound Secondary ● Tell your story with and without sound ● Interstitial videos must begin in MUTED state ● Beautiful imagery and on-screen text can help tell your story 90% of the time, users hold phone vertically 82% of mobile video advertising inventory is vertical 9x higher completion rates compared to horizontal video :15
  • 31.
    2018 - Global In-AppVideo Delivered by Browser-based Technology INDEXEDCLICKTHROUGHRATE CTR = Click through rate = Clicks/impressions ; CTR Indexed against Q1 Global Video CTR 5x Native In-App Mobile Video NATIVE IN-APP VIDEO WITH VAST CTR IS 5x HIGHER THAN MOBILE IN-APP VIDEO DELIVERED BY BROWSER-BASED TECHNOLOGIES
  • 32.
    INMOBI HIGH PERFORMANCEVIDEO DELIVERED AT LOW CPCV HIGH PERFORMANCE VIDEO LOW CPCV Deliver Low CPCV HIGH COMPLETION VCR higher than industry benchmarks HIGH VIEWABLE Guaranteed Viewability • Immersive User Experience to Inform, Inspire and Convert in Premium Video Supply • Capture user attention seamlessly in Video First Environments such as Viu, Smule etc., when user is consuming mobile video • Deliver Video at Industry Competitive CPCV for brands and agencies
  • 33.
    CASE IN POINT- INMOBI DELIVERS BETTER RESULTS THAN FB & YT IN GENERATING BRAND AWARENESS FOR A FMCG BRAND Top of Mind Awareness Uplift (Indexed) 100 400 1400 Cost per Purchase Lead (USD Indexed) 100 72 11 Consideration Uplift (Indexed) 100 150 100 Creative Driving Uplift AT PAR AT PAR AT PAR • InMobi engages with a FMCG brand to deliver successful results in both Awareness and Consideration phases of Marketing funnel. • We did significantly better than FB & YT when generating Top of Mind Awareness • We were able to be most cost effective to drive purchase leads • We are ‘At Par’ with FB and YT in terms of creatives driving uplift
  • 34.
    Rich media canenhance user engagement by 200% . Here is a collection of components that you can build into your mobile ad and engage with your target audience. ENGAGEMENT BEYOND MOBILE VIDEO Full Creative Production Support INMOBI STUDIO Creative Authoring Support
  • 35.
    Click to viewthe video or view it in presentation mode AWARD-WINNING RICH MEDIA CREATIVE Designed and developed by InMobi Studio MOTION DETECTION AUGMENTED REALITY CHAT BOTFACIAL RECOGNITION
  • 36.
    Click to viewthe video or view it in presentation mode AWARD-WINNING RICH MEDIA CREATIVE Designed and developed by InMobi Studio GAMIFICATIONDYNAMIC PARALLAXGYROSCOPE
  • 37.
  • 38.
    SUPERIOR PERFORMANCE InMobi partnerswith the top performance advertisers and uses advanced optimization techniques to acquire new, valuable customers while maintaining the highest return on ad spend (ROAS). INNOVATIVE CREATIVE Reach your customers and prospects with our full suite of ad formats including Native, Video, Rich Media, Interstitials, Carousel, Interactive Video and more. Optimize creatives against your KPIs. PRECISION TARGETING & OPTIMIZATION Our advanced audience targeting methods help your campaign obtain the highest quality users across our global publisher network while our data, algorithms and account strategists maximize spend efficiency. SMART NUDGE/REMARKETING PLATFORM InMobi ensures that we nudge potential customers down the funnel from first interaction to purchase or subscription. ACQUIRE & ACTIVATE HIGH QUALITY USERS AT SCALE
  • 39.
    NEGATIVE TARGETINGLOOKALIKE TARGETING DYNAMICBIDDING CPX PRICING CREATIVE ROTATION Target users based on the predicted LTV value hence maximizing ROI Target only those users who have not signed up/or installed the app Leverage contextual elements and real time data feeds and effectively optimize spends on more valuable users Optimize pricing as per advertiser conversion goal e.g. Pricing on first transaction not just install or sign up Creatives with low CTR metrics are continuously culled and the best performing creatives are given maximum exposure INMOBI’S USER ACQUISITION ADVANTAGE Optimize beyond installs : Acquire users with higher LTV and ROI
  • 40.
