Presentatie Application Of Qr Codes

For more information please call +31 (0)6 2009 2556, or mail to maurice.knecht@ses.am

presents QR Inspired Introduction

QR codes provide a great, new way to connect to your Because the gates between online and offline can now be
audience. Whether this audience consists of customers, opened, not only functionality and enrichment can be added to
employees, students, visitors, or whoever it is you want to offline communication materials, but you can measure all kinds
communicate with. There always is a useful application of this of parameters that represent the use of QR codes, and thus of
technology to cater your target population, and realize your your offline projects.
goals.
Learn from your audience, improve your communication
This presentation will show you examples of what possibilities efforts, and bring engagement to the next level by combining
you have using QR codes. It’s goal is to inspire you using this the power of offline and online communication projects.
technology, so that it will optimally help you achieve your
targets.
Maurice Knecht, MSc
With 2D codes you can enrich offline communication materials, Executive Partner
start two-way communication sessions, or ask for opinions.
You can even plan appointments, enter competitions and
gaming to engage new audience. Use QR codes and open the
gates between offline and online worlds. Not just use QR
codes as a ‘me-too-gimmick’, but strategically employ this
technology in your communication projects and campaigns.

The single biggest pitfall from gaining a true payback from
campaigns and communication programs is the lack of
analysis. Understand if, where, for whom, and how your
campaigns and programs are performing. These analyses are
based on a strategy, and execution plan. So when you plan to
use QR codes, or if you already do, make the employment of
QR codes part of your plan. Know what purpose you want to
serve, what objective you want to achieve using QR codes.


presents QR Inspired Types of QR codes

Before continuing to possible applications of QR codes, it is This means that, as is the case in static QR codes, that once a
important to understand that there are three different types of QR code is printed, it cannot be edited.
QR codes:
So, let’s say a mistake is made in typing the URL into the QR
Static; generator, and the QR code is printed in magazines,
System; newspapers and posters, customers scanning the QR codes
Dynamic. will not reach the destination on the web you want them to
reach.
Static
Or when you produced QR codes for use within a specific time
Static QR codes have the information you want to frame, your codes’ destination cannot be altered when
communicate encoded statically. In other words, they contain scanning is done outside that particular timeframe.
the actual data. It can be plain text, a phone number, a vCard,
or a URL. However, once you have prepared and printed the System
code it is definitive, and impossible to change. As if you have
System QR codes add an
typed a letter.
important extra function to static
One of the properties of QR codes is that they can contain a lot codes. The information attached
of information. For example, 4’296 alphanumeric characters to the code once the QR code
can be encoded into one QR code. That’s about 2 sheets of has been printed can be edited.
paper in A4 format. This is done by creating a short
URL which is coupled to your
When you encoded a URL in a QR normal (or ‘long’) destination
code, scanning a QR code enables URL. It is the short URL that is
your audience to interact, link to encrypted into the QR code.
social media, make payments, and Every time the QR code is scanned, the user will be redirected
use other facilities that use the to the long URL.
internet as a medium.
When your information needs to be updated, say to correct a
However, the URL is ‘hard coded’ mistake, or because the initial information is valid no longer,
into the QR code. you can just attach a new URL to the short URL.


presents QR Inspired Types of QR codes

This way, the QR code doesn’t have to be reprinted, and you the information in English, and when scanned in Mexico the
remain free of embarrassment or extra printing costs. By the language is Spanish. Of course, this service can also be
way, this also gives you the opportunity to prepare your offline provided to your audience on a smaller scale, concering for
communication materials in advance of your online campaigns. example different cities.
As you can imagine, it allows you to attach the URL’s you need
to the already existing and printed QR codes. Sesame QR management

System QR codes are trackable. This means you can measure With Sesame QR
for example management you can
create any kind of QR
When the QR code was scanned; code you want, in an easy
How many times it was scanned; to use, convenient way.
How many unique visits where generated; Every tool you need is
Where the code was scanned; included in the application.
From what media the code was scanned;
When you need a lot of
Dynamic QR codes to suit your
needs, we even included
Dynamic codes add yet another, very interesting feature. In the possibility to export
these codes, placeholders can be added. These placeholders and import bulks of QR codes. You can insert or alter the
alter the destination website according to conditions such as properties of these codes in an Excel sheet, and then import
geographical place, timeframe, type of smartphone the QR the new codes in the application again. Of course, individual
code was scanned with, or the operating system of that codes can be created or edited as well.
particular smartpone.
Once codes are created, you can track performance of your
Suppose you have customers in different countries, with codes, and manage every aspect of QR codes and projects as
different languages, and you want to service your customers you need.
so that the information you want to communicate, is provided
in the relevant language. Just add a placeholder, so that the When some interesting performance data has been cumulated,
same QR code, when scanned in the UK provides you can analyze performance, and benchmark against printing
data of magazines, other QR codes you used, and much more.


presents QR Inspired Applying QR codes

Of course, QR codes frequently are merely used as a ‘tell me Communicate
more’ technology. However, the versatility of this technology
opens opportunities for a host of applications. In this Use QR codes to initiate two-way communication. Set up a
presentation, the inspiration on using QR codes are based on Skype connection, dial phone numbers, send e-mails. Obtain
6 C’s. deeper, and more intimate knowledge of the needs of your
audience by offering the possibility to give and receive
feedback.

Closing the Call to Action
Customer
Loop

Once a connection or communication link is established, give a
call to action. Give something to choose, ask an opinion,
Channel Connect
redirect to a shop, or opt in for a news letter, a lottery, or play a
game.

