The document discusses how QR codes can be used in marketing campaigns across multiple channels to drive customers to online content from print materials. It provides examples of using QR codes on direct mail, posters, sign riders for realtors, emails/newsletters, and landing pages. The QR codes allow scanning a code with a smartphone to access webpages, offers, menus and more. It also describes how to generate QR codes using the MyBizPromos integrated marketing platform.

1. The QR Code Trend for 2012

2. Mobilize All Your Marketing Channels with
QR Codes
It’s time for marketers to wake up and start thinking
about how they can communicate more effectively
using new and innovative marketing tools. One way is to
include QR codes in direct mail, e-mail, business cards,
landing pages, print ads, social media and promotional
products. Incorporating QR codes within multiple
communication channels to create innovative and
integrated marketing campaigns is a great way to
use them to reach customers and prospects.
What is a QR Code?
A QR Code (aka Quick Response Code or a Smart
Code) is a special type of bar code that can be read
by smart phones. It connects your marketing message
to the mobility of a smart phone. The adoption rate of
smart phones has exploded in the recent months
thereby creating a new method for marketers to deliver
messages to their audience. Strategic use of QR codes
puts messages into smart phones, thus making them
mobile.
Most smart phones already come with a QR code
scanner/reader. If the app is not already pre-loaded,
it can be downloaded for free from one of the websites
below:
• BeeTagg
• OptiScan
• QuickMark
• NeoReader
• Google Zxing
Read reviews and download a different
QR code reader from:
www.qrstuff.com/qr_phone_software.html

3. How QR Codes Work
For marketers to understand how they can use the QR code
in their marketing campaigns it’s important to first understand
how QR codes work. Also, you must plan where to take the
user after scanning. Moreover, the content has to be mobile
device friendly or include mobile optimized pages. QR codes
are an effective medium to drive people from offline static
content to online mobile content.
Using QR Codes in Marketing
When a QR code is scanned it can direct the smart phone to
take any of the following actions:
• Point to a website, landing page, signup page,
offers, coupons, Facebook page, YouTube videos,
purchase page, white paper download – the
options are limitless. Anything that can be done
on the web can be done here, hence “Mobilize
Your Web Messages”
• Request a cell phone number and respond with
a customized text message (SMS). This is an easy
and cost effective method to use promotions to
build an opt-in list that marketers can send real
time offers to
• Request an e-mail address and automatically
send an e-mail to the address provided
• Display any type of text on the smart phone
• Automatically save contact information into any
smart phone with one click, making it available to
the user 24/7

4. QR Codes on Direct Mail
Here’s an easy and effective way to use a QR code with a promotional
offer to build your subscriber opt-in list and to mobilize your print:
• Place the QR code on a postcard with a “call-to-action” offer.
o Note: The secret to the success of any marketing
campaign is a compelling call-to-action and is true
for QR codes as well. Prospects should immediately
understand the value they will receive on scanning
the code
• Send a saturation mailing to where your best prospects are
located.
• When the recipient scans the bar code it opens a landing
page form.
• The prospect fills out the form and submits.
• An opt-in user is created in the list and the system responds
with the offer that was promised.
• ROI reports are available to identify the lead source and more
drill down campaign analysis.
• This may look and sound very complex, but it’s not.
MyBizPromos has made it very easy to build this campaign
even if you are non-technical and have little or no experience
in marketing.
• The QR code can also be used in a similar manner when
printed on brochures, flyers, posters, name tags and event
banners.

5. Scan this
QR code
to see it
in action.
QR Codes on Posters
QR codes can be placed on posters and displayed in store windows, table tents on
cash-wrap counters, dining or retail tables, on signs and banners, and special event
handouts. These are just a few creative ways retail businesses can promote their
products and consumers can receive immediate offers.
For example, restaurants can promote their menus to local foot traffic who want receive
daily specials. Attract a lunch crowd by sending a “daily specials” text message at 10:30
am each day, just when people are starting to think about lunch.
Here’s another example of how a poster can generate new and repeat customers:
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A restaurant promotes their new mobile take-out menu with a QR code placed on a poster
displayed in their front window. The offer includes a 15% discount on first-time take-out orders.
When the QR code is scanned it opens the restaurant’s mobile take-out menu. At the bottom of
the page the guest is required to provide their cell number to receive the 15% discount. Once
they submit their cell number they receive their mobile coupon.
At the bottom of the mobile coupon page guests are invited to provide additional information
including e-mail address, first and last name and birth date to a become VIP member. As a VIP
they will receive additional promotions and offers including an SMS message each day at 10:30
a.m. with the daily lunch special.

6. QR Code for Realtors
Realtors can place QR codes on sign riders on their “For
Sale” signs. No more running out of flyers. When
prospective buyer scans the QR code they instantly
receive detailed property information. At the same time,
the realtor is notified of the scan. This real-time
communication is a big advantage in contacting a
prospective buyer while they are at the property. And, it
allows the buyer to save the information in their cell
phone for future reference.
QR codes In Emails/Newsletters
Advertise products in newsletters and e-mail them to your
subscription list. Include a QR code for each advertised
product with links to their respective web pages or
websites.
On Landing Pages
Use an e-mail campaign to promote an educational
white paper or video. Place a QR code linking the
recipient to the content, making it available on their
mobile device.

7. How do I Generate QR Codes?
MyBizPromos is an integrated marketing platform that
will generate QR code campaigns for you. It’s a
complete campaign creation and marketing application
that provides the ability to generate and integrate QR
codes into e-mail, direct mail, web, text message, social
media and video campaigns.
To generate QR codes in MyBizPromos simply point to
where you would like the QR code. Click the QR code
icon, point to what you would like the QR code to do
and it’s done.
About MyBizPromos.com
MybizPromos.com is a multi-channel integrated
marketing platform designed for B2B and B2C
marketing campaigns. It’s the first marketing platform
that combines e-mails, direct mail, Personalized URL’s,
web, banner ads, landing pages, forms, surveys, videos
and social media channels. It’s easy to use and
designed for the Do-it-Yourself user for fast ROI, growth
and a new level of success.
Looking for ROI analytics to optimize your campaigns?
MyBizPromos provides a wealth of information to make
intelligent decisions about your marketing campaigns.
Visit our website at www.MyBizPromos.com.
is exciting and easy to use
5010 E. Shea Blvd., Suite D-208, Scottsdale, AZ 85254 • 480.245.7385 • mybizpromos.com