    Maximize in-app purchases ACTIVATE RETARGETRE-ENGAGE RoAS bidder for User-level optimization Dynamic Creative Optimization Build Dynamic Audiences Nudge users to sign-up Increase in-app revenue PROMO CODE #SAVE INMOBI’S REMARKETING SOLUTION The world’s first in-app Remarketing Platform designed for mobile
  • 41.
    Carousel Native In-FeedSplit– Screen Video In-App Banners Interstitials Full suite of creative formats to drive scale along with performance INNOVATIVE PERFORMANCE-FOCUSED CREATIVE
  • 42.
    Utilize your existingtelevision creative assets plus additional interactive modules, such as a product carousel showcasing additional product features with a call-to-action such as a form fill, to drive direct response. Split Screen Video UNIQUE APP DOWNLOAD CREATIVE FORMAT CW APP DOWNLOAD INJUSTICE 2
  • 43.
  • 44.
    LARGEST INDEPENDENT IN-APPREACH ● Largest Independent In-App Exchange ● 2nd Largest In-App Audience ● Deep Linking ● App And Audience Diversity INDUSTRY LEADING HIGH IMPACT IN-APP CREATIVE ● Rich Media ● Buffer-Free Video / Vertical Video ● Native ● Interactive End Cards w/ Split Screen Video ● Award Winning Creative Studio DETERMINISTIC 1ST PARTY DATA & DATA SOLUTIONS ● Carrier Data ● SDK 1st party InMobi Data ● Award Winning A.I. Data Scientists ● Custom Segment Targeting & Measurement LEADING DSP PARTNERSHIPS & INTEGRATIONS ● 200 DSP partnerships globally, 60 direct integrations ● Reporting Extensions for Viewability ● Private Marketplace (PMP) ● 8,000 Advertiser Globally ● Product Innovation BEST IN CLASS BRAND SAFETY ● 100% Transparent App Inventory ● Pre-bid IVT solution (DV) ● <0.09% Invalid Traffic Scores (MOAT) ● TAG CAF Certified FIRST-TO-MARKET PROGRAMMATIC PARTNERSHIPS FOR MOBILE IN-APP The leading in-app mobile programmatic platform for brand advertisers INMOBI EXCHANGE FOR PROGRAMMATIC BUYING
  • 45.
    VIEWABILITY VERIFICATION FRAUD& BRAND SAFETY 2X Better than Industry Average on Viewability Metrics 0.09% IVT InMobi Average IVT via MOAT InMobi Q2 Score* MOAT Q1 Benchmark 100% 80% 60% 40% 20% 0% Valid and Viewable % 89% 59% AUDIENCE VERIFICATION Nearly 2x Higher Benchmark Nielsen-rated Audience verification scores Nielsen Benchmark InMobi’s Score by Nielsen Females 18-24 Males 18-24 60% 50% 40% 30% 20% 10% 0% 28% 49% 19% 51% *Q2 2018 Metrics 100% 80% 60% 40% 20% 0% InMobi Q2 Score* IAS Q1 Benchmark 47% 93% 0.09% IVT - Invalid Traffic Scores InMobi Q2 Score MOAT IVT Q1 Benchmark 0.5% INMOBI EXCHANGE CONSISTENTLY OUTPERFORMS INDUSTRY BENCHMARKS
  • 46.
    InMobi is alsoNielsen MTA verified, allowing us to pass back device IDs to Nielsen and measure multi-touch attribution models NIELSEN DAR SCORES On-Target % - AGE 100% 80% 60% 40% 20% 0% 58% 48% 71% 18 - 24 25 - 34 35 - 54 *Teens and 55+ scores pending final results NIELSEN DAR SCORES On-Target % - GENDER 100% 80% 60% 40% 20% 0% 81% 85% 71% Male Female PROOF OF DEMOGRAPHIC DATA QUALITY Verified & Validated by Nielsen DAR
  • 47.
    DEMAND SIDE PLATFORM INMOBI EXCHANGE SUPPLY SIDE PLATFORM PUBLISHERUSER INVENTORY QUALITY AD QUALITY GDPR VIEWABILITY BRAND SAFETY & FRAUD AUDIENCE VERIFICATION TRACKING TAG ADVERTISERS Learn more at inmobi.com/trust HOW WE BUILD TRUST How InMobi provides transparency, quality and measurement through the entire supply chain
  • 48.
  • 49.
