Internet marketing involves promoting products and services using digital technologies like websites, search engines, social media, and email. The goals are to drive sales, increase customers, generate leads, build awareness, and educate customers. Common internet marketing tools include web design, search engine marketing, content management on social media, and email direct marketing.

2. What is Internet Marketing?
 The marketing of products or services using digital
technologies, mainly on the Internet.
 Internet Marketing techniques such as Web Design and
Development, Search Engine Optimization (SEO), Search
Engine Marketing (SEM), Content Marketing, Influencer
Marketing, Social Media Marketing, Social Media
Optimization and E-mail Direct Marketing.

3. Internet Marketing Goals
Drive sales
Increase customer base
Generate leads
Build awareness
Educate customers

4. Internet Marketing Tools
 Web Design and Development
 Search Engine Marketing (SEM)
 Content Management
 Social Media Marketing
 E-mail Direct Marketing.

5. Website Design and Development
 A Corporate Website is the starting point and the
destination i.e. you run an internet marketing campaign to
promote a website (starting point) with the purpose of
getting more visitors (destination).

6. Search Engine Marketing
 Search Engine Marketing, also known as Pay Per Click
(PPC) , is essentially gaining visibility online through paid
search results on GOOGLE to bring more visitors to a
website.
 In this case, various keywords are “bought” by the
company on search engines. Users who search for this
keywords, see a displayed advertisement usually at the
top of searches on the Search Website.

7. Content Management /
Social Media Marketing
 Content Management is the process of creating content
(especially) on social media platforms, in order to drive
organically user engagement and sharing.
 Social Media Marketing is the process of promoting
content on social media platforms, via advertisement, in
order to drive user engagement and sharing.

8. Content Management/
Social Media Marketing
Social Media Platforms of Interest:
 Facebook is the largest social media outlet in the World.
 1.5 billion active monthly users.
 LinkedIn is a Business Oriented Social Networking Site.
 79% of users are 35 or older.
 Twitter is a Micro Blogging social site that limits each post to 140
characters.
 289 million active users
 Instagram is a Social Sharing Site all around Pictures and now 15 second
Videos.
 300 million active users.

9. Email Marketing
 This is the process of gathering email addresses from
people interested in your products or services for the
purpose of sending them newsletters or offers.