The document provides guidance on structuring an effective QR code marketing campaign. It outlines 10 rules for using QR codes, including choosing the appropriate QR code type, customizing the code, ensuring visibility and size, and directing the code to mobile-optimized content. The document also provides examples of both bad and good QR code campaigns, highlighting mistakes to avoid and best practices to follow. The overall purpose is to educate on properly designing and implementing a QR code campaign.
36. QR Code is a registred trademark of DENSO WAVE
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