    Building the world’slargest mobile research platform Machine Learning Algorithms ML verified results ensure multipoint corroboration Always-On Study user behavior through their native device constantly for trends & variations in opinions regarding a brand Polygon Targeting Accurate and granular polygon locations enable targeting consumers based on their offline movement and behaviour Accurate User Personas Multiple user signals like gender, app usage, location, device type, income aggregate into precise behavioral personas that are easy to target at scale Multiple Survey Formats Use a range of creative formats like video, images, carousels to do research on digital or offline creatives PULSE IS A MOBILE-FIRST INSIGHTS PLATFORM Scalable. Accurate. Fast!
  • 50.
    PRODUCT PULSE Identify whatto build BRAND PULSE Understand how to position CREATIVE TESTING Identify what to build CAMPAIGN PULSE Understand how to position CUSTOMER PULSE Measure your customers’ feedback SHOPPER PULSE Discover where & how the users buy FULL-SPECTRUM MARKET RESEARCH PLATFORM
  • 51.
  • 52.
    OUR COMMITMENT TOTRANSPARENCY & QUALITY Best in Class Partners for Holistic Verification 90% Viewability (MOAT) 81% Viewability (IAS) 2x Industry Average 2x Higher Nielsen Benchmarks vs Industry Average VIEWABILITY VERIFICATION AUDIENCE VERIFICATION MOBILE TRACKING & ATTRIBUTION FRAUD & BRAND SAFETY Less than .3% IVT, 50% less than MOAT Industry Benchmarks Platinum Certified Partners S2S Level Integrations
  • 53.
    The end ofcampaign report is a comprehensive analysis that captures various campaign performance metrics for brand advertisers. CORE CAMPAIGN PERFORMANCE Ø CTR , Rich Media Interaction Rates, KPIs & Benchmarks Ø Video Completion Rates Ø Audience Breakdown Ø Day Of Week & Hour of Day Analysis Ø Conversion Rates Ø Cost per Media View Ø Impressions Rendered Ø In-View Rates* Ø Unique users Reached Ø Audiences and App Categories DAY WISE ANALYSIS WEEKLY ANALYSIS 14.59% 8.23% 4.33% 3.99% 8.46% 25.40% 34.99% Sunday M onday Tuesday W ednesday Thursday Friday Saturday Exposure By Day of Week 59.25% 67.64% 67.09% 71.63% 66.03% 59.36% 53.84% Sunday M onday Tuesday W ednesday Thursday Friday Saturday Day of Week Completion Rate OPERATING SYSTEM ANALYSIS 56.93% 43.07% Exposure by OS Android iOS 64.36% 53.05% Android iOS OS wise Completion/Conversion Rate END-OF-CAMPAIGN REPORTING FOR BRANDS *Provided MOAT/IAS tagging is enabled
  • 54.
    METRICS REPORTED: • BrandLift • Communication Efficiency • Change in Purchase Intent • Brand Recall Ad Effectiveness studies Campaign on InMobi Network Target by Device ID Campaign on Other channels: Target by Location, Persona & Device ID Target viewers of an ad campaign across channels & perform Exposed vs Controlled studies in order to understand ad effectiveness Ad Recall BRAND LIFT & AD EFFECTIVENESS VIA INMOBI PULSE
  • 55.
    Footfall Attribution isa comprehensive mobile ROI metric that measures actual increase of in-store visits as a result of InMobi’s mobile campaign. MEASURE OFFLINE IMPACT VIA FOOTFALL ATTRIBUTION REPORTING InMobi first identifies pre-defined Store locations via GPS co-ordinates(latitude, longitude) and maps those into polygons. 1 InMobi splits the target audience segment into Exposed (A) and Control (B) groups. When the campaign is live and a user’s device is spotted within the defined polygon, a visit is recorded. We monitor Exposed(A) and Controlled(B) groups separately and then provide uplift metrics (A/B=uplift) within a detailed End of Campaign report. 3 2
  • 56.
    MEASURE OFFLINE IMPACTVIA E-VOUCHER REDEMPTION
  • 57.