Call to Action Communicate Channel

Now you can offer your audience optimal convenience. Let
your audience choose which channel suits best. Ask
Customer information from an employee, or look at the information after
scanning a QR code. Download discount coupons, redirect to
Always keep in mind what your customers’ needs are. In this a webshop, and many more possibilities.
presentation ‘customer’ is defined in the broadest way
possible. Whether they are consumers, clients, students, Closing the Loop
patients, or colleagues. Know what they want, what they think,
This is where conversion takes place. Exactly what that is may
choose, and value. Make sure you learn from them.
differ from time to time. It could be a financial transaction, or
Connect just planning an appointment for more information.

QR codes provide almost indefinite possibilities to connect with
your audience. Link to websites, enrich your offline materials.


presents QR Inspired Customer: Poll

One way to learn from your audience is using Polls. Ask one
question, give a few (let’s say two, three, maybe four) options
to answer.

In the first example, the opinion on a blog post is asked. A vote
is cast by scanning one of two QR codes.

The second example shows a QR code, which redirects to a
landing page where the vote can by cast using checkboxes.

Polls can be used to learn about different aspects of your
audience:

What gender is predominant;
What age groups constitutes this population;
What income groups constitutes this population;
What are predominant preferences, etc.

Over time you can use the information to profile groups and
individuals. This enables you to focus at your customers’
needs. You then can adjust your communication, products
and/or services to these needs.

Sesame QR management can help your create polls, both
using QR codes as a voting mechanism, and by creating a
landing page. We can also create a intermediary page with a
poll, which allows a user to first fill in the poll (or cancel),
before entering the actual landing page.


presents QR Inspired Customer: Survey

If you want more detailed information of your audience, you
can use surveys. In a survey you can ask more than one
question. After scanning the QR code one is redirected to a
survey page, where answering options are presented. A
textbox can be presented as well, for more freedom in
answering the questions.

Typical use of surveys is to learn what preferences your
audience has, what they think of your product or service. You
can for example ask what to change or what not to, concerning
certain aspects of your product or service.

In the first example on this slide, after scanning the QR code,
the user is redirected to the survey page where questions on
the performance of a speaker are presented. The survey can
be filled out on a smartphone and be sent when ready.

The second example shows a poster of REI, a store chain
selling outdoor gear. They are asking their audience for their
opinion on the service they provide. The poster shows three
different media that can be used for that purpose. This
company services the need of convenience to their audience
by doing so.

QR codes redirecting to surveys can be placed in magazines,
on posters, on product packaging.

With Sesame QR management you can easily create surveys.
By using our short URL you can even attach a new survey to
an existing QR code, by simply altering the URL, as is
explained in the next slide.


presents QR Inspired Connect: Inform

Another useful way to employ QR codes is to inform your
audience, by enriching your offline materials. You can
elaborate on the information you provided on folders, leaflets,
posters and so on, by encoding the URL of a website into the
QR code. It enables you to show for example:

YouTube videos;
Graphics;
3D models;
Ingredients;
Recipes;
Etc.

Not only can you enrich your printed materials, you can
prolong shelf life of these materials as well. Sesame QR
management helps you to encode a short URL in a QR code,
which is coupled to your destination URL. This allows you to
alter the destination URL whenever you need to, without
having to print new materials. Moreover, with Sesame QR
management you can do this in bulks of QR codes. This saves
you a lot of time, since you don’t have to search for different
tools for each step, and you don’t have to edit one QR at a
time. Sesame has all necessary tools in one package, allowing
you to alter all QR codes you want to in one go.


presents QR Inspired Communicate

A very interesting use of QR codes is starting two-way
communication. Use the code to:

Establish a Skype connection;

Dial a phone number;

Send an email;

Start a chat session.

This way QR codes can be used for functions like:

Tracking therapy progress;

HRM;

Connecting to helpdesks;

First aid assistance.

Sesame can provide you with anything you need using QR
codes to establish two-way communication with your audience.


presents QR Inspired Call to Action

Sometimes, just informing people might be enough of a trigger
to make them scan a QR code. Many times though, you might
need a call for action. So that you certainly know your
audience is interested in what you have to say, or offer.

This might be:

Entering a contest;
Subscribing to a newsletter;
Receive additional information;
Receive a discount.

According to research by eMarketer, these are top reasons
why people scan QR codes:

1. To get a coupon, discount or deal = 53%
2. To get additional information = 52%
3. To enter a sweepstakes = 33%
4. To sign up to receive more information = 26%
5. To access a video = 24%
6. To make a purchase = 23%
7. To interact with social media properties = 23%

You can even create a QR code that allows someone to make
an appointment, within timeslots that are available to you.
When the appointment is made, it is than synchronized with
the outlook agenda of the individual that scanned the code.

Of course this poses great opportunities to learn more about
your audience.


presents QR Inspired Channel

More and more,
commercial channels are
changing. The number of
companies using offline
means only, is nearly
non existing. However,
according to a prediction
by Gartner (2011), by
2015 there will be more m-business than e-business.

This means QR codes provide a very important means to
direct your audience to your commercial channel.

QR codes can be used to:

Go to a web shop;
Download apps;
Enroll in instant lotteries;
Give discounts.

In the example of a discount, the amount can be downloaded
by scanning the QR code.


presents QR Inspired Closing the loop

And finally, what it all comes down to is to close the loop. Make
a transaction. Realize conversion.


Presentatie Application Of Qr Codes

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