    MEASURE OFFLINE IMPACTVIA SALES UPLIFT STUDY Define Target Audience - What is the client’s target audience? - Audience segments available on Snapcart : [Category] buyers, Age, Gender, Location, SES. - Snapcart to create audience pool aligned with client’s needs. Survey Design Measures ad/campaign diagnostics - Claimed Exposure Data - Ad Recall - Brand Recall - Net Promoter Score (NPS) - Purchase Intent: Panel Matching - InMobi to provide device IDs for both Test and Control groups - Link Device IDs with the survey panel in order to measure spend value among Test and Control groups (based on claimed purchases).. - . Get Results - Purchase lift - Consumption lift - Penetration lift - ROI - Ad/Campaign diagnostics
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    Global Reach 1.6 BillionUnique Users across 30,000 apps Mobile-First Creative Video & Rich Media Trusted Supply Fraud-free and Viewable First-Party Data Pristine Audiences & Location Segments YOUR END-TO-END PARTNER FOR MOBILE ADVERTISING Measurable & Transparent Via independent 3rd party partners and Market Research platform
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    THE BENEFITS OFIN-APP BUYING Precision Targeting No Ad-blocking Cookie Free Persistent Device IDs Deterministic Data Full Viewability Measurement and 100% SOV High Impact Creative VCR on average
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    Audience & Insights Platforms AUDIENCES UseInMobi Audiences, or build custom audiences that can also include first-party advertiser data. 1 2 3 INSIGHTS Consumer, competitor and business insights from our 24/7 mobile consumer panel QUALITY Transparent, high quality, SDK data Leverage our proprietary 1st party data solutions to build advanced user profiles to deliver much better engagement. Find unprecedented scale and additional SDK inventory via our internal DSP. INMOBI’S HOLISTIC MOBILE DATA SOLUTIONS InMobi’s Proprietary Data Management Solution
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    LIST OF DATAATTRIBUTES CAPTURED VIA THE INMOBI SDK DEMOGRAPHICS LOCATION TRAILS USER INTERESTS DEVICE INFORMATION Gender Age Income Ethnicity Carrier Location Signals Home Location Work Location Travel Behavior Visits to Business or POIs Apps Owned App Usage Ad Interaction History Frequency SIM Carrier Language Handset Model
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    TRANSPARENCY ● 100% transparencyof device ID, apps, lat long data, model, OS, version - all passed back in bid requests ● Applist and Audience transparency pre-campaign activation ● Campaign performance reporting at app level BRAND SAFETY ● Most 3rd party brand safety vendors (except IAS) don’t scan the app content and rely on high level app store page crawls causing unreliable results ● InMobi can create a brand safe whitelist/blacklist of apps to run buys. InMobi will restrict supply availability to the agreed applist ● COPPA blacklisting, Comscore Verified LDA Whitelisting MOBILE - PROGRAMMATIC TRAINING ● mPower training sessions by InMobi sales teams at agency trading desks and DSPs to educate about mobile in app programmatic best practices ● Dedicated PMP Delivery team to troubleshoot, scale, and optimize campaigns/work closely with DSPs ● MRC accredited verification with Moat & IAS SDK integrations- 89% + Viewability, < .09% IVT (Moat) ● 85% SDK Integration for Video (SDK integration eliminates domain spoofing) ● Pre-bid IVT Solution ● TAG Anti-Fraud Independent Certified ● InMobi Anti-Fraud Best Practices THE BENEFITS OF BUYING INMOBI PROGRAMMATICALLY ACCESS TO QUALITY DATA ● Mobile 1st party data from SDK- Advance Targeting Capabilities ● Carrier level Opt-in data signals with web/app usage, mobile location, verified demographics ● 1st Party Audience Personas- Mobile Payers, Auto Intenders, etc ● Nielsen DAR Verified Audiences- 2x Industry Benchmark ● Custom Audiences & Data Sciences Matching and Modeling ● 200m Ad requests a day with Lat Long Data SCALE: HIGH QUALITY INVENTORY ● 1.1b Device IDs globally, 204m in NA, 170m US ● Largest Independent Mobile In App Exchange ● 22.5K Apps, Average App Store Rating of 4.3, 75% non-gaming ● Majority of Apps: 1st Call and SDK integrated ● 1.6b Daily US Display Requests, 450m Daily Video Ad Requests ● Immersive Ad Formats- Full-screen, Vertical Video, interactive end cards, Rich Media, Native, etc. PROGRAMMATIC AD FRAUD ● No buyer side fees charged by InMobi for programmatic channels ● Value add: MOAT/ IAS tracking and reporting ● Billed on rendered, not served COST OF TECH: